Frank Strong
@frankstrong1.bsky.social
Father. B2B tech. PR+MKTG. MA+MBA. Blogger+Podcaster. SCUBA+Skydiver. Karate BB. BJJ purple. Former-Marine+US Soldier (ret.) Go Pats. Homo sapien-level of enthusiasm for astrophysics and quantum mechanics with a pan troglodytes-level of comprehension.
Pinned
Study demonstrates that a trusted brand is a prerequisite for organic and paid search - Sword and the Script
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you. The way you build trust is by building a trusted bran...
www.swordandthescript.com
Study demonstrates that a trusted brand is a prerequisite for organic and paid search
“59% of Americans click results from brands they know, while less than one-third choose the top-ranked result."
www.swordandthescript.com/2025/04/trus...
“59% of Americans click results from brands they know, while less than one-third choose the top-ranked result."
www.swordandthescript.com/2025/04/trus...
The top PR priorities, challenges and opportunities in 2026 [survey]
www.swordandthescript.com/2026/02/top-...
www.swordandthescript.com/2026/02/top-...
The top PR priorities, challenges and opportunities in 2026 [survey] - Sword and the Script
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity
www.swordandthescript.com
February 3, 2026 at 6:25 PM
The top PR priorities, challenges and opportunities in 2026 [survey]
www.swordandthescript.com/2026/02/top-...
www.swordandthescript.com/2026/02/top-...
AI might get you on the short list, but it still takes people to move forward www.swordandthescript.com/2026/01/ai-s...
AI might get you on the short list, but it still takes people to move forward - Sword and the Script
Survey of B2B buyers, especially those using gen AI to short list software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it
www.swordandthescript.com
January 27, 2026 at 4:28 PM
AI might get you on the short list, but it still takes people to move forward www.swordandthescript.com/2026/01/ai-s...
Engagement and media coverage are the top objectives for B2B events, survey says;
Here are some practical ideas to help communicators succeed
www.swordandthescript.com/2026/01/medi...
Here are some practical ideas to help communicators succeed
www.swordandthescript.com/2026/01/medi...
Engagement and media coverage are the top objectives for B2B events, survey says - Sword and the Script
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed
www.swordandthescript.com
January 13, 2026 at 2:01 PM
Engagement and media coverage are the top objectives for B2B events, survey says;
Here are some practical ideas to help communicators succeed
www.swordandthescript.com/2026/01/medi...
Here are some practical ideas to help communicators succeed
www.swordandthescript.com/2026/01/medi...
7 non-negotiable digital trust signals PR must use in this era of distrust www.swordandthescript.com/2026/01/trus...
7 non-negotiable digital trust signals PR must use in this era of distrust - Sword and the Script
If you want anyone’s attention these days, let alone a reporter, you've got to look, act and be beleivable – online and off
www.swordandthescript.com
January 6, 2026 at 3:53 PM
7 non-negotiable digital trust signals PR must use in this era of distrust www.swordandthescript.com/2026/01/trus...
The top B2B marketing blog posts that sum up trends from 2025 www.swordandthescript.com/2025/12/top-...
January 3, 2026 at 6:30 PM
The top B2B marketing blog posts that sum up trends from 2025 www.swordandthescript.com/2025/12/top-...
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same
10 PR blog posts that summarize the state of comms in 2025
www.swordandthescript.com/2025/12/pr-b...
10 PR blog posts that summarize the state of comms in 2025
www.swordandthescript.com/2025/12/pr-b...
10 PR blog posts that summarize the state of comms in 2025 - Sword and the Script
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same
www.swordandthescript.com
December 30, 2025 at 7:25 PM
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same
10 PR blog posts that summarize the state of comms in 2025
www.swordandthescript.com/2025/12/pr-b...
10 PR blog posts that summarize the state of comms in 2025
www.swordandthescript.com/2025/12/pr-b...
An easy-to-read review of 17 B2B marketing studies summarizing 2025 www.swordandthescript.com/2025/12/b2b-...
An easy-to-read review of 17 B2B marketing studies summarizing 2025 - Sword and the Script
Insights from 2025 studies on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team
www.swordandthescript.com
December 23, 2025 at 7:06 PM
An easy-to-read review of 17 B2B marketing studies summarizing 2025 www.swordandthescript.com/2025/12/b2b-...
Generative AI makes PR a key business priority in 2026:
35 PR and marketing predictions
www.swordandthescript.com/2025/12/pred...
35 PR and marketing predictions
www.swordandthescript.com/2025/12/pred...
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions - Sword and the Script
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what the...
www.swordandthescript.com
December 16, 2025 at 12:57 PM
Generative AI makes PR a key business priority in 2026:
35 PR and marketing predictions
www.swordandthescript.com/2025/12/pred...
35 PR and marketing predictions
www.swordandthescript.com/2025/12/pred...
Most marketers believe the marketing budget will grow modestly next year;
marketing spend for next year themes center on AI, CX, and improved targeting
www.swordandthescript.com/2025/12/b2b-...
marketing spend for next year themes center on AI, CX, and improved targeting
www.swordandthescript.com/2025/12/b2b-...
Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026 - Sword and the Script
Most marketers believe the marketing budget will grow modestly next year; key spending themes center on AI, CX, and improved targeting
www.swordandthescript.com
December 2, 2025 at 2:53 PM
Most marketers believe the marketing budget will grow modestly next year;
marketing spend for next year themes center on AI, CX, and improved targeting
www.swordandthescript.com/2025/12/b2b-...
marketing spend for next year themes center on AI, CX, and improved targeting
www.swordandthescript.com/2025/12/b2b-...
How PR and marketing pros are monitoring AI visibility for clients and brands
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com/2025/11/moni...
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com/2025/11/moni...
How PR and marketing pros are monitoring AI visibility for clients and brands - Sword and the Script
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com
November 25, 2025 at 5:04 PM
How PR and marketing pros are monitoring AI visibility for clients and brands
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com/2025/11/moni...
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
www.swordandthescript.com/2025/11/moni...
The next PR measurement conundrum: How do you measure AI visibility? www.swordandthescript.com/2025/11/pr-m...
The next PR measurement conundrum: How do you measure AI visibility? - Sword and the Script
If we’re having trouble with PR measurement and proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics
www.swordandthescript.com
November 18, 2025 at 6:43 PM
The next PR measurement conundrum: How do you measure AI visibility? www.swordandthescript.com/2025/11/pr-m...
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
www.swordandthescript.com/2025/10/edit...
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
www.swordandthescript.com/2025/10/edit...
Editorial integrity demands PR due diligence with AI-generated copy - Sword and the Script
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
www.swordandthescript.com
October 28, 2025 at 5:04 PM
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
www.swordandthescript.com/2025/10/edit...
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect
www.swordandthescript.com/2025/10/edit...
Reposted by Frank Strong
Third-party validation is proving to be an influential factor in AI visibility.
@frankstrong1.bsky.social shares insights a recent Semrush study suggesting PR and blogging excel at this task www.swordandthescript.com/2025/10/pr-b...
@frankstrong1.bsky.social shares insights a recent Semrush study suggesting PR and blogging excel at this task www.swordandthescript.com/2025/10/pr-b...
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests - Sword and the Script
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task.
www.swordandthescript.com
October 24, 2025 at 11:07 AM
Third-party validation is proving to be an influential factor in AI visibility.
@frankstrong1.bsky.social shares insights a recent Semrush study suggesting PR and blogging excel at this task www.swordandthescript.com/2025/10/pr-b...
@frankstrong1.bsky.social shares insights a recent Semrush study suggesting PR and blogging excel at this task www.swordandthescript.com/2025/10/pr-b...
Purposeful browsing: Does long form content still have a place in the era of generative AI?
Data, anecdotes suggest it does.
www.swordandthescript.com/2025/10/purp...
Data, anecdotes suggest it does.
www.swordandthescript.com/2025/10/purp...
Purposeful browsing: Does long form content still have a place in the era of generative AI? - Sword and the Script
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert
www.swordandthescript.com
October 21, 2025 at 5:42 PM
Purposeful browsing: Does long form content still have a place in the era of generative AI?
Data, anecdotes suggest it does.
www.swordandthescript.com/2025/10/purp...
Data, anecdotes suggest it does.
www.swordandthescript.com/2025/10/purp...
The deluge of ‘output only’ marketing has made customers apathetic about feedback and surveys customerthink.com/the-deluge-o...
The deluge of ‘output only’ marketing has made customers apathetic about feedback and surveys | CustomerThink
customerthink.com
October 17, 2025 at 4:43 PM
The deluge of ‘output only’ marketing has made customers apathetic about feedback and surveys customerthink.com/the-deluge-o...
Reposted by Frank Strong
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
By @frankstrong1.bsky.social, Sword and the Script www.swordandthescript.com/2025/09/medi...
By @frankstrong1.bsky.social, Sword and the Script www.swordandthescript.com/2025/09/medi...
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack - Sword and the Script
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
www.swordandthescript.com
October 17, 2025 at 12:17 PM
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
By @frankstrong1.bsky.social, Sword and the Script www.swordandthescript.com/2025/09/medi...
By @frankstrong1.bsky.social, Sword and the Script www.swordandthescript.com/2025/09/medi...
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” www.swordandthescript.com/2025/10/prop...
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” - Sword and the Script
The partnership between Propel and Signal AI, two specialized PR technologies, promises to provide comprehensive comms tools on a modern platform built for the era of AI.
www.swordandthescript.com
October 14, 2025 at 1:52 PM
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” www.swordandthescript.com/2025/10/prop...
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” www.swordandthescript.com/2025/10/prop...
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” - Sword and the Script
The partnership between Propel and Signal AI, two specialized PR technologies, promises to provide comprehensive comms tools on a modern platform built for the era of AI.
www.swordandthescript.com
October 14, 2025 at 1:45 PM
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership” www.swordandthescript.com/2025/10/prop...
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests www.swordandthescript.com/2025/10/pr-b...
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests - Sword and the Script
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task.
www.swordandthescript.com
October 7, 2025 at 3:35 PM
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests www.swordandthescript.com/2025/10/pr-b...
Media pitching: Adding perspective to Michael Smart's FAQs for @muckrack.com
- How do you break through the volume of pitches reporters receive daily?
- Should you follow up on pitches with reporters?
- What’s the best email subject line for a PR pitch?
www.swordandthescript.com/2025/09/medi...
- How do you break through the volume of pitches reporters receive daily?
- Should you follow up on pitches with reporters?
- What’s the best email subject line for a PR pitch?
www.swordandthescript.com/2025/09/medi...
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack - Sword and the Script
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
www.swordandthescript.com
September 30, 2025 at 2:20 PM
Media pitching: Adding perspective to Michael Smart's FAQs for @muckrack.com
- How do you break through the volume of pitches reporters receive daily?
- Should you follow up on pitches with reporters?
- What’s the best email subject line for a PR pitch?
www.swordandthescript.com/2025/09/medi...
- How do you break through the volume of pitches reporters receive daily?
- Should you follow up on pitches with reporters?
- What’s the best email subject line for a PR pitch?
www.swordandthescript.com/2025/09/medi...
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
www.swordandthescript.com/2025/09/b2b-...
www.swordandthescript.com/2025/09/b2b-...
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it - Sword and the Script
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement
www.swordandthescript.com
September 23, 2025 at 1:31 PM
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
www.swordandthescript.com/2025/09/b2b-...
www.swordandthescript.com/2025/09/b2b-...
People are not taking government economic surveys; businesses have the same problem
www.swordandthescript.com/2025/09/peop...
www.swordandthescript.com/2025/09/peop...
People are not taking government economic surveys; businesses have the same problem - Sword and the Script
Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer
www.swordandthescript.com
September 16, 2025 at 2:02 PM
People are not taking government economic surveys; businesses have the same problem
www.swordandthescript.com/2025/09/peop...
www.swordandthescript.com/2025/09/peop...
How many touches or interactions does it take to attract and close B2B prospects? www.swordandthescript.com/2025/09/touc...
How many touches or interactions does it take to attract and close B2B prospects? - Sword and the Script
Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions
www.swordandthescript.com
September 9, 2025 at 1:58 PM
How many touches or interactions does it take to attract and close B2B prospects? www.swordandthescript.com/2025/09/touc...