C&E is helping the Mathematical Association of America recruit a new Senior Publishing Director. It's a strong portfolio and they're looking for strategic leadership for journals, magazines, and books. This is a great opportunity to take the helm and build upon a successful program!

[5/5] Two massive shifts: 1) GenAI democratizing development - marketers building custom solutions without coding, 2) Agent AI coming to marketing - AI that DOES the work with minimal supervision, software becomes the labor.

[4/5] Report highlights data 'lakehouses' and content layers as foundation for AI success. But good news: You can start building foundations without big tech spend (e.g., structured message libraries, campaign frameworks, brand and voice guidelines). Start small, think big.

[3/5] Key insight: If you're not experimenting with generative AI for content and creative, start now. But get governance right – report flags that only 50% of orgs have AI policies.

[2/5] Key insight: New AI tools (startups) focus heavily on content production (7/10 top use cases). But with established platforms, marketers use AI differently - leveraging it across full platform capabilities for personalization and smart-campaign optimization.

[1/5] Just read the 2025 MarTech report - fascinating look at AI's marketing transformation. The big story? Dual trends of consolidation & expansion in MarTech as AI reshapes everything. It's time to look hard at your tech vision and roadmap. Link to report: martechmap.typeform.com/Martech2025

“Change Fatigue” - new cartoon and post marketoonist.com/2024/12/chan...

#marketing #change #cartoon

www.ce-strategy.com/2023/10/seas...