Segment by:
• Job title → speaks to their responsibility
• Industry → speaks to their reality
Then match:
• Different roles → different pains
• Different industries → different examples
Relevance beats volume.
Segmentation creates replies.
Segment by:
• Job title → speaks to their responsibility
• Industry → speaks to their reality
Then match:
• Different roles → different pains
• Different industries → different examples
Relevance beats volume.
Segmentation creates replies.
Don’t explain everything upfront.
Give just enough to make them want more.
• Hint at a result, not the process
• Tease the problem, not the solution
• Keep it short
• Ask a soft question
Curiosity opens emails.
Clarity closes conversations.
Don’t explain everything upfront.
Give just enough to make them want more.
• Hint at a result, not the process
• Tease the problem, not the solution
• Keep it short
• Ask a soft question
Curiosity opens emails.
Clarity closes conversations.
Instead of pitching features, show what they risk by doing nothing:
• Missed opportunities
• Lost time
• Revenue left behind
Keep it subtle. Keep it human.
Loss aversion works when it feels real, not pushy.
Instead of pitching features, show what they risk by doing nothing:
• Missed opportunities
• Lost time
• Revenue left behind
Keep it subtle. Keep it human.
Loss aversion works when it feels real, not pushy.
Instead of selling features, highlight what stays broken if nothing changes.
• Missed opportunities
• Wasted time
• Revenue left on the table
Keep it subtle. Keep it human.
Loss aversion works best when it feels real, not pushy.
Instead of selling features, highlight what stays broken if nothing changes.
• Missed opportunities
• Wasted time
• Revenue left on the table
Keep it subtle. Keep it human.
Loss aversion works best when it feels real, not pushy.
🔹 Build trust fast; helpful > salesy.
🔹 Lower resistance: people reply when it doesn’t feel like a pitch.
🔹 Start real conversations: value opens the door, and the offer comes later.
🔹 Build trust fast; helpful > salesy.
🔹 Lower resistance: people reply when it doesn’t feel like a pitch.
🔹 Start real conversations: value opens the door, and the offer comes later.
• “Noticed teams in [space] struggling with [pain].”
• “Is [challenge] a focus this quarter?”
• “We spoke with a team like yours about [issue].”
• “On your radar, or should I check back later?”
Relevant. Low-pressure. Human.
#ColdEmail
• “Noticed teams in [space] struggling with [pain].”
• “Is [challenge] a focus this quarter?”
• “We spoke with a team like yours about [issue].”
• “On your radar, or should I check back later?”
Relevant. Low-pressure. Human.
#ColdEmail
• Feed signals, not clever prompts
• Focus on relevance, not flattery
• Keep it short & specific
• Avoid assumptions
• Edit like a human
AI should support your thinking, not replace it.
#ColdEmail #AIinSales #Personalization #OutreachTips #B2BMarketing
• Feed signals, not clever prompts
• Focus on relevance, not flattery
• Keep it short & specific
• Avoid assumptions
• Edit like a human
AI should support your thinking, not replace it.
#ColdEmail #AIinSales #Personalization #OutreachTips #B2BMarketing
Relevance gets replies.
• Personalization = details
• Relevance = reason
What actually works:
• One real problem
• One clear reason
• One simple next step
Don’t try to look personal.
Be useful.
#ColdEmail #Personalization #B2BOutreach #EmailMarketing #Reachoutly
Relevance gets replies.
• Personalization = details
• Relevance = reason
What actually works:
• One real problem
• One clear reason
• One simple next step
Don’t try to look personal.
Be useful.
#ColdEmail #Personalization #B2BOutreach #EmailMarketing #Reachoutly
Prospecting isn’t about sending more.
It’s about who, when, and why.
• Smarter targeting
• Better prioritization
• Faster personalization
• Cleaner pipelines
• Humans focus on relationships
The future isn’t automated spam.
It’s human-led outreach, powered by AI.
Prospecting isn’t about sending more.
It’s about who, when, and why.
• Smarter targeting
• Better prioritization
• Faster personalization
• Cleaner pipelines
• Humans focus on relationships
The future isn’t automated spam.
It’s human-led outreach, powered by AI.
• Base it on actual limits
• Highlight cost of delay, not fear
• Keep the tone calm
• Use soft deadlines
• Let relevance do the work
Ethical urgency builds trust, not pressure.
#ColdEmail #B2BSales #Sales #EmailMarketing #Reachoutly
• Base it on actual limits
• Highlight cost of delay, not fear
• Keep the tone calm
• Use soft deadlines
• Let relevance do the work
Ethical urgency builds trust, not pressure.
#ColdEmail #B2BSales #Sales #EmailMarketing #Reachoutly
• Missed opportunities hurt more than missed features
• Risk reduction beats hype
• Show what stays broken if nothing changes
• Keep it subtle, not aggressive
Loss aversion works when it feels like reality, not pressure.
• Missed opportunities hurt more than missed features
• Risk reduction beats hype
• Show what stays broken if nothing changes
• Keep it subtle, not aggressive
Loss aversion works when it feels like reality, not pressure.
✅ 10+ Google Workspace inboxes
✅ Full admin ownership
✅ Custom domains
✅ SPF, DKIM, DMARC included
📩 Share your domain, and we’ll handle the setup.
#Sales #B2BSales #SalesStrategy
✅ 10+ Google Workspace inboxes
✅ Full admin ownership
✅ Custom domains
✅ SPF, DKIM, DMARC included
📩 Share your domain, and we’ll handle the setup.
#Sales #B2BSales #SalesStrategy
It’s relevance built into the system.
• Segment before writing
• Personalize the reason, not every line
• Use intent signals
• Add one human touch
• Rotate angles, not templates
• Track replies, not opens
At scale, personalization is a framework.
It’s relevance built into the system.
• Segment before writing
• Personalize the reason, not every line
• Use intent signals
• Add one human touch
• Rotate angles, not templates
• Track replies, not opens
At scale, personalization is a framework.
A strong system stacks layers:
• Email for scale
• LinkedIn for trust
• Intent signals for timing
• Smart follow-ups for context
• Infrastructure for deliverability
The goal isn’t more messages.
It’s meaningful touchpoints that scale.
A strong system stacks layers:
• Email for scale
• LinkedIn for trust
• Intent signals for timing
• Smart follow-ups for context
• Infrastructure for deliverability
The goal isn’t more messages.
It’s meaningful touchpoints that scale.
Most outreach issues don’t start with copy.
They start with DNS.
• SPF → who can send
• DKIM → proves integrity
• DMARC → enforces trust
• Broken DNS = spam
• Clean DNS = scale safely
Outreach success starts before the first email.
DNS is the foundation.
Most outreach issues don’t start with copy.
They start with DNS.
• SPF → who can send
• DKIM → proves integrity
• DMARC → enforces trust
• Broken DNS = spam
• Clean DNS = scale safely
Outreach success starts before the first email.
DNS is the foundation.
More personalization ≠ more replies.
• Feels forced
• Hides the real value
• Hard to scale
• Relevance > details
• Mistakes kill trust
The goal isn’t maximum personalization.
It’s just enough relevance to earn attention.
More personalization ≠ more replies.
• Feels forced
• Hides the real value
• Hard to scale
• Relevance > details
• Mistakes kill trust
The goal isn’t maximum personalization.
It’s just enough relevance to earn attention.
Without one:
• Results depend on luck
• Problems are hard to diagnose
• Small mistakes scale fast
• No feedback loop
With a system:
• Clear ICP & segments
• Repeatable workflows
• Measurable KPIs
Outreach works when it’s engineered, not improvised.
Without one:
• Results depend on luck
• Problems are hard to diagnose
• Small mistakes scale fast
• No feedback loop
With a system:
• Clear ICP & segments
• Repeatable workflows
• Measurable KPIs
Outreach works when it’s engineered, not improvised.
• Easy to read
• Sound human
• Reduce thinking
• One clear idea
• Respect time
If it feels boring, it’s probably working.
#ColdEmail #EmailCopywriting #OutreachTips #B2BMarketing #SalesPsychology #Reachoutly
• Easy to read
• Sound human
• Reduce thinking
• One clear idea
• Respect time
If it feels boring, it’s probably working.
#ColdEmail #EmailCopywriting #OutreachTips #B2BMarketing #SalesPsychology #Reachoutly
Personalization ≠ 5,000 unique emails.
It’s relevance at scale.
• Segment before writing
• Personalize the reason
• Use intent & signals
• Add one human line
• Rotate angles, not names
• Measure replies, not opens
Personalization is a system.
Personalization ≠ 5,000 unique emails.
It’s relevance at scale.
• Segment before writing
• Personalize the reason
• Use intent & signals
• Add one human line
• Rotate angles, not names
• Measure replies, not opens
Personalization is a system.
Social proof works when it’s subtle—not loud.
• One short, relevant line
• Small niche wins > big random names
• Focus on outcomes, not buzzwords
• Place it after relevance
• Let confidence stay quiet
Social proof = context, not a pitch.
Social proof works when it’s subtle—not loud.
• One short, relevant line
• Small niche wins > big random names
• Focus on outcomes, not buzzwords
• Place it after relevance
• Let confidence stay quiet
Social proof = context, not a pitch.
When emails hit spam, sending more makes it worse.
Recovery = rebuilding trust.
• Pause all outreach
• Fix SPF, DKIM, DMARC
• Audit volume & follow-ups
• Clean your lists
• Warm up again—slowly
• Send simple, reply-focused emails.
When emails hit spam, sending more makes it worse.
Recovery = rebuilding trust.
• Pause all outreach
• Fix SPF, DKIM, DMARC
• Audit volume & follow-ups
• Clean your lists
• Warm up again—slowly
• Send simple, reply-focused emails.
Open tracking seems useful, but it often backfires big time. Here's the breakdown: 🧵
Open tracking seems useful, but it often backfires big time. Here's the breakdown: 🧵
Build list → email
Drive traffic → LinkedIn + site
Retarget everyone who touched you
Simple. Scalable. Repeatable.
#ColdEmail #B2BMarketing #LinkedInGrowth #OutboundSales #PaidAds #RetargetingStrategy
Build list → email
Drive traffic → LinkedIn + site
Retarget everyone who touched you
Simple. Scalable. Repeatable.
#ColdEmail #B2BMarketing #LinkedInGrowth #OutboundSales #PaidAds #RetargetingStrategy
Don't rush it—your future inbox thanks you.
Full framework in thread above! 👆
What's your warmup strategy? Drop it below ⬇️
#EmailWarmup #Outbound #Reachoutly
Don't rush it—your future inbox thanks you.
Full framework in thread above! 👆
What's your warmup strategy? Drop it below ⬇️
#EmailWarmup #Outbound #Reachoutly