Danni - DO Digital Marketing
@dodigitalmarketing.bsky.social
Founder of DO Digital Marketing - Luxury Fashion eCommerce & Digital Marketing Agency
Digital consultant 🤓
Wave lover 🌊
Founder do-digital-marketing.com
Digital consultant 🤓
Wave lover 🌊
Founder do-digital-marketing.com
Social proof matters. Show reviews, UGC, and testimonials—people trust other buyers more than they trust brands.
April 14, 2025 at 6:03 AM
Social proof matters. Show reviews, UGC, and testimonials—people trust other buyers more than they trust brands.
Marketing is no longer about the stuff you make but about the stories you tell. – Seth Godin. Your brand’s narrative is your biggest asset.
April 13, 2025 at 3:28 PM
Marketing is no longer about the stuff you make but about the stories you tell. – Seth Godin. Your brand’s narrative is your biggest asset.
Customer Lifetime Value (LTV) > Single Purchase. Retaining a VIP customer is more profitable than constantly chasing new ones.
April 11, 2025 at 6:03 AM
Customer Lifetime Value (LTV) > Single Purchase. Retaining a VIP customer is more profitable than constantly chasing new ones.
Pricing isn’t just numbers—it’s psychology. A £995 dress feels premium, but a £1,000 dress feels expensive. Small details matter in luxury fashion.
April 10, 2025 at 7:28 AM
Pricing isn’t just numbers—it’s psychology. A £995 dress feels premium, but a £1,000 dress feels expensive. Small details matter in luxury fashion.
Your brand is what people say about you when you’re not in the room. – Jeff Bezos. Luxury fashion isn’t just about products—it’s about perception.
April 9, 2025 at 9:04 AM
Your brand is what people say about you when you’re not in the room. – Jeff Bezos. Luxury fashion isn’t just about products—it’s about perception.
Don’t just sell products, sell experiences. Storytelling in product descriptions makes fashion pieces feel aspirational.
April 7, 2025 at 6:03 AM
Don’t just sell products, sell experiences. Storytelling in product descriptions makes fashion pieces feel aspirational.
The key to customer retention? Loyalty programs & VIP tiers. Reward repeat buyers with early access, discounts & exclusives.
April 6, 2025 at 3:28 PM
The key to customer retention? Loyalty programs & VIP tiers. Reward repeat buyers with early access, discounts & exclusives.
Shopify’s Shop App is a hidden gem. Listing your brand increases discovery & makes reordering easier for loyal customers.
April 4, 2025 at 6:03 AM
Shopify’s Shop App is a hidden gem. Listing your brand increases discovery & makes reordering easier for loyal customers.
Checkout friction kills conversions. Reduce fields, enable Shop Pay, & offer multiple payment options for an effortless experience.
April 3, 2025 at 7:28 AM
Checkout friction kills conversions. Reduce fields, enable Shop Pay, & offer multiple payment options for an effortless experience.
Mobile-first isn’t optional anymore. If your Shopify store isn’t seamless on mobile, you’re losing over 60% of shoppers.
April 2, 2025 at 9:04 AM
Mobile-first isn’t optional anymore. If your Shopify store isn’t seamless on mobile, you’re losing over 60% of shoppers.
Consider offering pre-orders. If your Shopify store sells high-ticket fashion, pre-orders build hype and guarantee revenue.
March 31, 2025 at 6:03 AM
Consider offering pre-orders. If your Shopify store sells high-ticket fashion, pre-orders build hype and guarantee revenue.
Your homepage should act like a luxury storefront. Minimal distractions, clear navigation & a focus on bestsellers = higher conversions.
March 30, 2025 at 3:28 PM
Your homepage should act like a luxury storefront. Minimal distractions, clear navigation & a focus on bestsellers = higher conversions.
Scaling a Shopify brand? CRO (conversion rate optimisation) > just getting more traffic. Fix your product pages first.
March 28, 2025 at 7:03 AM
Scaling a Shopify brand? CRO (conversion rate optimisation) > just getting more traffic. Fix your product pages first.
Shopify speed matters. If your site takes more than 3 seconds to load, you’re losing customers. Compress images, reduce plugins, and enable lazy loading.
March 27, 2025 at 8:28 AM
Shopify speed matters. If your site takes more than 3 seconds to load, you’re losing customers. Compress images, reduce plugins, and enable lazy loading.
The biggest Shopify mistake? Ignoring post-purchase upsells. Customers who just bought are the most likely to buy again.
March 26, 2025 at 10:04 AM
The biggest Shopify mistake? Ignoring post-purchase upsells. Customers who just bought are the most likely to buy again.
Use predictive analytics in Klaviyo to forecast customer value. Target high-LTV shoppers with exclusive offers & personal invites.
March 24, 2025 at 7:03 AM
Use predictive analytics in Klaviyo to forecast customer value. Target high-LTV shoppers with exclusive offers & personal invites.
E-commerce brands: Email = owned traffic. Don’t rely on Meta & Google alone. Build your email list before you need it.
March 23, 2025 at 4:28 PM
E-commerce brands: Email = owned traffic. Don’t rely on Meta & Google alone. Build your email list before you need it.
Your welcome email = your first impression. It should tell your brand story, set expectations & drive a first purchase.
March 21, 2025 at 7:03 AM
Your welcome email = your first impression. It should tell your brand story, set expectations & drive a first purchase.
Email open rates dropping? Check your sender reputation. Too many spam complaints = fewer people even seeing your emails.
March 20, 2025 at 8:28 AM
Email open rates dropping? Check your sender reputation. Too many spam complaints = fewer people even seeing your emails.
Never send email blasts. Segment your audience. VIPs, first-time buyers, repeat customers—all need different messages.
March 19, 2025 at 10:04 AM
Never send email blasts. Segment your audience. VIPs, first-time buyers, repeat customers—all need different messages.
Klaviyo’s new AI-driven flow creator can set up a full customer journey in minutes. But don’t forget: human strategy > automation alone.
March 17, 2025 at 7:03 AM
Klaviyo’s new AI-driven flow creator can set up a full customer journey in minutes. But don’t forget: human strategy > automation alone.
SMS marketing for luxury brands? Yes, but keep it exclusive. VIP product drops & personal styling messages build customer loyalty.
March 16, 2025 at 4:28 PM
SMS marketing for luxury brands? Yes, but keep it exclusive. VIP product drops & personal styling messages build customer loyalty.
Abandoned cart emails convert up to 30% of lost sales. If you don’t have one set up, you’re leaving money on the table.
March 14, 2025 at 7:03 AM
Abandoned cart emails convert up to 30% of lost sales. If you don’t have one set up, you’re leaving money on the table.
Not seeing email sales? Personalise your emails. First name tags, location-based recommendations, & VIP exclusives increase engagement.
March 13, 2025 at 8:28 AM
Not seeing email sales? Personalise your emails. First name tags, location-based recommendations, & VIP exclusives increase engagement.
Klaviyo isn’t just an email tool—it’s an e-commerce growth engine. Flows like abandoned cart & post-purchase nurture boost sales on autopilot.
March 12, 2025 at 10:04 AM
Klaviyo isn’t just an email tool—it’s an e-commerce growth engine. Flows like abandoned cart & post-purchase nurture boost sales on autopilot.