EraniaBr | Growth Strategist
@eraniabr.bsky.social
C-Level Executive, Speaker & CEO, Brackett.Agency — a Strategic Growth Advisory helping organizations accelerate performance through intelligence.
https://stan.store/eraniab
https://stan.store/eraniab
he better you get, the more they expect. Until one day, you're excellent at everything except being yourself. Here's how to break the cycle.
#ExcellenceTrap #HighPerformance #CorporateAmerica #entrepreneurship
#ExcellenceTrap #HighPerformance #CorporateAmerica #entrepreneurship
February 10, 2026 at 7:00 PM
he better you get, the more they expect. Until one day, you're excellent at everything except being yourself. Here's how to break the cycle.
#ExcellenceTrap #HighPerformance #CorporateAmerica #entrepreneurship
#ExcellenceTrap #HighPerformance #CorporateAmerica #entrepreneurship
Guessing is expensive. Knowing is priceless.
Before you sign that lease. Before you pitch that investor. Before you invest your life savings.
Get the market intelligence that separates the 10% who succeed from the 90% who fail.
Before you sign that lease. Before you pitch that investor. Before you invest your life savings.
Get the market intelligence that separates the 10% who succeed from the 90% who fail.
February 4, 2026 at 12:56 PM
Guessing is expensive. Knowing is priceless.
Before you sign that lease. Before you pitch that investor. Before you invest your life savings.
Get the market intelligence that separates the 10% who succeed from the 90% who fail.
Before you sign that lease. Before you pitch that investor. Before you invest your life savings.
Get the market intelligence that separates the 10% who succeed from the 90% who fail.
Live event coming next Saturday at 2 PM central standard time. Mark your calendars now. See you then.
##strategy##productmarketfit##confi
##strategy##productmarketfit##confi
January 18, 2026 at 2:59 AM
Live event coming next Saturday at 2 PM central standard time. Mark your calendars now. See you then.
##strategy##productmarketfit##confi
##strategy##productmarketfit##confi
Lesson 9 Part 1 | Here's the number that separates successful business plans from complete disasters - and most entrepreneurs get it totally wrong.
January 14, 2026 at 4:59 AM
Lesson 9 Part 1 | Here's the number that separates successful business plans from complete disasters - and most entrepreneurs get it totally wrong.
Lesson 8 | Most entrepreneurs pick locations based on gut instinct or price - but traffic and location intelligence changes everything.
With data on customer flow, dwell time, and visibility, you can choose sites that drive growth before you even open the doors.
With data on customer flow, dwell time, and visibility, you can choose sites that drive growth before you even open the doors.
January 5, 2026 at 3:53 AM
Lesson 8 | Most entrepreneurs pick locations based on gut instinct or price - but traffic and location intelligence changes everything.
With data on customer flow, dwell time, and visibility, you can choose sites that drive growth before you even open the doors.
With data on customer flow, dwell time, and visibility, you can choose sites that drive growth before you even open the doors.
@Ashwinn
brand, biz, mkting, SPOT
ON. We advise founders and business leaders go deeper with their customer understanding.
brand, biz, mkting, SPOT
ON. We advise founders and business leaders go deeper with their customer understanding.
December 27, 2025 at 11:16 PM
@Ashwinn
brand, biz, mkting, SPOT
ON. We advise founders and business leaders go deeper with their customer understanding.
brand, biz, mkting, SPOT
ON. We advise founders and business leaders go deeper with their customer understanding.
Check out my latest article on Substack.
substack.com/@eraniabr/no...
substack.com/@eraniabr/no...
December 26, 2025 at 1:25 PM
Check out my latest article on Substack.
substack.com/@eraniabr/no...
substack.com/@eraniabr/no...
Lesson 7 | Multicultural
Intelligence. Most businesses
unknowingly overlook multicultural
markets — leaving massive opportunity on the table.
Multicultural consumers drive over trillion in annual spending power, yet too
few businesses adapt to their values,languages, and shopping patterns.
Intelligence. Most businesses
unknowingly overlook multicultural
markets — leaving massive opportunity on the table.
Multicultural consumers drive over trillion in annual spending power, yet too
few businesses adapt to their values,languages, and shopping patterns.
December 20, 2025 at 1:13 AM
Lesson 7 | Multicultural
Intelligence. Most businesses
unknowingly overlook multicultural
markets — leaving massive opportunity on the table.
Multicultural consumers drive over trillion in annual spending power, yet too
few businesses adapt to their values,languages, and shopping patterns.
Intelligence. Most businesses
unknowingly overlook multicultural
markets — leaving massive opportunity on the table.
Multicultural consumers drive over trillion in annual spending power, yet too
few businesses adapt to their values,languages, and shopping patterns.
24 hours. One city. Real connection.
I came in to spend time with friends and sit face to face with clients. No long agenda. No filler. Just real conversations and forward movement.
Short trips like this remind you why relationships matter. Progress moves faster when you show up.
I came in to spend time with friends and sit face to face with clients. No long agenda. No filler. Just real conversations and forward movement.
Short trips like this remind you why relationships matter. Progress moves faster when you show up.
December 15, 2025 at 9:46 PM
24 hours. One city. Real connection.
I came in to spend time with friends and sit face to face with clients. No long agenda. No filler. Just real conversations and forward movement.
Short trips like this remind you why relationships matter. Progress moves faster when you show up.
I came in to spend time with friends and sit face to face with clients. No long agenda. No filler. Just real conversations and forward movement.
Short trips like this remind you why relationships matter. Progress moves faster when you show up.
Some of the most important
conversations happen off camera in rooms where titles don't matter, but ideas do.
That's where real access, collaboration, and growth begin.
#Leadership #Networking
#SuccessMindset #CareerGrowth
conversations happen off camera in rooms where titles don't matter, but ideas do.
That's where real access, collaboration, and growth begin.
#Leadership #Networking
#SuccessMindset #CareerGrowth
December 12, 2025 at 1:51 AM
Some of the most important
conversations happen off camera in rooms where titles don't matter, but ideas do.
That's where real access, collaboration, and growth begin.
#Leadership #Networking
#SuccessMindset #CareerGrowth
conversations happen off camera in rooms where titles don't matter, but ideas do.
That's where real access, collaboration, and growth begin.
#Leadership #Networking
#SuccessMindset #CareerGrowth
Everyone chases funding. Few master follow-through.
Here's what real growth looks like.
#BusinessGrowth #Leadership #EntrepreneurMindset
Here's what real growth looks like.
#BusinessGrowth #Leadership #EntrepreneurMindset
December 10, 2025 at 5:37 AM
Everyone chases funding. Few master follow-through.
Here's what real growth looks like.
#BusinessGrowth #Leadership #EntrepreneurMindset
Here's what real growth looks like.
#BusinessGrowth #Leadership #EntrepreneurMindset
Lesson 6 | Demographics tell you who your customer is. Lifestyle segmentation tells you why they buy. #CustomerPsychologyPOTENTIAL
#LifestyleMarketing #Audiencelnsights
#MarketLikeAMaster
#LifestyleMarketing #Audiencelnsights
#MarketLikeAMaster
November 24, 2025 at 2:37 AM
Lesson 6 | Demographics tell you who your customer is. Lifestyle segmentation tells you why they buy. #CustomerPsychologyPOTENTIAL
#LifestyleMarketing #Audiencelnsights
#MarketLikeAMaster
#LifestyleMarketing #Audiencelnsights
#MarketLikeAMaster
Dealing with a narcissistic boss isn't about outsmarting them - it's about protecting your peace, your credibility, and your career trajectory. Boundaries are your power.
November 16, 2025 at 7:39 PM
Dealing with a narcissistic boss isn't about outsmarting them - it's about protecting your peace, your credibility, and your career trajectory. Boundaries are your power.
Most businesses don't know who their real customers are.
Here's how to enhance what you know - and turn insight into intelligent growth.
#MarketingStrategy #BusinessGrowth #Customerlnsights #Entrepreneurship #datadrivenmarketing
Here's how to enhance what you know - and turn insight into intelligent growth.
#MarketingStrategy #BusinessGrowth #Customerlnsights #Entrepreneurship #datadrivenmarketing
November 14, 2025 at 2:49 AM
Most businesses don't know who their real customers are.
Here's how to enhance what you know - and turn insight into intelligent growth.
#MarketingStrategy #BusinessGrowth #Customerlnsights #Entrepreneurship #datadrivenmarketing
Here's how to enhance what you know - and turn insight into intelligent growth.
#MarketingStrategy #BusinessGrowth #Customerlnsights #Entrepreneurship #datadrivenmarketing
Private equity isn't chasing trends. It's positioning around inevitability.
#PrivateEquity #InvestmentStrategy
#MarketTrends #MegaTrends #DigitalWellness
#PrivateEquity #InvestmentStrategy
#MarketTrends #MegaTrends #DigitalWellness
November 3, 2025 at 11:26 PM
Private equity isn't chasing trends. It's positioning around inevitability.
#PrivateEquity #InvestmentStrategy
#MarketTrends #MegaTrends #DigitalWellness
#PrivateEquity #InvestmentStrategy
#MarketTrends #MegaTrends #DigitalWellness
Lesson 5 | Most entrepreneurs chase crowded markets.
The best ones? They go where no one's looking.
In this video, I'm breaking down Market Gap Analysis — how to uncover opportunities your competitors completely missed and position your business for growth without fighting head-to-head.
The best ones? They go where no one's looking.
In this video, I'm breaking down Market Gap Analysis — how to uncover opportunities your competitors completely missed and position your business for growth without fighting head-to-head.
October 30, 2025 at 2:30 AM
Lesson 5 | Most entrepreneurs chase crowded markets.
The best ones? They go where no one's looking.
In this video, I'm breaking down Market Gap Analysis — how to uncover opportunities your competitors completely missed and position your business for growth without fighting head-to-head.
The best ones? They go where no one's looking.
In this video, I'm breaking down Market Gap Analysis — how to uncover opportunities your competitors completely missed and position your business for growth without fighting head-to-head.
Lesson 4 |
Your edge isn't being
better — it's being different.
#BusinessStrategy #Entrepreneurship #CompetitiveAnalysis #SmalIBusinessGrowth
Your edge isn't being
better — it's being different.
#BusinessStrategy #Entrepreneurship #CompetitiveAnalysis #SmalIBusinessGrowth
October 26, 2025 at 10:35 PM
Lesson 4 |
Your edge isn't being
better — it's being different.
#BusinessStrategy #Entrepreneurship #CompetitiveAnalysis #SmalIBusinessGrowth
Your edge isn't being
better — it's being different.
#BusinessStrategy #Entrepreneurship #CompetitiveAnalysis #SmalIBusinessGrowth
Dealing with a narcissistic boss isn't about outsmarting them — it's about protecting your peace, your credibility, and your career trajectory. Boundaries are your power.
October 20, 2025 at 3:31 PM
Dealing with a narcissistic boss isn't about outsmarting them — it's about protecting your peace, your credibility, and your career trajectory. Boundaries are your power.
Five things I'd do differently if I could go back in my career.
These lessons shaped how I lead and mentor today. Which one resonates most with you?
These lessons shaped how I lead and mentor today. Which one resonates most with you?
October 19, 2025 at 4:06 PM
Five things I'd do differently if I could go back in my career.
These lessons shaped how I lead and mentor today. Which one resonates most with you?
These lessons shaped how I lead and mentor today. Which one resonates most with you?
Part 1 | STOP PLAYING BUSINESS.
START ENGINEERING SUCCESS.
START ENGINEERING SUCCESS.
October 16, 2025 at 9:48 PM
Part 1 | STOP PLAYING BUSINESS.
START ENGINEERING SUCCESS.
START ENGINEERING SUCCESS.
From P&L pressures to leading global teams-these aren't just insights, they're survival skills. The higher you go, the sharper the learning curve.
October 15, 2025 at 6:28 PM
From P&L pressures to leading global teams-these aren't just insights, they're survival skills. The higher you go, the sharper the learning curve.
Research shows less than 1 in 3 leaders succeed at transformation. The #1 reason? Inertia, the resistance to doing things differently. I've seen it up close, and here's what separates leaders who thrive from those who stall.
Transformation
ChangeManagement
BusinessGrowth
LeadershipDevelopment
Transformation
ChangeManagement
BusinessGrowth
LeadershipDevelopment
October 14, 2025 at 12:58 AM
Research shows less than 1 in 3 leaders succeed at transformation. The #1 reason? Inertia, the resistance to doing things differently. I've seen it up close, and here's what separates leaders who thrive from those who stall.
Transformation
ChangeManagement
BusinessGrowth
LeadershipDevelopment
Transformation
ChangeManagement
BusinessGrowth
LeadershipDevelopment
Lesson 3: Too many great ideas die, not because the vision was wrong, but because the wallets around them stayed closed. Don't let that be your story - do the spending analysis first. It's the difference between a dream that thrives and one that drains you dry. #BusinessReality
October 11, 2025 at 3:23 PM
Lesson 3: Too many great ideas die, not because the vision was wrong, but because the wallets around them stayed closed. Don't let that be your story - do the spending analysis first. It's the difference between a dream that thrives and one that drains you dry. #BusinessReality
Are you charging for strategy or giving away your secret sauce? #AgencyLife #MarketingStrategy #BusinessGrowth #StrategicThinking #Consulting #BuildWithStrategy
October 9, 2025 at 9:07 PM
Are you charging for strategy or giving away your secret sauce? #AgencyLife #MarketingStrategy #BusinessGrowth #StrategicThinking #Consulting #BuildWithStrategy