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Embrace
@embrace.io
User-focused observability for mobile and web, built on #OpenTelemetry.

Github ➔ github.com/embrace-io
Slack ➔ community.embrace.io/
Website ➔ embrace.io

#Observability #RealUserMonitoring #MobileObservability
Reposted by Embrace
SpeedCurve has been acquired by @embrace.io! We’re combining forces to connect performance, reliability and UX across web and mobile apps.

And yes, our team and tools will remain the same. 😀

Our founder @markzeman.com shares how our 12-year journey led us here: www.speedcurve.com/blog/perform...
November 12, 2025 at 3:31 PM
🎉 Big news! We’re thrilled to welcome @SpeedCurve to Embrace 💛

Together, we’re uniting deep web + mobile expertise into one OpenTelemetry-based, user-focused observability platform.

Learn more: ow.ly/8li350Xqim4
November 12, 2025 at 2:59 PM
#AI + OpenTelemetry: the next evolution of user-focused observability 🚀

See how Embrace combines #OpenTelemetry, high-cardinality data, and AI-driven query translation to bring intelligent, user-centric observability to every engineer.

📍Read more ➔ ow.ly/bNTa50XkuqQ
AI and OpenTelemetry are shaping what comes next at Embrace
AI that understands your end-users: Embrace focuses on powerful MCP server and AI enhancements for user-focused observability
ow.ly
October 30, 2025 at 4:46 PM
The observability chaos is real! 😵‍💫 Join #Chronosphere & Embrace for a tactical session and live demo on how to cut through the noise, align backend and frontend telemetry, and regain control of your #observability strategy.

🗓️Tues, Oct 28 at 1P CST / 11A PST
📍Register here: ow.ly/gXyO50XbloM
October 23, 2025 at 7:15 PM
Join Chronosphere & Embrace for a 45-minute tactical session and live demo on how to cut through the noise, align backend and frontend telemetry, and regain control of your #observability strategy.

🗓️ Tues, Oct 28 at 1P CST / 11A PST
📍 Register here: ow.ly/gXyO50XbloM
October 14, 2025 at 7:37 PM
📣 It's time to bring modern #observability to your mobile apps

Join us on Thursday, November 6 at 10AM PT for the "End-to-end mobile observability with Embrace and Grafana Cloud" webinar!

📍 Register here: ow.ly/SyNh50X9pGR

@grafana.bsky.social
October 9, 2025 at 7:25 PM
If you actually want to get #OpenTelemetry 𝘳𝘪𝘨𝘩𝘵, join our Pumpkin Spice and OpenTelemetry for Mobile panel on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗢𝗰𝘁 𝟴 𝗮𝘁 𝟭𝟬 𝗔𝗠 𝗣𝗧.

📍Register here: ow.ly/NoHN50X7xqy
October 7, 2025 at 3:03 PM
🎃 No tricks, just treats! Join our webinar, 𝗣𝘂𝗺𝗽𝗸𝗶𝗻 𝘀𝗽𝗶𝗰𝗲 𝗮𝗻𝗱 #𝗢𝗽𝗲𝗻𝗧𝗲𝗹𝗲𝗺𝗲𝘁𝗿𝘆 𝗳𝗼𝗿 𝗺𝗼𝗯𝗶𝗹𝗲, and hear from key members of OpenTelemetry’s #Android and #Swift SIGs.

📍Register here: ow.ly/gGzx50X18ff
September 29, 2025 at 4:46 PM
🎃 ☕ Who’s ready to drink a pumpkin spice latte & learn all about OpenTelemetry support for mobile?

Join Ari Demarco, Bryce Buchanan, Hanson Ho, Jason Plumb + Nacho Bonafonte to hear how the Android & Swift SIGs are bringing mobile observability to #OpenTelemetry

📍Sign-up here: ow.ly/gGzx50X18ff
Webinar: Pumpkin spice and OpenTelemetry for mobile
In this Fall-themed panel, OpenTelemetry experts share how the Android and Swift SIGs are creating better support for mobile observability.
ow.ly
September 23, 2025 at 7:37 PM
Why did Embrace bet on #OpenTelemetry?
Because #observability should empower customers, not lock them in.

Freedom. Interoperability. Accountability.

That’s the OTel way. That’s the Embrace way.

Read more: ow.ly/j3AE50X0us2
September 22, 2025 at 7:35 PM
Join Joaquín Díaz & Colin Contreary on Sept 25 at 10AM PT for a live Embrace Web RUM demo. Learn how to track flows, catch performance issues, and tie frontend problems to backend causes.

📍 Sign up here: ow.ly/hCV350WZ3I3
𝘊𝘢𝘯’𝘵 𝘫𝘰𝘪𝘯 𝘭𝘪𝘷𝘦? 𝘙𝘦𝘨𝘪𝘴𝘵𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨.
September 18, 2025 at 8:27 PM
Ever wonder how app performance impacts users?

Join Embrace’s webinar Exploring User Journeys (Sept 16 @ 10AM PT) and learn how engineers can:

➔Link user drop-offs to frontend issues
➔Build User Flows around critical activities
➔Expose bottlenecks product analytics tools miss

🔗: ow.ly/wq3S50WMjx8
September 4, 2025 at 7:28 PM
Ever wonder how app performance impacts users?

Join Embrace’s webinar Exploring User Journeys (Sept 16 @ 10AM PT) and learn how engineers can:

➔Link user drop-offs to frontend issues
➔Build User Flows around critical activities
➔Expose bottlenecks product analytics tools miss

🔗: ow.ly/wq3S50WMjx8
August 26, 2025 at 6:44 PM
📱🔭Getting started with OpenTelemetry + Embrace: Real user insights for mobile

Join us on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬 𝗮𝘁 𝟭𝟬𝗮𝗺 𝗣𝗧 and we'll and show you how to make OTel adoption easy and get the insights your mobile team needs.

📍 Sign up here: ow.ly/knbK50WFmXi

#OpenTelemetry #MobileObservability
August 13, 2025 at 4:15 PM
💫 A new hope for frontend #observability...

Join us THURSDAY, July 31 for “Coming soon to a browser near you: #OpenTelemetry,” a panel with key members of the new #OTEL Browser SIG as they explore the future of #frontend observability.

📍 Register to join (and get the recording): ow.ly/x2eA50WpG6W
July 29, 2025 at 10:18 PM
🍿Get ready for the must-see observability panel of the season...

Join us for a blockbuster panel featuring key members of the #OpenTelemetry new Browser SIG as we dive into the future of frontend #observability.

🚨Register here (and get the recording too!): ow.ly/x2eA50WpG6W
July 24, 2025 at 8:56 PM
⚡️NEW: User Journeys is here, starting with User Flows!

Go beyond crashes and vitals—track user paths, tie performance to drop-offs, and prove real impact. It's time for observability to get user-focused.

Learn more ➝ ow.ly/tRiy50Wtyzc
July 22, 2025 at 7:11 PM
🚨 Big news! Jason Robinson joins Embrace as our new Chief Revenue Officer! 🎉 With deep expertise in observability and scaling revenue, we’re lucky to have him on board. Meet Jason 👉 ow.ly/kmtq50Ws9rE
Embrace welcomes Jason Robinson as Chief Revenue Officer
We're thrilled to announce that Jason Robinson has joined Embrace as our Chief Revenue Officer, and he will continue to scale our go-to-market strategy and help even more companies harness the power o...
ow.ly
July 21, 2025 at 3:44 PM
🎬🍿 Coming soon to a browser near you: #OpenTelemetry!

Join us for a blockbuster panel featuring key members of OpenTelemetry’s new Browser SIG as we dive into the future of frontend #observability.

🗓️ Date: Thursday, July 31 at 10AM PT
🎟️ Save your seat: ow.ly/oAWJ50WpG7j
July 17, 2025 at 6:02 PM
🍿 Who’s ready to catch a sweet flick about OpenTelemetry support for web?

Join Ted Young, Purvi Kanal, Martin Kuba, and Jared Freeze to hear how the new Browser SIG is bringing better browser observability to #OpenTelemetry

📍Sign-up here: ow.ly/oAWJ50WpG7j
July 15, 2025 at 6:06 PM
🧙‍♂️ “Questions. Questions that need answering.”
No need to panic or wander Middle-earth.

Join Embrace Office Hours to get real help from our engineers—whether it’s product questions or observability best practices.

🗓️ Wed, July 23 | 12P EST / 9A PST
📍 Add to calendar: ow.ly/1CE650WnZAj
July 10, 2025 at 7:35 PM
🎧 Sound ON: ✨THIS✨ but for mobile and web performance.

Users may not always say when something’s off, but they always 𝘧𝘦𝘦𝘭 it.

At Embrace, we help mobile and web teams deliver smooth user experiences, from tap to swipe.

😌 Give your users a “glass-fruit-slicing” level of satisfaction.
June 30, 2025 at 6:37 PM
🔍 #Observability isn’t just about systems. It’s about users. 👤

In @thenewstack.io, @davidrifkin.bsky.social's latest piece, “𝗠𝗮𝗸𝗶𝗻𝗴 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝗨𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝗯𝗶𝗹𝗶𝘁𝘆,” asks a key question: Are we actually measuring what matters?

📍 Read it here ➔ thenewstack.io/the-case-for...
June 23, 2025 at 6:09 PM
👀 Your users notice every frustrating thing about your website. So should you.

Join our June 26 webinar to see next-gen Web RUM built on OpenTelemetry.

🔗 Register: ow.ly/GVl850W96cw
Webinar: Introducing next-gen Web RUM built on OpenTelemetry
Learn what you’re missing with a legacy approach to real user monitoring, and how Embrace can help you create a truly user-focused approach to observability.
ow.ly
June 13, 2025 at 3:52 PM
Reposted by Embrace
Today marks a big day for @embrace.io and TBH one that I never thought would come. As we dug into the huge and growing community that is OpenTelemetry, we found that while the state of the art of metrics, logs, traces is evolving, the use of that telemetry has not.
🖥️ 🎉 We’ve officially launched Web RUM!

Today, we’re excited to announce that we’ve expanded beyond mobile with Web RUM, giving you full visibility into performance and reliability across every screen, with OpenTelemetry at the core.

Learn more about user-focused observability ➔ ow.ly/yql350W7QW3
June 11, 2025 at 5:31 PM