Erin A. Hallstrom
eahallstrom.bsky.social
Erin A. Hallstrom
@eahallstrom.bsky.social
Associate Director of SEO Strategy at https://www.endeavorbusinessmedia.com/
Writer & Wisecracker
Cool Aunt | Dog Mom
Improviser at https://www.bitimprov.org/
Excited to be speaking at the ASBPE National Conference May 28 and May 29!
I'll be diving into:
- How AI is reshaping SEO — and what journalists can do about it
- Turning analytics into insight that powers better storytelling

If you're in B2B, this one's for you.
Details: asbpe.org/national-con...
ASBPEvolve: The Biggest B2B Editorial Summit – American Society of Business Publication Editors
asbpe.org
May 6, 2025 at 2:37 PM
Just wrote a new piece for Endeavor Business Media's Content Hive on how B2B marketers can handle duplicate content issues marketingsolutions.endeavorb2b.com/ask-an-seo-d... #b2bmedia #b2bseo #b2bcontentmarketing
Ask An SEO Expert: How do I handle duplicate content?  - Endeavor B2B Marketing Solutions
Learn how to repurpose corporate content across multiple sites without hurting SEO by avoiding duplicate content penalties and tailoring for your audience.
marketingsolutions.endeavorb2b.com
May 2, 2025 at 1:35 PM
Amid all of the news going on in the world today, I love when B2B media brands show support for causes that affect people globally.
World Autism Awareness Day
OFFICER Media Group is appreciative of the efforts to support awareness of and service to those with autism.
www.officer.com
April 2, 2025 at 12:45 PM
Excited to be talking about two of my favorite topics during #ASBPE's 2025 Conference. I'm doing 2 sessions this year: 1) about AI and SEO for B2B Media 2) Understanding what your Analytics are telling you. Sign up> asbpe.org/national-con... #b2bseo #seofornews
March 27, 2025 at 1:01 PM
Reposted by Erin A. Hallstrom
We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
Calling all #taylorswift fans, this is a cool article about the trucking company that handled the long hauls for the Eras Tour. The company -- Shomotion -- also hauls for Beyonce, Metallica, AC/DC #concertlogistics #logistics www.fleetmaintenance.com/equipment/tr...
Swift expansion: How auctions helped fleet reach rockstar status
How Michael Scherkenbach parlayed his winning bids from Taylor and Martin Auctioneers to hauling concert sets for the most famous Taylor in the world.
www.fleetmaintenance.com
March 21, 2025 at 5:16 PM
This tracks with what we're seeing in B2B Media SEO. A significant number of searches are for brands. #b2bmedia #b2bmediaseo
31% of keywords and 44% of searches on Google are people searching for brands 🤯

@randfish.bsky.social #friendsofsearch
March 13, 2025 at 12:57 PM
Launching my first post supporting local comedy theater. Come out and join the fun this week!
💥THE BIT THIS FRIDAY💥
🎉3️⃣ TRIPLE THREAT 3️⃣🎉

You get not 1, not 2, BUT ***THREE*** improv teams performing in their specific style.

Hall Pass
Great Lakes
Moxxie

🎟️ $15

🕖 Doors open @ 7:00 PM
🍺 Bar opens @ 7:00 PM 😉
🕗 Show starts @ 8:00 PM

GET TICKETS ⬇️

bit-enterprises-inc.odoo.com/event/triple...
January 22, 2025 at 7:14 PM