Nikki Sullivan
@drnikkisullivan.bsky.social
Neuroeconomist. Assist. Professor of Marketing investigating consumer behavior at the LSE.
The new book, "Neuroeconomics: Core Topics and Current Directions" is out! Here is my chapter on consumer attention. 👀Thanks to @dvsmith.bsky.social @thepsychologist.bsky.social @dfareri.bsky.social for their excellent leadership as editors.
#science #attention #eyetracking #marketing
#science #attention #eyetracking #marketing
Attention Dynamics: Antecedents to Consumer Choice
This chapter reviews four decades of research on consumer attention and decision-making, focusing on how visual information influences preferences, attitudes, and choice. It traces methodological adva...
link.springer.com
February 5, 2026 at 12:40 PM
The new book, "Neuroeconomics: Core Topics and Current Directions" is out! Here is my chapter on consumer attention. 👀Thanks to @dvsmith.bsky.social @thepsychologist.bsky.social @dfareri.bsky.social for their excellent leadership as editors.
#science #attention #eyetracking #marketing
#science #attention #eyetracking #marketing
Excited to share that I’ve received the Early Career Award from the Society for Neuroeconomics! 🎉Thank you to my collaborators, mentors, & the neuroecon community for their support & inspiration.
@socforneuroecon.bsky.social
#Neuroeconomics #BehavioralScience #ConsumerNeuroscience #DecisionMaking
@socforneuroecon.bsky.social
#Neuroeconomics #BehavioralScience #ConsumerNeuroscience #DecisionMaking
October 9, 2025 at 3:14 PM
Excited to share that I’ve received the Early Career Award from the Society for Neuroeconomics! 🎉Thank you to my collaborators, mentors, & the neuroecon community for their support & inspiration.
@socforneuroecon.bsky.social
#Neuroeconomics #BehavioralScience #ConsumerNeuroscience #DecisionMaking
@socforneuroecon.bsky.social
#Neuroeconomics #BehavioralScience #ConsumerNeuroscience #DecisionMaking
🚨 New paper alert! Libby Jenke and I highlight how eye & mouse tracking can be used to understand political decision-making. We offer tools to measure attention, emotion & cognition—plus starter code & a prereg. template.
doi.org/10.1017/pan....
doi.org/10.1017/pan....
Attention and Political Choice: A Foundation for Eye Tracking in Political Science | Political Analysis | Cambridge Core
Attention and Political Choice: A Foundation for Eye Tracking in Political Science
doi.org
June 17, 2025 at 2:46 PM
🚨 New paper alert! Libby Jenke and I highlight how eye & mouse tracking can be used to understand political decision-making. We offer tools to measure attention, emotion & cognition—plus starter code & a prereg. template.
doi.org/10.1017/pan....
doi.org/10.1017/pan....
Thanks for the shout, @umakarma.bsky.social! Yes, new paper out by myself and amazing colleagues. We use defaults to nudge choices and the most interesting finding IMHO (in addition to what you point out) is that defaults don't work well when incongruent with background goals.
@drnikkisullivan.bsky.social has a new paper on choice defaults that just graced my inbox.
Looks like they're using eyetracking to help model how defaults don't just trigger heuristics, but rather alter valuation and attention processes.
doi.org/10.1177/0022...
Looks like they're using eyetracking to help model how defaults don't just trigger heuristics, but rather alter valuation and attention processes.
doi.org/10.1177/0022...
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doi.org
December 10, 2024 at 6:37 PM
Thanks for the shout, @umakarma.bsky.social! Yes, new paper out by myself and amazing colleagues. We use defaults to nudge choices and the most interesting finding IMHO (in addition to what you point out) is that defaults don't work well when incongruent with background goals.