Drew Madore
@drewmadore.bsky.social
Digital Marketing Strategist | 24 years experience in SEO & Content Marketing
Founder @ Synergist Digital Media & Mythril Inc.
Sharing practical marketing strategies that actually work 📊
🌐 synergistdigital.ghost.io
Founder @ Synergist Digital Media & Mythril Inc.
Sharing practical marketing strategies that actually work 📊
🌐 synergistdigital.ghost.io
But here's the catch: AI finds patterns, you still need to write emails worth reading. Perfect targeting of boring content = expensive failure. The brands winning? Using AI for optimization while humans handle strategy and creativity. Full breakdown: [link]
November 19, 2025 at 2:31 PM
But here's the catch: AI finds patterns, you still need to write emails worth reading. Perfect targeting of boring content = expensive failure. The brands winning? Using AI for optimization while humans handle strategy and creativity. Full breakdown: [link]
Technical SEO tolerance tightened. Core Web Vitals over threshold = rankings hit. Schema errors = deprioritized. Mobile experience = primary signal. The details matter now. Full breakdown of what changed and what to fix: [link]
November 19, 2025 at 2:04 PM
Technical SEO tolerance tightened. Core Web Vitals over threshold = rankings hit. Schema errors = deprioritized. Mobile experience = primary signal. The details matter now. Full breakdown of what changed and what to fix: [link]
The budget you build in November 2025 determines whether you spend 2026 explaining why you need more money or showing what you accomplished. Connect every dollar to specific performance expectations. Show the math. Make it defensible. Full framework: [link]
November 19, 2025 at 11:10 AM
The budget you build in November 2025 determines whether you spend 2026 explaining why you need more money or showing what you accomplished. Connect every dollar to specific performance expectations. Show the math. Make it defensible. Full framework: [link]
The New York Times lets you read before hitting the paywall. Grammarly makes a tool so useful you want an account. Strava collects data to improve your experience, not spam you. That's the model. Here's how to build it: [link]
November 19, 2025 at 5:10 AM
The New York Times lets you read before hitting the paywall. Grammarly makes a tool so useful you want an account. Strava collects data to improve your experience, not spam you. That's the model. Here's how to build it: [link]
Best performing brands used both—TikTok for sub-$50 impulse buys, Instagram for higher-value purchases and repeat orders. Blended CAC dropped 40%.
Full breakdown with category-specific data:
Full breakdown with category-specific data:
November 18, 2025 at 11:09 PM
Best performing brands used both—TikTok for sub-$50 impulse buys, Instagram for higher-value purchases and repeat orders. Blended CAC dropped 40%.
Full breakdown with category-specific data:
Full breakdown with category-specific data:
The sites winning with programmatic SEO treat each page as a potential entry point for specific user needs.
The sites failing treat pages as lottery tickets.
Google's gotten pretty good at telling the difference.
[Link to full article]
The sites failing treat pages as lottery tickets.
Google's gotten pretty good at telling the difference.
[Link to full article]
November 18, 2025 at 10:41 PM
The sites winning with programmatic SEO treat each page as a potential entry point for specific user needs.
The sites failing treat pages as lottery tickets.
Google's gotten pretty good at telling the difference.
[Link to full article]
The sites failing treat pages as lottery tickets.
Google's gotten pretty good at telling the difference.
[Link to full article]
Most sophisticated attribution model in the world is worthless if nobody uses it. Create 3 reports: executive summary, journey analysis, and change comparison vs last-click.
Show the difference. Make it actionable. 🧵
Full breakdown:
Show the difference. Make it actionable. 🧵
Full breakdown:
November 18, 2025 at 9:53 PM
Most sophisticated attribution model in the world is worthless if nobody uses it. Create 3 reports: executive summary, journey analysis, and change comparison vs last-click.
Show the difference. Make it actionable. 🧵
Full breakdown:
Show the difference. Make it actionable. 🧵
Full breakdown:
The shift rewards practitioners sharing real data, contrarians with receipts, and people finding non-obvious patterns.
If you've been holding back your real insights because you thought people wanted quick content? This is your moment.
Full breakdown: [article link]
If you've been holding back your real insights because you thought people wanted quick content? This is your moment.
Full breakdown: [article link]
November 18, 2025 at 9:41 PM
The shift rewards practitioners sharing real data, contrarians with receipts, and people finding non-obvious patterns.
If you've been holding back your real insights because you thought people wanted quick content? This is your moment.
Full breakdown: [article link]
If you've been holding back your real insights because you thought people wanted quick content? This is your moment.
Full breakdown: [article link]
One client implemented these last January. Their December cohort repeat purchase rate jumped from 18% to 34% by March.
That's 16% more customers buying again without additional ad spend.
Full breakdown of all 7 sequences + technical setup:
That's 16% more customers buying again without additional ad spend.
Full breakdown of all 7 sequences + technical setup:
November 18, 2025 at 9:19 PM
One client implemented these last January. Their December cohort repeat purchase rate jumped from 18% to 34% by March.
That's 16% more customers buying again without additional ad spend.
Full breakdown of all 7 sequences + technical setup:
That's 16% more customers buying again without additional ad spend.
Full breakdown of all 7 sequences + technical setup:
The expensive lesson: Don't give AI full creative control from day one. Three campaigns burned 40% of budget before matching manual performance. Start with proven creative, then gradually introduce AI variations. Full breakdown:
November 18, 2025 at 8:53 PM
The expensive lesson: Don't give AI full creative control from day one. Three campaigns burned 40% of budget before matching manual performance. Start with proven creative, then gradually introduce AI variations. Full breakdown:
Spent 6 weeks testing Meta's new AI creative tools across 23 Performance Max campaigns. Budget range: $3K-$47K monthly. Some results surprised me. Others confirmed my suspicions about AI-generated creative. Here's what actually works:
November 18, 2025 at 8:53 PM
Spent 6 weeks testing Meta's new AI creative tools across 23 Performance Max campaigns. Budget range: $3K-$47K monthly. Some results surprised me. Others confirmed my suspicions about AI-generated creative. Here's what actually works:
The biggest shift? Entity associations matter more than ever. If you're not mentioned alongside recognized experts or brands in your niche, you're starting from a disadvantage. Full breakdown of what's working (and what's not): [link]
November 18, 2025 at 6:29 PM
The biggest shift? Entity associations matter more than ever. If you're not mentioned alongside recognized experts or brands in your niche, you're starting from a disadvantage. Full breakdown of what's working (and what's not): [link]
Build 15% flexibility into your Q1 budget with predetermined trigger points. When paid search CPA hits $X, move budget to organic. When email rates drop below Y%, invest in re-engagement. The winners aren't those with perfect plans—they're the ones who adapt fastest.
November 18, 2025 at 6:04 PM
Build 15% flexibility into your Q1 budget with predetermined trigger points. When paid search CPA hits $X, move budget to organic. When email rates drop below Y%, invest in re-engagement. The winners aren't those with perfect plans—they're the ones who adapt fastest.
Starting a community feels like hosting a party where nobody shows up. That phase is brutal. But here's what works: start small, stay consistent, give people a reason to return. The perfect platform and strategy deck can wait. Just start. 🧵
November 18, 2025 at 4:59 PM
Starting a community feels like hosting a party where nobody shows up. That phase is brutal. But here's what works: start small, stay consistent, give people a reason to return. The perfect platform and strategy deck can wait. Just start. 🧵
Hot take: Most "communities" are just email lists with extra steps. Real communities happen when members talk to each other more than they talk to you. If you're the center of every conversation, you've built a fan club, not a community.
November 18, 2025 at 4:59 PM
Hot take: Most "communities" are just email lists with extra steps. Real communities happen when members talk to each other more than they talk to you. If you're the center of every conversation, you've built a fan club, not a community.
The companies winning in 2025 understand: marketing isn't about convincing people with logic. It's about working with how humans actually think and decide. Full breakdown of the psychology that actually moves the needle: [link]
November 18, 2025 at 4:08 PM
The companies winning in 2025 understand: marketing isn't about convincing people with logic. It's about working with how humans actually think and decide. Full breakdown of the psychology that actually moves the needle: [link]
The boring truth nobody wants to hear: sustainable growth isn't one viral hack. It's 3-5 reliable channels, optimized onboarding, and measuring what matters. Not sexy, but it works. Full breakdown of what's actually moving the needle 👇
November 18, 2025 at 11:09 AM
The boring truth nobody wants to hear: sustainable growth isn't one viral hack. It's 3-5 reliable channels, optimized onboarding, and measuring what matters. Not sexy, but it works. Full breakdown of what's actually moving the needle 👇
The real problem: your product is probably fine. Your distribution is broken. Teams spend 6 months building features, 2 weeks thinking about how anyone will discover them. Then wonder why growth flatlines.
November 18, 2025 at 11:09 AM
The real problem: your product is probably fine. Your distribution is broken. Teams spend 6 months building features, 2 weeks thinking about how anyone will discover them. Then wonder why growth flatlines.
One company cut their affiliate roster from 200 to 40 (people who actually made sales), raised commission to 30%, added monthly calls, and built custom landing pages. Result: $8K to $35K monthly in 6 months. Quality > quantity isn't a platitude. Full breakdown:
November 18, 2025 at 5:10 AM
One company cut their affiliate roster from 200 to 40 (people who actually made sales), raised commission to 30%, added monthly calls, and built custom landing pages. Result: $8K to $35K monthly in 6 months. Quality > quantity isn't a platitude. Full breakdown:
Mobile isn't the future. It's 73% of your present. Time to optimize like it. Full breakdown of what actually works (and what's just mobile-first theater): [link]
November 18, 2025 at 12:46 AM
Mobile isn't the future. It's 73% of your present. Time to optimize like it. Full breakdown of what actually works (and what's just mobile-first theater): [link]
The fix isn't complicated: Post weekly (not monthly), respond to ALL reviews within 48 hours, and add fresh photos that show your business is active. Consistency beats perfection. Full breakdown: [link]
November 18, 2025 at 12:24 AM
The fix isn't complicated: Post weekly (not monthly), respond to ALL reviews within 48 hours, and add fresh photos that show your business is active. Consistency beats perfection. Full breakdown: [link]
Your Google Business Profile is complete, you're getting reviews, and you're still not ranking. Here's what's actually wrong with your local SEO strategy (and what to fix first):
November 18, 2025 at 12:24 AM
Your Google Business Profile is complete, you're getting reviews, and you're still not ranking. Here's what's actually wrong with your local SEO strategy (and what to fix first):
What actually matters: How people interact with your profile AFTER they find it. Are they calling? Getting directions? Saving your business? These behavioral signals tell Google who's genuinely prominent vs. just technically optimized.
November 18, 2025 at 12:09 AM
What actually matters: How people interact with your profile AFTER they find it. Are they calling? Getting directions? Saving your business? These behavioral signals tell Google who's genuinely prominent vs. just technically optimized.
hot take: your friction map matters more than your feature roadmap
most products are dying from feature bloat, not feature gaps. go use your own product like a confused new user and fix the three things that made you want to throw your laptop
most products are dying from feature bloat, not feature gaps. go use your own product like a confused new user and fix the three things that made you want to throw your laptop
November 17, 2025 at 11:17 PM
hot take: your friction map matters more than your feature roadmap
most products are dying from feature bloat, not feature gaps. go use your own product like a confused new user and fix the three things that made you want to throw your laptop
most products are dying from feature bloat, not feature gaps. go use your own product like a confused new user and fix the three things that made you want to throw your laptop
Unpopular opinion: Most marketing automation platforms are built for companies with dedicated ops teams and six-figure budgets. If you have neither, you probably need something way simpler than what the sales demo showed you.
November 17, 2025 at 10:57 PM
Unpopular opinion: Most marketing automation platforms are built for companies with dedicated ops teams and six-figure budgets. If you have neither, you probably need something way simpler than what the sales demo showed you.