Eloise Keating
eloisekeating.bsky.social
Eloise Keating
@eloisekeating.bsky.social
Editor of @smartcompany.bsky.social | Business reporter and editor.

Visit: https://www.smartcompany.com.au/
MCoBeauty has built a $1 billion beauty empire by ‘duping’ other popular beauty products and offering cheaper alternatives. Here's a breakdown of its business model and “ridiculous” financials www.smartcompany.com.au/opinion/fina... #retail #finance #cosmetics @smartcompany.bsky.social
Financial teardown: How MCoBeauty built a $1 billion empire from makeup dupes
MCoBeauty has grown to the number one cosmetics retailer in Woolies, and is taking the US by storm. Here's how it grew its $1 billion empire.
www.smartcompany.com.au
April 10, 2025 at 2:53 AM
AirTrunk founder Robin Khuda moved to Aus as a 19-yr-old international student to pursue an accounting degree. Years later he sold his company for $24bn, handed out $65,000 bonuses to employees, and donated $100m to the Uni of Sydney to boost women in STEM www.smartcompany.com.au/people-human...
"Transformational": AirTrunk's Robin Khuda donates $100 million for women in STEM
AirTrunk CEO and founder Robin Khuda has donated $100 million to the University of Sydney to boost women in STEM.
www.smartcompany.com.au
February 5, 2025 at 6:16 AM
From Jan 1, 2025, intentional wage theft will be a federal crime in Australia, with penalties of up to $7.8m for companies and 10 years' jail for individuals. But a code covering small business has not yet been made public.

The code also needs to be declared for the new laws to come into effect.
Wage theft is a federal crime from January 1. A code shielding small business is yet to be released
Wage theft becomes a criminal offence from January 1, 2025, giving small businesses little time to learn how the code will protect them.
www.smartcompany.com.au
December 9, 2024 at 7:52 PM
For the first time, Spotify has explicitly advertised its use of AI for its Wrapped feature. www.smartcompany.com.au/artificial-i... @smartcompany.bsky.social #AI #wrapped
AI is the reason Spotify Wrapped feels different this year
For the first time, Spotify has explicitly advertised its use of Google's NotebookLM artificial intelligence across the Wrapped experience.
www.smartcompany.com.au
December 4, 2024 at 11:52 PM
"I want people to pull up a chair and get lost in a conversation, which is a bit of a lost art.”
December 4, 2024 at 7:43 PM
It’s crazy to me that I spent many Christmas retail seasons selling thousands and thousands of dollars worth of CDs and DVDs (one store I worked in would easily clear $100k a week), and now my daughter and her classmates are turning old CDs into artworks at school. At least she knows what a CD is 🤷🏻‍♀️
December 4, 2024 at 7:32 PM
Builders, bakers and cabinet makers ...

Classic small business job titles are among the 456 occupations covered by the federal government’s updated temporary skilled visa program.

www.smartcompany.com.au/economy/buil...
Builders, bakers, and cabinet makers: Classic small business jobs in Core Skills Occupation List
The federal government has unveiled its Core Skills Occupation List, detailing which jobs are eligible for the new Skills in Demand visa.
www.smartcompany.com.au
December 4, 2024 at 1:33 AM
Also, my Bluesky feed seems so far to be mostly pictures of sunsets, beaches and space. I quite like it.
December 3, 2024 at 11:58 AM
I’m back in the SmartCompany editor chair this week, so what better time to try this new website. And to share one of our most-read articles in recent weeks. People love #Yeti!
A financial teardown of premium 'cooler' company Yeti
Creating a ‘premium’ version of everyday items is one way of value creation and a prime example of this is the story of Yeti.
www.smartcompany.com.au
December 3, 2024 at 11:54 AM