CPO | Product Advisor | Hustle Badger co-founder
LinkedIn: https://www.linkedin.com/in/edbiden
You'll know what happened, but only after the fact.
As a PM you need to spot problems before they show up in your metrics. By then, it's too late.
1/8
You'll know what happened, but only after the fact.
As a PM you need to spot problems before they show up in your metrics. By then, it's too late.
1/8
But product culture can make us think this way.
The PM-centric view of the world says:
• We’re the ones who 𝘳𝘦𝘢𝘭𝘭𝘺 think strategically.
• We’re the ones who 𝘳𝘦𝘢𝘭𝘭𝘺 understand customers.
• We make the big decisions.
• We tell people what to do.
1/5
But product culture can make us think this way.
The PM-centric view of the world says:
• We’re the ones who 𝘳𝘦𝘢𝘭𝘭𝘺 think strategically.
• We’re the ones who 𝘳𝘦𝘢𝘭𝘭𝘺 understand customers.
• We make the big decisions.
• We tell people what to do.
1/5
It doesn’t.
We’re hosting a free, no-code webinar on using Claude to move faster at work.
🗓 Today | Jan 21 | 17:00–18:00 GMT | Zoom
You’ll learn:
→ What makes Claude Code different
→ 4 easy ways to get started
→ Build commands & sub-agents in 5 mins
1/2
It doesn’t.
We’re hosting a free, no-code webinar on using Claude to move faster at work.
🗓 Today | Jan 21 | 17:00–18:00 GMT | Zoom
You’ll learn:
→ What makes Claude Code different
→ 4 easy ways to get started
→ Build commands & sub-agents in 5 mins
1/2
Scenario:
You're a Snr PM joining a new team.
You need a product strategy fast.
What do you do?
My playbook:
1/11
Scenario:
You're a Snr PM joining a new team.
You need a product strategy fast.
What do you do?
My playbook:
1/11
They need to show their working like everyone else.
That means reporting on delivery and outcomes.
Sales don’t just show revenue.
They talk about pipeline, deal stages, and what’s likely to close.
1/6
They need to show their working like everyone else.
That means reporting on delivery and outcomes.
Sales don’t just show revenue.
They talk about pipeline, deal stages, and what’s likely to close.
1/6
and actually getting leverage from it.
Using AI like a search box is level 1.
But there is SO MUCH more value to be had.
A rough ladder of AI competence:
𝟭) 𝗢𝗻𝗲-𝗼𝗳𝗳 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 (𝗮𝗸𝗮 “𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗮𝘀 𝗚𝗼𝗼𝗴𝗹𝗲”)
Quick questions. Quick answers.
1/10
and actually getting leverage from it.
Using AI like a search box is level 1.
But there is SO MUCH more value to be had.
A rough ladder of AI competence:
𝟭) 𝗢𝗻𝗲-𝗼𝗳𝗳 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 (𝗮𝗸𝗮 “𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗮𝘀 𝗚𝗼𝗼𝗴𝗹𝗲”)
Quick questions. Quick answers.
1/10
Yes—sometimes a quiet rollout is exactly right.
Ship, watch, learn.
But when a feature really matters, a soft launch leaves value on the table.
A proper 𝗹𝗮𝘂𝗻𝗰𝗵 𝗽𝗹𝗮𝗻 turns product work into real impact by:
• Being explicit about 𝘸𝘩𝘰 it’s for
1/7
Yes—sometimes a quiet rollout is exactly right.
Ship, watch, learn.
But when a feature really matters, a soft launch leaves value on the table.
A proper 𝗹𝗮𝘂𝗻𝗰𝗵 𝗽𝗹𝗮𝗻 turns product work into real impact by:
• Being explicit about 𝘸𝘩𝘰 it’s for
1/7
This is something most Product Managers struggle with.
- You’re responsible but no one reports to you
- You’re expected to set direction, but decisions are questioned
- You “own” the roadmap, but others can change priorities
1/8
This is something most Product Managers struggle with.
- You’re responsible but no one reports to you
- You’re expected to set direction, but decisions are questioned
- You “own” the roadmap, but others can change priorities
1/8
It's the wrong question.
PMF isn't a light switch.
You don't suddenly "have it" one day.
It's more like a dial you're constantly turning up.
The real question: where are you on the spectrum, and what should you focus on right now?
1/5
It's the wrong question.
PMF isn't a light switch.
You don't suddenly "have it" one day.
It's more like a dial you're constantly turning up.
The real question: where are you on the spectrum, and what should you focus on right now?
1/5
Isn't there a trend towards CPTOs?
Won't the designers get upset?
...
𝗦𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲
Teams don’t fail because the org chart was wrong.
They fail because we're not clear on the problem we're trying to solve.
1/6
Isn't there a trend towards CPTOs?
Won't the designers get upset?
...
𝗦𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲
Teams don’t fail because the org chart was wrong.
They fail because we're not clear on the problem we're trying to solve.
1/6
They fail because they spend months building things nobody actually wants.
To avoid that, I rely on 5 pillars to de-risk product decisions:
1/10
They fail because they spend months building things nobody actually wants.
To avoid that, I rely on 5 pillars to de-risk product decisions:
1/10
But it is changing what great PMs do every day.
That’s why Hustle Badger is hosting a live Product Talk with Dave Killeen, Field CPO at Pendo.
🗓 Jan 14 | 16:30–17:30 GMT | Zoom
In this session, we’ll cover how real PM teams are actually adopting AI.
1/4
But it is changing what great PMs do every day.
That’s why Hustle Badger is hosting a live Product Talk with Dave Killeen, Field CPO at Pendo.
🗓 Jan 14 | 16:30–17:30 GMT | Zoom
In this session, we’ll cover how real PM teams are actually adopting AI.
1/4
You can get promoted and end up doing a job you hate.
Here's the reality: each level requires completely different skills.
1/5
You can get promoted and end up doing a job you hate.
Here's the reality: each level requires completely different skills.
1/5
They’re caused by 𝗽𝗼𝗼𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.
When everything feels urgent, complex, and noisy, you don’t need 𝘮𝘰𝘳𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯.
You need better 𝗺𝗲𝗻𝘁𝗮𝗹 𝗺𝗼𝗱𝗲𝗹𝘀.
1/8
They’re caused by 𝗽𝗼𝗼𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.
When everything feels urgent, complex, and noisy, you don’t need 𝘮𝘰𝘳𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯.
You need better 𝗺𝗲𝗻𝘁𝗮𝗹 𝗺𝗼𝗱𝗲𝗹𝘀.
1/8
Join my live code-along today.
I'll build a personalised weather-app in real time.
You can follow along and build you own.
Register here: luma.com/c1wfhhyy
1/2
Join my live code-along today.
I'll build a personalised weather-app in real time.
You can follow along and build you own.
Register here: luma.com/c1wfhhyy
1/2
These aren't laws of physics:
• “PMs aren’t responsible for delivery.”
• “Every feature should be A/B tested.”
• “If you can’t vibe code, you’re unemployable.”
• “Now, Next, Later is the best roadmap.”
• “You’ve got to do continuous discovery.”
1/5
These aren't laws of physics:
• “PMs aren’t responsible for delivery.”
• “Every feature should be A/B tested.”
• “If you can’t vibe code, you’re unemployable.”
• “Now, Next, Later is the best roadmap.”
• “You’ve got to do continuous discovery.”
1/5
Join my live code-along tomorrow.
I'll build a personalised weather-app in real time.
You can follow along and build you own, so you pick up the skills and confidence to prototype your own apps.
Register here: luma.com/c1wfhhyy
1/2
Join my live code-along tomorrow.
I'll build a personalised weather-app in real time.
You can follow along and build you own, so you pick up the skills and confidence to prototype your own apps.
Register here: luma.com/c1wfhhyy
1/2
-> Understand role
-> Establish baseline
-> Snap strategy
-> Resource allocation
-> Increase insights
𝟭. 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗯𝗲𝗲𝗻 𝗵𝗶𝗿𝗲𝗱 𝘁𝗼 𝗽𝗹𝗮𝘆
Ignore the job description and what you've been told.
1/10
-> Understand role
-> Establish baseline
-> Snap strategy
-> Resource allocation
-> Increase insights
𝟭. 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗯𝗲𝗲𝗻 𝗵𝗶𝗿𝗲𝗱 𝘁𝗼 𝗽𝗹𝗮𝘆
Ignore the job description and what you've been told.
1/10
If you vibe code without writing a spec... you end up building stuff that you don't want and doesn't work.
𝗦𝗽𝗲𝗲𝗱 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗿𝗶𝘀𝗸
• Vibe coding speeds the building part
• Which means clarity on what you’re building and why is essential
1/5
If you vibe code without writing a spec... you end up building stuff that you don't want and doesn't work.
𝗦𝗽𝗲𝗲𝗱 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗿𝗶𝘀𝗸
• Vibe coding speeds the building part
• Which means clarity on what you’re building and why is essential
1/5
No hacks. No hype.
Just doubling down on value for PMs.
Here's what worked for us.
𝟭. 𝗠𝗼𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸
Real examples of good work are HUGELY valuable.
1/10
No hacks. No hype.
Just doubling down on value for PMs.
Here's what worked for us.
𝟭. 𝗠𝗼𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸
Real examples of good work are HUGELY valuable.
1/10
🗓 Wed, 7 Jan | ⏰ 5 PM GMT
👉 Register here: luma.com/c1wfhhyy
We will build an AI weather app that:
• Gets your local weather
• Tells you what clothes to wear
1/2
🗓 Wed, 7 Jan | ⏰ 5 PM GMT
👉 Register here: luma.com/c1wfhhyy
We will build an AI weather app that:
• Gets your local weather
• Tells you what clothes to wear
1/2
It’s a distraction and it sells Europe short.
There’s great product talent everywhere.
Europe doesn’t need to copy Silicon Valley.
It's time to forge its own path.
𝗘𝘂𝗿𝗼𝗽𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘀 𝗴𝗹𝗼𝗯𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁.
Just look at some of the products we've built:
1/6
It’s a distraction and it sells Europe short.
There’s great product talent everywhere.
Europe doesn’t need to copy Silicon Valley.
It's time to forge its own path.
𝗘𝘂𝗿𝗼𝗽𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘀 𝗴𝗹𝗼𝗯𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁.
Just look at some of the products we've built:
1/6
Feedback isn’t optional — it’s a core leadership skill.
Your job as a leader is to make your team as effective as possible. And you can’t do that without feedback.
The best athletes in the world all have coaches.
1/12
Feedback isn’t optional — it’s a core leadership skill.
Your job as a leader is to make your team as effective as possible. And you can’t do that without feedback.
The best athletes in the world all have coaches.
1/12
It disguises 𝘫𝘶𝘥𝘨𝘮𝘦𝘯𝘵 and 𝘵𝘢𝘴𝘵𝘦 as something uniquely "producty."
"𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝗻𝘀𝗲" = elitist, mysterious, innate
"𝗝𝘂𝗱𝗴𝗺𝗲𝗻𝘁" = accessible, clear, learned
That’s a problem because it makes the skill seem:
• 𝗘𝗹𝗶𝘁𝗶𝘀𝘁 – something only PMs possess
1/5
It disguises 𝘫𝘶𝘥𝘨𝘮𝘦𝘯𝘵 and 𝘵𝘢𝘴𝘵𝘦 as something uniquely "producty."
"𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝗻𝘀𝗲" = elitist, mysterious, innate
"𝗝𝘂𝗱𝗴𝗺𝗲𝗻𝘁" = accessible, clear, learned
That’s a problem because it makes the skill seem:
• 𝗘𝗹𝗶𝘁𝗶𝘀𝘁 – something only PMs possess
1/5
Without domain knowledge they are useless.
Garbage in = garbage out.
Amplifying a process you don't understand gets you nowhere.
Here’s the truth about agents:
1/5
Without domain knowledge they are useless.
Garbage in = garbage out.
Amplifying a process you don't understand gets you nowhere.
Here’s the truth about agents:
1/5