European Watch Company
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If you ask us, this Rolex has 𝘫𝘶𝘴𝘵 the right amount of bling... 👑✨
The GMT-Master II ref. 116758SARU in 18K yellow gold with a dazzling diamond, sapphire & ruby bezel, pavé diamond dial, and diamond-set lugs is the definition of off-menu luxury.
The GMT-Master II ref. 116758SARU in 18K yellow gold with a dazzling diamond, sapphire & ruby bezel, pavé diamond dial, and diamond-set lugs is the definition of off-menu luxury.
December 18, 2025 at 5:00 PM
If you ask us, this Rolex has 𝘫𝘶𝘴𝘵 the right amount of bling... 👑✨
The GMT-Master II ref. 116758SARU in 18K yellow gold with a dazzling diamond, sapphire & ruby bezel, pavé diamond dial, and diamond-set lugs is the definition of off-menu luxury.
The GMT-Master II ref. 116758SARU in 18K yellow gold with a dazzling diamond, sapphire & ruby bezel, pavé diamond dial, and diamond-set lugs is the definition of off-menu luxury.
The H. Moser & Cie. Pioneer Cylindrical Tourbillon Skeleton is one of those watches that truly feels alive on the wrist - a perfect fusion of technical prowess and bold design. It's striking, sculptural, and unmistakably Moser. A piece for the collector who is looking for complexity and character.
December 17, 2025 at 5:01 PM
The H. Moser & Cie. Pioneer Cylindrical Tourbillon Skeleton is one of those watches that truly feels alive on the wrist - a perfect fusion of technical prowess and bold design. It's striking, sculptural, and unmistakably Moser. A piece for the collector who is looking for complexity and character.
Cartier, but make it art 🎨
This quartet of Cartier Santos-Dumont's with lacquered cases shows just how far Cartier is willing to push refinement. Each watch features a painstakingly hand-applied lacquer coating on a precious metal case - a technique more often seen in fine objets d’art than watches
This quartet of Cartier Santos-Dumont's with lacquered cases shows just how far Cartier is willing to push refinement. Each watch features a painstakingly hand-applied lacquer coating on a precious metal case - a technique more often seen in fine objets d’art than watches
December 16, 2025 at 5:00 PM
Cartier, but make it art 🎨
This quartet of Cartier Santos-Dumont's with lacquered cases shows just how far Cartier is willing to push refinement. Each watch features a painstakingly hand-applied lacquer coating on a precious metal case - a technique more often seen in fine objets d’art than watches
This quartet of Cartier Santos-Dumont's with lacquered cases shows just how far Cartier is willing to push refinement. Each watch features a painstakingly hand-applied lacquer coating on a precious metal case - a technique more often seen in fine objets d’art than watches
Two classics - with a twist.
The Patek Calatrava ref. 3919J-015 (blue dial) and 3919J-016 (gray dial) - exceptionally rare variants of one of Patek’s most iconic references. Timeless Clous de Paris hobnail bezel, ultra-refined proportions, elevated by dial colors you almost never see on a 3919.
The Patek Calatrava ref. 3919J-015 (blue dial) and 3919J-016 (gray dial) - exceptionally rare variants of one of Patek’s most iconic references. Timeless Clous de Paris hobnail bezel, ultra-refined proportions, elevated by dial colors you almost never see on a 3919.
December 15, 2025 at 5:00 PM
Two classics - with a twist.
The Patek Calatrava ref. 3919J-015 (blue dial) and 3919J-016 (gray dial) - exceptionally rare variants of one of Patek’s most iconic references. Timeless Clous de Paris hobnail bezel, ultra-refined proportions, elevated by dial colors you almost never see on a 3919.
The Patek Calatrava ref. 3919J-015 (blue dial) and 3919J-016 (gray dial) - exceptionally rare variants of one of Patek’s most iconic references. Timeless Clous de Paris hobnail bezel, ultra-refined proportions, elevated by dial colors you almost never see on a 3919.
The Audemars Piguet Royal Oak Jumbo Extra-Thin ref. 15202BC in 18k white gold with a salmon dial is one of those watches that quietly turns heads and breaks hearts. A true collector’s dream with classic Jumbo proportions meets a warm, unexpected dial that instantly elevates the entire package.
December 14, 2025 at 2:00 PM
The Audemars Piguet Royal Oak Jumbo Extra-Thin ref. 15202BC in 18k white gold with a salmon dial is one of those watches that quietly turns heads and breaks hearts. A true collector’s dream with classic Jumbo proportions meets a warm, unexpected dial that instantly elevates the entire package.
The Patek Philippe ref. 3448 “Padellone” in white gold isn't just a perpetual calendar - it’s Patek history on the wrist.
Introduced in 1962 as the very first automatic perpetual calendar wristwatch, the 3448 forever changed what collectors expect from complicated timepieces.
Introduced in 1962 as the very first automatic perpetual calendar wristwatch, the 3448 forever changed what collectors expect from complicated timepieces.
December 12, 2025 at 5:01 PM
The Patek Philippe ref. 3448 “Padellone” in white gold isn't just a perpetual calendar - it’s Patek history on the wrist.
Introduced in 1962 as the very first automatic perpetual calendar wristwatch, the 3448 forever changed what collectors expect from complicated timepieces.
Introduced in 1962 as the very first automatic perpetual calendar wristwatch, the 3448 forever changed what collectors expect from complicated timepieces.
✨ When sparkle meets sporty sophistication. ✨ The AP Royal Oak ref. 15454OR in Frosted 18k rose gold with a matching pink-gold dial is a masterclass in contemporary luxury. The Frosted Gold finish gives the case and bracelet a shimmering, light-reflecting texture that feels both modern and timeless.
December 11, 2025 at 5:01 PM
✨ When sparkle meets sporty sophistication. ✨ The AP Royal Oak ref. 15454OR in Frosted 18k rose gold with a matching pink-gold dial is a masterclass in contemporary luxury. The Frosted Gold finish gives the case and bracelet a shimmering, light-reflecting texture that feels both modern and timeless.
Mechanical poetry meets wrist presence. The MB&F LM101, with its rose-gold case, blue dial, and iconic floating balance wheel, is more than a watch. It’s a wearable sculpture of time.
December 10, 2025 at 5:00 PM
Mechanical poetry meets wrist presence. The MB&F LM101, with its rose-gold case, blue dial, and iconic floating balance wheel, is more than a watch. It’s a wearable sculpture of time.
Salmon-dial Pateks just hit different 🧡 The 5236P In-Line Perpetual pairs an innovative complication with subtle, rare elegance - and a salmon dial to seal the deal!
More than a perpetual - it’s a statement of taste, heritage, and quiet exclusivity.
More than a perpetual - it’s a statement of taste, heritage, and quiet exclusivity.
December 9, 2025 at 5:00 PM
Salmon-dial Pateks just hit different 🧡 The 5236P In-Line Perpetual pairs an innovative complication with subtle, rare elegance - and a salmon dial to seal the deal!
More than a perpetual - it’s a statement of taste, heritage, and quiet exclusivity.
More than a perpetual - it’s a statement of taste, heritage, and quiet exclusivity.
Vintage Rolex history with a twist - feast your eyes on the ref. 6239 Daytona "Musketeer"!
This isn’t just 𝘢𝘯𝘺 Paul Newman Daytona. The “Musketeer” dial is one of the rarest and most coveted variants ever made.
This one is already sold but we couldn't resist showing it off!
This isn’t just 𝘢𝘯𝘺 Paul Newman Daytona. The “Musketeer” dial is one of the rarest and most coveted variants ever made.
This one is already sold but we couldn't resist showing it off!
December 8, 2025 at 5:00 PM
Vintage Rolex history with a twist - feast your eyes on the ref. 6239 Daytona "Musketeer"!
This isn’t just 𝘢𝘯𝘺 Paul Newman Daytona. The “Musketeer” dial is one of the rarest and most coveted variants ever made.
This one is already sold but we couldn't resist showing it off!
This isn’t just 𝘢𝘯𝘺 Paul Newman Daytona. The “Musketeer” dial is one of the rarest and most coveted variants ever made.
This one is already sold but we couldn't resist showing it off!
🌆 A world-timer with a skyline story. 🌆
The 5230G-010 “New York” isn’t just any World Time - it’s a limited-edition tribute of just 300 pieces that was created for the 2017 Art of Watches Grand Exhibition in New York. To celebrate the event, Patek added a blue central dial that depicts the Manhatta
The 5230G-010 “New York” isn’t just any World Time - it’s a limited-edition tribute of just 300 pieces that was created for the 2017 Art of Watches Grand Exhibition in New York. To celebrate the event, Patek added a blue central dial that depicts the Manhatta
December 7, 2025 at 3:00 PM
🌆 A world-timer with a skyline story. 🌆
The 5230G-010 “New York” isn’t just any World Time - it’s a limited-edition tribute of just 300 pieces that was created for the 2017 Art of Watches Grand Exhibition in New York. To celebrate the event, Patek added a blue central dial that depicts the Manhatta
The 5230G-010 “New York” isn’t just any World Time - it’s a limited-edition tribute of just 300 pieces that was created for the 2017 Art of Watches Grand Exhibition in New York. To celebrate the event, Patek added a blue central dial that depicts the Manhatta
Moon phases never looked so elegant.
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
December 5, 2025 at 5:01 PM
Moon phases never looked so elegant.
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Behold the Laurent Ferrier Classic Moon, the brand’s first moon-phase model. Housed in a 40mm stainless steel case with Ferrier's signature pebble-shaped curves and a grey-blue opaline dial, the moonphase is crafted from Aventurine glass made by Murano artisans
Limited to just 33 total pieces, the MB&F LMX Steel & Brass is a mechanical manifesto of a watch and what MB&F imagines they would have created a century ago, during the golden age of watchmaking.
Mind-blowing for every angle, this is one you won’t see everywhere!
Mind-blowing for every angle, this is one you won’t see everywhere!
December 4, 2025 at 5:01 PM
Limited to just 33 total pieces, the MB&F LMX Steel & Brass is a mechanical manifesto of a watch and what MB&F imagines they would have created a century ago, during the golden age of watchmaking.
Mind-blowing for every angle, this is one you won’t see everywhere!
Mind-blowing for every angle, this is one you won’t see everywhere!
Horological Happy Hour is back Thursday, Dec. 4th @ 5pm EST. We'll chat New Arrivals, our favorite releases of 2025, and more!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
December 3, 2025 at 10:01 PM
Horological Happy Hour is back Thursday, Dec. 4th @ 5pm EST. We'll chat New Arrivals, our favorite releases of 2025, and more!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
Summarize this past year in watches in ONE SENTENCE in the comments for a chance to win a copy of our book and subscribe to the channel here: yt.openinapp.co/gu7r6!
What do you get when a legendary dive watch puts on its racing suit? 🏁🌊
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
December 3, 2025 at 5:00 PM
What do you get when a legendary dive watch puts on its racing suit? 🏁🌊
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Meet the Blancpain Fifty Fathoms Speed Command Chronograph - a watch bold enough to plunge 300 meters deep, fierce enough to time a 0-60 dash, and too cool to stay in one lane.
Timeless tradition meets modern precision.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
December 2, 2025 at 5:07 PM
Timeless tradition meets modern precision.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
The new for 2025 ref. 6196P Calatrava, with its 38mm platinum case and soft salmon “rose-gilt opaline” dial, is everything a classic dress watch should be. Understated on the wrist, but unmistakably Patek.
Some watches were built for adventure. Others were built for occasions.
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
December 1, 2025 at 5:00 PM
Some watches were built for adventure. Others were built for occasions.
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
And then there are pieces like the Rolex GMT-Master II 116758SA - watches that redefine what “luxury travel” even means. A reminder that even the most iconic tool watches can have a wildly glamorous side. ✨
Quiet power meets understated elegance. 🌫️
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
November 30, 2025 at 2:02 PM
Quiet power meets understated elegance. 🌫️
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
The Vacheron Constantin Overseas Ultra-Thin Perpetual Calendar in white gold, with its sleek silver dial and ultra-slim 8.1mm profile, delivers serious haute-horlogerie under the radar. Powered by the legendary Calibre 1120 QP, it packs a perpetual calenda
🖤 Black Friday just got darker - and a whole lot cooler. 🖤
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
November 28, 2025 at 5:00 PM
🖤 Black Friday just got darker - and a whole lot cooler. 🖤
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
The Audemars Piguet Royal Oak Chronograph ref. 26240CE in full black ceramic isn’t your average sale day flex - it’s a statement. All-ceramic case and bracelet, stealth style, and that signature angular Royal Oak design meet modern material
Grateful for moments that stand the test of time. 🦃✨
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
November 27, 2025 at 5:01 PM
Grateful for moments that stand the test of time. 🦃✨
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
The Le Mans Daytona isn’t just another Daytona - it’s a celebration of legacy, performance, and heritage. With its white-gold case, subtle red embellishments, and Le Mans pedigree, it feels fitting for a holiday of thanks and family legacies.
What do you think of the Patek Philippe Cubitus? Is it still the most controversial new watch ever - or has it started to grow on you? 👀
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
November 26, 2025 at 5:01 PM
What do you think of the Patek Philippe Cubitus? Is it still the most controversial new watch ever - or has it started to grow on you? 👀
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
When Patek dropped the Cubitus last year, the watch world exploded. People either loved the risk…or couldn’t believe that Patek actually went for it.
Quiet power cased in 40mm of platinum.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
November 25, 2025 at 5:01 PM
Quiet power cased in 40mm of platinum.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
The FPJ Octa Calendrier is a true engineering marvel featuring an automatic movement that delivers 160-hour power reserve. With its huge retrograde date, month and day windows, and off-center time dial, the watch perfectly showcases François-Paul’s genius.
Kicking off the week with some serious sparkle!
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
November 24, 2025 at 5:01 PM
Kicking off the week with some serious sparkle!
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
This Breguet Classique Tourbillon isn’t just elegant, it’s a masterclass in horological luxury. With a diamond bezel, MOP dial, beautifully decorated caliber, and tourbillon front and center, it’s both technically brilliant and beautifully refined.
The one Cartier to rule them all. 👑
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
November 23, 2025 at 2:00 PM
The one Cartier to rule them all. 👑
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
Feast your eyes on the Cartier Tank à Guichets in platinum - a bold revival of a historic jump-hour design, now reimagined for the modern era. Released earlier this year, the watch echoes Cartier’s Art Deco roots while still advancing contemporary craftsmanship.
This one is already gone - but it was just too cool not to show off!
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
November 21, 2025 at 5:01 PM
This one is already gone - but it was just too cool not to show off!
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪
Check out the Bulgari Octo Finissimo Exclusive Edition ref. 103023 in grade-5 titanium with a sleek gray dial and distinctive green Eastern Arabic indices. An ultra-thin icon made for bold minimalists who like their design sharp 🔪