Bertrand Duperrin
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Bertrand Duperrin
@duperrin.com
People/Organization/Tech professional and enthusiast.
Proud Parisian. Travel addict.
Blogging and Blueskying in 🇫🇷and 🇬🇧
Duperrin.com
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AI adoption isn’t enough. Most AI projects fail not from poor execution but from wrong goals. Success lies in using AI to redesign how value is created and captured, as Fujifilm, Shutterstock, or Walmart did, turning technology from an add-on into a lever for business reinvention.
What Executives Get Wrong About AI
Most companies fail to realize that true advantage with AI and other transformative technologies comes not from mere adoption but from reinvention—rethinking business models, value creation, and organ...
hbr.org
November 11, 2025 at 12:42 PM
Greek and Roman models offer two timeless lenses for organizational design: the Greek model values clarity, defined roles, and control; the Roman model favors integration, flow, and adaptability. The real strength lies in combining both structural resilience with operational agility.
Turning Classical Design Thinking into a Human-Centred Business Playbook By Nick Hixson - Global Peter Drucker Forum BLOG
Business expansion presents organisations with dilemmas as old as commerce itself: how to scale without sacrificing human connection, and how to balance the demands of stability with the imperatives o...
www.druckerforum.org
November 11, 2025 at 9:57 AM
Geoffrey Hinton warns that massive AI investments, still unprofitable, can only pay off through large-scale automation replacing human labor. Without structural change, productivity gains will enrich infrastructure owners, not workers, pushing capitalism toward jobless growth.
The AI Industry Can't Profit Unless It Replaces Human Jobs, Warns Man Who Helped Create It
Geoffrey Hinton is warning that the AI industry is fundamentally built on the total destruction of human labor.
futurism.com
November 10, 2025 at 3:55 PM
Sam Altman dodged questions about how OpenAI will fund its rumored $1.4T ambitions on $13B revenue, hinting at vague growth and future ventures. Days later, its CFO called AI a “national strategic asset,” signaling a shift toward taxpayer-backed funding under the guise of U.S.–China rivalry.
OpenAI probably can’t make ends meet. That’s where you come in.
If you thought the 2008 bank bailout was bad, wait til you see the 2026 AI bailout
garymarcus.substack.com
November 10, 2025 at 7:57 AM
#AI is turning the #web into a background system. As agents replace users, navigation gives way to delegation, content is consumed without credit, and value shifts to intermediaries. The web becomes a closed data layer : efficient, automated, but stripped of openness and diversity.
Dystopia: what if artificial intelligence broke the web and the Internet?
In my "dystopias" series, I wanted to try to describe fictional worlds where certain trends in today's world had been taken to extremes. On reflection, I wonder
www.duperrin.com
November 9, 2025 at 12:25 PM
Six barriers hinder AI skills development in the UK: unclear definitions of “AI skills”, low digital literacy, fragmented training systems, outdated curricula, unstable funding, and weak employer demand. Together, they limit access, consistency, and alignment between learning and labour needs.
AI skills development barriers
The UK government has outlined six barriers to AI skills development based on new research and analysis
www.processexcellencenetwork.com
November 9, 2025 at 8:06 AM
Trust in leadership drives performance, loyalty, and innovation, yet few firms measure it rigorously. Tools like the Leadership Trust Index show it can be tracked and improved. Regular measurement turns trust from an abstract virtue into a strategic asset and early-warning system for leaders.
If Trust Is So Important, Why Aren’t We Measuring It?
As stakeholder expectations grow and organizational life becomes more complex—especially with remote work, social accountability, and generational shifts—leadership trust is under more scrutiny than e...
hbr.org
November 8, 2025 at 1:55 PM
Tech stacks built for speed can hollow out service quality. Klarna’s automation gains cut human touch, self-checkouts hurt experience, and even Southwest shows that smooth systems can fail under stress. Enterprise design restores intent by aligning identity, operations, and service.
Taking back control of enterprise design: intention before tools
For a long time, it was believed that efficiency would come from tools, and sometimes even from tools alone, so we piled up platforms, workflows, and assistants
www.duperrin.com
November 8, 2025 at 8:52 AM
Hidden “shadow work” drains $1.7 trillion a year. Employees spend seven hours weekly on invisible admin tasks, plus 11 minutes to refocus after each. Nearly half link it to burnout, yet only 7% have integrated tools. Reducing it is key to engagement, retention, and meaningful work.
Companies waste $1.7 trillion every year on unproductive ‘shadow work’, finds Perk
Shadow work includes tasks like filing expenses, booking travel and chasing approval; it is time consuming, and distracting for employees, and has a knock on effect on organizational productivity. Tha...
www.unleash.ai
November 7, 2025 at 11:01 AM
Agentic AI is moving from promise to results. A few pioneers now use agents that reason, decide, and act across customer journeys—optimizing pricing, personalizing campaigns, and anticipating needs. Real gains come from redesigning workflows, not adding tools, and training humans to work with AI.
www.mckinsey.com
November 7, 2025 at 7:52 AM
#AI projects often fail because they stay technical, not transformational. Led by IT teams, disconnected from business needs, they multiply pilots without systemic impact. Without redesigning work and learning from failures, AI saves costs but rarely creates real organizational value.
Who is handling your artificial intelligence projects? Probably not the right people.
For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes
www.duperrin.com
November 6, 2025 at 10:46 AM
Redefining strategy as a distributed design practice: it’s not about titles but intent. Strategy, like design, shapes priorities and direction. The real challenge isn’t the lack of strategy, but the lack of connection between those already acting strategically.
Am I a strategist?
Strategy. It is one of those words that carries weight.
https://www.linkedin.com/pulse/am-i-strategist-helgi-már-björgvinsson-msc-faahf/?trackingId=gnXrGEgSSGyj1n2fqCbtjw%3D%3D
November 6, 2025 at 9:56 AM
AI is advancing faster than leaders evolve. This gap creates a “leadership debt”, an invisible liability that weakens trust, culture, and execution. The challenge isn’t mastering technology but mastering oneself. In the AI era, leadership maturity is the true driver of transformation.
AI will never save bad leadership: Pay your leadership debt to put Humans at the Helm - Horses for Sources | No Boundaries
Enterprises are running faster than their leaders can evolve. Boards demand AI-powered growth, while employees crave purpose and job stability....
www.horsesforsources.com
November 6, 2025 at 7:05 AM
#OpenAI, once the avant-garde of #AI, is shifting from innovation to monetization. With ChatGPT growth slowing and costs soaring, it multiplies ventures like consulting, hardware, ads, even adult content. Less strategy than survival, this marks a move from shaping the future to sustaining itself.
When OpenAI diversifies out of necessity rather than choice
OpenAI, which wanted to reinvent the relationship between humans and machines, now seems primarily focused on generating revenue. The artificial intelligence la
www.duperrin.com
November 4, 2025 at 4:20 PM
Generative #AI and #Lean management share one condition for success: trust. When efficiency is linked to fear of job loss, both fail. Hospitals like ThedaCare proved that pledging “no layoffs from improvement” drives engagement and lasting performance. Fear blocks progress while trust unlocks it.
Lean Without Layoffs: The Commitment That Makes Continuous Improvement Work
A “no layoffs due to Lean” pledge builds trust, psychological safety, and long-term success across industries—not fear and short-term cuts.
www.leanblog.org
November 4, 2025 at 12:09 PM
The #AI Velocity Gap: when individual ambition outpaces organizational inertia. Employees adopt AI tools faster than their companies can adapt. The issue isn’t technology but #leadership, bridging the gap between personal speed and institutional capacity without blind faith in acceleration.
Start measuring your AI Velocity Gap before your market measures it for you... - Horses for Sources | No Boundaries
On Sunday, employees live the AI dream: frictionless, instant, empowering. They connect Gmail, Calendar, and OpenTable without asking permission. They...
www.horsesforsources.com
November 4, 2025 at 7:27 AM
La bulle de l’IA repose sur une fiction : l’idée que des milliards d’utilisateurs paieront chaque mois pour des outils qu’ils n’utilisent pas vraiment. L’engouement retombe, l’adoption stagne, et l’infrastructure surdimensionnée menace de devenir le symbole d’un pari technologique perdu.
Quand éclatera la bulle IA…
Quand éclatera la bulle IA… par Ploum - Lionel Dricot.
ploum.net
November 3, 2025 at 2:06 PM
Under pressure to “go AI,” corporations deploy tools without redesigning how they work. Tech leads act alone, visions stay fragmented, and firms risk renting intelligence instead of building it. Real value lies in redesign, not speed.
Enterprise AI Needs Leadership Ambition to Move Beyond the 'Faster Horses' Stage
A widening gap between vendor hype and adoption reality, and why enterprise AI needs to see way beyond the short-term AI bubble to realise its potential
academy.shiftbase.info
November 3, 2025 at 7:53 AM
Many leaders have let technology design their organizations by default. ERP, CRM, and now AI automate flawed processes and expose weak design. Restoring intent means treating the business as something to be designed, not configured, relinking strategy, structure, and human experience.
To manage is to design
We often forget that leadership is above all about design. Not in the aesthetic sense of the word, but in the sense of giving shape to an intention. Before bein
www.duperrin.com
November 2, 2025 at 3:07 PM
Meta chute de 8 % malgré de bons résultats : les marchés s’inquiètent d’investissements IA massifs sans retour visible. Les promesses de Zuckerberg ne compensent plus l’absence de rentabilité.
Radware Page
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www.usine-digitale.fr
November 2, 2025 at 11:18 AM
The rapid rise of generative AI creates both opportunity and unease. Many embrace it to boost efficiency yet feel growing stress from loss of control, purpose, and stability. Emotional awareness becomes a key skill to stay grounded amid uncertainty.
Why AI at Work Makes Us So Anxious
Anxiety about the rapid rise of generative AI is not irrational. In fact, it is deeply logical. Our nervous system is designed to react to sudden change and perceived threats, and the impact of this t...
hbr.org
November 1, 2025 at 11:33 AM
HR is shifting from support to strategy. By merging with IT, embedding in Ops, or evolving into People Ops, it moves beyond silos to blend tech, people, and performance.
Three concrete scenarios for the evolution of the HR function
After discussing the role of the HR function (What is the purpose of HR?) and the different ways in which it could be embodied organically (After the role c
www.duperrin.com
November 1, 2025 at 9:13 AM
Modern bureaucracy thrives on reports, formats, and layers. External complexity grew sixfold since the 1970s, but internal “complication” thirty-fivefold (Yves Morieux). Fragmented functions, endless meetings, diluted ownership : work lost its wholeness. Resilience means reintegrating it.
The 8 Hidden Taxes of Bureaucracy - Blog
Early in my career, I noticed something odd: my colleagues and I spent half our time writing reports. Nobody read them. Nobody gave feedback. Nobody…
www.corporate-rebels.com
October 31, 2025 at 3:20 PM
Generative AI saves time, up to 40% faster on tasks , but most of it is wasted. Few track or reinvest the gains. Without clear management and a culture of experimentation, time saved by AI turns into time lost.
How Is Your Team Spending the Time Saved by Gen AI?
Tools like ChatGPT and Copilot are helping employees complete tasks much faster—cutting the time it takes to do them by up to 56%. But a new study shows that many people aren’t putting that newfound t...
hbr.org
October 31, 2025 at 12:28 PM
AI boosts productivity but not always profits.
Most gains are hard to measure, offset by new tasks, or trapped in fixed-price models. Without converting efficiency into revenue or new value, productivity remains a mirage. AI helps some grow, but for most, it’s just temporary relief.
Technologies sell productivity, but businesses want revenue
The other day, I explained why AI has not delivered on its promises in terms of productivity, that this was not surprising and could be explained very rationa
www.duperrin.com
October 31, 2025 at 10:53 AM