look for complementary niches, not competitors
focus on real relationships first
span multiple platforms (tiktok + instagram + youtube)
create shared systems for pitches
authenticity > numbers game 💯
look for complementary niches, not competitors
focus on real relationships first
span multiple platforms (tiktok + instagram + youtube)
create shared systems for pitches
authenticity > numbers game 💯
higher engagement, better brand loyalty, customers who actually connect with the messaging. the case studies are pretty convincing tbh
higher engagement, better brand loyalty, customers who actually connect with the messaging. the case studies are pretty convincing tbh
#AuthenticMarketing
#AuthenticMarketing
30-min content = actual relationships vs quick dopamine hits
the math is simple: deeper connection = better business #contentcreator
30-min content = actual relationships vs quick dopamine hits
the math is simple: deeper connection = better business #contentcreator
successful creators do this instead:
1. gauge interest (one tweet)
2. collect serious people (google form)
3. run free test (30 days)
4. observe everything
5. monetize with confidence
#creators
successful creators do this instead:
1. gauge interest (one tweet)
2. collect serious people (google form)
3. run free test (30 days)
4. observe everything
5. monetize with confidence
#creators
• high social media activity but no educational content
• lots of surface-level posts but no deep dives
• community questions with no solid answers
start digging 🔍
• high social media activity but no educational content
• lots of surface-level posts but no deep dives
• community questions with no solid answers
start digging 🔍
❌ 'My audience might like your product'
✅ 'My survey shows 3,500 subscribers with your exact problem'
Data beats guesswork every time
❌ 'My audience might like your product'
✅ 'My survey shows 3,500 subscribers with your exact problem'
Data beats guesswork every time
Test audience demand without losing focus. Get feedback before going all-in. It's the hybrid approach that actually works.
#CreatorStrategy #Testing
Test audience demand without losing focus. Get feedback before going all-in. It's the hybrid approach that actually works.
#CreatorStrategy #Testing
"what category does this serve?"
if you can't answer in 3 seconds, your audience won't stick around either
content with clear purpose = content that converts
#ContentTips
"what category does this serve?"
if you can't answer in 3 seconds, your audience won't stick around either
content with clear purpose = content that converts
#ContentTips
track your hours, price your usage rights separately, charge for exclusivity
your 8k engaged followers > someone's 50k ghost audience
track your hours, price your usage rights separately, charge for exclusivity
your 8k engaged followers > someone's 50k ghost audience
"What can I create that would genuinely delight this person?"
Then create it. Share it. No agenda.
Watch how different the conversation becomes when you lead with generosity 🎁
"What can I create that would genuinely delight this person?"
Then create it. Share it. No agenda.
Watch how different the conversation becomes when you lead with generosity 🎁
They're the ones getting invited to exclusive campaigns that never go public. The ones brands DM directly. Takes 6 months of relationship building to get there 📈
They're the ones getting invited to exclusive campaigns that never go public. The ones brands DM directly. Takes 6 months of relationship building to get there 📈
it's having your basic elements (colors, fonts, voice) so dialed in that everything you create feels unmistakably YOU
it's having your basic elements (colors, fonts, voice) so dialed in that everything you create feels unmistakably YOU
monday: define core concept + 3 inspiration lanes
tues-wed: collect 10 patterns from outside fields
thurs: prototype ideas in your medium
fri: reflect and refine sources
consistent cross-pollination = unique voice
monday: define core concept + 3 inspiration lanes
tues-wed: collect 10 patterns from outside fields
thurs: prototype ideas in your medium
fri: reflect and refine sources
consistent cross-pollination = unique voice
• variety without coordination headache
• reduced risk through portfolio approach
• options for different campaign sizes
brands are here for it and budgets are following 💰
• variety without coordination headache
• reduced risk through portfolio approach
• options for different campaign sizes
brands are here for it and budgets are following 💰