Concepts of a Message
@conceptsofamessage.bsky.social
Reforming political messaging for the year 2025 and beyond. Matthew 5:6.
Pinned
Trading the Statesman for the Salesman.
Problem-Focused vs. Policy-Focused Messaging in Political Campaigns
open.substack.com
Focusing on people's problems yields results.
open.substack.com/pub/concepts...
open.substack.com/pub/concepts...
I don’t like this type of behavior.
I like it even less from people with a remarkable track record of boozing, assault, and generally being a buffoon prone to mistakes. #Hegseth #SecDoof #Trump
www.businessinsider.com/hegseth-had-...
I like it even less from people with a remarkable track record of boozing, assault, and generally being a buffoon prone to mistakes. #Hegseth #SecDoof #Trump
www.businessinsider.com/hegseth-had-...
Investigators found Hegseth had a 'unique' system installed so he could use his personal cellphone from inside his secure Pentagon office
The Pentagon watchdog report on Hegseth's use of Signal revealed he had a "unique" system to access his personal cell phone inside his secure office.
www.businessinsider.com
December 5, 2025 at 3:38 AM
I don’t like this type of behavior.
I like it even less from people with a remarkable track record of boozing, assault, and generally being a buffoon prone to mistakes. #Hegseth #SecDoof #Trump
www.businessinsider.com/hegseth-had-...
I like it even less from people with a remarkable track record of boozing, assault, and generally being a buffoon prone to mistakes. #Hegseth #SecDoof #Trump
www.businessinsider.com/hegseth-had-...
Did #Hegseth give the order?
Surely, there’s at least one journo who was included in the group chat and can attest one way or the other.
Surely, there’s at least one journo who was included in the group chat and can attest one way or the other.
December 1, 2025 at 9:06 PM
Did #Hegseth give the order?
Surely, there’s at least one journo who was included in the group chat and can attest one way or the other.
Surely, there’s at least one journo who was included in the group chat and can attest one way or the other.
Here’s a thought about the #Trump 2024 coalition of new voters/crossovers.
Trump failing on the econ/ #inflation and doing poorly on other issues will jilt them from voting/trusting #GOP in the future.
“Can the GOP keep them” becomes “are they turned off from turning out”.
Trump failing on the econ/ #inflation and doing poorly on other issues will jilt them from voting/trusting #GOP in the future.
“Can the GOP keep them” becomes “are they turned off from turning out”.
November 30, 2025 at 9:14 PM
Here’s a thought about the #Trump 2024 coalition of new voters/crossovers.
Trump failing on the econ/ #inflation and doing poorly on other issues will jilt them from voting/trusting #GOP in the future.
“Can the GOP keep them” becomes “are they turned off from turning out”.
Trump failing on the econ/ #inflation and doing poorly on other issues will jilt them from voting/trusting #GOP in the future.
“Can the GOP keep them” becomes “are they turned off from turning out”.
@podsaveamerica.crooked.com w/ @cookpolitical.com & @danpfeiffer.bsky.social — long drive, thinking abt #Trump electoral wins. Sports comp feels like the Patriots dynasty beginning w/ nail biter, late fg wins.
Juiced base.
Depress opp turnout via cult wars.
Work the media.
Be innovative.
Juiced base.
Depress opp turnout via cult wars.
Work the media.
Be innovative.
November 30, 2025 at 9:04 PM
@podsaveamerica.crooked.com w/ @cookpolitical.com & @danpfeiffer.bsky.social — long drive, thinking abt #Trump electoral wins. Sports comp feels like the Patriots dynasty beginning w/ nail biter, late fg wins.
Juiced base.
Depress opp turnout via cult wars.
Work the media.
Be innovative.
Juiced base.
Depress opp turnout via cult wars.
Work the media.
Be innovative.
If the #Trump family is this (in)competent at launching a mobile phone/service, just imagine their operation around a crypto exchange in an industry rife with corruption!
Corruption…like the crypto titan Donald pardoned for money laundering crimes.
youtu.be/Ec7spkh1oZk
Corruption…like the crypto titan Donald pardoned for money laundering crimes.
youtu.be/Ec7spkh1oZk
Release of Trump Mobile phones plagued by delays
YouTube video by NBC News
youtu.be
November 25, 2025 at 3:34 PM
If the #Trump family is this (in)competent at launching a mobile phone/service, just imagine their operation around a crypto exchange in an industry rife with corruption!
Corruption…like the crypto titan Donald pardoned for money laundering crimes.
youtu.be/Ec7spkh1oZk
Corruption…like the crypto titan Donald pardoned for money laundering crimes.
youtu.be/Ec7spkh1oZk
In the wake of these #MAGA influencers on Twitter being outed as foreign agents, I think #Democrats need to recognize this foreign propaganda as an attack on America.
Take action against the countries. Protect America from social media. Protect the country from #Elon.
Take action against the countries. Protect America from social media. Protect the country from #Elon.
November 23, 2025 at 7:54 PM
In the wake of these #MAGA influencers on Twitter being outed as foreign agents, I think #Democrats need to recognize this foreign propaganda as an attack on America.
Take action against the countries. Protect America from social media. Protect the country from #Elon.
Take action against the countries. Protect America from social media. Protect the country from #Elon.
America has a plan in place for hosting UFC events for the 250th, but in year 15 of the main opposition party hating #Obamacare #ACA, there is no coherent alternative or plan to “fix” healthcare for 10s of millions of people.
Ain’t that America.
Ain’t that America.
November 21, 2025 at 6:59 PM
America has a plan in place for hosting UFC events for the 250th, but in year 15 of the main opposition party hating #Obamacare #ACA, there is no coherent alternative or plan to “fix” healthcare for 10s of millions of people.
Ain’t that America.
Ain’t that America.
Weaponizing DOJ looks a lot like firing qualified, experienced prosecutors because they won’t indict your enemies, only to hire an inexperienced dolt who messes up the indictments of of your political enemies.
November 19, 2025 at 8:15 PM
Weaponizing DOJ looks a lot like firing qualified, experienced prosecutors because they won’t indict your enemies, only to hire an inexperienced dolt who messes up the indictments of of your political enemies.
The investigations coming for #Trump aren’t witch hunts, they’re house keeping. His pal #Epstein said it himself, “Dirty Donald.”
$400 mm jets from Qatar, making billions from crypto shit coins, pardoning money launderers in exchange for ???…
#PresidentEpstein
$400 mm jets from Qatar, making billions from crypto shit coins, pardoning money launderers in exchange for ???…
#PresidentEpstein
November 18, 2025 at 3:35 PM
The investigations coming for #Trump aren’t witch hunts, they’re house keeping. His pal #Epstein said it himself, “Dirty Donald.”
$400 mm jets from Qatar, making billions from crypto shit coins, pardoning money launderers in exchange for ???…
#PresidentEpstein
$400 mm jets from Qatar, making billions from crypto shit coins, pardoning money launderers in exchange for ???…
#PresidentEpstein
So #Trump claims he didn’t know Nick Fuentes was coming to dinner with Kanye at MAL.
Oh ok just people getting personal aches to the disgraced former #POTUS and possibly the HIGHLY classified docs he “stole” from the govt and kept in a bathroom.
#PresidentEpstein
Oh ok just people getting personal aches to the disgraced former #POTUS and possibly the HIGHLY classified docs he “stole” from the govt and kept in a bathroom.
#PresidentEpstein
November 18, 2025 at 1:54 AM
So #Trump claims he didn’t know Nick Fuentes was coming to dinner with Kanye at MAL.
Oh ok just people getting personal aches to the disgraced former #POTUS and possibly the HIGHLY classified docs he “stole” from the govt and kept in a bathroom.
#PresidentEpstein
Oh ok just people getting personal aches to the disgraced former #POTUS and possibly the HIGHLY classified docs he “stole” from the govt and kept in a bathroom.
#PresidentEpstein
Kevin Hassett had permanent “smile face” which means he looks especially pleasant while lying through his teeth about the economy.
November 17, 2025 at 4:52 PM
Kevin Hassett had permanent “smile face” which means he looks especially pleasant while lying through his teeth about the economy.
Megyn Kelly making sure people know #Epstein was into “barely legal” and not “5 year olds”.
Can’t help but remember all those disgusting #Trump comments about his “barely legal” daughter Ivanka.
#PresidentEpstein
Can’t help but remember all those disgusting #Trump comments about his “barely legal” daughter Ivanka.
#PresidentEpstein
November 13, 2025 at 6:00 PM
Megyn Kelly making sure people know #Epstein was into “barely legal” and not “5 year olds”.
Can’t help but remember all those disgusting #Trump comments about his “barely legal” daughter Ivanka.
#PresidentEpstein
Can’t help but remember all those disgusting #Trump comments about his “barely legal” daughter Ivanka.
#PresidentEpstein
November 13, 2025 at 5:47 AM
Thinking more about the @zohrankmamdani.bsky.social win in NYC and what @democrats.org can learn.
1. you can win despite billionaires and state parties being against you
2. you can win if you are energized, campaign aggressively, and meet people where they are
1/2
1. you can win despite billionaires and state parties being against you
2. you can win if you are energized, campaign aggressively, and meet people where they are
1/2
November 12, 2025 at 3:36 PM
Thinking more about the @zohrankmamdani.bsky.social win in NYC and what @democrats.org can learn.
1. you can win despite billionaires and state parties being against you
2. you can win if you are energized, campaign aggressively, and meet people where they are
1/2
1. you can win despite billionaires and state parties being against you
2. you can win if you are energized, campaign aggressively, and meet people where they are
1/2
Keeping score?
Trump: the billionaire from Binance who enabled sex traffickers and terrorists? The one who made my family billions? No, idk who that is, EVEN THOUGH I PARDONED HIM.
Trump: I have no idea about this plan to fix the housing affordability crisis!
www.politico.com/news/2025/11...
Trump: the billionaire from Binance who enabled sex traffickers and terrorists? The one who made my family billions? No, idk who that is, EVEN THOUGH I PARDONED HIM.
Trump: I have no idea about this plan to fix the housing affordability crisis!
www.politico.com/news/2025/11...
‘Sold POTUS a bill of goods’: WH furious with Pulte over 50-year mortgage
The White House was blindsided by the idea and is now dealing with a furious backlash from conservative allies, business leaders and lawmakers.
www.politico.com
November 11, 2025 at 12:49 AM
Keeping score?
Trump: the billionaire from Binance who enabled sex traffickers and terrorists? The one who made my family billions? No, idk who that is, EVEN THOUGH I PARDONED HIM.
Trump: I have no idea about this plan to fix the housing affordability crisis!
www.politico.com/news/2025/11...
Trump: the billionaire from Binance who enabled sex traffickers and terrorists? The one who made my family billions? No, idk who that is, EVEN THOUGH I PARDONED HIM.
Trump: I have no idea about this plan to fix the housing affordability crisis!
www.politico.com/news/2025/11...
Unrelated to the Dem political horror du jour #shutdown, let’s appreciate where are under the #Trump admin. 10 months into an he FINALLY addressed #housing affordability crisis - a FIFTY year mortgage! #PresidentEpstein
#Kamala actually had a plan to build 3 MILLION units.
credit @cnbc.com below.
#Kamala actually had a plan to build 3 MILLION units.
credit @cnbc.com below.
November 10, 2025 at 9:37 PM
“Dem leadership voted against the bill”
That’s leadership banking on you being uninformed of not stupid. Not a great look. Tepidly leading from behind (the scenes)!
That’s leadership banking on you being uninformed of not stupid. Not a great look. Tepidly leading from behind (the scenes)!
November 10, 2025 at 5:00 PM
“Dem leadership voted against the bill”
That’s leadership banking on you being uninformed of not stupid. Not a great look. Tepidly leading from behind (the scenes)!
That’s leadership banking on you being uninformed of not stupid. Not a great look. Tepidly leading from behind (the scenes)!
#PresidentEpstein was closer to launching #Trump shit coin and phone on DAY 1 than he was ending the war in #Ukraine or bringing down #inflation.
A "me" President for the ages.
A "me" President for the ages.
November 4, 2025 at 3:26 AM
#PresidentEpstein was closer to launching #Trump shit coin and phone on DAY 1 than he was ending the war in #Ukraine or bringing down #inflation.
A "me" President for the ages.
A "me" President for the ages.
Inflation⬆️
Healthcare⬆️
Govt protecting pedophiles⬆️⬆️⬆️
Corruption⬆️⬆️⬆️
Elites robbing us blind⬆️
Job destruction, no regulation⬆️
Transparency⬇️
Fulfilling "day 1" promises⬇️⬇️⬇️
Hiring competent, qualified people in govt⬇️⬇️⬇️
#MAGA #PresidentEpstein #Trump
Healthcare⬆️
Govt protecting pedophiles⬆️⬆️⬆️
Corruption⬆️⬆️⬆️
Elites robbing us blind⬆️
Job destruction, no regulation⬆️
Transparency⬇️
Fulfilling "day 1" promises⬇️⬇️⬇️
Hiring competent, qualified people in govt⬇️⬇️⬇️
#MAGA #PresidentEpstein #Trump
November 3, 2025 at 10:07 PM
Inflation⬆️
Healthcare⬆️
Govt protecting pedophiles⬆️⬆️⬆️
Corruption⬆️⬆️⬆️
Elites robbing us blind⬆️
Job destruction, no regulation⬆️
Transparency⬇️
Fulfilling "day 1" promises⬇️⬇️⬇️
Hiring competent, qualified people in govt⬇️⬇️⬇️
#MAGA #PresidentEpstein #Trump
Healthcare⬆️
Govt protecting pedophiles⬆️⬆️⬆️
Corruption⬆️⬆️⬆️
Elites robbing us blind⬆️
Job destruction, no regulation⬆️
Transparency⬇️
Fulfilling "day 1" promises⬇️⬇️⬇️
Hiring competent, qualified people in govt⬇️⬇️⬇️
#MAGA #PresidentEpstein #Trump
Do podcast hosts all REALLY read the books their guest wrote, or are they more frequently getting summaries from staff?
November 2, 2025 at 4:25 PM
Do podcast hosts all REALLY read the books their guest wrote, or are they more frequently getting summaries from staff?
Some segment of America believes that since politicians are always presumed to be corrupt, #Trump 2.0 corruption isn’t all unprecedented.
Liberals and never trumpers already understand how lawless #PresidentEpstein is, so think about breaking through to the rest of America.
Liberals and never trumpers already understand how lawless #PresidentEpstein is, so think about breaking through to the rest of America.
November 2, 2025 at 4:19 PM
Some segment of America believes that since politicians are always presumed to be corrupt, #Trump 2.0 corruption isn’t all unprecedented.
Liberals and never trumpers already understand how lawless #PresidentEpstein is, so think about breaking through to the rest of America.
Liberals and never trumpers already understand how lawless #PresidentEpstein is, so think about breaking through to the rest of America.
Donald Trump dropped a nuke on empathy and civility in politics and the GOP made everything a culture war.
So it’s especially ironic seeing them cry about how people react to world events.
So it’s especially ironic seeing them cry about how people react to world events.
November 2, 2025 at 3:56 AM
Donald Trump dropped a nuke on empathy and civility in politics and the GOP made everything a culture war.
So it’s especially ironic seeing them cry about how people react to world events.
So it’s especially ironic seeing them cry about how people react to world events.