Cassandra L. C. Troy
@clctroy.bsky.social
Researching climate & environmental communication // Assistant Professor in the Department of Journalism at University of Illinois Urbana-Champaign // PhD from Penn State // Always open to book and restaurant recommendations
It would be great if Google Chrome did not ask my students if they want to cheat (oh sorry, offer "homework help" that's just an AI answer to any highlighted question) on every single page of my Canvas site.
September 8, 2025 at 1:44 PM
It would be great if Google Chrome did not ask my students if they want to cheat (oh sorry, offer "homework help" that's just an AI answer to any highlighted question) on every single page of my Canvas site.
Reposted by Cassandra L. C. Troy
Faculty Juliet Pinto & alum Lola Xie coedit w/ Stephen Mainzer "Communicating Resiliency & Efficacy in a Digital Age: Mediated Communities." Coauthoring chapters are alum @clctroy.bsky.social & Bingbing Zhang & PhD candidate @rachel901pttrsn.bsky.social. bookstore.emerald.com/communicatin...
Communicating Resiliency and Efficacy in a Digital Age
Communicating Resiliency and Efficacy in a Digital Age: Mediated Communities takes an interdisciplinary look at the roles and processes associated with mediated communication in helping to foment community resiliency.
bookstore.emerald.com
August 15, 2025 at 8:08 PM
Faculty Juliet Pinto & alum Lola Xie coedit w/ Stephen Mainzer "Communicating Resiliency & Efficacy in a Digital Age: Mediated Communities." Coauthoring chapters are alum @clctroy.bsky.social & Bingbing Zhang & PhD candidate @rachel901pttrsn.bsky.social. bookstore.emerald.com/communicatin...
Reposted by Cassandra L. C. Troy
@chrisskurka.bsky.social, @clctroy.bsky.social, Yin Yang, & @jessgallmyrick.bsky.social are among the coauthors of "'It Is in the Air': Seeking & Scanning for Information About Pre-Exposure Prophylaxis Among Young-Adult Men Who Have Sex w/ Men in the US." www.tandfonline.com/doi/full/10....
“It Is in the Air”: Seeking and Scanning for Information About Pre-Exposure Prophylaxis Among Young-Adult Men Who Have Sex with Men in the US
Pre-exposure prophylaxis (PrEP) is a biomedical intervention that dramatically lowers one’s risk of acquiring HIV. However, PrEP uptake has been slow among young-adult men who have sex with men (YM...
www.tandfonline.com
August 5, 2025 at 2:37 PM
@chrisskurka.bsky.social, @clctroy.bsky.social, Yin Yang, & @jessgallmyrick.bsky.social are among the coauthors of "'It Is in the Air': Seeking & Scanning for Information About Pre-Exposure Prophylaxis Among Young-Adult Men Who Have Sex w/ Men in the US." www.tandfonline.com/doi/full/10....
Reposted by Cassandra L. C. Troy
We spy among this illustrious group of Lillian Lodge Koperhaver Fellows, faculty Yujin Heo and alum @clctroy.bsky.social & Bingbing Zhang!
The wonderful class of Lillian Lodge Kopenhaver fellows - Women Faculty Moving Forward: Pathways to Success!
#AEJMC25
#AEJMC25
August 7, 2025 at 7:11 PM
We spy among this illustrious group of Lillian Lodge Koperhaver Fellows, faculty Yujin Heo and alum @clctroy.bsky.social & Bingbing Zhang!
Reposted by Cassandra L. C. Troy
@christenbuckley.bsky.social, Megan Norman, @clctroy.bsky.social, Yin Yang & Jiaqi Agnes Bao, Holly Overton & Yongnam Jung coauthor "AI Disclosure in Strategic CSR Communication." www.tandfonline.com/doi/abs/10.1...
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
Despite identified advantages, AI poses challenges for strategic communication practitioners when considering effective and ethical disclosure of such technologies. This study explores the labeling...
www.tandfonline.com
July 13, 2025 at 2:25 PM
@christenbuckley.bsky.social, Megan Norman, @clctroy.bsky.social, Yin Yang & Jiaqi Agnes Bao, Holly Overton & Yongnam Jung coauthor "AI Disclosure in Strategic CSR Communication." www.tandfonline.com/doi/abs/10.1...
#ICA25 was a great opportunity to attend some excellent panels, see old friends, and meet up with new collaborators for the first time in person. Also honored to receive the Environmental Comm Division's biannual dissertation award!
June 16, 2025 at 5:40 PM
#ICA25 was a great opportunity to attend some excellent panels, see old friends, and meet up with new collaborators for the first time in person. Also honored to receive the Environmental Comm Division's biannual dissertation award!
#ICA25 is off to a good start! Yesterday I had the opportunity to present my work with @nicholasejh.bsky.social and Sihao Zhou reviewing activism measures in communication and mass media scholarship. Thanks to the pre-conference organizers for putting together a great day.
June 13, 2025 at 5:59 PM
#ICA25 is off to a good start! Yesterday I had the opportunity to present my work with @nicholasejh.bsky.social and Sihao Zhou reviewing activism measures in communication and mass media scholarship. Thanks to the pre-conference organizers for putting together a great day.
Reposted by Cassandra L. C. Troy
It was the highlight of our week, too! Thanks for sharing your knowledge and expertise with our scientists, @clctroy.bsky.social!
One highlight this week was taking part in the @prairieresearch.bsky.social Insight to Impact series. I had a great time sharing tips on effective communication strategies in climate solutions messaging. And the attendees had some great questions!
March 3, 2025 at 2:33 PM
It was the highlight of our week, too! Thanks for sharing your knowledge and expertise with our scientists, @clctroy.bsky.social!
One highlight this week was taking part in the @prairieresearch.bsky.social Insight to Impact series. I had a great time sharing tips on effective communication strategies in climate solutions messaging. And the attendees had some great questions!
February 28, 2025 at 10:35 PM
One highlight this week was taking part in the @prairieresearch.bsky.social Insight to Impact series. I had a great time sharing tips on effective communication strategies in climate solutions messaging. And the attendees had some great questions!
Reposted by Cassandra L. C. Troy
@clctroy.bsky.social, @christenbuckley.bsky.social, Ahmed Al Rawi, Nahyun Kim, Michail Vafeiadis & Holly Overton author "When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification & Authenticity." journals.sagepub.com/doi/10.1177/...
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journals.sagepub.com
February 27, 2025 at 2:41 PM
@clctroy.bsky.social, @christenbuckley.bsky.social, Ahmed Al Rawi, Nahyun Kim, Michail Vafeiadis & Holly Overton author "When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification & Authenticity." journals.sagepub.com/doi/10.1177/...
Reposted by Cassandra L. C. Troy
Doctoral alum @clctroy.bsky.social and Nicholas Eng join faculty Holly Overton as coauthors of "Corporate support for the sustainable development goals: Effects of symbolic and substantive communication," in Public Relations Review. www.sciencedirect.com/science/arti...
Corporate support for the sustainable development goals: Effects of symbolic and substantive communication
The public increasingly expects companies to speak out and act in relation to serious societal issues and corporate involvement is necessary to accomp…
www.sciencedirect.com
February 26, 2025 at 3:18 PM
Doctoral alum @clctroy.bsky.social and Nicholas Eng join faculty Holly Overton as coauthors of "Corporate support for the sustainable development goals: Effects of symbolic and substantive communication," in Public Relations Review. www.sciencedirect.com/science/arti...
The emails really do start coming and they don't stop coming.
February 7, 2025 at 7:19 PM
The emails really do start coming and they don't stop coming.
Reposted by Cassandra L. C. Troy
Contributors include faculty @chrisskurka.bsky.social & alum @clctroy.bsky.social w/ Helen Joo & Rainer Romero-Canyas on "STRATEGIC COMMUNICATION AT THE INTERSECTION OF HEALTH, THE ENVIRONMENT & INEQUALITY: THE CASE OF PUBLIC MESSAGING FROM THE EDF" instituteforpr.org/prj-vol-17-i...
PRJ Vol. 17 Issue 3 Article 7 | Institute for Public Relations
instituteforpr.org
February 2, 2025 at 9:27 PM
Contributors include faculty @chrisskurka.bsky.social & alum @clctroy.bsky.social w/ Helen Joo & Rainer Romero-Canyas on "STRATEGIC COMMUNICATION AT THE INTERSECTION OF HEALTH, THE ENVIRONMENT & INEQUALITY: THE CASE OF PUBLIC MESSAGING FROM THE EDF" instituteforpr.org/prj-vol-17-i...
Winter break has featured some course prep and writing, but also lots of baking, reading, painting, and snowy walks. Feeling ready(ish) for the spring semester.
January 16, 2025 at 10:19 PM
Winter break has featured some course prep and writing, but also lots of baking, reading, painting, and snowy walks. Feeling ready(ish) for the spring semester.
It's never too late to acquire new skills. For example, today I learned that I've become really good (too good even) at grinding my teeth. Off to a great start, 2025 🥂
January 8, 2025 at 2:52 AM
It's never too late to acquire new skills. For example, today I learned that I've become really good (too good even) at grinding my teeth. Off to a great start, 2025 🥂
Just received a letter notifying me that my old insurance policy denied coverage for a routine preventative care visit over the summer and the insurance company is (drumroll please)... United Healthcare.
January 2, 2025 at 5:01 PM
Just received a letter notifying me that my old insurance policy denied coverage for a routine preventative care visit over the summer and the insurance company is (drumroll please)... United Healthcare.
I get the spirit behind the "happy holidays!" emails. But truly the best holiday gift these univerisities and conference organizations can give us is fewer emails to clear out of our inboxes when we get back from break.
December 24, 2024 at 2:04 PM
I get the spirit behind the "happy holidays!" emails. But truly the best holiday gift these univerisities and conference organizations can give us is fewer emails to clear out of our inboxes when we get back from break.
My first semester as Dr. Troy is complete! Taught a lot on distilling complex environmental topics for a general audience, found a good rhythm of teaching and research, met new colleagues across campus, made progress in my quest to find the best almond croissants and seasonal lattes in town.
December 17, 2024 at 10:05 PM
My first semester as Dr. Troy is complete! Taught a lot on distilling complex environmental topics for a general audience, found a good rhythm of teaching and research, met new colleagues across campus, made progress in my quest to find the best almond croissants and seasonal lattes in town.
Bluesky has been such a nice platform to connect with colleagues outside of Twitter. But an unexpected joy has been finding some of my favorite fiction authors here! Between the recommendations they post and their new books coming out, my 2025 to-read list is getting pretty long.
December 7, 2024 at 2:38 PM
Bluesky has been such a nice platform to connect with colleagues outside of Twitter. But an unexpected joy has been finding some of my favorite fiction authors here! Between the recommendations they post and their new books coming out, my 2025 to-read list is getting pretty long.
Reposted by Cassandra L. C. Troy
PhD alum @clctroy.bsky.social summarizes her research on solutions journalism and climate change.
Here's a summary of my research on climate solutions journalism!
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
How solutions journalism can transform climate change reporting and inspire action
News coverage focused on climate solutions can can motivate people to engage in climate-friendly behaviors. However, journalists face challenges in reporting on these complex issues, and they need sup...
iee.psu.edu
December 4, 2024 at 2:10 PM
PhD alum @clctroy.bsky.social summarizes her research on solutions journalism and climate change.
Here's a summary of my research on climate solutions journalism!
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
How solutions journalism can transform climate change reporting and inspire action
News coverage focused on climate solutions can can motivate people to engage in climate-friendly behaviors. However, journalists face challenges in reporting on these complex issues, and they need sup...
iee.psu.edu
December 4, 2024 at 1:43 PM
Here's a summary of my research on climate solutions journalism!
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act.
2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions.
iee.psu.edu/news/blog/ho...
Alright y'all, what podcasts are we listening to on these long, post-Thanksgiving car rides?
November 30, 2024 at 9:28 PM
Alright y'all, what podcasts are we listening to on these long, post-Thanksgiving car rides?
Reposted by Cassandra L. C. Troy
Had a fantastic time at #NCA24 in New Orleans catching up with old friends and making some new ones ⚜️📿🎷
@yaseminbeykont.bsky.social @marandagoke.bsky.social @erikasolis.bsky.social @clctroy.bsky.social @saeeddabbour.bsky.social @v2902s.bsky.social #NCA2024
@yaseminbeykont.bsky.social @marandagoke.bsky.social @erikasolis.bsky.social @clctroy.bsky.social @saeeddabbour.bsky.social @v2902s.bsky.social #NCA2024
November 25, 2024 at 3:24 PM
Had a fantastic time at #NCA24 in New Orleans catching up with old friends and making some new ones ⚜️📿🎷
@yaseminbeykont.bsky.social @marandagoke.bsky.social @erikasolis.bsky.social @clctroy.bsky.social @saeeddabbour.bsky.social @v2902s.bsky.social #NCA2024
@yaseminbeykont.bsky.social @marandagoke.bsky.social @erikasolis.bsky.social @clctroy.bsky.social @saeeddabbour.bsky.social @v2902s.bsky.social #NCA2024
It is once again the time of year when I see extended family and explain that no, I do not get paid when I write a textbook chapter or journal article.
November 25, 2024 at 1:23 PM
It is once again the time of year when I see extended family and explain that no, I do not get paid when I write a textbook chapter or journal article.
Reposted by Cassandra L. C. Troy
Great presentation on goals and challenges of climate solutions journalism by @clctroy.bsky.social at #NCA24 #NCA2024
November 24, 2024 at 5:07 PM
Great presentation on goals and challenges of climate solutions journalism by @clctroy.bsky.social at #NCA24 #NCA2024