Gina Chua
ginaskchua.bsky.social
Gina Chua
@ginaskchua.bsky.social
Executive Editor at global news startup Semafor; formerly Reuters, SCMP and WSJ. TJA member. Exploring new forms of journalism and where the profession is heading.
My partner in crime at @towknight.bsky.social Tow-Knight Center for Journalism Futures, @adielkaplan.bsky.social Adiel Kaplan writes today about the changing — sometimes mysterious — world of metrics in an AI landscape. Plus: A survey! We know you'd love to fill it out. Please do!

bit.ly/4sCKP16
What Metrics Matter? Two Case Studies. And a Survey.
Today’s post comes from Adiel, the Tow-Knight Center’s Program Director.
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January 12, 2026 at 2:26 PM
A conclave of editors: A look at how three different LLMs approach the same editing exercise, and how that might help us design systems to take advantage of their different strengths/approaches. My latest post for the Tow-Knight Center at CUNY. restructurednews.substack.com/p/a-conclave...
A Conclave (or Cacophony) of Editors
Three LLMs walk into a bar…
restructurednews.substack.com
January 5, 2026 at 12:26 PM
Musings about money, and the value of content in an AI world; it needs to be married with audience engagement and understanding in this new landscape. My last 2025 post for the Tow-Knight Center at CUNY's Newmark School.

restructurednews.substack.com/p/is-content...
Is Content King?
How will news publishers make money in an age of AI?
restructurednews.substack.com
December 29, 2025 at 8:38 PM
Could we better serve more of our readers by building internal AI avatars of them to advocate for stories that speak to their needs and perspectives? Can we build machines to get us past our blind spots? My latest post for the Tow-Knight Center for Journalism Futures at CUNY.
bit.ly/4qfYnxE
The Blind Spot Machine
Who is the news for?
bit.ly
December 22, 2025 at 12:27 PM
Reposted by Gina Chua
@ginaskchua.bsky.social: “If we don’t, we risk ceding the space to companies that will optimize for engagement, not civic participation.”

www.niemanlab.org/2025/12/pres...
December 16, 2025 at 4:30 PM
Every year, Nieman Labs asks how journalism will change in the coming year. My prediction this year is about how audiences will change — and how we need to adapt if we want to stay relevant and fulfill our public service mission.

www.niemanlab.org/2025/12/pres...
Pressured by chatbots, newsrooms push past the one-story-fits-all model
"If we don't, we risk ceding the space to companies that will optimize for engagement, not civic participation."
www.niemanlab.org
December 16, 2025 at 3:32 AM
Who should we think of as the core journalism user of AI tools: the savviest, or the laziest reporter in the newsroom — or someone else? Musings on meeting in the middle. My latest post for the Tow-Knight Center at CUNY's journalism school.

restructurednews.substack.com/p/meeting-in...
Meeting in The Middle
Who uses AI tools?
restructurednews.substack.com
December 15, 2025 at 4:57 PM
Some thoughts about where the audience for news is going — and what we can do about it. (And no, it's not for the Nieman Labs prediction issue, although hopefully that comes out soon too...) This one is for CJR's issue on journalism in 2025: www.cjr.org/analysis/wha...
How an AI-mediated world transforms news consumption.
How an AI-mediated world transforms news consumption.
www.cjr.org
December 10, 2025 at 3:16 AM
If who you know matters as much as what you know, what's the most effective way to extract, store and present relationship data? An experiment with LLMs, a throwback to old projects, and thoughts about what we could try next. My post for this week. Please subscribe!

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Who You Know
“It’s not what you know, it’s who you know.”
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December 8, 2025 at 1:48 PM
This week's post on my substack: On a fascinating idea to try to ground LLMs in — if not truth, at least in sourcing — and what that could mean for journalism and public interesting information. Plus, structured journalism.

restructurednews.substack.com/p/the-facts-...
The Facts of Life
How does an LLM know if something is true?
restructurednews.substack.com
December 1, 2025 at 6:19 PM
Watching Claude adapt to your style as you work with it is both fascinating and terrifying — and speaks both to the ability to fine-tune it with use and the uncertainty about which version is working at any given time...

My latest post: Why my Claude isn't like your Claude

bit.ly/3JPwDAE
My Claude is Not Your Claude
Why doesn’t your Claude act like my Claude?
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November 24, 2025 at 8:48 AM
My latest post, about the multiple roles editors play in newsrooms, from steering reporters in the right direction, to helping them craft compelling narratives, to finding typos and nit-picking language. And whether AI can help on those tasks.

restructurednews.substack.com/p/in-praise-...
In Praise of Editors
If that headline doesn’t get me tons of hate mail, I don’t know what will.
restructurednews.substack.com
November 17, 2025 at 12:15 PM
Some news: Starting today, the Tow-Knight Center will be the Tow-Knight Center for Journalism Futures-Knight, with a focus on how generative AI will change how people find, access and consume news and information, and how journalism needs to meet that moment to fulfill our mission
November 12, 2025 at 5:18 PM
I'm moving my 15-year-old blog to Substack. My first post there — about that BBC/EBU study about the quality of AI-intermediated news, and what it does — and doesn't — say about how people are coming to news. Please subscribe. It's free!

restructurednews.substack.com/p/welcome
November 12, 2025 at 5:16 PM
What could you do with an army of interns? Could they alleviate the information overload issue? My latest post about creative uses of AI avatars — and one of my last posts there before I migrate the site later this week.... (I'll send a note out soon.)

bit.ly/4hMJobq
An Army of Interns
Do you remember news budgets?  You know, the documents that listed everything your news organization was planning to publish that day/week/month?   Do you remember reading any of the…
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November 10, 2025 at 11:50 AM
Plus. a guest post from Claude on journalism and AI...

bit.ly/4qEcuxN
AI on AI
So here’s that “honest version” about how Generative AI is affecting journalism, courtesy of Claude, unedited, per my previous post, below (and with my notes below): What We Actually Know (And Most…
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November 3, 2025 at 12:13 PM
Let's ask AI with AI thinks about journalism and AI — and then ask AI to critique what AI thinks of AI on journalism and AI, and then ask AI to... you get the idea. Plus, a guest post from Claude on AI and journalism. It's recursive Monday here at the Tow-Knight Center at CUNY

bit.ly/3JqQnKD
AI on AI on AI on AI…
We — at least me, anyway — have a lot to say about how AI will affect journalism.  But what does AI think?Someone asked it. (Wish it had been me, but I can’t be everywhere…)  The ans…
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November 3, 2025 at 12:12 PM
Reposted by Gina Chua
“I’m Bill DeBlasio. I’ve always been Bill DeBlasio,” DeBlasio said in an interview conducted through his Ring doorbell on Long Island.

“I never once said I was the mayor. He never addressed me as the mayor. So I just gave him my opinion.”
British newspaper spoke to the wrong DeBlasio, not an ‘imposter’
How a Long Island vintner, with the help of ChatGPT, prompted a transatlantic journalistic debacle.
www.semafor.com
October 30, 2025 at 2:32 AM
Large Language Models made not be great at facts, but they're becoming impressively good at editing — and that speaks to their potential value both in journalism and in new news products. My (now-regular) blog for the Tow-Knight Center at CUNY.

bit.ly/3L1LNTD
Claude, Editor
What are Large Language Models good at?  And why does that matter?To be sure, there’s a long list of things they’re not good at, which we spend a lot of time dwelling on — not least disce…
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October 27, 2025 at 11:12 AM
How do we ensure we serve all audiences in an AI-intermediated news landscape — from high-end users who can afford to pay for news to agents that will operate on our behalf, and the rest of us....

bit.ly/4nbXKmQ
Archipelagos, Agents and Audiences
Who do we serve in an AI age?  Or more precisely, how do we see our public service mission in an AI age? The ever-insighful Tony Haile wrote a smart piece earlier this month about how AI would…
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October 20, 2025 at 8:09 AM
More musings on media: When does a change in degree become a change in kind? How does Gen AI's impact on marginal costs — on personalization, on coding, on investigations — upend our previous assumptions about how we approach them? bit.ly/42AitcO
An audience of one — and the economies of one
What do you not want people to know that you don’t know?That’s the theme of a smart piece by my friend Shuwei Fang for the Shorenstein Center earlier this year that I’m shamelessly cribbing from.&n…
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October 13, 2025 at 10:51 AM
Another week, another post: This one on yet another way to deconstruct stories with Gen AI, and perhaps help reporters see blind spots and readers get broader perspectives....

structureofnews.wordpress.com/2025/10/06/d...
Deconstruction, Part Deux
Can Gen AI help improve media literacy? When we launched Semafor three years ago, we debuted a story structure that we dubbed — what else? — the “Semaform.”The idea was that we owed it to readers t…
structureofnews.wordpress.com
October 6, 2025 at 2:29 PM
How can we design systems that incorporate multiple perspectives on news — and come up with a more efficient way to read across different news sources as well? An idea:
structureofnews.wordpress.com/2025/09/29/d...
Deconstruction
Can the technology that will likely drive us deeper into filter bubbles help us break out of them?The promise of Generative AI-intermediated news that we’ll get more personalized, more useful, more…
structureofnews.wordpress.com
September 29, 2025 at 3:10 PM
Musings on Mediocrity: Some thoughts about how AI upends how we will look at and value skills, knowledge and qualifications across a host of industries — and how competition, especially in the middle tier, is about to get a lot tougher, even as new jobs and new roles are created.

bit.ly/4nBe1Ck
The Great Leveling
As I lean into my new gig at CUNY and the Tow-Knight Center, I’ll be writing more and more regularly about the intersection of journalism and AI (or just AI, sometimes.)  Here’s the first in m…
structureofnews.wordpress.com
September 22, 2025 at 3:12 PM
Thanks, Dick!
Great choice for CUNY Journalism. Congrats to all.
Some news about me: I'm joining CUNY's J-school to lead its Tow-Knight Center, focusing on the intersection of journalism and AI and how we need to adapt to this brave new world. (I also remain Semafor's executive editor at large).

www.journalism.cuny.edu/2025/09/awar...
September 2, 2025 at 12:44 AM