Gavin | Funnel Operator 🔧
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gavinwiener.bsky.social
Gavin | Funnel Operator 🔧
@gavinwiener.bsky.social
I write about buildings funnels, automations, and self-improvement. And how to make money online with them.

🧑‍💻 https://gavinwiener.com/other-projects/
Recently helped a client automate their ClickUp onboarding with HighLevel's workflows.

So I recorded a quick video about how to do it in a workflow using the Custom Webhooks

www.youtube.com/watch?v=HJA...
ClickUp & HighLevel: Create a task from a template | Beginner Friendly
🤖 Work with me - https://gavinwiener.com/work-with-me+++++++++++++++++++++++++💻: https://gavinwiener.com/🔗: https://twitter.com/gavin_wiener
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November 11, 2025 at 10:00 AM
I still nerd out so hard on coding tutorials and podcasts, understanding what types of systems scale

Even though my day-to-day is mostly no-code and sales funnels for clients
November 10, 2025 at 3:00 PM
Auditing an existing CRM setup in HighLevel is often more time consuming than building from scratch

This one trick helps me identify some high priority automations

In GHL, create a list of newest leads, last 60 days

The messages they receive show the automations that sent them
November 10, 2025 at 10:00 AM
These are the 3 bottlenecks I've seen even multiple 7-figure businesses experiencing in their systems...

- Reporting
- Onboarding
- Project/Client management
November 7, 2025 at 3:00 PM
For a long time I only did backend systems...

Setting up automations between tools, setting up CRM's, etc.

But I realised if I start to help with the front-end as well (landing pages, funnels), that was going to help the automations I was already setting up
November 7, 2025 at 10:00 AM
Every time I've travelled with friends, it's led to one or multiple aspects of my life to level up

Whether it's realising where I'm happiest...

Learning more about myself and my relationships...

A single business conversation that leads me to try new things
November 6, 2025 at 3:00 PM
A landing page leads someone to taking one single action.

If you're linking to blog posts, "Contact Us", it's not a landing page

Websites convert as well, but it's a different goal
November 6, 2025 at 10:00 AM
Daylight savings, why do you even exist...
November 4, 2025 at 10:00 AM
Should you offer a guarantee?

Let the numbers guide you

Even if your refund rate or expenses increase...

If it increases your conversion rate substantially more...

You're making more profit overall
November 3, 2025 at 3:00 PM
Seems like the current "meta" in funnels at the moment are low ticket ascension funnels

E.g. a $2-$27 USD offer, which has add-ons to increase average order value and recoup ad spend...

Then upsell to a course or coaching
November 3, 2025 at 10:00 AM
One of the fastest ways to start finding inspiration for your funnel is just scroll on Instagram

Actually click on the ads

Can build a list of 20-30 funnels in a hour

Actually crazy how many ads we get shown
October 31, 2025 at 3:00 PM
Want to see what's working with funnels at the moment?

1. Go to Facebook Ads Library
2. Search for "webinar", "masterclass"
2. Filter for active
3. Filter for there being impressions more than a month ago

No one is going to keep a funnel running if it isn't making them money
October 31, 2025 at 10:00 AM
From my experience, don't overthink your first funnel too much.

Just launch it.

Now you can actually build some baseline data.

And what can you do with baseline data?

You can test against it.

Making improvements is a lot easier once you have something to build off
October 29, 2025 at 3:00 PM
I gotta commend High Level for starting to add features which make our lives easier

Don't have to click into things to actually see what triggers and automation
October 28, 2025 at 10:00 AM
Split-testing your headline can be the difference between 10x results
October 27, 2025 at 3:00 PM
Feels pretty cool to help hundreds of people when you built tools just to solve your own problems
October 27, 2025 at 10:00 AM
I used to ONLY read for business, self-development, etc.

I find myself reading a lot more just for enjoyment these days

Still learning, but it's not with the mindset of, "How can this grow my business right now", "How can this help me work on x thing about myself"
October 24, 2025 at 3:00 PM
"Am I asking for too much"

And I don't mean "too much" in terms of money

Your funnel and landing page's CTA is asking for an investment

Asking someone to book a call is a bigger investment than asking for their name + email to watch a free training
October 24, 2025 at 10:00 AM
One way to improve the quality of your funnel's leads...

Increase friction.

The more steps they have to take, the bigger the ask...

The stronger the desire someone has to have for your offer

There's a sweet spot though, and the baseline still is having a good offer
October 23, 2025 at 3:00 PM
An unoptimised funnel & automations can throw away 6-figures a year

If you already have traffic, there's no point throwing more traffic at if you already can squeeze out additional clients from what you're already getting

Check video below ⬇️
October 23, 2025 at 10:00 AM
Humans are visual.

If something is bigger than something else

It draws your eye

I recently audited a landing page that the moment the page loaded, you read the CTA button, because it was so big

But you had no context because you hadn't read the headline yet
October 22, 2025 at 3:00 PM
Want to use AI to help with your landing page and funnel's copywriting?

You can...

But you CANNOT use Claude, ChatGPT, etc, out of the box

Feeding it examples of the style you're looking for...

And you'll still need to keep an eye out on the output
October 22, 2025 at 10:00 AM
5 things your funnel's high-converting hero section has...

- Social proof
- Trust + authority
- Strong aligned CTA
- Clear value proposition
- Imagery that connects + aligns with the outcome
October 21, 2025 at 3:00 PM
Hey from Colombia 🇨🇴
October 21, 2025 at 10:00 AM
One video testimonial can be repurposed in severals ways...

- Use it in ads
- Convert the transcript into text testimonials
- Talk through the clients' testimonial as a case study
- (Not a repurpose) Plonk it straight onto your landing page

There's never enough social proof
October 20, 2025 at 3:00 PM