Leo
@ewalf.com
Indie developer by night/weekends.
👉 bskyinfo.com - BlueSky directory
👉 firsto.co - Product launch platform
👉 bskyinfo.com - BlueSky directory
👉 firsto.co - Product launch platform
Best morning notification: Polar payment received.
One builder. Two Premium Launches.
Let’s go.
#buildinpublic
One builder. Two Premium Launches.
Let’s go.
#buildinpublic
February 13, 2026 at 2:30 AM
Best morning notification: Polar payment received.
One builder. Two Premium Launches.
Let’s go.
#buildinpublic
One builder. Two Premium Launches.
Let’s go.
#buildinpublic
A user emailed me today to report a bug on firsto.co
Small moment, but it reminded me that someone actually cares enough to speak up and help improve the product.
That alone makes maintaining Firsto feel meaningful.
I’ll keep doing my best to make it better.
#buildinpublic
Small moment, but it reminded me that someone actually cares enough to speak up and help improve the product.
That alone makes maintaining Firsto feel meaningful.
I’ll keep doing my best to make it better.
#buildinpublic
February 12, 2026 at 1:48 PM
A user emailed me today to report a bug on firsto.co
Small moment, but it reminded me that someone actually cares enough to speak up and help improve the product.
That alone makes maintaining Firsto feel meaningful.
I’ll keep doing my best to make it better.
#buildinpublic
Small moment, but it reminded me that someone actually cares enough to speak up and help improve the product.
That alone makes maintaining Firsto feel meaningful.
I’ll keep doing my best to make it better.
#buildinpublic
Reposted by Leo
A small builder moment on Firsto.co.
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
February 11, 2026 at 9:17 AM
A small builder moment on Firsto.co.
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
A small builder moment on Firsto.co.
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
February 11, 2026 at 9:17 AM
A small builder moment on Firsto.co.
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
Yesterday, someone tried Premium Launch for the first time.
Today, they came back and upgraded another queued project.
That kind of next day trust is hard to describe, but it means everything when you are building.
#buildinpublic #indiedev
The strongest signal isn’t traffic
It’s repeat launches
One creator has now launched on firsto.co 4 times
Free → Premium → Pro → Pro
We’re grateful they keep choosing Firsto.
#buildinpublic #indiedev
It’s repeat launches
One creator has now launched on firsto.co 4 times
Free → Premium → Pro → Pro
We’re grateful they keep choosing Firsto.
#buildinpublic #indiedev
February 8, 2026 at 12:41 AM
The strongest signal isn’t traffic
It’s repeat launches
One creator has now launched on firsto.co 4 times
Free → Premium → Pro → Pro
We’re grateful they keep choosing Firsto.
#buildinpublic #indiedev
It’s repeat launches
One creator has now launched on firsto.co 4 times
Free → Premium → Pro → Pro
We’re grateful they keep choosing Firsto.
#buildinpublic #indiedev
It feels like Google is starting to understand projects launched on Firsto.co
#buildinpublic #seo #indiedev
#buildinpublic #seo #indiedev
January 31, 2026 at 12:49 PM
It feels like Google is starting to understand projects launched on Firsto.co
#buildinpublic #seo #indiedev
#buildinpublic #seo #indiedev
Reposted by Leo
Only 1 feature spot left on Firsto.co.
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
January 28, 2026 at 1:53 PM
Only 1 feature spot left on Firsto.co.
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Only 1 feature spot left on Firsto.co.
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
January 28, 2026 at 1:53 PM
Only 1 feature spot left on Firsto.co.
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Best results we’ve seen since launch.
Put your product on Firsto’s homepage while it’s still available.
#buildinpublic #productlaunch
Reposted by Leo
Not a lot of traffic
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
January 27, 2026 at 2:49 AM
Not a lot of traffic
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
Not a lot of traffic
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
January 27, 2026 at 2:49 AM
Not a lot of traffic
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
but knowing someone discovered firsto.co by asking AI instead of searching Google…
yeah, that one stuck with me
#buildinpublic #indiedev
Reposted by Leo
First refund after moving Firsto.co to Polar
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
January 26, 2026 at 2:28 PM
First refund after moving Firsto.co to Polar
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
First refund after moving Firsto.co to Polar
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
January 26, 2026 at 2:28 PM
First refund after moving Firsto.co to Polar
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
Yes, I want Firsto to grow revenue
But not at any cost
We don’t accept projects that don’t align with our values ,even if they pay for Premium.
Building a launch platform means choosing long-term trust over short-term money
#buildinpublic #indiedev
Reposted by Leo
firsto.co log, 01/25
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
January 25, 2026 at 2:39 PM
firsto.co log, 01/25
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
firsto.co log, 01/25
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
January 25, 2026 at 2:39 PM
firsto.co log, 01/25
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
8 launches today
all indexed by Google within the first hour
some of them already showing up in search.
not a bad weekwend
#buildinpublic #indiedev #seo
Reposted by Leo
Firsto.co log, Jan 23
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
January 23, 2026 at 1:43 PM
Firsto.co log, Jan 23
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
Firsto.co log, Jan 23
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
January 23, 2026 at 1:43 PM
Firsto.co log, Jan 23
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
6 products launched.
All 6 were indexed in GSC within minutes.
After 4 hrs:
- All visible via site search
- 5 picked up SERP highlights
- 2 showed up on branded searches
Some showed up fast, while others were pushed down, an older same-name ranked #2
#buildinpublic #seo
Reposted by Leo
Firsto log, Jan 20
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
January 20, 2026 at 12:24 PM
Firsto log, Jan 20
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
Firsto log, Jan 20
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
January 20, 2026 at 12:24 PM
Firsto log, Jan 20
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
Launched 7 products today.
All 7 showed up in GSC within 1 hr
After 4 hrs:
- All visible via site search
- 4 picked up SERP highlights
- 3 showed up on branded searches
A few are already on page 1, right below the official site.
#buildinpublic #seo #indiedev
January 19, 2026 at 1:00 PM
Reposted by Leo
🌟 Spotlight: @ewalf.com
The 2025 Indie Product Landscape -->
firsto.co/blog/the-202...
#productlaunch
👉 https://bsky.app/profile/ewalf.com/post/3mc5lz7vnnc2t
#IndieSpotlight
The 2025 Indie Product Landscape -->
firsto.co/blog/the-202...
#productlaunch
👉 https://bsky.app/profile/ewalf.com/post/3mc5lz7vnnc2t
#IndieSpotlight
January 16, 2026 at 10:10 AM
🌟 Spotlight: @ewalf.com
The 2025 Indie Product Landscape -->
firsto.co/blog/the-202...
#productlaunch
👉 https://bsky.app/profile/ewalf.com/post/3mc5lz7vnnc2t
#IndieSpotlight
The 2025 Indie Product Landscape -->
firsto.co/blog/the-202...
#productlaunch
👉 https://bsky.app/profile/ewalf.com/post/3mc5lz7vnnc2t
#IndieSpotlight
Reposted by Leo
What???
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
January 15, 2026 at 12:11 PM
What???
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
What???
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
January 15, 2026 at 12:11 PM
What???
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
Project name search: Firsto ranks #1,
then the official site
and this happened in just 4 hours.
#buildinpublic #seo #indiedev
Reposted by Leo
Small milestone, but a real one.
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
January 15, 2026 at 3:16 AM
Small milestone, but a real one.
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Small milestone, but a real one.
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
January 15, 2026 at 3:16 AM
Small milestone, but a real one.
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue.
#buildinpublic #indiedev
Reposted by Leo
Firsto.co Log
6 products went live today
1h: all 6 indexed in GSC
4h: all visible in site search; 3 Google highlights
2 product-name searches on page 1 (both ranking #2, right after the official sites)
One product holds the same position across different keyword queries
#seo #buildinpublic
6 products went live today
1h: all 6 indexed in GSC
4h: all visible in site search; 3 Google highlights
2 product-name searches on page 1 (both ranking #2, right after the official sites)
One product holds the same position across different keyword queries
#seo #buildinpublic
January 12, 2026 at 1:42 PM
Firsto.co Log
6 products went live today
1h: all 6 indexed in GSC
4h: all visible in site search; 3 Google highlights
2 product-name searches on page 1 (both ranking #2, right after the official sites)
One product holds the same position across different keyword queries
#seo #buildinpublic
6 products went live today
1h: all 6 indexed in GSC
4h: all visible in site search; 3 Google highlights
2 product-name searches on page 1 (both ranking #2, right after the official sites)
One product holds the same position across different keyword queries
#seo #buildinpublic