Dany Traversy
@danytraversy.bsky.social
Web marketing specialist for 20 years, traditional marketing for 15 years. Father, husband, curious, writer, music lover, gamer. Master Sc. ADM. Français/English
#Facebook is shutting down Community Chats in #Messenger. Launched in 2022 to extend group convos beyond the app, the feature failed to gain traction. Users prefer keeping discussions within Facebook, not splitting them across platforms. #META #SocialMedia
Facebook Is Getting Rid of Community Chats
It seems that Facebook group members prefer to keep their chats in the app.
www.socialmediatoday.com
September 12, 2025 at 12:01 PM
#Facebook is shutting down Community Chats in #Messenger. Launched in 2022 to extend group convos beyond the app, the feature failed to gain traction. Users prefer keeping discussions within Facebook, not splitting them across platforms. #META #SocialMedia
#AI shopping assistants like #ChatGPT & Amazon's Rufus are reshaping e-commerce. They deliver direct product recommendations based on clarity, structure & real user reviews, not keyword stuffing. Sellers must optimize for usefulness to stay visible. #MarketingSky
Preparing for the Future of AI Shopping Assistants in Search
AI shopping assistants are reshaping the search landscape. Learn how to adapt your e-commerce strategy to stay competitive in the evolving SERPs.
neilpatel.com
September 11, 2025 at 7:03 PM
#AI shopping assistants like #ChatGPT & Amazon's Rufus are reshaping e-commerce. They deliver direct product recommendations based on clarity, structure & real user reviews, not keyword stuffing. Sellers must optimize for usefulness to stay visible. #MarketingSky
Le sac publicitaire, c’est bien plus qu’un goodies : c’est un support mobile, utile et durable qui prolonge la visibilité de votre marque au quotidien. Peu coûteux, réutilisable et apprécié, il transforme vos clients en ambassadeurs. #MarketingSky #Branding
Le sac publicitaire, un outil marketing simple et efficace pour faire parler de vous
Le sac publicitaire personnalisé est le grand classique de la communication, en particulier lors d'événements, et reste encore aujourd'hui incroyablement
www.conseilsmarketing.com
September 10, 2025 at 3:17 PM
Le sac publicitaire, c’est bien plus qu’un goodies : c’est un support mobile, utile et durable qui prolonge la visibilité de votre marque au quotidien. Peu coûteux, réutilisable et apprécié, il transforme vos clients en ambassadeurs. #MarketingSky #Branding
#SocialMedia marketers are leaning into trend tools and #AI to sharpen their ad strategies. Platforms like #TikTok, #Reddit, and #Pinterest offer real-time insights, while AI-driven ad systems are proving more effective at targeting and conversion.
5 Ways to Research Key Trends for Your Social Media Ad Campaigns
Some tools to help you research your optimal marketing approach.
www.socialmediatoday.com
September 8, 2025 at 12:29 PM
#SocialMedia marketers are leaning into trend tools and #AI to sharpen their ad strategies. Platforms like #TikTok, #Reddit, and #Pinterest offer real-time insights, while AI-driven ad systems are proving more effective at targeting and conversion.
Struggling to make your #brand message stick? This guide by SMExaminer shows a five-part framework for developing a winning positioning strategy. Educate first, build trust, then convert. #MarketingSky
Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover...
www.socialmediaexaminer.com
September 2, 2025 at 7:57 PM
Struggling to make your #brand message stick? This guide by SMExaminer shows a five-part framework for developing a winning positioning strategy. Educate first, build trust, then convert. #MarketingSky
As #AI platforms like #ChatGPT reshape search, marketers must optimize for both. #SEO boosts visibility in search engines; #GEO ensures your content appears in AI-generated answers. Together, they maximize reach. #MarketingSky
GEO vs SEO: Understanding the Differences
GEO focuses on AI-driven search, while SEO targets traditional engines. Learn the key differences and how to optimize for maximum web visibility.
neilpatel.com
August 29, 2025 at 4:03 PM
As #AI platforms like #ChatGPT reshape search, marketers must optimize for both. #SEO boosts visibility in search engines; #GEO ensures your content appears in AI-generated answers. Together, they maximize reach. #MarketingSky
#Bluesky has blocked access in Mississippi, citing the state’s strict age verification law. The platform says it can't meet the law’s demands, warning that such rules hurt innovation and favor big tech. #SocialMedia
Bluesky Shuts Down in Mississippi Due to New Age Verification Laws
Bluesky says it can't adhere to the state's new age restriction laws.
www.socialmediatoday.com
August 25, 2025 at 3:44 PM
#Bluesky has blocked access in Mississippi, citing the state’s strict age verification law. The platform says it can't meet the law’s demands, warning that such rules hurt innovation and favor big tech. #SocialMedia
#Instagram might soon track screenshots as part of post engagement. With more content shared via DMs, this could help creators understand what truly resonates. #META #SocialMedia
Instagram Considers Counting Screenshots in Its Engagement Metrics
A new consideration for your IG strategy?
www.socialmediatoday.com
August 22, 2025 at 2:30 PM
#Instagram might soon track screenshots as part of post engagement. With more content shared via DMs, this could help creators understand what truly resonates. #META #SocialMedia
Want more reach on #Instagram? Buffer’s study shows posting 3–5x/week boosts reach by 12%, and 10+ posts can push it to 24%! Just don’t sacrifice quality! #Meta #SocialMedia #MarketingSky
New Study Suggests That Posting More Often Is Key to IG Growth
Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.
www.socialmediatoday.com
August 19, 2025 at 8:16 PM
Want more reach on #Instagram? Buffer’s study shows posting 3–5x/week boosts reach by 12%, and 10+ posts can push it to 24%! Just don’t sacrifice quality! #Meta #SocialMedia #MarketingSky
Want more leads and sales? Focus on feelings, not just features. Emotional targeting helps you connect with what truly drives decisions. #MarketingSky
Emotional Targeting: A Proven Path to More Leads and Sales : Social Media Examiner
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site...
www.socialmediaexaminer.com
August 18, 2025 at 3:06 PM
Want more leads and sales? Focus on feelings, not just features. Emotional targeting helps you connect with what truly drives decisions. #MarketingSky
Reposted by Dany Traversy
Bluesky rolls out massive revamp to policies and Community Guidelines
Bluesky rolls out massive revamp to policies and Community Guidelines | TechCrunch
Bluesky is updating its rules.
techcrunch.com
August 14, 2025 at 6:52 PM
Bluesky rolls out massive revamp to policies and Community Guidelines
#Google is using advanced #AI to better detect and block fake ad traffic, cutting invalid clicks and impressions by 40%. #MarketingSky #GoogleAds #SEM
Google Expands Its Use of AI To Detect Invalid Ad Traffic
Invalid traffic can increase ad costs and skew performance data.
www.socialmediatoday.com
August 13, 2025 at 2:27 PM
#Google is using advanced #AI to better detect and block fake ad traffic, cutting invalid clicks and impressions by 40%. #MarketingSky #GoogleAds #SEM
#LinkedIn just dropped fresh insights on #B2BMarketing performance and video is leading the charge. #MarketingSky #SocialMedia
LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]
Video content’s strong traction on LinkedIn is one of several highlighted trends.
www.socialmediatoday.com
August 12, 2025 at 8:03 PM
#LinkedIn just dropped fresh insights on #B2BMarketing performance and video is leading the charge. #MarketingSky #SocialMedia
Why is your content falling flat? It’s not just poor headlines. It’s lack of empathy, outdated tone, rigid culture & impersonal messaging. Serve your audience with authenticity. #SocialMedia #MarketingSky
5 Reasons Your Content Is Failing and How to Fix It : Social Media Examiner
Fix underperforming content with humanized strategies—learn five proven ways to connect, convert, and build trust in an AI-saturated marketing world.
www.socialmediaexaminer.com
August 11, 2025 at 8:19 PM
Why is your content falling flat? It’s not just poor headlines. It’s lack of empathy, outdated tone, rigid culture & impersonal messaging. Serve your audience with authenticity. #SocialMedia #MarketingSky
In the age of AI-powered search, proving #SEO value means more than rankings, it's about relevance. Use tools to monitor performance, optimize content for #AI, and show real ROI.
5 Ways To Prove The Real Value Of SEO In The AI Era
Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.
www.searchenginejournal.com
July 25, 2025 at 3:17 PM
#Instagram chief Adam Mosseri has officially debunked the myth that using “link in bio” in your captions hurts your post’s reach. Despite ongoing speculation from creators, Mosseri clarified that the algorithm does not penalize posts with that phrase. #META #SocialMedia
Instagram Says It Doesn’t Restrict the Reach of Posts That Include the Term Link in Bio
The word comes from IG chief Adam Mosseri himself.
www.socialmediatoday.com
July 24, 2025 at 7:12 PM
#Instagram chief Adam Mosseri has officially debunked the myth that using “link in bio” in your captions hurts your post’s reach. Despite ongoing speculation from creators, Mosseri clarified that the algorithm does not penalize posts with that phrase. #META #SocialMedia
Want your #YouTube videos to sell, not just get views? This article reveals a proven 4-part scripting framework that turns passive content into sales machines. #MarketingSky #SocialMedia
YouTube Scripting Strategies That Sell: A Proven Model for Success : Social Media Examiner
Transform your YouTube videos into evergreen sales machines with a proven scripting framework that boosts retention, trust, and lead generation.
www.socialmediaexaminer.com
July 22, 2025 at 4:52 PM
Want your #YouTube videos to sell, not just get views? This article reveals a proven 4-part scripting framework that turns passive content into sales machines. #MarketingSky #SocialMedia
Redesigning your #website? Neil Patel breaks down an 11-step process that goes beyond visuals : focusing on UX, #SEO, mobile-first design, and backend infrastructure.
Website Redesign: 12-Step Process From Audit to Launch
Get our 12-step website redesign guide from audit and planning to design, development, and launch. Transform your site into a business asset.
neilpatel.com
July 21, 2025 at 4:53 PM
Drowning in busywork? Discover how #ChatGPT can be your ultimate productivity partner, not just another tool. From brainstorming to streamlining tasks, it helps you skip the “busy middle” and focus on what truly matters: your unique value. #AI #Productivity
Regain Your Time With ChatGPT: Training AI to Assist You : Social Media Examiner
Discover how to boost productivity and reclaim hours in your workweek using ChatGPT. Learn practical strategies for eliminating busywork, training your AI assistant, and streamlining tasks like propos...
www.socialmediaexaminer.com
July 14, 2025 at 3:59 PM
Drowning in busywork? Discover how #ChatGPT can be your ultimate productivity partner, not just another tool. From brainstorming to streamlining tasks, it helps you skip the “busy middle” and focus on what truly matters: your unique value. #AI #Productivity
#TikTok is reportedly building a U.S. version of the app, dubbed “M2,” to comply with new U.S. laws limiting foreign control. Launching in September, this move could allow TikTok to stay in the U.S. without selling its core algorithm. #SocialMedia
TikTok Is Reportedly Developing a US-Only Version of the App
The updated app could help TikTok remain in the U.S.
www.socialmediatoday.com
July 10, 2025 at 1:50 PM
#TikTok is reportedly building a U.S. version of the app, dubbed “M2,” to comply with new U.S. laws limiting foreign control. Launching in September, this move could allow TikTok to stay in the U.S. without selling its core algorithm. #SocialMedia
#YouTube is raising the minimum age for livestreaming to 16 starting July 22. This move aims to protect younger users from potential risks, especially in unsupervised streams. #SocialMedia #Streaming
YouTube Increases Age Limit for Livestreaming
Teens under 16 will no longer be able to livestream in the app.
www.socialmediatoday.com
June 26, 2025 at 5:07 PM
#YouTube is raising the minimum age for livestreaming to 16 starting July 22. This move aims to protect younger users from potential risks, especially in unsupervised streams. #SocialMedia #Streaming
Despite the buzz, #ChatGPT isn't dethroning #Google just yet. Google still dominates with 13.7B daily searches, far ahead of ChatGPT. But AI-driven search is rising fast—ChatGPT is becoming a habit for many, signaling a shift in how we discover info online. #AI #Search
Is ChatGPT Catching Google on Search Activity? [Infographic]
Conversational AI is changing search, but is Google really at risk?
www.socialmediatoday.com
June 23, 2025 at 7:44 PM
Planning a #WordPress site? A solid plan avoids scope creep, speeds up dev time, and keeps clients aligned. Efficiency starts with clarity! #Website #MarketingSky
How To Efficiently Plan A WordPress Site
Build smarter WordPress sites with a planning checklist that cuts time and sets expectations right from the first client meeting.
www.searchenginejournal.com
June 20, 2025 at 1:49 PM
Planning a #WordPress site? A solid plan avoids scope creep, speeds up dev time, and keeps clients aligned. Efficiency starts with clarity! #Website #MarketingSky
Feeling overwhelmed by marketing? This article shows how marketers can streamline planning, content creation & automation using #AI, without losing the human touch. #MarketingSky
How to Use AI to Simplify Your Marketing : Social Media Examiner
Using AI for marketing content? Learn to streamline marketing efforts with AI—to save time, reduce stress, and focus on meaningful results.
www.socialmediaexaminer.com
June 19, 2025 at 3:26 PM
Feeling overwhelmed by marketing? This article shows how marketers can streamline planning, content creation & automation using #AI, without losing the human touch. #MarketingSky