Erika Zucker
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erikazucker.bsky.social
Erika Zucker
@erikazucker.bsky.social
15 followers 48 following 20 posts
I currently hold the position of Senior Social Media Specialist with AvenueCX, where I continue to elevate AvenueCX's social media presence and reach.
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erikazucker.bsky.social
Erika Zucker @erikazucker.bsky.social · Dec 24
Here's my wrap for 2024!

- Redesigned & launched my new website www.erikazucker.com

- I helped grow AvenueCX's (avenuecx.com) LinkedIn following to over 1K & helped launch their Instagram account

- Completed the Google Digital Marketing certificate from Coursera

#SocialMedia #Marketing #Spotify
Reposted by Erika Zucker
avenuecx.bsky.social
Happy World Marketing Day! 🎉

Shout-out to our marketing team, Mark Yirrell and Erika Zucker, for our growth on social.

We are excited as they continue this journey with AvenueCX and cannot wait to see what new milestones they'll hit in 2025.

#WorldMarketingDay #MarketingTeam #DigitalMarketing
May 27, 2025 at 7:50 PM
Reposted by Erika Zucker
avenuecx.bsky.social
"Data has huge potential to improve #customerexperience (CX) – creating personalized interactions and journeys, proactively anticipating players' needs, and resolving issues quickly..."🎮

Learn how to utilize data to enhance your players' experience:
bit.ly/3S4taym

#gaming #gamewriting #cx #ux
The key to better gaming CX? It’s in your data
Gaming brands have so much data at their fingertips: you know what games your gamers like to play, how well they play compared with others, how long they spend in-game, their purchase histories and mo...
www.ttec.com
April 23, 2025 at 7:07 PM
Reposted by Erika Zucker
avenuecx.bsky.social
Did you know that more people would rather clean a toilet than call #customersupport?

The main reasons are that most customers hate long waiting times, automated interactive telephone systems, & unhelpful representatives.

Watch the podcast here: bit.ly/4cGOGmi

#CustomerExperience #CustomerService
April 22, 2025 at 8:25 PM
erikazucker.bsky.social
Let’s check out one of Canva’s newest features — Code for me!!

Try out the quiz here:
testwebsitez.my.canva.site/marketing-qu...

Tag someone who would be interested in learning more about this feature!

#CanvaTips #CanvaAI #CodeForMe #AI #ContentCreation #Coding #DigitalMarketing
April 12, 2025 at 12:12 AM
Reposted by Erika Zucker
avenuecx.bsky.social
We wanted to thank Jim Kalbach, Kevin Nichols, & all the viewers who watched last week's episode of "Let's Talk Personalization."

Learn more about the future of journey mapping in this episode below:
www.brighttalk.com/webcast/9273...

#Personalization #JourneyMapping #CustomerExperience #Content
April 2, 2025 at 9:50 PM
erikazucker.bsky.social
Join me for the "Effective Storytelling in Personalization" episode from the "Let's Talk Personalization" webinar series with @alanjporter.bsky.social & Kevin Nichols:
www.brighttalk.com/webcast/9273...

#Storytelling #Personalization #DigitalMarketing #MarketingStrategy #ContentCreation #Content
April 1, 2025 at 5:23 PM
erikazucker.bsky.social
Breaking news: Amazon is now testing shopping AI bots.

Learn more about these bots and Amazon's AI initiatives by reading the CNBC article by Annie Palmer below. 

www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...

#Persolization #CustomerExperience #AI #Content #CX #Amazon
Amazon is testing shopping, health assistants as it pushes deeper into generative AI
With CEO Andy Jassy pushing employees to build AI apps across the company, Amazon is testing new shopping and health assistants.
www-cnbc-com.cdn.ampproject.org
March 27, 2025 at 2:19 AM
Reposted by Erika Zucker
avenuecx.bsky.social
Kevin P Nichols, Executive Director of Experience at AvenueCX, will present at The Information Energy conference this year!

If you're attending, stop by and join Kevin virtually on Thursday, April 3rd, from 3:00 - 3:40 PM (CET)

Learn more here: www.informationenergy.org/program/deta...

#Content
March 20, 2025 at 9:09 PM
erikazucker.bsky.social
I can't wait to attend the "Customer Journeys: 2025 and Beyond" episode from the "Let's Talk Personalization" webinar series with Jim Kalbach and Kevin Nichols.

#Personalization #JourneyMapping #BusinessStrategy #UserExperience #DigitalExperience #CustomerJourneyMaps
#Content
#Webinar
#UX
#CX
avenuecx.bsky.social AvenueCX @avenuecx.bsky.social · Mar 19
On March 27th, join Kevin Nichols as he sits down with Jim Kalbach for a live Q&A during this episode of the "The Personalization Wrangler" webinar series.

Register to participate in the live Q&A to ask Jim your questions on the future of journey mapping in 2025: bit.ly/LTP327

#Personalization
March 19, 2025 at 4:44 PM
erikazucker.bsky.social
Salad fingers 2d animation.

#art #digitalart #animation #trend #adobe #2d
March 15, 2025 at 9:11 PM
erikazucker.bsky.social
Before getting into marketing, I dreamed of getting into animation/ game design.

I decided to enroll in City Tech. I took a few courses, which allowed me to learn more about 2D and 3D animation.

What is a passion of yours?

#Animation #GameDesign #2DAnimation #3DAnimation #CreativeJourney #Art
March 15, 2025 at 12:14 PM
erikazucker.bsky.social
During my time at New York City College of Technology. I decided to craft a board game for the class, which earned me a B-!

The game was called The Chimera Curse!

Let me know what you think of this game. Would you play it if I finished it?

#BoardGameDesign #Tabletop #Art #Game#BoardGame #Adobe
March 15, 2025 at 2:38 AM
erikazucker.bsky.social
Only 37% of the audience in Kevin Nichols and Jennifer Hodroge's recent poll had undergone a content audit in the past year, while 50% did not.

Watch the webinar here
www.brighttalk.com/webcast/9273...

Should content audits be conducted regularly?

#Personalization #ContentAudit #ContentStrategy
The Necessity of Dynamic Personalized Content
In today's world of evolving customer expectations, personalization has become essential for business success. Join our webinar with Jennifer Hodroge, Director of XD & Content Strategy at Episilon, to...
www.brighttalk.com
March 14, 2025 at 8:43 PM
erikazucker.bsky.social
When one casual click haunts you across the internet. 👟👻

#OnlinePrivacy #DigitalFootprint #SocialMediaAwareness #DataTracking #CalmDownAlgorithm #Ads #Persolization
March 12, 2025 at 9:44 PM
erikazucker.bsky.social
In this insightful SemRush article you will learn:

♦️ The definition of content personalization

♦️ How personalized content can be beneficial to your brand

♦️ How to achieve content personalization

Read the article here: www.semrush.com/blog/persona...

#ContentStrategy #Content #Perzonalization
Content Personalization: What It Is & How to Do It
Content personalization involves using data to create and share content with highly specific audiences.
www.semrush.com
March 9, 2025 at 6:25 PM
erikazucker.bsky.social
My favorite part of Gabe Weiss & Kevin Nichols's episode, "BX Content: Unique Content for Business Experiences," was learning about the importance of the business experience.

You can watch their episode below:
www.youtube.com/watch?v=m6jG...

#BusinessExperience #ContentMarketing #ContentCreation
BX Content: Unique Content for Business Experiences with Gabe Weiss
YouTube video by Kevin P Nichols
www.youtube.com
January 25, 2025 at 6:47 PM
Reposted by Erika Zucker
contentstrategyseattle.org
Lots of good stuff in our December virtual event with Matt Herron, especially for folks figuring out how their content skills map to a content career.

Missed the talk? Here's the full video: www.youtube.com/watch?v=k0xI...

And don't forget our January event: www.meetup.com/content-stra...
January 8, 2025 at 10:46 PM
erikazucker.bsky.social

I look forward to attending the "How Tech Doc Teams Manage and Deliver Customer Support Content."

Join me this Thursday at 11:00 am EST by registering below:
www.brighttalk.com/webcast/9273...

#StructuredContent #CustomerExperience #Webinar #ContentStrategy #Content #TechnicalDocumentation #B2B
How Tech Docs Teams Manage And Deliver Support Content
Rescheduled from October 24, 2024 — Discover the latest technical documentation management and delivery trends that are setting new standards for customer support experiences. Kevin Nichols, Executive...
www.brighttalk.com
January 7, 2025 at 5:29 PM
erikazucker.bsky.social
Looking forward to attending this free talk on January 15th.

#marketing #content #trends
contentstrategyseattle.org Content Strategy Seattle @contentstrategyseattle.org · Jan 3
Welcome to 2025! We've got just the event to kick it off for you.

Join Kevin Nichols as he runs down the top content trends to watch for this year in our next free virtual talk, 6 p.m. PST on Jan. 15. This event has been rescheduled from November.

Secure your spot: www.meetup.com/content-stra...
January 3, 2025 at 10:28 PM
erikazucker.bsky.social
Here's my wrap for 2024!

- Redesigned & launched my new website www.erikazucker.com

- I helped grow AvenueCX's (avenuecx.com) LinkedIn following to over 1K & helped launch their Instagram account

- Completed the Google Digital Marketing certificate from Coursera

#SocialMedia #Marketing #Spotify
December 24, 2024 at 11:13 PM
erikazucker.bsky.social
"Australia late Thursday became the first country to ban social media for those under the age of 16."
ow.ly/Q45c50Uiw1x

Do you believe these laws were necessary to provide a better CX to these parents by banning #socialmedia platforms for kids under 16?

#DigitalRegulation #CustomerExperience #CX
Australia Bans Social Media for Under-16s With World-First Law
Prime Minister Anthony Albanese said the law supported parents concerned by online harms to their children.
ow.ly
November 30, 2024 at 11:50 PM
erikazucker.bsky.social
How Technical Documentation Teams Manage and Deliver Customer Support Content: A Report is out!

Sign up for the free #whitepaper below for the research provided by @scottabel.bsky.social Rebecca Schneider & Kevin Nichols.
ow.ly/QJsp50UgmEt

#SelfServiceContent #StructuredContent #ContentStrategy
B2B Tech Docs Self-Service Support Content Survey 2024
We surveyed B2B Tech Docs teams on Self-Service Support Content: Here are our findings and our recommendations for most effective help content.
avenuecx.com
November 26, 2024 at 10:47 PM
erikazucker.bsky.social
Lowe's Companies, Inc.'s just beefed up its loyalty reward program!⚡

Learn how Lowe's Digital Home Platform is providing a better customer experience to its MyLowe's Rewards members below:
www.customerexperiencedive.com/news/lowes-l...

#CustomerExperience #LoyaltyPrograms #Personalization
Lowe’s bulks up loyalty benefits with personalized tools and advice
The tool, which includes articles and videos on common repair tasks, is aimed at improving the post-purchase experience for DIY homeowners.
www.customerexperiencedive.com
November 24, 2024 at 9:20 PM
erikazucker.bsky.social
🎙️ The latest episode of "All Things Content" is out now!

Danielle Miller joins host Kevin Nichols as they delve into the highly relevant topic of "Community Platforms and Content" below:
www.youtube.com/watch?v=A57m...

#GenerativeAI #UserEngagement #ContentStrategy #DigitalCommunity #Content
Community Platforms and Content with Danielle Miller
YouTube video by Kevin P Nichols
www.youtube.com
November 23, 2024 at 6:57 PM
erikazucker.bsky.social
I graduated in 2021 with a bachelor's degree in Communication Design. I began my career journey in Social Media Marketing as a Marketing Intern for a few companies.

I am currently a Senior Social Media Specialist at AvenueCX.
#marketing #portfolio #socialmedia #Firstpost #Marketing
November 22, 2024 at 10:39 PM