Forrest Brazeal
@forrestbrazeal.bsky.social
Cofounder at Freeman & Forrest, author, cartoonist, and Pwnie Award-winning songwriter. Ex-Google. Here to help.
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This is the wildest screenshot I've ever shared in my life.
Somehow, my debut novel has sold to Ballantine / Penguin Random House.
The elevator pitch is simple: what if Silicon Valley invented the time machine?
Look for the book in stores next year! newsletter.goodtechthings.com/p/breaking-s...
Somehow, my debut novel has sold to Ballantine / Penguin Random House.
The elevator pitch is simple: what if Silicon Valley invented the time machine?
Look for the book in stores next year! newsletter.goodtechthings.com/p/breaking-s...
Interesting point raised by a smart friend today:
Traditional DevRel/tech community building are over, because AI kills loyalty to platforms / frameworks / etc.
Not just because it lowers switching costs ... but because it destroys the self-identification people used to feel with their tools.
Traditional DevRel/tech community building are over, because AI kills loyalty to platforms / frameworks / etc.
Not just because it lowers switching costs ... but because it destroys the self-identification people used to feel with their tools.
February 4, 2026 at 9:48 PM
Interesting point raised by a smart friend today:
Traditional DevRel/tech community building are over, because AI kills loyalty to platforms / frameworks / etc.
Not just because it lowers switching costs ... but because it destroys the self-identification people used to feel with their tools.
Traditional DevRel/tech community building are over, because AI kills loyalty to platforms / frameworks / etc.
Not just because it lowers switching costs ... but because it destroys the self-identification people used to feel with their tools.
New cool kid Silicon Valley-ism I just heard is “what’s his spike?”
As in: “what’s his outlier trait/the thing he’s best at?”
Any idea where this comes from?
As in: “what’s his outlier trait/the thing he’s best at?”
Any idea where this comes from?
February 3, 2026 at 9:54 PM
New cool kid Silicon Valley-ism I just heard is “what’s his spike?”
As in: “what’s his outlier trait/the thing he’s best at?”
Any idea where this comes from?
As in: “what’s his outlier trait/the thing he’s best at?”
Any idea where this comes from?
enterprises can remain irrational longer than AI developer productivity companies can remain solvent
January 30, 2026 at 5:17 PM
enterprises can remain irrational longer than AI developer productivity companies can remain solvent
interesting. images and videos of what, elon?
January 29, 2026 at 10:05 PM
interesting. images and videos of what, elon?
Here’s what I’ve learned after 3 kids:
- babies are pets, it’s like taking care of a hamster
- 2 year olds and above are people, you just talk to them
- 1 year olds are fast freaky little aliens with no reasoning and no sense of self-preservation, good luck.
- babies are pets, it’s like taking care of a hamster
- 2 year olds and above are people, you just talk to them
- 1 year olds are fast freaky little aliens with no reasoning and no sense of self-preservation, good luck.
January 29, 2026 at 5:38 PM
Here’s what I’ve learned after 3 kids:
- babies are pets, it’s like taking care of a hamster
- 2 year olds and above are people, you just talk to them
- 1 year olds are fast freaky little aliens with no reasoning and no sense of self-preservation, good luck.
- babies are pets, it’s like taking care of a hamster
- 2 year olds and above are people, you just talk to them
- 1 year olds are fast freaky little aliens with no reasoning and no sense of self-preservation, good luck.
hope this clears everything up
January 26, 2026 at 4:23 PM
hope this clears everything up
SINNERS is a smart, stylish movie that people actually saw, enjoyed, and talked about. The Oscars should always be recognizing movies like this. They’re actually rarer than you think.
16 oscar nods for sinners. The anti “woke” tantrum is gonna be off the charts
January 22, 2026 at 10:46 PM
SINNERS is a smart, stylish movie that people actually saw, enjoyed, and talked about. The Oscars should always be recognizing movies like this. They’re actually rarer than you think.
Need a plausible theory for how Minneapolis became the main character of the 2020s
January 7, 2026 at 10:07 PM
Need a plausible theory for how Minneapolis became the main character of the 2020s
A child of mine, historically a selective eater, just downed his first-ever cheeseburger.
After each bite he said “This is the best thing I’ve ever tasted.”
As soon as it was gone he groaned “I never want one of those again.”
yep, that’s the cheeseburger experience. Welcome to America, kid.
After each bite he said “This is the best thing I’ve ever tasted.”
As soon as it was gone he groaned “I never want one of those again.”
yep, that’s the cheeseburger experience. Welcome to America, kid.
January 2, 2026 at 4:50 PM
A child of mine, historically a selective eater, just downed his first-ever cheeseburger.
After each bite he said “This is the best thing I’ve ever tasted.”
As soon as it was gone he groaned “I never want one of those again.”
yep, that’s the cheeseburger experience. Welcome to America, kid.
After each bite he said “This is the best thing I’ve ever tasted.”
As soon as it was gone he groaned “I never want one of those again.”
yep, that’s the cheeseburger experience. Welcome to America, kid.
Finally saw an ‘Avatar’ in the theater, in 3D, and like … I get it now.
December 30, 2025 at 6:01 PM
Finally saw an ‘Avatar’ in the theater, in 3D, and like … I get it now.
TIL that Christopher Nolan is red-green colorblind, and suddenly so many things make sense.
December 24, 2025 at 7:06 PM
TIL that Christopher Nolan is red-green colorblind, and suddenly so many things make sense.
silent night, holy night - cool
all is calm - sounds amazing
ALL IS BRIGHT - wait what
round yon virgin mother & child - why is it bright
holy infant so tender and mild - it's bedtime
sleep in heavenly peace - TURN OFF THE LIGHT FIRST
all is calm - sounds amazing
ALL IS BRIGHT - wait what
round yon virgin mother & child - why is it bright
holy infant so tender and mild - it's bedtime
sleep in heavenly peace - TURN OFF THE LIGHT FIRST
December 23, 2025 at 2:53 PM
silent night, holy night - cool
all is calm - sounds amazing
ALL IS BRIGHT - wait what
round yon virgin mother & child - why is it bright
holy infant so tender and mild - it's bedtime
sleep in heavenly peace - TURN OFF THE LIGHT FIRST
all is calm - sounds amazing
ALL IS BRIGHT - wait what
round yon virgin mother & child - why is it bright
holy infant so tender and mild - it's bedtime
sleep in heavenly peace - TURN OFF THE LIGHT FIRST
I just realized that Charles and Mary Lamb's famous children's book "Tales from Shakespeare" was published closer to the writing of Shakespeare's actual plays than to the present day.
December 18, 2025 at 2:47 PM
I just realized that Charles and Mary Lamb's famous children's book "Tales from Shakespeare" was published closer to the writing of Shakespeare's actual plays than to the present day.
“Mary, Did You Know?”
or as I call it, “Mansplaining: The Christmas Carol”
or as I call it, “Mansplaining: The Christmas Carol”
December 8, 2025 at 3:03 PM
“Mary, Did You Know?”
or as I call it, “Mansplaining: The Christmas Carol”
or as I call it, “Mansplaining: The Christmas Carol”
The story of this year's re:Invent expo hall is "booth inflation". Two-story palaces with built-in podcast studios! Custom art installations! Theater lighting rigs! Companies are dropping 7 figures on these McMansions.
December 3, 2025 at 3:15 AM
The story of this year's re:Invent expo hall is "booth inflation". Two-story palaces with built-in podcast studios! Custom art installations! Theater lighting rigs! Companies are dropping 7 figures on these McMansions.
Really doesn’t get better than seeing your little kids push back from the table with their cheeks still bulging out from their last mouthful of Thanksgiving leftovers, racing off to play with their cousins. That’s what the holidays are all about.
November 29, 2025 at 1:41 AM
Really doesn’t get better than seeing your little kids push back from the table with their cheeks still bulging out from their last mouthful of Thanksgiving leftovers, racing off to play with their cousins. That’s what the holidays are all about.
My old Toyota Sienna just transported two fairly large couches across town without so much as needing to have the back hatch tied open.
I could easily stuff a queen mattress AND box spring in the back of my 2001 Ford Windstar.
Minivans are hilariously useful, no home should be without one.
I could easily stuff a queen mattress AND box spring in the back of my 2001 Ford Windstar.
Minivans are hilariously useful, no home should be without one.
November 27, 2025 at 12:42 AM
My old Toyota Sienna just transported two fairly large couches across town without so much as needing to have the back hatch tied open.
I could easily stuff a queen mattress AND box spring in the back of my 2001 Ford Windstar.
Minivans are hilariously useful, no home should be without one.
I could easily stuff a queen mattress AND box spring in the back of my 2001 Ford Windstar.
Minivans are hilariously useful, no home should be without one.
3 kids in, and I finally have one who likes the taste of amoxicillin. This is a game-changer.
November 23, 2025 at 10:07 PM
3 kids in, and I finally have one who likes the taste of amoxicillin. This is a game-changer.
@emilyfreeman.bsky.social and I finally started a podcast!
Get your dose of B2B sass wherever fine podcasts are vended (vended? vent? anyway, there's venting): podcasts.apple.com/us/podcast/v...
Get your dose of B2B sass wherever fine podcasts are vended (vended? vent? anyway, there's venting): podcasts.apple.com/us/podcast/v...
November 18, 2025 at 8:20 PM
@emilyfreeman.bsky.social and I finally started a podcast!
Get your dose of B2B sass wherever fine podcasts are vended (vended? vent? anyway, there's venting): podcasts.apple.com/us/podcast/v...
Get your dose of B2B sass wherever fine podcasts are vended (vended? vent? anyway, there's venting): podcasts.apple.com/us/podcast/v...
My plan to drive to KubeCon from Charlotte is looking more and more defensible.
Yeah so they’re cutting flights at the 40 busiest airports starting with 4% on Friday and ramping up to 10% through the weekend, and that includes ATL. If you’re attending #KubeCon and you aren’t threat modeling around this and making contingency plans already, strongly recommend starting now
So, uh, KubeCon attendees: how we feeling about the threat model of them shutting down the airspace? Are we all moving to Atlanta
November 6, 2025 at 4:07 PM
My plan to drive to KubeCon from Charlotte is looking more and more defensible.
I feel like the biggest takeaway from the latest AWS outage is that there’s simply no architecting around them at this point. Even if you are 100% redundant/multi-whatever, your vendors and customers are certainly not. Order volume is dropping no matter what you do. We’re all in this together.
October 23, 2025 at 12:51 PM
I feel like the biggest takeaway from the latest AWS outage is that there’s simply no architecting around them at this point. Even if you are 100% redundant/multi-whatever, your vendors and customers are certainly not. Order volume is dropping no matter what you do. We’re all in this together.
A little encouragement for everyone dealing with the AWS outage today: youtu.be/rK_7ozvm53o?...
That Sinking Feeling (The #HugOps Song)
YouTube video by Forrest Brazeal
youtu.be
October 20, 2025 at 11:38 AM
A little encouragement for everyone dealing with the AWS outage today: youtu.be/rK_7ozvm53o?...
Watching an old musical that includes some fight choreography. And I’m again confronted with the sad fact that in modern movies, our fighting looks better but our dancing has gotten much worse. 😢
October 19, 2025 at 2:36 PM
Watching an old musical that includes some fight choreography. And I’m again confronted with the sad fact that in modern movies, our fighting looks better but our dancing has gotten much worse. 😢
it's 9 am on a Wednesday and my 3 year old is chilling in pajamas, eating a cup of noodles and watching Spiderman. How do I tell her it only goes downhill from here
October 15, 2025 at 1:52 PM
it's 9 am on a Wednesday and my 3 year old is chilling in pajamas, eating a cup of noodles and watching Spiderman. How do I tell her it only goes downhill from here
There is no such thing as a children’s book
Tell me your most unhinged literary opinion, as a little treat
October 13, 2025 at 11:32 PM
There is no such thing as a children’s book