Rosalía breaks the mold again with the launch of its new album LUXwhich has already reached a all-time record on Spotifybecoming the most played album by a Spanish-speaking female artist in a single day since the platform existed. With this feat, the artist reaffirms her role as a world leader in sound, visual and strategic innovation, combining art and marketing like few figures in the industry.

Empowering graphic designers and digital marketers to transform analytics data into visually compelling, high-performing landing pages.

The artificial intelligence of Amazon Ads takes another step in its international expansion with the launch in Spain of Video Generatoryour AI-powered video generation tool. Designed to enable advertisers of all sizes to create professional-quality audiovisual content in a matter of minutes, this technology promises to transform the way brands communicate with shoppers within the Amazon ecosystem. “Creating advertising videos has always been an expensive and complex process,” he explains.

Being the first generation to grow up using cell phones almost dailylos technological natives consume fluid multimedia content. The video navigationlos video games and the content creators They are your daily life. As the members of the Generation Z They relate to media in continually different and new ways, reaching them becomes increasingly difficult. In this context BAMM Global has recently published a…

Meta moves chips again in the race of generative artificial intelligence, and the company Mark Zuckerberg has announced the arrival to Spain of Vibesyour new feed of short videos created with AI, available now through the app Meta AIwhich also officially premieres in Europe. With this play, Meta fully enters the field where OpenAI and its Sora tool…

With the entry into force of new regulatory framework for influencers, the Grupo L'Oréal, SAMY and Self-Control have joined forces to train professionals of the industry. The objective of the collaboration is ensure clear understanding of the new code and promote good practices. With this union, brands want strengthen relationships between creators, advertisers and consumers. According to the Advertising Investment Study in Digital Media 2024…

Master the vibrant and authentic color palettes that define Gen Z's aesthetic in 2025 for impactful graphic design and digital marketing.

Fraudulent advertising would be filling Meta's coffers to the brim. AND Last year alone, the parent company of Facebook and Instagram would have earned approximately $16 billion from this type of advertising. This is what he assures Reuters based on internal company documents to which it has had access. If the figures considered by Reuters are true, fraudulent advertising would have contributed 10% of Meta's income in 2024.

“Big Tech” are investing heavily in AI and their commitment to this technology is further accelerating their domain (already absolutely colossal) in the advertising industry. Over the course of the last decade thousands of advertisers of all sizes (large and small) have taken refuge in the arms of digital platforms such as Facebook, Amazon and YouTube with the ultimate goal of…

Samsung Ads, the advertising division of Samsung Electronics, has opened the advertising in the Home of Samsung Smart TVs to non-brands endemic, that is, advertisers outside the entertainment sector (such as TV channels, streaming platforms, applications, movies or video games). Until now, this format was only available to content and gaming advertisers. With this decision, Samsung underlines the strategic role of the Home as…

The technological transformation that the business world is experiencing is no longer a secret. In recent years, companies, regardless of their size or sector, have sought to optimize their processes, improve the customer experience and increase their competitiveness. Therefore, Custom software has positioned itself as one of the most effective tools to achieve these objectives. If a company wants to make the leap towards digitalization effectively, having a…

Netflix celebrates three years since the launch of its advertising plan, consolidating itself as a key player in the global advertising ecosystem. With thousands of active advertisers and a presence in 12 countries, the company has deployed its own technological platform, Netflix Ads Suiteand continues to drive innovation with new metrics, tools and formats that redefine streaming advertising. After having laid the operational foundations of its advertising business, Netflix goes one step further with a new form of media at its disposal: …

Having your gaze eternally focused on your mobile phone is definitely not a healthy habit and it is in no way a consolation that everyone walks around with their necks bent as if the content stored on their loved one's smartphone was invariably of the utmost interest. The addition to the mobile phone causes havoc and to try to appease it, the Californian startup Matter Neuroscience has decided to light “6 Pound Phone Case”

EranovumSpanish company specialized in electric mobility, renewable energies and energy storagehas chosen DAC, only independent full funnel media marketing agencyas your new partner to optimize the local organic positioning of your electric vehicle charging stations. The objective of the collaboration is that Eranovum installations are more visible to users of electric vehicles. The approach is simple, electric vehicle drivers begin their search for a charging point through search engines such as Google, and that is where Eranovum charging points must have a prominent position.