The funding cuts are brutal, and the pressure on cause-driven orgs will only grow. Passion alone won’t secure support—measurable impact will.

✅ Track persuasion, not just engagement
✅ Expand reach beyond your base
✅ Prove impact with data

Prove it. Measure it. Lead with it.

#Impact #Nonprofits

Disinfo’s real impact is eroding trust, not just elections. Big Tech won’t save us-we need smarter strategy. Bad actors use digital marketing to spread lies, while pro-democracy forces lag behind. To win, we must outcompete disinfo with content that’s more engaging, persuasive, and widely targeted.