Casey ONeill
@cponeill.com
I analyze and create great content for media, gaming, and advertising.
🤝 License Music: https://playbuttonmedia.com
🎧 Side-Project: https://desire-lines.supertape.site/
✍️ Writing: https://www.cponeill.com
🤝 License Music: https://playbuttonmedia.com
🎧 Side-Project: https://desire-lines.supertape.site/
✍️ Writing: https://www.cponeill.com
Pinned
A mini-essay about Art vs. Commerce.
The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!
Art matters. But art you can't sell will never be seen by anybody. So how do you strike the right balance?
www.cponeill.com
November 25, 2025 at 3:53 PM
A mini-essay about Art vs. Commerce.
Released a new track from my on-going EDM project. Check it out at the link below.
Let me know what you think.
playbutton.bandcamp.com/track/conste...
Let me know what you think.
playbutton.bandcamp.com/track/conste...
Constellations, by Desire Lines
track by Desire Lines
playbutton.bandcamp.com
November 13, 2025 at 7:43 PM
Released a new track from my on-going EDM project. Check it out at the link below.
Let me know what you think.
playbutton.bandcamp.com/track/conste...
Let me know what you think.
playbutton.bandcamp.com/track/conste...
When you are clear with your intentions you will gain remarkable focus.
How Intention Can Create Remarkable Focus in Your Work
The choice of what not to do is as important as the choice of what to do.
www.cponeill.com
November 11, 2025 at 5:32 PM
When you are clear with your intentions you will gain remarkable focus.
I also joined. We need more options for music.
i joined subvert.fm co-op. i think it's a great idea and the people behind it are good people.
Subvert — The Collectively Owned Music Marketplace
A music platform owned by us all. Join Subvert to sell your work, support artists, and shape our shared future. Sincerely Ours.
subvert.fm
November 4, 2025 at 3:49 PM
I also joined. We need more options for music.
Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.
How Narrative Merchants Set The Price of Attention
Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.
www.cponeill.com
October 29, 2025 at 5:35 PM
Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.
Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.
We Need to Talk About Social Media Catfights. It Might Screw Your Brand.
Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.
www.cponeill.com
October 23, 2025 at 5:33 PM
Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.
Reposted by Casey ONeill
Exceptional take. The era of human curators is next, as everyone short of investors are burnt out on slop.
On the music side, I think that's great news for record labels, music publisher, sync agents, supervisors, etc. -- anyone whose responsibilities rely on humanity and curatorship
On the music side, I think that's great news for record labels, music publisher, sync agents, supervisors, etc. -- anyone whose responsibilities rely on humanity and curatorship
October 14, 2025 at 12:46 AM
Exceptional take. The era of human curators is next, as everyone short of investors are burnt out on slop.
On the music side, I think that's great news for record labels, music publisher, sync agents, supervisors, etc. -- anyone whose responsibilities rely on humanity and curatorship
On the music side, I think that's great news for record labels, music publisher, sync agents, supervisors, etc. -- anyone whose responsibilities rely on humanity and curatorship
Curation
Curating experiences will be the next value driver.
www.cponeill.com
October 13, 2025 at 7:24 PM
Turning my BSKY account into my writing palace.
More writing on the way.
More writing on the way.
A wave of thoughts I wrote yesterday and finished editing today.
Meandering Days
Random thoughts while working a day job you are not happy about doing. The writing this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?
www.cponeill.com
October 5, 2025 at 2:28 PM
Turning my BSKY account into my writing palace.
More writing on the way.
More writing on the way.
A wave of thoughts I wrote yesterday and finished editing today.
Meandering Days
Random thoughts while working a day job you are not happy about doing. The writing this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?
www.cponeill.com
October 4, 2025 at 7:38 PM
A wave of thoughts I wrote yesterday and finished editing today.
Here is a small draft of my thoughts on media economics and narrative design.
This is a DRAFT. If anyone has thoughts, let me know.
leaflet.pub/a2ea3ad3-609...
This is a DRAFT. If anyone has thoughts, let me know.
leaflet.pub/a2ea3ad3-609...
September 6, 2025 at 9:13 PM
Here is a small draft of my thoughts on media economics and narrative design.
This is a DRAFT. If anyone has thoughts, let me know.
leaflet.pub/a2ea3ad3-609...
This is a DRAFT. If anyone has thoughts, let me know.
leaflet.pub/a2ea3ad3-609...
And another post...
The Creation and Capture of Value
cponeill.leaflet.pub
September 4, 2025 at 6:12 PM
And another post...
I wrote and posted this essay in 2016. An update is needed. But I want to play around with Leaflet and start using it as a blogging platform. So here it is.
The Prediction Business
Businesses are in the prediction and risk business. No matter what, when running a business, there are going to be things that are known and things unknown.
cponeill.leaflet.pub
September 4, 2025 at 4:19 PM
I wrote and posted this essay in 2016. An update is needed. But I want to play around with Leaflet and start using it as a blogging platform. So here it is.
Plan on trying something new here in Bluesky.
Some 10 minute thoughts on media leverage.
leaflet.pub/a2ea3ad3-609...
Some 10 minute thoughts on media leverage.
leaflet.pub/a2ea3ad3-609...
Media Leverage
It’s no secret media and code are the tools of leverage in the 21st century. Both scale infinitely. And anyone can do both.
leaflet.pub
September 3, 2025 at 11:28 PM
Plan on trying something new here in Bluesky.
Some 10 minute thoughts on media leverage.
leaflet.pub/a2ea3ad3-609...
Some 10 minute thoughts on media leverage.
leaflet.pub/a2ea3ad3-609...
Reposted by Casey ONeill
Go and have a listen.
Testing out a new platform for my long running personal music project. Check it out here: desire-lines.supertape.site/music/sunglare
Sunglare
Stream Sunglare, the single from Desire Lines
desire-lines.supertape.site
December 12, 2024 at 9:43 PM
Go and have a listen.
Me: I’m glad I got the dog in a raincoat for this rain and 800mph wind gusts blowing branches and trash everywhere. This weather is gross.
My Neighbor: Sure is a great day to mow my lawn.
We are not the same.
My Neighbor: Sure is a great day to mow my lawn.
We are not the same.
December 14, 2024 at 5:41 PM
Me: I’m glad I got the dog in a raincoat for this rain and 800mph wind gusts blowing branches and trash everywhere. This weather is gross.
My Neighbor: Sure is a great day to mow my lawn.
We are not the same.
My Neighbor: Sure is a great day to mow my lawn.
We are not the same.
Go and have a listen.
Testing out a new platform for my long running personal music project. Check it out here: desire-lines.supertape.site/music/sunglare
Sunglare
Stream Sunglare, the single from Desire Lines
desire-lines.supertape.site
December 12, 2024 at 9:43 PM
Go and have a listen.
Testing out a new platform for my long running personal music project. Check it out here: desire-lines.supertape.site/music/sunglare
Sunglare
Stream Sunglare, the single from Desire Lines
desire-lines.supertape.site
December 8, 2024 at 12:47 AM
Testing out a new platform for my long running personal music project. Check it out here: desire-lines.supertape.site/music/sunglare
Im reading Dune and don’t want to like it but am beginning to love it.
December 1, 2024 at 4:39 PM
Im reading Dune and don’t want to like it but am beginning to love it.
Alright, I’m back from Honolulu. What did I miss?
November 29, 2024 at 6:37 AM
Alright, I’m back from Honolulu. What did I miss?
I’ll take this sunrise.
November 21, 2024 at 6:39 PM
I’ll take this sunrise.
Anybody I’m connected to ever been to Honolulu? Heading there now a would love to find hidden fun things to do. Respond on my timeline or shoot me a DM.
November 20, 2024 at 9:09 PM
Anybody I’m connected to ever been to Honolulu? Heading there now a would love to find hidden fun things to do. Respond on my timeline or shoot me a DM.
I second this.
Remember to fill out your bio to help discovery and curate from starter packs. Also be active in following back and finding people. It’s like the early days of the other place !
November 19, 2024 at 5:31 PM
I second this.
