Daniel Burstein
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danielburstein.bsky.social
Daniel Burstein
@danielburstein.bsky.social
Sr Director, Content & Marketing, MarketingSherpa & MeclabsAI. Host of How I Made It In Marketing podcast. Send story pitches to Daniel.Burstein@Meclabs.com
“We tracked stronger connections by looking at their NPS scores, rates of engagement, and quality feedback...” – @fergalglynn.bsky.social, chief marketing officer, @mindgard.ai

marketingsherpa.com/article/how-...
How to create offers customers can't resist (without discounting)
Discounting can feel like an easy fix, but frequent price cuts teach customers to wait for your next sale – and your margins take the hit. Drawing on decades of research at MarketingSherpa and parent...
marketingsherpa.com
August 8, 2025 at 5:26 PM
Looking for experts. MarketingSherpa seeking comment for the article:

How to identify and fix friction in your funnel

Need sources with a real example from your experience

Previous article so you can see what we publish marketingsherpa.com/article/how-...

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How to fix websites where visitors browse but never buy
Brands spend a lot of money getting prospects to their websites, investing in everything from advertising to influencer marketing to SEO. But what if you get all these visitors and then…poof…they gho...
marketingsherpa.com
July 15, 2025 at 2:35 PM
Looking for MarketingSherpa article sources

Marketing Example with Results

Show us how you did it, don’t just tell us you did it

Examples of what we publish:

marketingsherpa.com/article/case...

marketingsherpa.com/article/case...

Send pitch to Daniel.Burstein@Meclabs.com

#JournoRequest
Conversion Optimization for B2B SaaS Companies: Get actionable insights from these winning and losing A/B tests
“The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches. To spur your own testing ideas, today we bring you an example of a lift and a learning. Read on to...
marketingsherpa.com
March 24, 2025 at 1:57 PM
Looking for sources to publish in MarketingSherpa articles

Marketing Example with Results

Show us how you did it, don’t just tell us you did it.

To see exactly what we publish, here's an article marketingsherpa.com/article/case...

Send your pitch to Daniel.Burstein@Meclabs.com

#JournoRequest
Earned Media Pitching: Examples for both digital (podcasts) and traditional (broadcast TV) media
Securing earned media often outweighs the benefits of paid media but requires a more strategic effort. You can’t just input your company’s credit card number and push a button. Get ideas for earning ...
marketingsherpa.com
February 11, 2025 at 3:46 PM
We are looking for sources to publish in upcoming MarketingSherpa articles

Marketing Example with Results

Please show us how you did it, don’t just tell us you did it

To see exactly what we publish, take a look at a previous article marketingsherpa.com/article/case...

#PRrequest #JournoRequest
Strategic Foundations of Niche Launch Success: B2C marketing examples with results
Big brands have big budgets. And that can be hard to compete with. But there is always a way. For example, when a brand is big, it can overlook smaller opportunities. So if you want to compete with ...
marketingsherpa.com
December 11, 2024 at 4:13 PM