Côte à Côte Marketing Communications
@colettecote.bsky.social
Building Brands. Driving Growth. Side by Side.
Helping B2B/B2C tech companies amplify brands, expand markets & drive growth.
Strategic. Collaborative. Results-driven.
Integrated Marketing Communications | Strategy & Implementation
Helping B2B/B2C tech companies amplify brands, expand markets & drive growth.
Strategic. Collaborative. Results-driven.
Integrated Marketing Communications | Strategy & Implementation
Most companies talk about "thinking global, acting local." Few design for it.
Global strategy isn't about forcing sameness—it's about knowing when to hold the line and when to let it flex.
www.linkedin.com/feed/update/...
#GlobalMarketing #Localization #StrategyExecution #MarketingLeadership
Global strategy isn't about forcing sameness—it's about knowing when to hold the line and when to let it flex.
www.linkedin.com/feed/update/...
#GlobalMarketing #Localization #StrategyExecution #MarketingLeadership
Most companies talk about “thinking global, acting local. | Côte à Côte Marketing Communications
Most companies talk about “thinking global, acting local. Few design for it.
They centralize decisions and call it alignment. They translate campaigns and call it relevance. They broadcast consistenc...
www.linkedin.com
June 16, 2025 at 4:28 PM
Most companies talk about "thinking global, acting local." Few design for it.
Global strategy isn't about forcing sameness—it's about knowing when to hold the line and when to let it flex.
www.linkedin.com/feed/update/...
#GlobalMarketing #Localization #StrategyExecution #MarketingLeadership
Global strategy isn't about forcing sameness—it's about knowing when to hold the line and when to let it flex.
www.linkedin.com/feed/update/...
#GlobalMarketing #Localization #StrategyExecution #MarketingLeadership
Consistency ≠ sameness. Global brands grow faster when they align on core values and empower local teams to adapt.
Salesforce got it right in Japan, and the results speak for themselves.
#GlobalMarketing #BrandStrategy #Localization #GoToMarket #CX #CoteaCote
Salesforce got it right in Japan, and the results speak for themselves.
#GlobalMarketing #BrandStrategy #Localization #GoToMarket #CX #CoteaCote
#globalmarketing #brandstrategy #gotomarket #localization… | Côte à Côte Marketing Communications
Global consistency doesn’t require uniformity.
Companies that align on core brand values while allowing regional flexibility often outperform those enforcing rigid sameness.
Salesforce understood th...
www.linkedin.com
April 24, 2025 at 9:39 PM
Consistency ≠ sameness. Global brands grow faster when they align on core values and empower local teams to adapt.
Salesforce got it right in Japan, and the results speak for themselves.
#GlobalMarketing #BrandStrategy #Localization #GoToMarket #CX #CoteaCote
Salesforce got it right in Japan, and the results speak for themselves.
#GlobalMarketing #BrandStrategy #Localization #GoToMarket #CX #CoteaCote
Localization is the foundation of global brand relevance -- not an afterthought. Companies that build strategies around local insights from day one outperform those who don’t. Here’s why context is king in global marketing.
#LocalizationStrategy #GoToMarket #GlobalMarketing #CoteaCote
#LocalizationStrategy #GoToMarket #GlobalMarketing #CoteaCote
#localizationstrategy #gotomarket #regionalmarketing #globalstrategy… | Côte à Côte Marketing Communications
Local insight isn’t a final polish. It’s a critical first input.
Too often, regional teams are brought in late—after the strategy’s set, the message locked, and the playbook ready to roll. Their role...
www.linkedin.com
April 24, 2025 at 4:40 PM
Localization is the foundation of global brand relevance -- not an afterthought. Companies that build strategies around local insights from day one outperform those who don’t. Here’s why context is king in global marketing.
#LocalizationStrategy #GoToMarket #GlobalMarketing #CoteaCote
#LocalizationStrategy #GoToMarket #GlobalMarketing #CoteaCote
Netflix entered India with global assumptions—and stumbled. Then they adapted: local content, mobile-first, adjusted pricing.
Relevance isn’t a one-time win. It’s ongoing localization, continuous iteration, and strategic evolution.
#Localization #GlobalStrategy #Adaptation #GoToMarket #CoteaCote
Relevance isn’t a one-time win. It’s ongoing localization, continuous iteration, and strategic evolution.
#Localization #GlobalStrategy #Adaptation #GoToMarket #CoteaCote
#strategicmarketing #localization #globalstrategy #continuousadaptation… | Côte à Côte Marketing Communications
Getting the global-local balance right isn’t a one-time achievement. It’s an ongoing commitment.
Markets evolve. What worked last year—or even last quarter—might not land today. Consumer sentiment sh...
www.linkedin.com
April 24, 2025 at 4:20 PM
Netflix entered India with global assumptions—and stumbled. Then they adapted: local content, mobile-first, adjusted pricing.
Relevance isn’t a one-time win. It’s ongoing localization, continuous iteration, and strategic evolution.
#Localization #GlobalStrategy #Adaptation #GoToMarket #CoteaCote
Relevance isn’t a one-time win. It’s ongoing localization, continuous iteration, and strategic evolution.
#Localization #GlobalStrategy #Adaptation #GoToMarket #CoteaCote
A global strategy breaks down when local relevance becomes optional. Apple, Electrolux, Walmart—big brands that learned the hard way that exporting success means adapting locally first. Here’s why context always wins:
#GlobalMarketing #LocalStrategy #MarketingFails #CoteaCote
#GlobalMarketing #LocalStrategy #MarketingFails #CoteaCote
#globalstrategy #localizationmatters #gotomarket #brandalignment… | Côte à Côte Marketing Communications
A global strategy doesn’t fail because the product is weak or the team lacks ambition. It breaks down when local relevance is treated as optional.
Apple learned this the hard way in Europe. When the ...
www.linkedin.com
April 24, 2025 at 4:06 PM
A global strategy breaks down when local relevance becomes optional. Apple, Electrolux, Walmart—big brands that learned the hard way that exporting success means adapting locally first. Here’s why context always wins:
#GlobalMarketing #LocalStrategy #MarketingFails #CoteaCote
#GlobalMarketing #LocalStrategy #MarketingFails #CoteaCote
🌍 Going global isn’t about copy-paste—it’s about relevance.
Samsung localized its Galaxy S24 camera for France’s visual culture, boosting EU sales by 6%. HP embraced Diwali traditions, driving engagement in India.
Local nuance wins global markets.
Samsung localized its Galaxy S24 camera for France’s visual culture, boosting EU sales by 6%. HP embraced Diwali traditions, driving engagement in India.
Local nuance wins global markets.
#globalmarketing #gotomarket #localizationstrategy #brandstrategy… | Côte à Côte Marketing Communications
Most brands want to go global. But too often, they treat new markets like copy-paste exercises—rolling out global playbooks without regard for local nuance. It’s a costly mistake.
Samsung shows how i...
www.linkedin.com
April 3, 2025 at 12:27 PM
🌍 Going global isn’t about copy-paste—it’s about relevance.
Samsung localized its Galaxy S24 camera for France’s visual culture, boosting EU sales by 6%. HP embraced Diwali traditions, driving engagement in India.
Local nuance wins global markets.
Samsung localized its Galaxy S24 camera for France’s visual culture, boosting EU sales by 6%. HP embraced Diwali traditions, driving engagement in India.
Local nuance wins global markets.
A brand that isn’t remembered won’t be chosen. If your brand doesn’t stick in the minds of your audience, it’s not driving growth—it’s losing market share.
#BrandStrategy #Positioning #MarketingLeadership
#BrandStrategy #Positioning #MarketingLeadership
#brandstrategy #marketingleadership #brandpositioning #memorymarketing… | Côte à Côte Marketing Communications
A brand that isn’t remembered won’t be chosen. If you’re not reinforcing memory, you’re losing market share.
Too often, branding is reduced to logos, colors…
www.linkedin.com
March 21, 2025 at 5:56 PM
A brand that isn’t remembered won’t be chosen. If your brand doesn’t stick in the minds of your audience, it’s not driving growth—it’s losing market share.
#BrandStrategy #Positioning #MarketingLeadership
#BrandStrategy #Positioning #MarketingLeadership
Weak positioning costs you business. 50% of B2B buyers walk away due to unclear messaging. Strong positioning makes brands 60% more likely to capture premium pricing.
If your brand blends in, customers move on. Let’s fix that.
#BrandStrategy #Positioning #B2BMarketing
If your brand blends in, customers move on. Let’s fix that.
#BrandStrategy #Positioning #B2BMarketing
March 14, 2025 at 5:02 PM
Weak positioning costs you business. 50% of B2B buyers walk away due to unclear messaging. Strong positioning makes brands 60% more likely to capture premium pricing.
If your brand blends in, customers move on. Let’s fix that.
#BrandStrategy #Positioning #B2BMarketing
If your brand blends in, customers move on. Let’s fix that.
#BrandStrategy #Positioning #B2BMarketing
Marketing and sales are supposed to drive growth together—but too often, misalignment slows everything down. Missed revenue, inefficiencies, and lost deals add up fast. The good news? Alignment isn’t just possible—it’s a competitive advantage. Let’s talk about how to make it happen.
Côte à Côte Marketing Communications on LinkedIn: #revenuegrowth #gotomarket #marketingleadership #salesandmarketing…
Regardless of company size, marketing and sales exist to drive growth—but when they’re misaligned, the costs are real:
* 60-70% of B2B content created by…
www.linkedin.com
February 27, 2025 at 6:01 PM
Marketing and sales are supposed to drive growth together—but too often, misalignment slows everything down. Missed revenue, inefficiencies, and lost deals add up fast. The good news? Alignment isn’t just possible—it’s a competitive advantage. Let’s talk about how to make it happen.
Brand inconsistency isn’t just a small mistake—it costs trust and revenue. When your brand looks, sounds, or feels different across touchpoints, customers notice.
Brand consistency builds credibility. Inconsistency erodes it.
Is your brand showing up the way it should?
Brand consistency builds credibility. Inconsistency erodes it.
Is your brand showing up the way it should?
Côte à Côte Marketing Communications on LinkedIn: #brandstrategy #marketingleadership #businessgrowth #brandconsistency…
Imagine this:
You land on a company’s website—clean, polished, and professional.
Then, you check their social media. The voice is overly casual and…
www.linkedin.com
February 25, 2025 at 8:42 PM
Brand inconsistency isn’t just a small mistake—it costs trust and revenue. When your brand looks, sounds, or feels different across touchpoints, customers notice.
Brand consistency builds credibility. Inconsistency erodes it.
Is your brand showing up the way it should?
Brand consistency builds credibility. Inconsistency erodes it.
Is your brand showing up the way it should?
Differentiation isn’t a one-time exercise. Markets shift, competitors evolve, and customer expectations change.
Strong brands refine their positioning continuously—not just once.
#BrandStrategy #Positioning #Growth
Strong brands refine their positioning continuously—not just once.
#BrandStrategy #Positioning #Growth
Côte à Côte Marketing Communications on LinkedIn: #marketpositioning #businessstrategy #competitiveadvantage…
Differentiation isn’t a one-time exercise—it’s an ongoing process. As industries evolve and market dynamics shift, companies that regularly refine their…
www.linkedin.com
February 12, 2025 at 1:49 AM
Differentiation isn’t a one-time exercise. Markets shift, competitors evolve, and customer expectations change.
Strong brands refine their positioning continuously—not just once.
#BrandStrategy #Positioning #Growth
Strong brands refine their positioning continuously—not just once.
#BrandStrategy #Positioning #Growth
The best companies don’t just sell—they listen.
Customer needs evolve, and brands that adapt stay ahead. Innovation isn’t about what you build—it’s about solving the right problems.
#CustomerExperience #Innovation #Growth #KYC
Customer needs evolve, and brands that adapt stay ahead. Innovation isn’t about what you build—it’s about solving the right problems.
#CustomerExperience #Innovation #Growth #KYC
Côte à Côte Marketing Communications on LinkedIn: #customerexperience #innovation #customerfeedback #marketingstrategy…
Businesses that thrive during times of change have one thing in common: they stay relentlessly focused on their customers. Understanding customer needs isn’t…
www.linkedin.com
February 12, 2025 at 1:15 AM
The best companies don’t just sell—they listen.
Customer needs evolve, and brands that adapt stay ahead. Innovation isn’t about what you build—it’s about solving the right problems.
#CustomerExperience #Innovation #Growth #KYC
Customer needs evolve, and brands that adapt stay ahead. Innovation isn’t about what you build—it’s about solving the right problems.
#CustomerExperience #Innovation #Growth #KYC
A brand isn’t just a logo or tagline—it’s what people believe about your business.
Trust, consistency & experience shape how a brand is perceived. What does yours stand for?
#BrandStrategy #Marketing #Trust
Trust, consistency & experience shape how a brand is perceived. What does yours stand for?
#BrandStrategy #Marketing #Trust
Côte à Côte Marketing Communications on LinkedIn: #brand #startup #marketing #growth #messaging #purposedrivenbranding…
A #brand is more than its logo or tagline—it’s a promise. Successful brands don’t just stand out—they create lasting connections. 🌍
Whether you're a #startup…
www.linkedin.com
February 12, 2025 at 12:45 AM
A brand isn’t just a logo or tagline—it’s what people believe about your business.
Trust, consistency & experience shape how a brand is perceived. What does yours stand for?
#BrandStrategy #Marketing #Trust
Trust, consistency & experience shape how a brand is perceived. What does yours stand for?
#BrandStrategy #Marketing #Trust
Uncertainty doesn’t just test businesses—it defines them.
In volatile markets, the way a company communicates can shape its reputation for years. Clarity, consistency & trust matter more than ever.
#Leadership #CrisisComms #Trust
In volatile markets, the way a company communicates can shape its reputation for years. Clarity, consistency & trust matter more than ever.
#Leadership #CrisisComms #Trust
Côte à Côte Marketing Communications on LinkedIn: #reputationmanagement #communication #brandstrategy #crisismanagement…
Uncertainty doesn’t just test businesses—it defines them. In volatile markets, how an organization communicates during challenging times can shape its…
www.linkedin.com
February 12, 2025 at 12:27 AM
Uncertainty doesn’t just test businesses—it defines them.
In volatile markets, the way a company communicates can shape its reputation for years. Clarity, consistency & trust matter more than ever.
#Leadership #CrisisComms #Trust
In volatile markets, the way a company communicates can shape its reputation for years. Clarity, consistency & trust matter more than ever.
#Leadership #CrisisComms #Trust
Expanding into the U.S. isn’t just about entering a market—it’s about adapting to win.
When an Israeli company needed to scale, we helped them rebrand, localize & accelerate growth.
🔹 30% faster time-to-market
🔹 Increased customer acquisition
🔹 25% boost in engagement
#MarketEntry #BrandStrategy
When an Israeli company needed to scale, we helped them rebrand, localize & accelerate growth.
🔹 30% faster time-to-market
🔹 Increased customer acquisition
🔹 25% boost in engagement
#MarketEntry #BrandStrategy
Côte à Côte Marketing Communications on LinkedIn: #marketresearch #marketentry #gotomarket #brandstrategy #businessgrowth…
Expanding into the US market is a challenge for any business, but it’s also a massive opportunity. When a client based in Israel 🇮🇱 sought to scale their…
www.linkedin.com
February 11, 2025 at 11:24 PM
Expanding into the U.S. isn’t just about entering a market—it’s about adapting to win.
When an Israeli company needed to scale, we helped them rebrand, localize & accelerate growth.
🔹 30% faster time-to-market
🔹 Increased customer acquisition
🔹 25% boost in engagement
#MarketEntry #BrandStrategy
When an Israeli company needed to scale, we helped them rebrand, localize & accelerate growth.
🔹 30% faster time-to-market
🔹 Increased customer acquisition
🔹 25% boost in engagement
#MarketEntry #BrandStrategy
Challenging times require challenging conversations.
Silence creates uncertainty. Clear, proactive communication builds trust. Whether it’s a crisis, a shift in strategy, or market turbulence, transparency is key.
More on navigating uncertainty.
Silence creates uncertainty. Clear, proactive communication builds trust. Whether it’s a crisis, a shift in strategy, or market turbulence, transparency is key.
More on navigating uncertainty.
Côte à Côte Marketing Communications on LinkedIn: #marketingstrategy #leadership #communication #businessstrategy…
Challenging times require challenging conversations and decisions. Market uncertainty is reshaping industries worldwide, forcing businesses to adapt quickly…
www.linkedin.com
February 11, 2025 at 11:03 PM
Challenging times require challenging conversations.
Silence creates uncertainty. Clear, proactive communication builds trust. Whether it’s a crisis, a shift in strategy, or market turbulence, transparency is key.
More on navigating uncertainty.
Silence creates uncertainty. Clear, proactive communication builds trust. Whether it’s a crisis, a shift in strategy, or market turbulence, transparency is key.
More on navigating uncertainty.
Strong brands start with aligned leadership.
When executives aren’t on the same page, mixed signals ripple across teams, customers & the market. Clear positioning and a unified narrative aren’t just marketing—they’re business strategy.
More on why leadership alignment matters.
When executives aren’t on the same page, mixed signals ripple across teams, customers & the market. Clear positioning and a unified narrative aren’t just marketing—they’re business strategy.
More on why leadership alignment matters.
Côte à Côte Marketing Communications on LinkedIn: #startupleadership #leadershipalignment #businessstrategy #decisionmaking…
Leadership alignment plays a crucial role in a company’s ability to scale, particularly for startups navigating pivotal growth stages.
For multi-founder…
www.linkedin.com
February 11, 2025 at 10:50 PM
Strong brands start with aligned leadership.
When executives aren’t on the same page, mixed signals ripple across teams, customers & the market. Clear positioning and a unified narrative aren’t just marketing—they’re business strategy.
More on why leadership alignment matters.
When executives aren’t on the same page, mixed signals ripple across teams, customers & the market. Clear positioning and a unified narrative aren’t just marketing—they’re business strategy.
More on why leadership alignment matters.
🚀 Growth is rarely a straight line. Market shifts, economic cycles, and unexpected challenges are part of the journey.
The key? Adaptability, clarity, and a strategy that evolves with you.
More insights on navigating growth: www.linkedin.com/posts/cote-a...
The key? Adaptability, clarity, and a strategy that evolves with you.
More insights on navigating growth: www.linkedin.com/posts/cote-a...
Côte à Côte Marketing Communications on LinkedIn: #growth #business #alignment #strategy #startup #messaging #startups…
#Growth is rarely a straight line. It’s a journey full of twists and turns, where navigating complexity, aligning stakeholders, and bringing every part of the…
www.linkedin.com
February 11, 2025 at 10:25 PM
🚀 Growth is rarely a straight line. Market shifts, economic cycles, and unexpected challenges are part of the journey.
The key? Adaptability, clarity, and a strategy that evolves with you.
More insights on navigating growth: www.linkedin.com/posts/cote-a...
The key? Adaptability, clarity, and a strategy that evolves with you.
More insights on navigating growth: www.linkedin.com/posts/cote-a...
🌤 New platform, same mission—side by side.
We’re here to help brands rise above the noise with clarity, strategy & impact.
Follow for insights on brand growth, market expansion & strategic communications.
We’re here to help brands rise above the noise with clarity, strategy & impact.
Follow for insights on brand growth, market expansion & strategic communications.
February 11, 2025 at 9:49 PM
🌤 New platform, same mission—side by side.
We’re here to help brands rise above the noise with clarity, strategy & impact.
Follow for insights on brand growth, market expansion & strategic communications.
We’re here to help brands rise above the noise with clarity, strategy & impact.
Follow for insights on brand growth, market expansion & strategic communications.