Choong
choongwho.com
Choong
@choongwho.com
Non-dev founder / 🇲🇾 / Mostly lurking
Told my kid about the boy who cried wolf.
/ Lesson: lying is bad

Next I told him about Sang Kancil & Buaya (Mousedeer & crocodile)
/ Lesson: lying to get what you want is smart

Eh wait….
December 5, 2025 at 12:58 AM
Setup a custom domain email few months ago to receive & send email as hello@domain.com - for free

Wanted to add another custom domain setup now, but I forget how I set it up in previously 😂

After logging into multiple services & looking at the dns

Cloudflare

I don't remember you can do that.
December 4, 2025 at 7:18 AM
They say Asia / Malaysia is 10 years behind the west.

While this is no longer true, I just realized this is where I am at right now.

About 15 years ago, there were multiple big booms around SAAS, cloud, API and data. Today I’m finally doing a very shallow dive into the intersection of all these🤩
November 18, 2025 at 12:37 AM
and we are back to 5 stars now 😍
November 9, 2025 at 4:15 PM
And the app review has firmly dropped to 3.4

I haven’t felt so mentally alerted the whole day for awhile now.
Apparently my support flow has been broken for months now.

It is both a miracle & misfortune that I only got a 1 star review today when one of the many paying customers decided they have had enough.

I’m fixing the support flow while onboarding a new dev now.

Talk about fixing a car while driving
November 6, 2025 at 8:58 AM
Apparently my support flow has been broken for months now.

It is both a miracle & misfortune that I only got a 1 star review today when one of the many paying customers decided they have had enough.

I’m fixing the support flow while onboarding a new dev now.

Talk about fixing a car while driving
November 6, 2025 at 8:56 AM
Did a little fun thing with help from Claude & GPT
color-api-prod.up.railway.app/api/docs

10 years late to the API game, but hey - the 2018 me would never in his wildest dream see myself getting excited about API.
color-api-prod.up.railway.app
November 4, 2025 at 2:29 PM
I can see why folks *hate* A House of Dynamite, but it's a fun watch to me.

It reminds me of Leave the World Behind (which I really enjoy as well)
November 4, 2025 at 2:25 PM
wait what?
November 4, 2025 at 6:29 AM
Succession s4 has just outdone all 3 prev seasons
October 23, 2025 at 12:13 PM
Content curation is one of the most underrated life changing skills.

For the past few months, I’ve largely been been straying around South east Asia’s historical / business literature about conglomerate style multi-gen empire.

Re-curating my content consumption now back to bootstrapping & saas
October 7, 2025 at 1:20 AM
A social media where you login and start typing into a box:
- no character limit
- no way to paste text
- no way to backspace
- you have to post it or it will be auto posted within 24h
- you can redact words within 24h but it is apparent to readers
- A delete option is possible… after 100 days
July 28, 2025 at 3:53 AM
Pinterest remains the only website I can browse mindlessly without feeling fomo / jealous / left out / unrationally motivated (I should do this now!) - and just let the designer-in-me be tickled by all sorta visual wonders of the world.
July 21, 2025 at 7:21 AM
My go to UX design tool is Google Slide😆

And wow did we just get an upgrade?
Today is a good day.
July 18, 2025 at 7:38 AM
Every year in my life since 2021

Q1
👨🏻‍💻new product launched
📚finished a great book & hungry for more

Q2
👨🏻‍💻marketing mode
📚started a few new books

Q3
👨🏻‍💻well this isnt what i thought it is, lets start something new
📚meh, not as good as i thought

Q4
👨🏻‍💻dev & prelaunch mode
📚pick up a great book

Repeat
July 18, 2025 at 5:44 AM
Watching all the reactions towards Nothing Phone 3’s design:

You thought it had a cult following but an asymmetrically design paired with a steep price tag immediately turn folks around announcing how they have started hating since years back

B2c is hard
July 2, 2025 at 2:03 PM
I have been publishing some free Figma resources on behalf of Titlegram.

It's been fun to be able to push out something so quick (my first one went live last week) and see so many people use it.
figma.com/@titlegram
June 20, 2025 at 7:19 AM
Just realized how my kid has become my window to the local community.
June 14, 2025 at 8:08 AM
All the glass liquid troll reminds me of the logo of my first job 16 years ago where i was a motion graphics designer.
June 10, 2025 at 2:01 PM
Tools I paid for when I started my 1st saas (Shopify app) as a non-dev in 2020:
- Google Workplace
- Heroku.

Now that I'm feeling more confident with the whole internet thing (& myself):
- Webflow
- Tailwind Plus

Looking forward to when my MRR can afford a few more marketing tools to this list :)
May 31, 2025 at 2:32 PM
Made a new site w/ a new .com domain, it starts ranking within days for 10s of keywords🤔

Turns out it is an aged domain, someone has owned it from 2004-2021 (src: internet archive) and was trying to sell it for years before seemingly give up, right before i bought it in 2025 for a normal price.
May 4, 2025 at 12:43 AM
😅so this triggers an app audit and we have some tech debt to pay now
Welp that takes awhile - but we are here, 100 reviews!

Our customer interaction is optimized for this:
- Be kind, be like human
- Be a broken machine 😅 and reminds customer again whenever possible and reasonable
April 12, 2025 at 6:58 AM
Welp that takes awhile - but we are here, 100 reviews!

Our customer interaction is optimized for this:
- Be kind, be like human
- Be a broken machine 😅 and reminds customer again whenever possible and reasonable
April 10, 2025 at 4:15 PM
Im 37 yo, and im just seeing some faint light in my indie saas journey.

Feels like i have fought tooth and nail to finally be here - at the starting point.
April 5, 2025 at 4:54 PM
Total productivity loss today as my toddler cried himself out of nap & my wife is under the weather.

Beyond the initial 5mins of mental shutdown🫠, I’ve come to take it as a bless that I can help out & calm this little human; while soldier on for tomorrow despite the step back today.
March 25, 2025 at 7:39 AM