Eric Van Buskirk
@ericvanb.bsky.social
Founder of ClickStream, your smarter SEO agency. Data study expert. AI Bard-Ass. https://clickstream.cc
Pinned
Eric Van Buskirk
@ericvanb.bsky.social
· May 13
My team just completed unicorn-level research: the first independent usability study of Google’s AI Overviews (AIO).
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
SEMrush was acquired by Adobe for $1.9B.
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
November 20, 2025 at 11:38 AM
SEMrush was acquired by Adobe for $1.9B.
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
Vilain strikes again after irreparably screwing up the US government.
September 19, 2025 at 6:00 AM
Vilain strikes again after irreparably screwing up the US government.
The age of feudalism cometh back.
Tesla has proposed a new 10-year compensation plan for CEO Elon Musk that could be worth as much as $1 trillion even as the EV maker's car business stumbles and it sets its sights on humanoid robotics and AI.
Tesla proposes new pay package for Elon Musk worth up to $1T | TechCrunch
Tesla has proposed a new 10-year compensation plan for CEO Elon Musk that could be worth as much as $1 trillion even as the EV maker's car business stumbles and it sets its sights on humanoid robotics and AI.
techcrunch.com
September 5, 2025 at 3:35 PM
The age of feudalism cometh back.
Think you know how people behave in AI Mode? Think again.
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
September 5, 2025 at 3:33 PM
Think you know how people behave in AI Mode? Think again.
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
I posted this 10 years ago and then bought zero crypto.
Initially, it seemed too much trouble.
Then, five years later, crypto bros made me realize it's icky and BS. 😆
$10,000 ten years ago= $2,390,000 today.
Percentage Gain= 23,900%
C'est la vie.
Initially, it seemed too much trouble.
Then, five years later, crypto bros made me realize it's icky and BS. 😆
$10,000 ten years ago= $2,390,000 today.
Percentage Gain= 23,900%
C'est la vie.
June 24, 2025 at 5:55 AM
I posted this 10 years ago and then bought zero crypto.
Initially, it seemed too much trouble.
Then, five years later, crypto bros made me realize it's icky and BS. 😆
$10,000 ten years ago= $2,390,000 today.
Percentage Gain= 23,900%
C'est la vie.
Initially, it seemed too much trouble.
Then, five years later, crypto bros made me realize it's icky and BS. 😆
$10,000 ten years ago= $2,390,000 today.
Percentage Gain= 23,900%
C'est la vie.
After doing the 70-person usability study with
@kevin-indig.bsky.social I can say with 100% certainty we're fooling ourselves by relying so much on click data. Search behavior with AIO and other SERP features is complex, but it follows CLEAR PATTERNS. Click data is 1/2 the story.
@kevin-indig.bsky.social I can say with 100% certainty we're fooling ourselves by relying so much on click data. Search behavior with AIO and other SERP features is complex, but it follows CLEAR PATTERNS. Click data is 1/2 the story.
June 7, 2025 at 5:32 PM
After doing the 70-person usability study with
@kevin-indig.bsky.social I can say with 100% certainty we're fooling ourselves by relying so much on click data. Search behavior with AIO and other SERP features is complex, but it follows CLEAR PATTERNS. Click data is 1/2 the story.
@kevin-indig.bsky.social I can say with 100% certainty we're fooling ourselves by relying so much on click data. Search behavior with AIO and other SERP features is complex, but it follows CLEAR PATTERNS. Click data is 1/2 the story.
Gifting this because: Entrepreneur Justin Sun, who spent over $40 million on Trump cryptocurrency and previously invested $75 million in another Trump crypto venture, benefited when the SEC paused its fraud case against him shortly after Trump took office.
www.nytimes.com/2025/06/07/o...
www.nytimes.com/2025/06/07/o...
Opinion | A Comprehensive Accounting of Trump’s Culture of Corruption
www.nytimes.com
June 7, 2025 at 5:03 PM
Gifting this because: Entrepreneur Justin Sun, who spent over $40 million on Trump cryptocurrency and previously invested $75 million in another Trump crypto venture, benefited when the SEC paused its fraud case against him shortly after Trump took office.
www.nytimes.com/2025/06/07/o...
www.nytimes.com/2025/06/07/o...
Reposted by Eric Van Buskirk
My latest rant:
How Google's AI Mode is Designed to Keep Users in AI Mode
#SEO #AI #Google #AIMode #GoogleIO
www.linkedin.com/pulse/how-go...
How Google's AI Mode is Designed to Keep Users in AI Mode
#SEO #AI #Google #AIMode #GoogleIO
www.linkedin.com/pulse/how-go...
How Google AI Mode Keeps Users in AI Mode
AI Mode is a new feature in Google Search that utilizes AI to provide in-depth, comprehensive responses to detailed questions. Last week at Google I/O, Google announced that AI Mode would become publi...
www.linkedin.com
May 28, 2025 at 6:11 PM
Reposted by Eric Van Buskirk
If it was a “personal” and not a “presidential” meeting, why the presidential seal?
May 24, 2025 at 5:53 AM
If it was a “personal” and not a “presidential” meeting, why the presidential seal?
Gifted because I live in Vietnam, and it's disgusting to see the Trumps grifting their way through so many corrupt transactions with foreigners and foreign countries. www.nytimes.com/2025/05/25/w...
Why Vietnam Ignored Its Own Laws to Fast-Track a Trump Family Golf Complex
www.nytimes.com
May 25, 2025 at 5:24 AM
Gifted because I live in Vietnam, and it's disgusting to see the Trumps grifting their way through so many corrupt transactions with foreigners and foreign countries. www.nytimes.com/2025/05/25/w...
How much more insulting could someone be to an entire industry? Joe P. uses the term "SEO gurus" for everyone in our industry. I love journalists, but @joeprocopio.com acts like a guru himself and makes me hesitate.
May 23, 2025 at 3:08 PM
How much more insulting could someone be to an entire industry? Joe P. uses the term "SEO gurus" for everyone in our industry. I love journalists, but @joeprocopio.com acts like a guru himself and makes me hesitate.
This is the most insulting article title in years. SEO is not dead. Original writing, video, audio, and images are dead because Google stole them all. SEOs are not all "gurus."
Joe Procopio is a stooge for Google with his own agenda.
www.inc.com/joe-procopio...
Joe Procopio is a stooge for Google with his own agenda.
www.inc.com/joe-procopio...
Google News
Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.
news.google.com
May 23, 2025 at 2:45 PM
This is the most insulting article title in years. SEO is not dead. Original writing, video, audio, and images are dead because Google stole them all. SEOs are not all "gurus."
Joe Procopio is a stooge for Google with his own agenda.
www.inc.com/joe-procopio...
Joe Procopio is a stooge for Google with his own agenda.
www.inc.com/joe-procopio...
OMG, here we go again with the OpenAI Cluster F**ck of a naming system. 😆
May 16, 2025 at 4:51 PM
OMG, here we go again with the OpenAI Cluster F**ck of a naming system. 😆
Reposted by Eric Van Buskirk
Sam Altman’s goal for ChatGPT to remember ‘your whole life’ is both exciting and disturbing
Sam Altman’s goal for ChatGPT to remember 'your whole life’ is both exciting and disturbing | TechCrunch
OpenAI CEO Sam Altman laid out a big vision for the future of ChatGPT at an AI event hosted by VC firm Sequoia earlier this month. When asked by one OpenAI CEO Sam Altman said that he eventually sees the model documenting and remembering everything in a person’s life: books, emails, conversations, all of it. He said young people are close to this already.
techcrunch.com
May 15, 2025 at 11:11 PM
Sam Altman’s goal for ChatGPT to remember ‘your whole life’ is both exciting and disturbing
Thanks for highlighting our work, @mrdannygoodwin.bsky.social . I was the research director: if anyone's curious about what went into it, AMA. "Most users only read a third of Google's AI Overviews: Study" searchengineland.com/google-ai-ov...
Most users only read a third of Google's AI Overviews: Study
Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.
searchengineland.com
May 16, 2025 at 4:38 PM
Thanks for highlighting our work, @mrdannygoodwin.bsky.social . I was the research director: if anyone's curious about what went into it, AMA. "Most users only read a third of Google's AI Overviews: Study" searchengineland.com/google-ai-ov...
Reposted by Eric Van Buskirk
rumors continue to float that google will launch a Pinterest like clipping service clone. www.engadget.com/big-tech/goo...
Google is reportedly planning to unveil a Pinterest alternative at I/O 2025
Google is set to debut a new feature that The Information describes as "Pinterest-like" at its annual I/O developer conference next week.
www.engadget.com
May 13, 2025 at 4:56 PM
rumors continue to float that google will launch a Pinterest like clipping service clone. www.engadget.com/big-tech/goo...
Reposted by Eric Van Buskirk
You count on the NPR Network. THANK YOU to our supporters who are showing we can count on you too.
If you haven’t given yet, it’s time to join the movement to defend public media.
Donate now: n.pr/3EYClNR
If you haven’t given yet, it’s time to join the movement to defend public media.
Donate now: n.pr/3EYClNR
May 12, 2025 at 3:57 PM
You count on the NPR Network. THANK YOU to our supporters who are showing we can count on you too.
If you haven’t given yet, it’s time to join the movement to defend public media.
Donate now: n.pr/3EYClNR
If you haven’t given yet, it’s time to join the movement to defend public media.
Donate now: n.pr/3EYClNR
My team just completed unicorn-level research: the first independent usability study of Google’s AI Overviews (AIO).
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
May 13, 2025 at 5:03 PM
My team just completed unicorn-level research: the first independent usability study of Google’s AI Overviews (AIO).
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. www.searchenginejournal.com/data-behind-...
The Data Behind Google's AI Overviews: What Sundar Pichai Won't Tell You
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims.
www.searchenginejournal.com
May 11, 2025 at 4:07 PM
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. www.searchenginejournal.com/data-behind-...
Reposted by Eric Van Buskirk
Elon Musk's Grok AI Is as Gross as You Might Expect https://gizmodo.com/elon-musks-grok-ai-is-as-gross-as-you-might-expect-2000599098
Elon Musk's Grok AI Is as Gross as You Might Expect
xAI’s chatbot is responding to requests to undress images of X users.
gizmodo.com
May 7, 2025 at 3:31 PM
Elon Musk's Grok AI Is as Gross as You Might Expect https://gizmodo.com/elon-musks-grok-ai-is-as-gross-as-you-might-expect-2000599098
Reposted by Eric Van Buskirk
Google searches are falling in Safari for the first time ever —probably because of AI
Google searches are falling in Safari for the first time ever —probably because of AI
AI everywhere.
buff.ly
May 7, 2025 at 5:10 PM
Google searches are falling in Safari for the first time ever —probably because of AI
Sad day for dropshippers.
The $1 sunglasses empire built on free shipping and vibes just got nuked.
Farewell, ePacket. Hello, import duties. 🇨🇳📦💸
www.reuters.com/business/ret...
The $1 sunglasses empire built on free shipping and vibes just got nuked.
Farewell, ePacket. Hello, import duties. 🇨🇳📦💸
www.reuters.com/business/ret...
As Trump moves to tax small parcels, some retailers give up on US
As the United States ends a tariff exemption for small parcels, some retailers have stopped selling to U.S. customers while others are seeking temporary workarounds in the hope the tariff rate may be reduced.
www.reuters.com
May 2, 2025 at 6:42 AM
Sad day for dropshippers.
The $1 sunglasses empire built on free shipping and vibes just got nuked.
Farewell, ePacket. Hello, import duties. 🇨🇳📦💸
www.reuters.com/business/ret...
The $1 sunglasses empire built on free shipping and vibes just got nuked.
Farewell, ePacket. Hello, import duties. 🇨🇳📦💸
www.reuters.com/business/ret...
Gifted, because following influencers is not a good way to learn about happiness.
"How Nearly a Century of Happiness Research Led to One Big Finding" www.nytimes.com/2025/05/01/m...
"How Nearly a Century of Happiness Research Led to One Big Finding" www.nytimes.com/2025/05/01/m...
How Nearly a Century of Happiness Research Led to One Big Finding (Gift Article)
Decades of wellness studies have identified a formula for happiness, but you won’t figure it out alone.
www.nytimes.com
May 1, 2025 at 4:36 PM
Gifted, because following influencers is not a good way to learn about happiness.
"How Nearly a Century of Happiness Research Led to One Big Finding" www.nytimes.com/2025/05/01/m...
"How Nearly a Century of Happiness Research Led to One Big Finding" www.nytimes.com/2025/05/01/m...
Reposted by Eric Van Buskirk
As David Brooks has said, we’re approaching civil disobedience and national strikes phase of defending our nation.
April 18, 2025 at 2:27 AM
As David Brooks has said, we’re approaching civil disobedience and national strikes phase of defending our nation.