What if the problem isn’t your logo, but the foundation under it? We sit down with brand strategist Jessica Adanich to explore how real positioning, consistent visuals, and honest storytelling turn a business from forgettable to first choice. Adanich’s journey from sculpture and glass blowing to leading marketing at Mace, then launching Design Pod Studio, sets the stage for clear, field-tested advice: Branding is the sum of every touchpoint, not a mark on a shirt. We dig into the brand discovery process—questions that force owners to name their five and ten-year goals, define target audiences, and pinpoint which aesthetics actually fit.

Professional Photographers of America (PPA) announces the launch of PhotoVision on PPA.com, a curated, immersive content streaming platform for photographers of every skill level. The service is complimentary to all PPA members and available to non-members as a subscription service. PhotoVision on PPA.com provides access to: 2,500+ videos and tutorials on topics ranging from posing and lighting to business strategies 1,700+ articles from PPA’s publication, Professional Photographer Magazine Weekly new content drops Smart, personalized learning with curated channels and intelligent search to guide users to the content that matters most to them…

Snap Inc. announced financial results for the quarter ended Sept. 30, 2025. The company reported revenue was $1,507 million, compared to $1,373 million in the prior year, an increase of 10% year-over-year. The net loss was $104 million, compared to $153 million in the prior year. “Our focus on performance, creativity, and simplicity is helping advertisers achieve stronger results while giving our community more ways to communicate,” said Evan Spiegel, CEO. “I’m proud of the team’s progress and confident that our discipline and innovation will support durable, long-term growth.” Snap also announced its board of directors has authorized a stock repurchase program of up to $500 million of its Class A common stock.

Xerox Corp. reported revenue of $1.96 billion, up 28.3 percent, or 27.0 percent in constant currency. On a pro forma basis, revenue down 7.8 percent. The company had a  GAAP net (loss) of $(760) million, or $(6.01) per share, narrowing the loss by $445 million or $3.70 per share, year-over-year, respectively. Xerox reported an adjusted net income of $27 million, or $0.20 per share, down $7 million or $0.05 per share, year-over-year, respectively 99% increase in property. Predominantly black community view. Decrease in “While continued macro volatility and near-term uncertainties on government funding decisions weighed on transactional print this quarter, consistent page volume trends and strong IT Solutions momentum reinforce our confidence that Reinvention will deliver durable productivity and long‑term value.

Australian Photography reports photobook brand Momento has been revived under new ownership, returning with updated technology, premium materials, and a renewed focus on travel photobooks. The well-regarded Momento closed in 2024 after 20 years in business; the new company launched in October 2025 after the brand name and website were purchased by Peter Thomas, owner of Melbourne printing supplier PhotobookShop, the company said. PhotobookShop had already acquired many of Momento’s assets earlier in the year, but at the time was not able to take over the business itself.

CEWE Stiftung Co. KGaA continues to grow its turnover in the third quarter and reaches a new high: Q3 group turnover grew by +6.1% to EUR 174.4 million (Q3 2024: EUR 164.3 million), while group EBIT reached an expected, seasonally typical Q3 level of EUR -0.4 million (Q3 2024: EUR -0.1 million). In the third quarter, CEWE invested the additional contribution margins from the increased business volume in further marketing measures (EUR +2.1 million), among other things – also in preparation for the important Christmas business. "The CEWE Group is excellently positioned for the upcoming Christmas business, and all divisions have been preparing for the peak season for months," said…

A record 186.9 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the consumer survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up more than 3 million total shoppers from the previous record of 183.4 million last year. “The holidays are an important part of many consumers’ budgets, and that trend is especially true this season,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “As a record number of shoppers are expected this Thanksgiving weekend, retailers are prepared to meet the needs of consumers with great value and convenience.”

Insta360 introduced four videography bundles for Insta360 Ace Pro 2, co-engineered with Leica. These kits add capability to the Insta360 Ace Pro 2 action camera, expanding its functionality beyond the action genre. One of the bundles includes a portable instant printer. The announcements: Xplorer Grip Pro Kit: This upgraded grip provides tactile 1–2× slide zoom, exposure control, quick mode switching, and an integrated battery for extended shooting sessions. Pocket Printer: Compatible with Insta360 Ace Pro 2, this portable printer delivers instant, memorable keepsakes from any moment. Premium Lenses: Discover new…

Vivid-Pix, a leader in AgeTech that helps people relive and preserve memory, is supporting caregivers, individuals living with memory loss, and organizations that support those communities during National Family Caregivers’ and Alzheimer’s Awareness Month. Vivid-Pix is donating $100,000 in software, photo Reminiscence Therapy (pRT) education, and Memory Cards™ to senior centers, senior living communities, libraries, archives, museums, and related organizations across the U.S. The company is also offering holiday discounts for its most popular caregiver solutions with coupon code: Holiday2025. Vivid-Pix CEO Rick Voight tells the Dead Pixels Society…

After divesting its PlanetArt personalized products business, Claranova reports first-quarter revenue of €24 million, net profit improvements, and a reduction in debt of €100 million. “We have just completed a year of strategic and structural transformation for our group," said Eric Gareau, Chief Executive Officer of Claranova. "The sale of our personalized objects e-commerce business allows us to now focus exclusively on our more profitable SaaS software publishing activities while at the same time significantly strengthening our financial structure. "During this transition period, the operational teams successfully managed marketing investments in a highly targeted manner to preserve profitability while maintaining a high level of revenue.

Following last year's announcement that Printful and Printify would merge, the two eCommerce merchandise companies and Snow Commerce (which Printful acquired in 2023) have officially launched FYUL, the new name for the single company that houses these brands. Pronounced ‘fuel’ – the name FYUL was created by joining the apex of the names Printify and Printful, to form a new brand name "that takes the best of the innovative technology and supply chain capabilities of both companies and brings them together into one powerful platform that powers each of the existing brands, as well as new offerings in the future," the company said.

Minted unveiled its 2025 Holiday Card Design Trends, highlighting a surge in vintage photography, modern folk illustration, and reimagined heritage patterns and preppy classics like toile, gingham, and stripes. Drawn from Minted’s global network of artists and millions of community votes, the 2025 Holiday Card Collection showcases designs that feel distinctly “analog”— warm, character-rich cards that favor storytelling and craftsmanship, the company says. These trends arrive alongside the brand’s continued expansion into premium card formats and its new, complimentary Holiday Concierge service for personalized guidance on all your holiday card and celebration needs.

Best Buy Co., Inc. announced results for the 13-week third quarter ended Nov. 1, 2025, as compared to the 13-week third quarter last year. “We are pleased to report better-than-expected sales and adjusted operating income rate for the third quarter,” said Corie Barry, Best Buy CEO. “Our comparable sales grew 2.7% as we continued to drive strong results across computing, gaming and mobile phones. We delivered sales growth across both online and stores, saw continued improvements in customer experience ratings and launched our Best Buy Marketplace.” Q3 FY26 Q3 FY2…

Amsterdam-based GoPhoto LLC announced it has agreed to acquire Capturelife, a provider of digital photo delivery and engagement solutions. The move "strengthens GoPhoto’s commitment to delivering innovative experiences for consumers and businesses in the photography industry, expanding its capabilities in mobile-first photo sharing and digital content monetization," the company said. The Capturelife platform enables businesses to seamlessly deliver photos and videos to customers through mobile devices, creating personalized engagement opportunities and new revenue streams. Together with GoPhoto’s industry-leading technology and self-service solutions, GoPhoto will offer a more dynamic and interactive experience for customers, while empowering partners with advanced tools to drive loyalty and growth.

WhiteWall expands the endpaper choices of its WhiteWall Coffee Table Book to include 36 colored endpapers. The new colors are available for all formats and paper types of the WhiteWall Coffee Table Book. In the inkjet versions, the endpapers are printed on open-pored natural paper, characterized by a fine, matte texture that sets them apart from the content pages. For coffee table books on photo paper, the inside covers are color-exposed, similar to the previous black version According to the company, the technical processing has also been further refined. The new endpaper is folded, with a flexible gauze in the spine that allows it to lie much flatter when opened, making it more comfortable to leaf through the pages, the company claims.

Vuephoria announced the launch of the Vuephoria vFrame, a digital frame combining photos with HD motion video to create heirloom-quality keepsakes. The vFrame is available now in two models, the Wall vFrame ($349) for wall displays and the Desk vFrame ($299) for tabletop use. Each features a 10.1-inch HD IPS touch screen, unlimited wireless video uploads through a free iOS or Android app, and the Selfie Toast feature for instant video tributes from, or to, loved ones. With a cord-free design, a 4-hour rechargeable battery, built-in speakers, free secure cloud storage, and Cozyla Smart Frame Technology for full-length video playback, the vFrame includes free shipping, a 30-day money-back guarantee, and a 12-month warranty.

At the Print Innovation Panel at Visual 1st, co-moderated by Hans Hartman and Gary Pageau, the Dead Pixels Society, three global print industry leaders—Andreas Roetti of Journi, Philipp Muehlbauer of The Customization Group, and Benjamin Lamparter of District Photo—shared how artificial intelligence, automation, and customer-centric design are reshaping the future of print. From AI-driven creativity to data-enabled personalization, each panelist demonstrated how innovation is fueling both growth and transformation in this evolving industry. Andreas Roetti, CEO of Journi, opened the session by showcasing how his Vienna-based company uses AI to simplify photo book creation.

In a lively Fireside Chat session at Visual 1st 2025, industry veteran Tom Hughes—known for leadership roles at Flickr, RPI Print, and Shutterfly—joined co-chairs Hans Hartman and Alexis Gerard to reflect on photography’s evolution from the early digital days to the AI-driven present. With decades of experience spanning startups, print production, and digital imaging, Hughes offered a rare blend of hindsight and optimism for the photo industry’s next chapter.Hughes described his journey through photo ventures. At Flickr, he witnessed the platform’s rise as a vibrant community for photographers, built on education and sharing, before the challenge of monetization emerged.

At a time when smartphone cameras dominate daily life, a growing movement among photographers and consumers is embracing analog experiences and tangible imagery. The recent Enduring appeal of Retro panel, moderated by Hans Hartman, co-chair, and Alexis Gerard, co-chair, brought together industry leaders from Ricoh Imaging, Fujifilm North America, Artifact Uprising, and Google’s Snapseed team to explore the enduring appeal of film, print, and “retro” tools in a digital world. Ken Curry, president of Ricoh Imaging North America, opened the discussion by introducing the Pentax 17, the first new film camera from the brand in over two decades.

For more than two decades, Terrell Lloyd, Senior Manager of Photography Services and Lead Team Photographer for the San Francisco 49ers, has been redefining how professional sports organizations use visual storytelling. From the early days of digital photography to the current era of AI-driven image workflows, Lloyd has built one of the most technologically advanced sports photography operations in the NFL. At Visual 1st, Lloyd discussed how the process worked. Lloyd’s journey to becoming a full-time 49ers photographer began with a vision that merged technology and artistry. He worked as a contract photographer for years, while working full time in information technology.

The Visual 1st conference moved to a new location in 2025, the KQED studios in downtown San Francisco. While the location was new, the Oct. 28-29, event continued its established 13-year tradition of executive-level networking, new technology discussions, and educational sessions. The annual Visual 1st awards, presented at the end of the event, are presented to entrants who participated in the four-minute Show-and-Tell sessions. Four awards are selected from the 25 presentations. This year's winners are: Visual 1st Best of Show award: Pika “We chose Pika as Best in Show because it embodies what innovation in visual storytelling should be: intuitive, expressive, and human.

Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company's fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly's tagline is similar to prior years: "Make something that means something."  Consumers can hear the tagline in the retailer’s first-ever jingle that it’s using in video ads to create a direct-response element, Casart said.   “There’s a lot of power in that stickiness, which we’ve actually seen through testing of the concept,” she said.

Bloomberg reports that debt-burdened photo personalization leader Shutterfly is in talks with private credit lenders led by General Atlantic are in talks to provide about $2 billion of debt, citing "people with knowledge of the matter." Proceeds would refinance some of the company’s high-yield bonds and leveraged loans, the people said, asking not to be identified discussing a private transaction. The company has about $2.5 billion of gross debt — or $2.4 billion of net debt — through the end of September, according to the reporting from Paula Seligson and 

WhiteWall expands the possibilities for designing WhiteWall Coffee Table Books, using its desktop software. Among the new features: Transfer photos via QR code: Images are loaded directly from your smartphone into the software – quickly, easily and without detours. Intelligent layouts: The new automatic layout feature instantly creates a harmonious, page-filling design when placing photos. Flexible layout adjustment: Thanks to blue bars, the size and arrangement of multiple images can be changed in just a few simple steps. Choice of endpaper color in the editor: Even during the design phase, you can decide whether white or black endpaper is the best complement for your project.

Premium photo products makerMimeo Photos, announced the beta release of Arlo: AI Print Studio, an app that uses artificial intelligence to enhance creating photo books. Arlo is now available now on the web, in the Mac App Store, and in the iOS App Store. The company says Arlo solves the most common challenges of creating a photo book. “We took all of the hard parts of making a photo book – organizing your photos, writing captions, and telling great stories – and made them easy,” said…