Elken
@elkenchong.bsky.social
Independent Brand strategist & Designer for human-led ventures & growth-obsessed founders - www.elken.world
Pinned
Elken
@elkenchong.bsky.social
· Mar 16
Discovery call | Elken Chong | Cal.com
Discovery call
cal.com
Hey!👋 I am a brand strategist and designer who loves helping ambitious founders and visionary entrepreneurs transform their ventures into magnetic brands.
If you'd like to work with me, feel free to shoot me a DM or book a call via the link below:
cal.com/elkenchong/d...
If you'd like to work with me, feel free to shoot me a DM or book a call via the link below:
cal.com/elkenchong/d...
If you don’t choose how to spend your time, someone else will profit from it.
May 23, 2025 at 4:01 PM
If you don’t choose how to spend your time, someone else will profit from it.
In the age of infinite noise, clarity compounds.
Stillness is a competitive advantage.
Stillness is a competitive advantage.
May 20, 2025 at 12:57 AM
In the age of infinite noise, clarity compounds.
Stillness is a competitive advantage.
Stillness is a competitive advantage.
Moodboard: tension through reduction.
Blue. Scale. Space. Pressure. Visual Tension
Blue. Scale. Space. Pressure. Visual Tension
May 19, 2025 at 1:21 PM
Moodboard: tension through reduction.
Blue. Scale. Space. Pressure. Visual Tension
Blue. Scale. Space. Pressure. Visual Tension
Supergut
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
May 18, 2025 at 5:04 PM
Supergut
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrand from Muniq → Supergut by Tiny Wins Studio
Product clarity at it's finest.
The custom “g” flows. The tone’s loud.
Still health. But with guts.
Rebrands are trickier than fresh brands.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
May 17, 2025 at 6:56 PM
Rebrands are trickier than fresh brands.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
You’re not starting from scratch.
You’re rewriting a story that already lives in people’s heads.
And if you’re not careful, you’ll lose the very thing that made people trust you.
Reposition? Yes.
But don’t alienate your customers in the process.
Moodboard: Data, but hot.
May 16, 2025 at 12:28 PM
Moodboard: Data, but hot.
Startup Spotlight: Fleet Space
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
May 15, 2025 at 9:04 PM
Startup Spotlight: Fleet Space
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
→ Satellite-enabled mineral exploration
→ AI-powered geophysics
→ Enabling clean energy infrastructure at scale
Solid positioning, future-facing look & feel and techy
UN Tourism rebrand
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
May 14, 2025 at 8:04 PM
UN Tourism rebrand
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Designed by Interbrand
Solid new strategy, execution is kinda out of place imo
Moodboard of the day: Black & Yellow
May 14, 2025 at 1:26 PM
Moodboard of the day: Black & Yellow
Color and layout experiment for pricing section
May 12, 2025 at 3:58 PM
Color and layout experiment for pricing section
A nice dinner and a good, long walk.
Honestly? Enough.
Honestly? Enough.
May 10, 2025 at 12:43 AM
A nice dinner and a good, long walk.
Honestly? Enough.
Honestly? Enough.
The biggest risk for purpose-led founders?
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
May 8, 2025 at 3:57 PM
The biggest risk for purpose-led founders?
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
- Falling in love with your mission
- Forgetting to translate it for the outside world
You’re not building for your mirror. You’re building for your market.
Hot take of the day:
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
May 7, 2025 at 4:01 PM
Hot take of the day:
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
Branding without strategy is just decoration.
Branding without customer insight is just assumption.
Branding without product alignment is just lipstick on a monkey.
Mission ≠ messaging. One’s about belief. The other’s about communication. Your startup needs both to not sound like a nonprofit stuck in 2011.
May 6, 2025 at 3:02 PM
Mission ≠ messaging. One’s about belief. The other’s about communication. Your startup needs both to not sound like a nonprofit stuck in 2011.
Built for brains that bounce
May 5, 2025 at 1:59 PM
Built for brains that bounce
Developing brand copy examples is one of my favourite things to work on, especially if the strategy is well laid out.
What do you guys think?
What do you guys think?
May 3, 2025 at 2:58 PM
Developing brand copy examples is one of my favourite things to work on, especially if the strategy is well laid out.
What do you guys think?
What do you guys think?
to the sick logomarks that never found a place in a lockup. RIP
May 3, 2025 at 11:02 AM
to the sick logomarks that never found a place in a lockup. RIP
Roots, Reverence & Rituals
May 2, 2025 at 7:04 PM
Roots, Reverence & Rituals