Erin Reilly
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ebreilly.bsky.social
Erin Reilly
@ebreilly.bsky.social
Creator - Educator - Strategist
Love immersive media, theater, reading and dancing!
Professor and Founding Director of the Texas Immersive Institute
The next frontier of communication isn’t what we see — it’s what we feel. Stories that move, breathe, and respond: that’s Experiential Communication.

#DesigningForPresence #ExperientialMarketing #ImmersiveMedia #SpatialComputing
December 1, 2025 at 9:08 PM
MAS is now accepting applications for the MAS Residency Program, a chance for emerging creators to explore immersive storytelling, media arts, and innovative design. The residency offers mentorship, creative development support, and space to bring your ideas to life. Apply: lnkd.in/espHQSdr
November 18, 2025 at 5:34 PM
Shoutout to UT student Frida Balderas for bringing TXI’s projection room to life! 🌿

Join us for Prioritize UToday, a sensory immersive experience on mental health — exploring balance, connection, and purpose.
November 10, 2025 at 8:37 PM
Grateful to connect with fellow Immersive Experience Alliance board members Elizabeth Strickler, Jonathan David Martin, and new friends at @a2ru’s Creative Futures Conference! 💫
We shared how immersive arts education is evolving and how collaboration can shape the future of creative learning.
November 7, 2025 at 5:12 PM
🌿 The Trees Chime In — an immersive installation inviting guests into a meditative, multi-sensory experience guided by the voice of an ancient tree.

Through haptics, reflection, and interaction, explore your connection to nature and leave with a seed of intention to live more consciously.
November 4, 2025 at 5:01 PM
Texas Immersive is bringing Vicki Dobbs Beck, VP at Lucasfilm & ILM and founder of ILMxLAB, to UT as our 2025 Explorer in Residence.

She’ll share how she’s transforming storytelling into storyliving and what the future of creative careers could mean for you.

RSVP: lnkd.in/dKGNVPy6
October 24, 2025 at 6:43 PM
@bsky.app At TXI, I love teaching Audience Development & Engagement, where students explore passionate communities. This semester, Arielle Moreno, Lauryn Johnson & Ilana Rose profiled PC gamers for Dell Alienware’s 30th anniversary, showing how audience insight drives storytelling. lnkd.in/g2ShFN2W
October 21, 2025 at 11:38 PM
In the Texas Immersive Projection Room, our tech worker Sophia is crafting an under-the-sea themed spatial sound demo, complete with Al-modeled fish!
#immersivetechnology #digitalprojections
September 30, 2025 at 5:33 PM
A perfect summer day. Creating silk scarves in a studio where nature danced in the windows around us. What made it special was that I had my name written in Kanji, & realized the first character means ocean (my son's name). Thanks to CSA Japan for this unforgettable gift with Cecily and Kate.
#japan
September 11, 2025 at 7:07 PM
3D billboards—the future of immersive advertising!! 🚀✨
This neighborhood mascot of Shinjuku, Tokyo, was brought to life by a giant 3D billboard. 🐾💕
#Tokyo #ShinjukuCat #3DBillboard #ImmersiveAdvertising #Japan
September 6, 2025 at 3:32 PM
April 15th 2:00-3:30pm at UT Austin in CMB 2.112A, explorers at the Texas Immersive Institute are showcasing the projects they worked on in partnership with @viverse.com

Pull up and see what they created!
April 10, 2025 at 11:34 PM
So proud of our ADV364 student explorers! Their tech rehearsal was amazing—don’t miss your chance to experience Pulse: Echoes of Humanity this weekend (April 11–13)! Grab your tickets at texasimmersive.com/pulse & use code TXI10 for a discount!
April 10, 2025 at 12:15 AM
Just dropped some exciting news! I co-wrote Chapter 28: “Remix in the Age of AI” with Sam Hewitt in The Routledge Companion to Remix Studies. We dive into how AI is transforming remix culture, from music roots to media innovation. Big shoutout to the editors!
#CreativityInTheAgeOfAI
April 4, 2025 at 4:25 PM
Tune in with me and Ben Randall next Wednesday, the 29th, at 9:00 AM to explore one of the key elements of immersive media: Integration ✨
January 23, 2025 at 4:38 PM
Read my a new blog written from the perspective of Professor Moxie, my digital twin. In the story, Professor Moxie explores Mesmerize: Living Dream, shares her encounters with this unique world, and provides insights into what makes this experience truly immersive.
#professormoxie
January 19, 2025 at 3:46 PM
Thrilled to welcome back my TXI Explorers! This semester in our Immersive Capstone, they’ll be teaming up to design a multi-floor immersive experience for the public on campus.

#texasimmersiveinstitute #txi #utaustin #immersiveexperience #explorers
January 15, 2025 at 4:58 PM
I am honored to be recognized as a Tech Trailblazer on Austin Woman’s Change Makers List for 2025: “An award-winning educator shaping immersive storytelling and audience engagement.”
Austin Woman's Change Makers List 2025
The 2025 Austin Woman Change Makers List reveals women to watch and connect with in Austin and the surrounding areas.
atxwoman.com
January 14, 2025 at 5:46 PM
I’m so proud to have worked with Jane Bernhard on this article that highlights real stories from industry leaders who remind us that not having everything figured out is completely normal, especially when you’re forging your own unique path. poetsandquants.com/2024/12/11/d...
Dear Person Who Feels Like Everyone Has Their Life Figured Out, But Then …
Career advice from business leaders, in conversation with Jane Bernhard & Texas Immersive Institute.
poetsandquants.com
January 6, 2025 at 12:32 AM
In a world merging creativity & tech, AI is reshaping how we imagine & design. In “Creativity in AI” at Texas Immersive (UT Austin), students explore generative tools, tackle ethical issues, and build design fiction projects to harness AI’s potential responsibly. #texasimmersive
December 18, 2024 at 4:47 PM
I'm excited to share that in January 2025, I'll be speaking at the Next Stage Immersive Summit alongside immersive creators, producers, technologists, and academics from around the world!

Learn more here: www.immersiveexperience.org/the-next-sta...

#nextstage25
@immersiveexperience.org
December 16, 2024 at 9:10 PM