Eleftheria Lekakis
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eleftheriafm.bsky.social
Eleftheria Lekakis
@eleftheriafm.bsky.social
promotional culture, consumer activism, advertising, environmental communication

associate professor at the University of Sussex
Reposted by Eleftheria Lekakis
Nominations are open for the next Gulbenkian Prize for Humanity, @cgf-uk.bsky.social 🏆

€1 million award for individuals or organizations that accelerate proven, impactful #climate action benefiting people & planet

Please nominate & repost this if your followers work in the #climatechange sphere:
Gulbenkian Prize for Humanity
The 1 million euro prize recognises outstanding contributions to climate action and climate solutions that inspire hope and possibility.
gulbenkian.pt
November 17, 2025 at 3:21 PM
Reposted by Eleftheria Lekakis
Comms Declare has written to the National Press Club #NPC asking that tomorrow’s talk by Future Coal Chief Executive, Michelle Manook be cancelled.

They declined, so we produced this handy bingo card to help viewers spot the climate obstruction and #greenwashing

commsdeclare.org/2025/11/17/c...
November 17, 2025 at 12:14 AM
Reposted by Eleftheria Lekakis
As promised, here are the slides I shared with students to convince them to NOT use chatGPT and other artificial stupidity.

TL;DR? AI is evil, unsustainable and stupid, and I'd much rather they use their own brains, make their own mistakes, and actually learn something. 🪄
February 23, 2025 at 1:45 PM
In my promotional culture class tomorrow we're talking about branded content and programmatic advertising. If you have one you love/hate, I'd love to see it!
February 5, 2025 at 8:00 PM
Reposted by Eleftheria Lekakis
What are the best climate books to give as presents this festive season?
a young boy is wearing a blue sweater and a plaid shirt .
ALT: a young boy is wearing a blue sweater and a plaid shirt .
media.tenor.com
December 10, 2024 at 3:24 PM
Reposted by Eleftheria Lekakis
Have we had enough of Bl*ck Fr*d*y?

On the blog we unpack the origins, the backlash and the boycotts - and the joy of opting out.
adfreecities.org.uk/2024/11/reus...
Reuse, reduce, resist! Have we had enough of Black Friday? - Adfree Cities
It may seem inescapable, but many are choosing to resist Black Friday’s desperate appeals to buy stuff you never needed. Adfree Cities looks at the origins, the chaos, the backlash and the boycotts – ...
adfreecities.org.uk
November 29, 2024 at 1:48 PM
I'm finally enjoying reading Steven Miles's The Experience Society where he describes the graduation of consumption of wants to consumption of experiences as a psycho-social phenomenon that has rebooted consumer capitalism. Has/is anyone else reading this?
November 30, 2024 at 9:22 PM
This time of year, last year, I enjoyed making a podcast theconversation.com/brandalism-t...

every year, 'Black Friday' becomes an more additive and unrealistic smokescreen (with occasional greenwashing or even 'no sales here' brand stand).

Perhaps a massive anti-celebration event is in order?
Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast
Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
theconversation.com
November 29, 2024 at 8:08 PM
Reposted by Eleftheria Lekakis
Here's a starter pack of some of the great groups and individuals working to challenge disinformation and hate!
bsky.app/starter-pack...
November 15, 2024 at 1:41 PM
it was a wonderful opportunity to talk about my work at the SNS Cosmos Talks this afternoon
November 20, 2024 at 9:06 PM
Why and how does it matter when people use the consumer culture and the marketplace to express and act on their politics? This is a question I've been thinking about for a long time. Here is my short answer: reframe.sussex.ac.uk/activistmedi...
Consumer activism, promotional culture and resistance: An interview with Dr Eleftheria Lekakis
In this post, REFRAME co-managing editor Dr Tanya Kant interviews Re.Framing Activism editor Dr Eleftheria Lekakis on her new monograph: Consumer Activism, Promotional Culture and Resistance. Dr Le…
reframe.sussex.ac.uk
November 19, 2024 at 8:11 PM
Reposted by Eleftheria Lekakis
Join our in conversation with civil society leaders and int'l donors on Wednesday, November 20, 10-1130AM Eastern in a webinar co-hosted by SSRC & GloTech. We also promote knowledge-sharing for researchers/civil society at risk in global context. 🤗 5/6 www.ssrc.org/events/refor...
Reforming Tech and Democracy Programs for the Global Majority
Virtual Launch Event of the Study Custom Built / Feito Sob Medida How can tech and democracy programs better serve the needs and challenges of Global Majority countries? What are …
www.ssrc.org
November 18, 2024 at 5:53 PM
Reposted by Eleftheria Lekakis
Here's an ad seen on the school run in #Brighton -
"It's promoting fast food. It's sexualising fast food. It's introducing young children to the idea of pornography as (guilty) pleasure. It is promoting (to everyone, including children) the idea of being 'naughty'." What ads do you see? #Adspotters
November 11, 2024 at 3:32 PM