STAT Search Analytics
@getstat.bsky.social
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We compared the DA and BA of AI Overviews against the top 10 organic results and found that AIO links have lower BA 🧐 — perhaps because AIOs aren't keeping up with the latest algorithm updates (like the HCU).
See what else we found: https://bit.ly/4nKSXJe
See what else we found: https://bit.ly/4nKSXJe
From SGE to AIO & AI-organized: AI on the SERPs in 2025
Armed with data-backed research, Sr. Search Scientist Tom Capper breaks down the evolution of AI on the SERPs and the state of AI Overviews today.
bit.ly
November 12, 2025 at 4:49 PM
We compared the DA and BA of AI Overviews against the top 10 organic results and found that AIO links have lower BA 🧐 — perhaps because AIOs aren't keeping up with the latest algorithm updates (like the HCU).
See what else we found: https://bit.ly/4nKSXJe
See what else we found: https://bit.ly/4nKSXJe
Enterprise SEO is a whole different beast (think of it as SEO on hulk juice), so you need to take a different approach when tackling it.
Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco
Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco
Enterprise SEO: the unique challenges and big data solution
Enterprise SEO is regular SEO on Hulk Juice, and it needs a lot of data in order to pack a punch. Read how big data can benefit your enterprise SEO efforts.
getstat.com
November 10, 2025 at 7:55 PM
Enterprise SEO is a whole different beast (think of it as SEO on hulk juice), so you need to take a different approach when tackling it.
Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco
Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco
We’ve landed in NYC for the MozCon Roadshow, and look who we’ve run into 🤩
We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋
We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋
November 6, 2025 at 1:48 PM
We’ve landed in NYC for the MozCon Roadshow, and look who we’ve run into 🤩
We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋
We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋
Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here 👋
October 24, 2025 at 8:32 AM
Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here 👋
We’re live from @brightonseo.com! Come find us at our booth for:
✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag
Let’s get this show on the road, see you shortly 👋
✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag
Let’s get this show on the road, see you shortly 👋
October 23, 2025 at 9:31 AM
We’re live from @brightonseo.com! Come find us at our booth for:
✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag
Let’s get this show on the road, see you shortly 👋
✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag
Let’s get this show on the road, see you shortly 👋
Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes 🥇
Learn the whole process right here: bit.ly/47CtdKj
Learn the whole process right here: bit.ly/47CtdKj
Find content opportunities based on search competitors
Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.
bit.ly
October 22, 2025 at 2:39 PM
Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes 🥇
Learn the whole process right here: bit.ly/47CtdKj
Learn the whole process right here: bit.ly/47CtdKj
ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!
Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1
Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1
October 7, 2025 at 6:59 PM
ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!
Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1
Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1
We’re set up and ready for day two of brightonSEO ✌️
If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO
If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO
September 24, 2025 at 8:00 PM
We’re set up and ready for day two of brightonSEO ✌️
If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO
If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO
1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to:
⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish
Don’t miss out: bit.ly/46asnDR
⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish
Don’t miss out: bit.ly/46asnDR
September 24, 2025 at 7:59 PM
1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to:
⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish
Don’t miss out: bit.ly/46asnDR
⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish
Don’t miss out: bit.ly/46asnDR
We've landed at day one of brightonSEO San Diego!
We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO
We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO
September 23, 2025 at 6:28 PM
We've landed at day one of brightonSEO San Diego!
We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO
We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO
Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for:
- Great SEO chats
- Insightful demos
- A swag grab
Come say hi 👋
#SBCSummit
- Great SEO chats
- Insightful demos
- A swag grab
Come say hi 👋
#SBCSummit
September 19, 2025 at 9:50 AM
Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for:
- Great SEO chats
- Insightful demos
- A swag grab
Come say hi 👋
#SBCSummit
- Great SEO chats
- Insightful demos
- A swag grab
Come say hi 👋
#SBCSummit
We’re kicking off the final day of SMX London and can’t wait to see what’s in store.
Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon
Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon
September 19, 2025 at 8:23 AM
We’re kicking off the final day of SMX London and can’t wait to see what’s in store.
Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon
Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon
It’s day 1 of SMX London and we can’t wait to see @tcapper.co.uk take the stage with “The Changing Face of the SERP” 🤩
If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon
If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon
September 18, 2025 at 7:48 AM
It’s day 1 of SMX London and we can’t wait to see @tcapper.co.uk take the stage with “The Changing Face of the SERP” 🤩
If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon
If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon
Day 1 at SBC Summit Lisbon = 🔥
We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit
We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit
September 17, 2025 at 9:03 AM
Day 1 at SBC Summit Lisbon = 🔥
We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit
We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit
It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for:
🧑🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts
If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit
🧑🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts
If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit
September 16, 2025 at 9:56 AM
It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for:
🧑🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts
If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit
🧑🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts
If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit
We’ve had a busy weekend. You may have noticed some shifts in your ranking data over the past few days. This is due to a recent Google change affecting how search results pages are collected across the industry.
Continued below 🧵
Continued below 🧵
September 16, 2025 at 8:12 AM
We’ve had a busy weekend. You may have noticed some shifts in your ranking data over the past few days. This is due to a recent Google change affecting how search results pages are collected across the industry.
Continued below 🧵
Continued below 🧵
Unmissable for SEOs -> learn how to stay visible in AIOs, ChatGPT, and Gemini.
Join @tcapper.co.uk for a data-packed session on:
✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings
Register now: bit.ly/46asnDR
Join @tcapper.co.uk for a data-packed session on:
✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings
Register now: bit.ly/46asnDR
September 11, 2025 at 2:23 PM
Unmissable for SEOs -> learn how to stay visible in AIOs, ChatGPT, and Gemini.
Join @tcapper.co.uk for a data-packed session on:
✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings
Register now: bit.ly/46asnDR
Join @tcapper.co.uk for a data-packed session on:
✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings
Register now: bit.ly/46asnDR
Heading to SMX London next week? Don’t miss @tcapper.co.uk’s talk: The Changing Face of the SERP
AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon
AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon
September 11, 2025 at 11:07 AM
Heading to SMX London next week? Don’t miss @tcapper.co.uk’s talk: The Changing Face of the SERP
AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon
AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon
The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.
To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇
To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇
September 8, 2025 at 3:17 PM
The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.
To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇
To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇
Any good SEO strategy starts out with a healthy dose of keyword research, but we all know that surfacing the keywords with the most potential for your business can be a difficult process. That’s why we put together these six steps to give you a head start 🚦
September 5, 2025 at 3:20 PM
Any good SEO strategy starts out with a healthy dose of keyword research, but we all know that surfacing the keywords with the most potential for your business can be a difficult process. That’s why we put together these six steps to give you a head start 🚦
So long, August 👋 Fair to say the SERPs didn’t slow down for summer!
From adapting your content strategy to spam updates, here’s everything that went down in SEO this month. Let’s dive in ⬇️
From adapting your content strategy to spam updates, here’s everything that went down in SEO this month. Let’s dive in ⬇️
September 3, 2025 at 12:35 PM
So long, August 👋 Fair to say the SERPs didn’t slow down for summer!
From adapting your content strategy to spam updates, here’s everything that went down in SEO this month. Let’s dive in ⬇️
From adapting your content strategy to spam updates, here’s everything that went down in SEO this month. Let’s dive in ⬇️
Content inspiration running dry? Use SERPs, customer feedback, and competitor intel to find data-driven ideas fast 👇
August 27, 2025 at 3:42 PM
Content inspiration running dry? Use SERPs, customer feedback, and competitor intel to find data-driven ideas fast 👇
Looking for ways to beat your competitors on the SERPs? The solution may be closer than you think 🤔 getstat.com/blog/competi...
August 26, 2025 at 6:09 PM
Looking for ways to beat your competitors on the SERPs? The solution may be closer than you think 🤔 getstat.com/blog/competi...
Still thinking about MozCon? Yeah, same 💭
If @tcapper.co.uk’s talk is living rent-free in your head (or you missed it) his slide deck is now up. Packed with fresh SEO data, sharp insights, and a few ideas that might just shift how you think about search.
Grab it here: bit.ly/4mcPDa3
If @tcapper.co.uk’s talk is living rent-free in your head (or you missed it) his slide deck is now up. Packed with fresh SEO data, sharp insights, and a few ideas that might just shift how you think about search.
Grab it here: bit.ly/4mcPDa3
August 19, 2025 at 6:31 PM
Still thinking about MozCon? Yeah, same 💭
If @tcapper.co.uk’s talk is living rent-free in your head (or you missed it) his slide deck is now up. Packed with fresh SEO data, sharp insights, and a few ideas that might just shift how you think about search.
Grab it here: bit.ly/4mcPDa3
If @tcapper.co.uk’s talk is living rent-free in your head (or you missed it) his slide deck is now up. Packed with fresh SEO data, sharp insights, and a few ideas that might just shift how you think about search.
Grab it here: bit.ly/4mcPDa3