CivicScience
@civicscience.bsky.social
Polls that matter, insights that count. Weigh in ➡️ https://pollsandinsights.com/bluesky/
Super Bowl LX nears, and CivicScience data find that 66% of Americans plan to watch–on par with last season. This year, women highlight a notable shift: 62% intend to watch (+6pp from 2024), and are driving increased betting interests. Full insights ➡️ hubs.la/Q0415lK90
January 30, 2026 at 8:41 PM
Super Bowl LX nears, and CivicScience data find that 66% of Americans plan to watch–on par with last season. This year, women highlight a notable shift: 62% intend to watch (+6pp from 2024), and are driving increased betting interests. Full insights ➡️ hubs.la/Q0415lK90
In the latest biweekly reading, the Penta-CS Economic Sentiment Index (ESI) fell by 2.1 points to 32.7, offsetting the gains recorded in the prior period. During this time, all five of the ESI’s indicators decreased, led by confidence in making a major purchase. Full reading: hubs.la/Q040X0Jm0
January 30, 2026 at 8:40 PM
In the latest biweekly reading, the Penta-CS Economic Sentiment Index (ESI) fell by 2.1 points to 32.7, offsetting the gains recorded in the prior period. During this time, all five of the ESI’s indicators decreased, led by confidence in making a major purchase. Full reading: hubs.la/Q040X0Jm0
CivicScience data show that Gen Z is a key fitness segment–outpacing Gen Pop in workouts, gear-buying, and are 65% more likely to be motivated by exercise's social side. Overall, Americans move towards at-home fitness, classes, and coaching. Full story ⬇️
Fitness Trends of 2026: The Rise of Yoga, Home Equipment Purchasing, and Gen Z Elevates Social Fitness
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 30, 2026 at 8:37 PM
CivicScience data show that Gen Z is a key fitness segment–outpacing Gen Pop in workouts, gear-buying, and are 65% more likely to be motivated by exercise's social side. Overall, Americans move towards at-home fitness, classes, and coaching. Full story ⬇️
Amid economic uncertainty, health & wellness stands out. Recent CivicScience data shows it’s the only category where more consumers plan to increase spending in 2026 than cut back. But what “wellness” means varies — here’s how spending is shifting ⬇️
Health and Wellness: The Only Category With Net-Positive Spending Intent in 2026
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 30, 2026 at 8:37 PM
Amid economic uncertainty, health & wellness stands out. Recent CivicScience data shows it’s the only category where more consumers plan to increase spending in 2026 than cut back. But what “wellness” means varies — here’s how spending is shifting ⬇️
CivicScience data show that Dry January completion slipped in 2026– 20% of U.S. drinkers 21+ did not finish, nearly doubling from 2025. Plans to resume normal drinking rose 8 points as fewer consumers look to make long-term changes this year. Read more: hubs.la/Q040wPNs0
January 30, 2026 at 8:36 PM
CivicScience data show that Dry January completion slipped in 2026– 20% of U.S. drinkers 21+ did not finish, nearly doubling from 2025. Plans to resume normal drinking rose 8 points as fewer consumers look to make long-term changes this year. Read more: hubs.la/Q040wPNs0
With midterm elections approaching, CivicScience data show over a third of consumers are paying ‘more’ attention to political news. Trust in local outlets is growing, while reliance on broadcast networks and social media shift. Read more ⬇️
Media Consumption Outlook: Local News Gains Trust and Political Attention Rises as Midterms Approach
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 23, 2026 at 9:59 PM
With midterm elections approaching, CivicScience data show over a third of consumers are paying ‘more’ attention to political news. Trust in local outlets is growing, while reliance on broadcast networks and social media shift. Read more ⬇️
Looking ahead to the rest of 2026, beauty remains important, but in more intentional ways. Rather than fully cutting back amid rising prices, consumers appear to be more selective, prioritizing beauty differently alongside broader wellness goals ⬇️
10 Beauty Trends to Watch in 2026
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 23, 2026 at 9:58 PM
Looking ahead to the rest of 2026, beauty remains important, but in more intentional ways. Rather than fully cutting back amid rising prices, consumers appear to be more selective, prioritizing beauty differently alongside broader wellness goals ⬇️
As Americans enter 2026, living paycheck to paycheck is a common reality. CivicScience data finds 76% have little to no financial safety net: 21% of paycheck recipients report having nothing left after expenses, and 55% with a small amount remaining. ➡️ hubs.la/Q03_M0j90
January 23, 2026 at 9:58 PM
As Americans enter 2026, living paycheck to paycheck is a common reality. CivicScience data finds 76% have little to no financial safety net: 21% of paycheck recipients report having nothing left after expenses, and 55% with a small amount remaining. ➡️ hubs.la/Q03_M0j90
Forty-two percent of Gen Z adults are ready to begin investing in 2026, and here's what you need to know about them ➡️ hubs.la/Q03-_nXW0
January 23, 2026 at 9:57 PM
Forty-two percent of Gen Z adults are ready to begin investing in 2026, and here's what you need to know about them ➡️ hubs.la/Q03-_nXW0
The latest biweekly reading of the Penta-CS ESI, as of January 13, marked the largest increase since July 2022, rising by 2.9 points to 34.8. This comes after the ESI increased 0.5 points over the two-week period through December 30, 2025. Full reading: hubs.la/Q03-SH0l0
January 23, 2026 at 9:56 PM
The latest biweekly reading of the Penta-CS ESI, as of January 13, marked the largest increase since July 2022, rising by 2.9 points to 34.8. This comes after the ESI increased 0.5 points over the two-week period through December 30, 2025. Full reading: hubs.la/Q03-SH0l0
According to the final 2025 CivicScience Well-Being Index reading, well-being among U.S. adults 18+ rose to 55.31. This reflects a 1.82-point increase since November, but is 2.18 points lower than December 2024. Full story: hubs.la/Q03-NlNj0
January 23, 2026 at 9:54 PM
According to the final 2025 CivicScience Well-Being Index reading, well-being among U.S. adults 18+ rose to 55.31. This reflects a 1.82-point increase since November, but is 2.18 points lower than December 2024. Full story: hubs.la/Q03-NlNj0
With 56% of those who celebrated the holidays saying they received a gift card, data show essentials still lead spending. However, compared to the 2024 holiday season, gift cards are more often being used—or planned to be used—for health/wellness purchases. civicscience.com/holiday-gift...
January 23, 2026 at 9:54 PM
With 56% of those who celebrated the holidays saying they received a gift card, data show essentials still lead spending. However, compared to the 2024 holiday season, gift cards are more often being used—or planned to be used—for health/wellness purchases. civicscience.com/holiday-gift...
New CivicScience data show that 35% of holiday gift recipients plan to return or exchange at least one item — matching 2023 levels, but up 8 points from last year. Read the top reasons for returns here ➡️ hubs.la/Q03-3bcp0
January 23, 2026 at 9:52 PM
New CivicScience data show that 35% of holiday gift recipients plan to return or exchange at least one item — matching 2023 levels, but up 8 points from last year. Read the top reasons for returns here ➡️ hubs.la/Q03-3bcp0
With Dry January underway, CivicScience data show participation intent among U.S. drinkers 21+ is rising, with 56% at least somewhat likely to participate. This year, non-carbonated beverages lead as substitutes, followed by soda and CBD. Full story ➡️ hubs.la/Q03ZSkqp0
January 23, 2026 at 9:51 PM
With Dry January underway, CivicScience data show participation intent among U.S. drinkers 21+ is rising, with 56% at least somewhat likely to participate. This year, non-carbonated beverages lead as substitutes, followed by soda and CBD. Full story ➡️ hubs.la/Q03ZSkqp0
After months of decline, CivicScience's Consumer Financial Health Index saw a slight increase in December amid the holiday season. However, historical trends suggest this bump may be short-lived, particularly as holiday debt bills loom. Full story ⬇️
Consumer Financial Health Outlook Increased Modestly in December Ahead of Holiday Debt Impact
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 23, 2026 at 9:51 PM
After months of decline, CivicScience's Consumer Financial Health Index saw a slight increase in December amid the holiday season. However, historical trends suggest this bump may be short-lived, particularly as holiday debt bills loom. Full story ⬇️
The majority of Americans with an opinion say mashed potatoes are a better side dish than baked potatoes. That said, the gap has closed significantly since 2024.
January 23, 2026 at 9:50 PM
The majority of Americans with an opinion say mashed potatoes are a better side dish than baked potatoes. That said, the gap has closed significantly since 2024.
Nearly 70% of U.S. adults plan to make a New Year’s resolution for 2026, up 3 points YOY. Diet and fitness still lead, but plans to quit drinking/smoking jumped the most (+5 points), now ranking third. See the full data here: hubs.la/Q03Zcnhm0
January 23, 2026 at 9:50 PM
Nearly 70% of U.S. adults plan to make a New Year’s resolution for 2026, up 3 points YOY. Diet and fitness still lead, but plans to quit drinking/smoking jumped the most (+5 points), now ranking third. See the full data here: hubs.la/Q03Zcnhm0
With Christmas just days away, CivicScience weekly tracking shows that 60% of shoppers are at least halfway done with holiday shopping, an 8 point increase from the previous week. Read more shopping insights here ⬇️
Weekly Holiday Shopping Insights: Decreased Holiday Meal Spend, Premade Meals, and Low-Key New Year’s Eve Plans
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...
civicscience.com
January 23, 2026 at 9:49 PM
With Christmas just days away, CivicScience weekly tracking shows that 60% of shoppers are at least halfway done with holiday shopping, an 8 point increase from the previous week. Read more shopping insights here ⬇️
'Tis the season for baking. CivicScience data show Americans are most likely to say cookies are their favorite thing to bake. Americans aged 18-44 are more likely to prefer cakes, while those aged 45 and above tend to prefer pies.
January 23, 2026 at 9:45 PM
'Tis the season for baking. CivicScience data show Americans are most likely to say cookies are their favorite thing to bake. Americans aged 18-44 are more likely to prefer cakes, while those aged 45 and above tend to prefer pies.
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) fell by 0.6 points from 32.0 to 31.4. Three of the five ESI indicators declined, with confidence in the overall U.S. economy falling the most. Full reading: hubs.la/Q03YDkVF0
December 19, 2025 at 3:21 PM
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) fell by 0.6 points from 32.0 to 31.4. Three of the five ESI indicators declined, with confidence in the overall U.S. economy falling the most. Full reading: hubs.la/Q03YDkVF0
Despite a pessimistic outlook on their future income, the 55+ demographic isn't holding back spending entirely. Data show that 57% plan to increase spending in at least one area studied in 2026, notably wellness, home improvement, and travel. Full story: hubs.la/Q03Yt2gd0
December 19, 2025 at 3:20 PM
Despite a pessimistic outlook on their future income, the 55+ demographic isn't holding back spending entirely. Data show that 57% plan to increase spending in at least one area studied in 2026, notably wellness, home improvement, and travel. Full story: hubs.la/Q03Yt2gd0
With Christmas quickly approaching, CivicScience data shows that a substantial share of shoppers still haven't started. Here's what sets them apart ⬇️ t.co/5TodLkq2Wo
https://hubs.la/Q03Yt0P90
t.co
December 19, 2025 at 3:19 PM
With Christmas quickly approaching, CivicScience data shows that a substantial share of shoppers still haven't started. Here's what sets them apart ⬇️ t.co/5TodLkq2Wo
December’s end inches closer, and CivicScience weekly tracking shows that 52% of holiday shoppers are at least halfway done with their gift purchases–a 10pp increase from last week. Find more gifting insights here ⬇️ t.co/OPrv5QStbt
https://hubs.la/Q03YjMtx0
t.co
December 19, 2025 at 3:17 PM
December’s end inches closer, and CivicScience weekly tracking shows that 52% of holiday shoppers are at least halfway done with their gift purchases–a 10pp increase from last week. Find more gifting insights here ⬇️ t.co/OPrv5QStbt
CivicScience data show gift cards remain a holiday go-to: 67% of shoppers plan to buy them this year. Among the one-third buying more gift cards, holiday stress jumps to 66%, suggesting gift cards help simplify the season. Full story ➡️ hubs.la/Q03X_TsR0
December 19, 2025 at 3:15 PM
CivicScience data show gift cards remain a holiday go-to: 67% of shoppers plan to buy them this year. Among the one-third buying more gift cards, holiday stress jumps to 66%, suggesting gift cards help simplify the season. Full story ➡️ hubs.la/Q03X_TsR0
Winter is on the way. New CivicScience data show nearly one-quarter of U.S. adult respondents say they either turn off or never use their heat in winter.
December 12, 2025 at 10:18 PM
Winter is on the way. New CivicScience data show nearly one-quarter of U.S. adult respondents say they either turn off or never use their heat in winter.