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EAB is a best practice research, #edtech, and services firm serving 2,800+ #education institutions to accelerate progress, deliver results, and enable lasting change.
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EAB @eab.com · Mar 31
EAB is live on BlueSky! We're excited to join the conversation! Our goal is to share #HigherEd insights and research with the community.

Stay tuned this week as we share our most popular resources for each of EAB's areas of expertise.
#WeAreEAB
Listen or read the podcast transcript to hear from EAB experts on ways that AI-enabled search is reshaping the way digital teams create and structure content for .edu websites. https://bit.ly/43kmRwI

#AI #DigitalMarketing #EnrollmentMarketing
How to Optimize Web Content for AI-Powered Search | EAB
Experts share practical strategies to optimize your web content for AI-enabled search.
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January 13, 2026 at 6:20 PM
In our latest insight paper, we surveyed over 2,800 high school students considering #CommunityCollege to understand their needs and concerns.

Discover five key findings and how leaders can respond: https://bit.ly/4901NiT
#StudentSuccess #CommCollege #StudentRecruitment
January 12, 2026 at 8:13 PM
In a new blog, explore how institutions can align with stakeholder expectations, build broader support, and prove relevance in ways the public can see. https://bit.ly/4nMDJ6U
January 12, 2026 at 4:53 PM
Nearly half of #GenZ now use tools like ChatGPT during the college search. Many never make it to a .edu site.
For marketing and #enrollment teams, this raises a new question:
Does #AI recognize your institution as the trusted source?rhttps://bit.ly/4qJNrZq
January 12, 2026 at 4:51 PM
Stay ahead in #HigherEd with the latest insights from EAB! 🚀

📩 Subscribe to the EAB Briefing and get cutting-edge research on #Enrollment, #StudentSuccess, and more delivered straight to your inbox.

☑️ Don’t miss out—sign up now: https://bit.ly/49vFgsT
January 9, 2026 at 9:05 PM
In our latest insight paper, we surveyed over 2,800 high school students considering #CommunityCollege to understand their needs and concerns.

Discover five key findings and how leaders can respond: https://bit.ly/4901NiT
#StudentSuccess #CommCollege #StudentRecruitment
January 9, 2026 at 7:00 PM
Check out the blog for tips from a former #HigherEd CMO, EAB expert Val Fox for insights to help you identify and articulate your graduate program’s value proposition: https://bit.ly/3JDmJSn

#GraduateEducation #AdultEducation #EnrollmentMarketing
January 8, 2026 at 3:47 PM
Nearly one-third of #GraduateEnrollmentManagement professionals reported missing their headcount goals for fall 2024, learn what #enrollment teams should focus on to enhance their graduate student recruitment strategies.
https://bit.ly/47rD3xn

#GEM #EnrollmentMarketing
Struggling to attract graduate students? Here are four ways to fix it | EAB
Here are four areas enrollment teams should focus on to enhance their graduate student recruitment strategies, based on the recent NAGAP survey data.
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January 7, 2026 at 4:29 PM
In this Office Hours with EAB conversation, Beth Donaldson sits down with Sydney Mathes of Service to School to unpack what real institutional commitment to military students looks like in practice. Listen to the full episode: https://bit.ly/4pscwai
How to Support Military Students Beyond Admissions | EAB
Experts discuss better ways for colleges to support military veterans and active-duty learners beyond the admissions stage.
bit.ly
January 6, 2026 at 8:16 PM
High application growth isn’t optional anymore—it’s essential. Find out why maintaining enrollment now depends on keeping up with the market’s rising application rates. https://bit.ly/4q1apMa

#EnrollmentManagement #EnrollmentStrategy #StudentRecruitment
Students Apply to More Colleges: Enrollment Strategy | EAB
Students are applying to more colleges than ever, creating new challenges and opportunities for enrollment leaders. Read more.
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January 6, 2026 at 6:14 PM
We’re excited to share that EAB has acquired Hybrid, UK-based leader in digital marketing for higher education 🌍
Together, we'll have an even greater impact on the colleges and universities we serve—helping them meet their brand and growth goals, at home and abroad. https://bit.ly/4ssYSGD
EAB Acquires Hybrid to Expand Global Reach and Enhance Digital Innovation | EAB
Education company EAB announced that it has acquired Hybrid, a UK-based leader in digital marketing for higher education.
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January 6, 2026 at 3:57 PM
By January 1, most institutions aim to have 65% of their fundraising goal in hand. If you’re not quite there, the next few months matter.
That’s why we’re hosting a 30-minute webinar this week for advancement leaders. January 7, 12–12:30 p.m. ET https://bit.ly/4bjAXTP
January 5, 2026 at 6:12 PM
Find out how VCU is using Navigate360 to transform how it supports students across academics, advising, and financial touchpoints.
Watch the Testimonials: https://bit.ly/4nC7Cqh

#StudentSuccess #AcademicAdvising #Edtech #HigherEd
January 5, 2026 at 4:55 PM
In this #ConnectED25 story, Carmine Biancamano of Gettysburg College shares how gaming helped him move through burnout, job loss, and back to higher ed with renewed purpose.

Feeling burned out or unsure what’s next? This one’s for you. https://bit.ly/493yv2l
YouTube
Share your videos with friends, family, and the world
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January 2, 2026 at 9:05 PM
Join #EAB expert Tara Zirkel, Ed.D.el for a webinar on how colleges can reduce student loneliness and help more students stay enrolled. Save your seat: https://bit.ly/49o96jY
#CommunityCollege #StudentSuccess #CollegeRetention #HigherEd
January 1, 2026 at 4:08 PM
Tactics that worked to fill pipelines in recent years no longer guarantee results. Discover four forces reshaping how institutions must approach #DigitalMarketing to achieve their #GraduateEnrollment goals.
https://bit.ly/3JkqM5Y

#GEM
4 digital marketing trends graduate enrollment teams can’t ignore | EAB
Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
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December 24, 2025 at 6:54 PM
Watch the on-demand webinar to hear from EAB web experts share how partners are optimizing key .edu pages to strengthen visibility in AI and traditional search, capture more leads, and improve conversion.
https://bit.ly/4nOM4Hf

#DigitalMarketing #HigherEdMarketing #AI #EDUwebsite
December 23, 2025 at 6:30 PM
Unpack how AI filters are reshaping paid social and discover four strategies for higher ed marketers to keep your campaigns running smoothly: https://bit.ly/43dcMBM

#HigherEd #DigitalMarketing #EnrollmentMarketing
December 22, 2025 at 5:51 PM
Find out how VCU is using Navigate360 to transform how it supports students across academics, advising, and financial touchpoints.
Watch the Testimonials: https://bit.ly/4nC7Cqh

#StudentSuccess #AcademicAdvising #Edtech #HigherEd
December 22, 2025 at 3:03 PM
Many students are navigating systems that don’t recognize their strengths.
At #ConnectED25, Dawn Matthews, Ph.D. challenged the labels “prepared,” “at-risk,” and “belonging”, and what they often get wrong.

Watch the full talk here: https://bit.ly/49ji55T
#HigherEd #firstgen #hbcu #studentsuccess
December 19, 2025 at 8:56 PM
The University of Louisville faculty engagement with progress reports was inconsistent; by streamlining systems and showing how faculty feedback drives #StudentSuccess Louisville transformed progress report reporting. See how they did it: https://bit.ly/3JzCrOe
#HigherEd #Edtech
How Faculty Engagement in Navigate360 Boosted Student Persistence | EAB
Learn how the University of Louisville transformed progress reporting from a check-the-box requirement into a key part of their student support strategy.
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December 19, 2025 at 8:15 PM
Listen or read the podcast transcript to hear from EAB experts on ways that AI-enabled search is reshaping the way digital teams create and structure content for .edu websites. https://bit.ly/43kmRwI

#AI #DigitalMarketing #EnrollmentMarketing
How to Optimize Web Content for AI-Powered Search | EAB
Experts share practical strategies to optimize your web content for AI-enabled search.
https
December 19, 2025 at 4:14 PM
Hyper-personalization in #EnrollmentMarketing is no longer a nice-to-have—it’s becoming an expectation of prospective students. Examine four stages of hyper-personalization and how to scale correctly.
https://bit.ly/4nu9X6o
#EnrollmentManagement #HigherEd
Your guide to hyper-personalized enrollment marketing | EAB
Read the blog to learn 4 key strategies that help enrollment leaders scale hyper-personalization in their enrollment efforts.
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December 18, 2025 at 8:55 PM
Watch the on-demand webinar to learn from EAB experts how to optimize your program webpages and leverage first-party data and social listening to stay competitive in the enrollment landscape: https://bit.ly/4hA2ZvB
#AdultLearner #GEM #EnrollmentMarketing
December 18, 2025 at 4:09 PM
Find out how VCU is using Navigate360 to transform how it supports students across academics, advising, and financial touchpoints.
Watch the Testimonials: https://bit.ly/4nC7Cqh

#StudentSuccess #AcademicAdvising #Edtech #HigherEd
December 17, 2025 at 7:50 PM