Erica
@ericabouyouris.bsky.social
Basement Dweller, Geek, Game Designer (Design Lead) at Spin Master Games, Co-host of the Ludology Podcast. I ❤️ board games and video games.
Pinned
Erica
@ericabouyouris.bsky.social
· Nov 25
Hi everyone, I'm Erica.
🎲🍁I'm a full-time game designer out of Canada.
🛍️I work in both the Mass Market & Hobby games space.
🎞️I make stuff for movies, shows, comics & brands.
🧸I also sometimes work on toys.
🎧I co-host a pretty cool podcast called The Ludology
Podcast
Nice to meet you!
🎲🍁I'm a full-time game designer out of Canada.
🛍️I work in both the Mass Market & Hobby games space.
🎞️I make stuff for movies, shows, comics & brands.
🧸I also sometimes work on toys.
🎧I co-host a pretty cool podcast called The Ludology
Podcast
Nice to meet you!
Beat the Parents "Let's Roll" is hitting shelves in North America and Europe! The learning experience designing this device was intense but incredible. We had to design everything from the games, appearance, timing, sound effects and even the voice lines for this cube-shaped gaming compendium.
July 28, 2025 at 1:15 PM
Beat the Parents "Let's Roll" is hitting shelves in North America and Europe! The learning experience designing this device was intense but incredible. We had to design everything from the games, appearance, timing, sound effects and even the voice lines for this cube-shaped gaming compendium.
I'm putting back on my teaching cap as part of the GenCon's Game Design Academy on Wednesday, July 30th in Indianapolis. I'll be running a session called "Thinking of Your Game as a Product". Tickets are FREE! but limited so please sign up soon if interested.
July 15, 2025 at 3:46 PM
I'm putting back on my teaching cap as part of the GenCon's Game Design Academy on Wednesday, July 30th in Indianapolis. I'll be running a session called "Thinking of Your Game as a Product". Tickets are FREE! but limited so please sign up soon if interested.
Reposted by Erica
🎲✂️
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk to Simon Ennis, filmmaker and avid boardgamer, about his most recent release, "The Hobby: Tales from the Tabletop", that features game designers, reviewers, and community members.
ludology.libsyn.com/ludology-342...
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk to Simon Ennis, filmmaker and avid boardgamer, about his most recent release, "The Hobby: Tales from the Tabletop", that features game designers, reviewers, and community members.
ludology.libsyn.com/ludology-342...
Ludology: Ludology 342 Games on the Big Screen
This episode, Sen and Erica talk to Simon Ennis, professional filmmaker and avid boardgamer, about his most recent release, "The Hobby: Tales from the Tabletop", that features game designers, reviewer...
ludology.libsyn.com
June 16, 2025 at 12:39 AM
🎲✂️
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk to Simon Ennis, filmmaker and avid boardgamer, about his most recent release, "The Hobby: Tales from the Tabletop", that features game designers, reviewers, and community members.
ludology.libsyn.com/ludology-342...
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk to Simon Ennis, filmmaker and avid boardgamer, about his most recent release, "The Hobby: Tales from the Tabletop", that features game designers, reviewers, and community members.
ludology.libsyn.com/ludology-342...
An incredibly cool gift arrived at my house this week! Not only was it a complete surprise, but this is my first Sideshow Collectibles piece and it's a childhood fav. The detailing on this thing is INSANE and the box is shaped like a VHS sleeve. Again, incredible. And very grateful, thank you💕
June 14, 2025 at 3:58 PM
An incredibly cool gift arrived at my house this week! Not only was it a complete surprise, but this is my first Sideshow Collectibles piece and it's a childhood fav. The detailing on this thing is INSANE and the box is shaped like a VHS sleeve. Again, incredible. And very grateful, thank you💕
Reposted by Erica
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Helaina Cappel of @burntislandgames.bsky.social / @kidstablebg.bsky.social and @danielhkwan.itch.io live at @breakoutcon.bsky.social 2025 about the Canadian tabletop industry.
ludology.libsyn.com/ludology-342...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Helaina Cappel of @burntislandgames.bsky.social / @kidstablebg.bsky.social and @danielhkwan.itch.io live at @breakoutcon.bsky.social 2025 about the Canadian tabletop industry.
ludology.libsyn.com/ludology-342...
Ludology: Ludology 342 Oh Canada!
Erica and Sen recorded this episode live in March 2025 at BreakoutCon in Toronto, ON, Canada. They spoke with guests Helaina Cappel (Publisher, Kids Table Board Games and Burnt Island Games) and Danie...
ludology.libsyn.com
June 2, 2025 at 12:35 AM
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Helaina Cappel of @burntislandgames.bsky.social / @kidstablebg.bsky.social and @danielhkwan.itch.io live at @breakoutcon.bsky.social 2025 about the Canadian tabletop industry.
ludology.libsyn.com/ludology-342...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Helaina Cappel of @burntislandgames.bsky.social / @kidstablebg.bsky.social and @danielhkwan.itch.io live at @breakoutcon.bsky.social 2025 about the Canadian tabletop industry.
ludology.libsyn.com/ludology-342...
Reposted by Erica
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome Dekan Wheeler to the show to talk about his past work at @ultraprointl.bsky.social making accessories for many of the hobby's most beloved games.
ludology.libsyn.com/ludology-341...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome Dekan Wheeler to the show to talk about his past work at @ultraprointl.bsky.social making accessories for many of the hobby's most beloved games.
ludology.libsyn.com/ludology-341...
Ludology: Ludology 341 Accesorize Your Games
Erica and Sen welcome Dekan Wheeler to the show to talk about his work at UltraPro, making accessories for many of the hobby's most beloved games. We discuss card sleeves, digital calipers, bead tower...
ludology.libsyn.com
May 18, 2025 at 4:21 PM
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome Dekan Wheeler to the show to talk about his past work at @ultraprointl.bsky.social making accessories for many of the hobby's most beloved games.
ludology.libsyn.com/ludology-341...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome Dekan Wheeler to the show to talk about his past work at @ultraprointl.bsky.social making accessories for many of the hobby's most beloved games.
ludology.libsyn.com/ludology-341...
Reposted by Erica
🎲✂️
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk with @thedarkimp.bsky.social about her work in making corporate games. Ellie describes her process when designing games for corporate training or to improve brand recognition.
ludology.libsyn.com/ludology-340...
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk with @thedarkimp.bsky.social about her work in making corporate games. Ellie describes her process when designing games for corporate training or to improve brand recognition.
ludology.libsyn.com/ludology-340...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
May 6, 2025 at 6:15 PM
🎲✂️
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk with @thedarkimp.bsky.social about her work in making corporate games. Ellie describes her process when designing games for corporate training or to improve brand recognition.
ludology.libsyn.com/ludology-340...
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social talk with @thedarkimp.bsky.social about her work in making corporate games. Ellie describes her process when designing games for corporate training or to improve brand recognition.
ludology.libsyn.com/ludology-340...
Got some pretty fun news today. I'm a finalist for Game Designer of the Year for IP/License, along with some other awesome friends of mine.
April 29, 2025 at 3:30 PM
Got some pretty fun news today. I'm a finalist for Game Designer of the Year for IP/License, along with some other awesome friends of mine.
Reposted by Erica
🎲✂️
*New Episode*
@ericabouyouris.bsky.social, @senfoonglim.bsky.social, and @mattleacock.bsky.social discuss the decade and a half history, nay legacy, of Pandemic from ideation to iteration, from our Earth to Middle Earth.
ludology.libsyn.com/ludology-339...
*New Episode*
@ericabouyouris.bsky.social, @senfoonglim.bsky.social, and @mattleacock.bsky.social discuss the decade and a half history, nay legacy, of Pandemic from ideation to iteration, from our Earth to Middle Earth.
ludology.libsyn.com/ludology-339...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
April 14, 2025 at 7:10 AM
🎲✂️
*New Episode*
@ericabouyouris.bsky.social, @senfoonglim.bsky.social, and @mattleacock.bsky.social discuss the decade and a half history, nay legacy, of Pandemic from ideation to iteration, from our Earth to Middle Earth.
ludology.libsyn.com/ludology-339...
*New Episode*
@ericabouyouris.bsky.social, @senfoonglim.bsky.social, and @mattleacock.bsky.social discuss the decade and a half history, nay legacy, of Pandemic from ideation to iteration, from our Earth to Middle Earth.
ludology.libsyn.com/ludology-339...
Reposted by Erica
This is sassy, moody, middle school teen approved! 🥳 She even played the song that I didn’t know existed.
Thanks @ericabouyouris.bsky.social for making something that tricked my kid into having fun with old mom.
Thanks @ericabouyouris.bsky.social for making something that tricked my kid into having fun with old mom.
What?!?! They just put this out. A banner thrift day for cozy, cute, party games.
I wanna try this out in the teens!
I wanna try this out in the teens!
April 6, 2025 at 4:42 AM
This is sassy, moody, middle school teen approved! 🥳 She even played the song that I didn’t know existed.
Thanks @ericabouyouris.bsky.social for making something that tricked my kid into having fun with old mom.
Thanks @ericabouyouris.bsky.social for making something that tricked my kid into having fun with old mom.
Reposted by Erica
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to @mattgubser.bsky.social about his work in the tabletop industry and the transition from traditional to digital modeling tools.
ludology.libsyn.com/ludology-338...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to @mattgubser.bsky.social about his work in the tabletop industry and the transition from traditional to digital modeling tools.
ludology.libsyn.com/ludology-338...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
March 29, 2025 at 7:35 PM
🎲✂️
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to @mattgubser.bsky.social about his work in the tabletop industry and the transition from traditional to digital modeling tools.
ludology.libsyn.com/ludology-338...
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to @mattgubser.bsky.social about his work in the tabletop industry and the transition from traditional to digital modeling tools.
ludology.libsyn.com/ludology-338...
Sometimes when I design a game, I know all the right elements are there but they're not working together the way they should. It's amazing that reworking the same components can create so many different play experiences and the goal is to find the right one AND the optimum way the parts interact.
March 17, 2025 at 3:46 PM
Sometimes when I design a game, I know all the right elements are there but they're not working together the way they should. It's amazing that reworking the same components can create so many different play experiences and the goal is to find the right one AND the optimum way the parts interact.
Reposted by Erica
Hey Ludologists!
@ericabouyouris.bsky.social and @senfoonglim.bsky.social are recording a live AMA at @breakoutcon.bsky.social (Toronto, Saturday, 11:00 AM ET (UTC -5) in the Elgin room). If you can't ask us questions at the con, drop a question here and we'll try to get it asked and answered!
@ericabouyouris.bsky.social and @senfoonglim.bsky.social are recording a live AMA at @breakoutcon.bsky.social (Toronto, Saturday, 11:00 AM ET (UTC -5) in the Elgin room). If you can't ask us questions at the con, drop a question here and we'll try to get it asked and answered!
March 13, 2025 at 2:34 AM
Hey Ludologists!
@ericabouyouris.bsky.social and @senfoonglim.bsky.social are recording a live AMA at @breakoutcon.bsky.social (Toronto, Saturday, 11:00 AM ET (UTC -5) in the Elgin room). If you can't ask us questions at the con, drop a question here and we'll try to get it asked and answered!
@ericabouyouris.bsky.social and @senfoonglim.bsky.social are recording a live AMA at @breakoutcon.bsky.social (Toronto, Saturday, 11:00 AM ET (UTC -5) in the Elgin room). If you can't ask us questions at the con, drop a question here and we'll try to get it asked and answered!
Reposted by Erica
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome Evan Derrick from @vanrydergames.bsky.social to talk about the past, present, and future of the hit solo horror game, Final Girl (co-designed with AJ Porfirio).
ludology.libsyn.com/ludology-337...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome Evan Derrick from @vanrydergames.bsky.social to talk about the past, present, and future of the hit solo horror game, Final Girl (co-designed with AJ Porfirio).
ludology.libsyn.com/ludology-337...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
March 11, 2025 at 10:15 PM
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome Evan Derrick from @vanrydergames.bsky.social to talk about the past, present, and future of the hit solo horror game, Final Girl (co-designed with AJ Porfirio).
ludology.libsyn.com/ludology-337...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome Evan Derrick from @vanrydergames.bsky.social to talk about the past, present, and future of the hit solo horror game, Final Girl (co-designed with AJ Porfirio).
ludology.libsyn.com/ludology-337...
NYTF is in less than 2 weeks and will be my first time travelling in 2025. Who else will be at New York Toy Fair this year?
February 18, 2025 at 3:45 PM
NYTF is in less than 2 weeks and will be my first time travelling in 2025. Who else will be at New York Toy Fair this year?
Reposted by Erica
*NEW EPISODE*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome @czamboni.bsky.social, the co-editor of Roll for Learning - a collection of 51 microRPGs for teaching STEM, SEL, and the Humanities.
Free download
playstorypress.org/books/roll-f...
ludology.libsyn.com/ludology-336...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome @czamboni.bsky.social, the co-editor of Roll for Learning - a collection of 51 microRPGs for teaching STEM, SEL, and the Humanities.
Free download
playstorypress.org/books/roll-f...
ludology.libsyn.com/ludology-336...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
February 9, 2025 at 11:22 PM
*NEW EPISODE*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome @czamboni.bsky.social, the co-editor of Roll for Learning - a collection of 51 microRPGs for teaching STEM, SEL, and the Humanities.
Free download
playstorypress.org/books/roll-f...
ludology.libsyn.com/ludology-336...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome @czamboni.bsky.social, the co-editor of Roll for Learning - a collection of 51 microRPGs for teaching STEM, SEL, and the Humanities.
Free download
playstorypress.org/books/roll-f...
ludology.libsyn.com/ludology-336...
Reposted by Erica
*New Episode*
In this Host Roundtable, @ericabouyouris.bsky.social and
@senfoonglim.bsky.social talk about how knowing the key characteristics and desires of your audience can help you make games that satisfy your core consumers by design.
ludology.libsyn.com/webpage/ludo...
In this Host Roundtable, @ericabouyouris.bsky.social and
@senfoonglim.bsky.social talk about how knowing the key characteristics and desires of your audience can help you make games that satisfy your core consumers by design.
ludology.libsyn.com/webpage/ludo...
Ludology: Ludology 335 Who's This For?
In this Host Roundtable, Erica and Sen talk about the importance of understanding who the audience for a specific game is during the design, development, and publication process. They discuss some of ...
ludology.libsyn.com
January 26, 2025 at 8:22 PM
*New Episode*
In this Host Roundtable, @ericabouyouris.bsky.social and
@senfoonglim.bsky.social talk about how knowing the key characteristics and desires of your audience can help you make games that satisfy your core consumers by design.
ludology.libsyn.com/webpage/ludo...
In this Host Roundtable, @ericabouyouris.bsky.social and
@senfoonglim.bsky.social talk about how knowing the key characteristics and desires of your audience can help you make games that satisfy your core consumers by design.
ludology.libsyn.com/webpage/ludo...
Reposted by Erica
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome special guest host, Sarah Shipp who dissects bluffing and gives her thoughts on why it's more that merely mechanical on her monthly segment, Thinking Beyond Mechanisms.
ludology.libsyn.com/thinking-bey...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome special guest host, Sarah Shipp who dissects bluffing and gives her thoughts on why it's more that merely mechanical on her monthly segment, Thinking Beyond Mechanisms.
ludology.libsyn.com/thinking-bey...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
January 21, 2025 at 3:39 PM
*New Episode*
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome special guest host, Sarah Shipp who dissects bluffing and gives her thoughts on why it's more that merely mechanical on her monthly segment, Thinking Beyond Mechanisms.
ludology.libsyn.com/thinking-bey...
@senfoonglim.bsky.social and @ericabouyouris.bsky.social welcome special guest host, Sarah Shipp who dissects bluffing and gives her thoughts on why it's more that merely mechanical on her monthly segment, Thinking Beyond Mechanisms.
ludology.libsyn.com/thinking-bey...
This one came out so fun! I got to work on the Arizona Iced Tea game and it comes in an Arizona Iced Tea can. Excited that it's starting to hit shelves.
a.co/d/2EVKmvf
a.co/d/2EVKmvf
January 9, 2025 at 7:57 PM
This one came out so fun! I got to work on the Arizona Iced Tea game and it comes in an Arizona Iced Tea can. Excited that it's starting to hit shelves.
a.co/d/2EVKmvf
a.co/d/2EVKmvf
Reposted by Erica
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Jay Cormier of @offthepagegames.bsky.social about the intersection of puzzley games and the Spade player type and how those express themselves in the games he loves to design.
ludology.libsyn.com/ludology-334...
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Jay Cormier of @offthepagegames.bsky.social about the intersection of puzzley games and the Spade player type and how those express themselves in the games he loves to design.
ludology.libsyn.com/ludology-334...
Ludology
Welcome to Ludology, an analytical discussion of the how’s and why’s of the world of board games. Rather than news and reviews, Ludology explores a variety of topics about games from a wider lens, as ...
ludology.libsyn.com
December 18, 2024 at 5:48 AM
*New Episode*
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Jay Cormier of @offthepagegames.bsky.social about the intersection of puzzley games and the Spade player type and how those express themselves in the games he loves to design.
ludology.libsyn.com/ludology-334...
@ericabouyouris.bsky.social and @senfoonglim.bsky.social talk to Jay Cormier of @offthepagegames.bsky.social about the intersection of puzzley games and the Spade player type and how those express themselves in the games he loves to design.
ludology.libsyn.com/ludology-334...
My last new game release of 2024 comes out in just a few days. I had so much fun getting to work on a Bluey Beat the Parents game. Every card is based on some kind of imaginative, creative, or silly thing from the show.
December 15, 2024 at 4:36 PM
My last new game release of 2024 comes out in just a few days. I had so much fun getting to work on a Bluey Beat the Parents game. Every card is based on some kind of imaginative, creative, or silly thing from the show.
Reposted by Erica
🎲✂️ Please follow for our podcast announcements! @senfoonglim.bsky.social and @ericabouyouris.bsky.social love discussing any and all aspects of gaming, from the tabletop to the computer screen. What’s a fascinating topic you’d love for us to in 2025?
December 13, 2024 at 5:42 PM
🎲✂️ Please follow for our podcast announcements! @senfoonglim.bsky.social and @ericabouyouris.bsky.social love discussing any and all aspects of gaming, from the tabletop to the computer screen. What’s a fascinating topic you’d love for us to in 2025?
Reposted by Erica
*New Episode!*
In this installment of Thinking Beyond Mechanisms,
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome guest host Sarah Shipp to talk about failure and how loss can drive gameplay.
ludology.libsyn.com/thinking-bey...
In this installment of Thinking Beyond Mechanisms,
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome guest host Sarah Shipp to talk about failure and how loss can drive gameplay.
ludology.libsyn.com/thinking-bey...
Ludology: Thinking Beyond Mechanisms Ep 14
In this installment of Thinking Beyond Mechanisms, Erica and Sen welcome host Sarah Shipp to talk about failure and how loss can drive gameplay.
ludology.libsyn.com
December 10, 2024 at 6:17 PM
*New Episode!*
In this installment of Thinking Beyond Mechanisms,
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome guest host Sarah Shipp to talk about failure and how loss can drive gameplay.
ludology.libsyn.com/thinking-bey...
In this installment of Thinking Beyond Mechanisms,
@ericabouyouris.bsky.social and @senfoonglim.bsky.social welcome guest host Sarah Shipp to talk about failure and how loss can drive gameplay.
ludology.libsyn.com/thinking-bey...
Got to see the Wicked movie in NYC at the Angelika Theatre, such the perfect place to go see it. Very fun movie, exactly what you’d expect if you saw the play.
December 5, 2024 at 7:32 PM
Got to see the Wicked movie in NYC at the Angelika Theatre, such the perfect place to go see it. Very fun movie, exactly what you’d expect if you saw the play.
6K copies sold on Amazon?!?! In the past month?!? I’m so incredibly blown away with how well this game has been received by families and Wicked fans. Thank you everyone who gave it a chance so far 💕
December 1, 2024 at 7:51 PM
6K copies sold on Amazon?!?! In the past month?!? I’m so incredibly blown away with how well this game has been received by families and Wicked fans. Thank you everyone who gave it a chance so far 💕