Tout est parti d’une conversation impromptue, à la sortie d’un concert au printemps dernier, avec le coordinateur de ces pages, qui regrettait l’absence d’article sur les Pet Shop Boys dans les colonn...

Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple should double down and advertise these features in a TV commercial, and promote them as a selling point of the iPhone 16 lineup?