CCGroup, a Hoffman Agency
@ccgroup.bsky.social
PR-led marketing across every channel, underpinned by 30 years' B2B tech experience.
Quantum is about to reshape cybersecurity more than AI ever did.
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
Shock and awe: why quantum is the next big thing to shake up the cybersecurity world - CCGroup
ccgrouppr.com
November 11, 2025 at 2:54 PM
Quantum is about to reshape cybersecurity more than AI ever did.
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
From cracking today’s encryption to powering tomorrow’s defences, its impact will be felt everywhere.
#Cybersecurity #QuantumComputing #PostQuantum
Analysts influence vendor credibility more than your content, media, or events.
Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table.
#B2BMarketing #AnalystRelations #TechMarketing
Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table.
#B2BMarketing #AnalystRelations #TechMarketing
Industry Analyst Relations: The untapped growth engine B2B Tech marketers can’t afford to ignore - CCGroup
ccgrouppr.com
November 10, 2025 at 12:20 PM
Analysts influence vendor credibility more than your content, media, or events.
Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table.
#B2BMarketing #AnalystRelations #TechMarketing
Yet most B2B tech marketers still aren’t investing in Analyst Relations - leaving trust, and competitive edge, on the table.
#B2BMarketing #AnalystRelations #TechMarketing
Your audience isn’t in one place - so why is your marketing?
To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.
#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.
#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
Multi-channel digital advertising: Why It's a Must for B2B Tech - CCGroup
ccgrouppr.com
November 4, 2025 at 11:28 AM
Your audience isn’t in one place - so why is your marketing?
To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.
#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.
#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
95% of your audience isn’t ready to buy.
But with the right retargeting strategy, you’ll be ready when they are.
Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.
#B2BMarketing #AdTech #DigitalMarketing #Retargeting
But with the right retargeting strategy, you’ll be ready when they are.
Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.
#B2BMarketing #AdTech #DigitalMarketing #Retargeting
A Two-Phased Approach to B2B Tech Retargeting: Maximizing ROI - CCGroup
ccgrouppr.com
October 28, 2025 at 10:19 AM
95% of your audience isn’t ready to buy.
But with the right retargeting strategy, you’ll be ready when they are.
Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.
#B2BMarketing #AdTech #DigitalMarketing #Retargeting
But with the right retargeting strategy, you’ll be ready when they are.
Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.
#B2BMarketing #AdTech #DigitalMarketing #Retargeting
Metrics alone don’t change strategy — insights do.
Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:
Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:
Beyond the numbers: Using insights to drive better communications - CCGroup
You’ve seen the decks – quarterly reports packed with colourful graphs, maybe there’s a sharp increase in share o...
ccgrouppr.com
August 28, 2025 at 10:25 AM
Metrics alone don’t change strategy — insights do.
Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:
Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:
AI is coming for our tasks, but not our ideas.
In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?
Read how integrated thinking is our best defence against AI creep 👇
#B2BMarketing #IntegratedMarketing #AIinMarketing
In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?
Read how integrated thinking is our best defence against AI creep 👇
#B2BMarketing #IntegratedMarketing #AIinMarketing
Integrated marketing and the defence against AI creep in marketing - CCGroup
Let’s start with two truths and a lie: AI is fundamentally changing the marketing landscape forever
ccgrouppr.com
July 31, 2025 at 1:51 PM
AI is coming for our tasks, but not our ideas.
In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?
Read how integrated thinking is our best defence against AI creep 👇
#B2BMarketing #IntegratedMarketing #AIinMarketing
In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?
Read how integrated thinking is our best defence against AI creep 👇
#B2BMarketing #IntegratedMarketing #AIinMarketing
In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.
Beyond the hype: exploring the rise of private networks - CCGroup
Enterprise technology demands are evolving fast. As businesses become more data-driven, con...
ccgrouppr.com
July 15, 2025 at 10:49 AM
In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.
PR is fast-paced. So how do you keep up?
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Do yourself a favour: the importance of setting yourself up for success - CCGroup
The world of PR is fast-paced, and as anyone who has graced the PR battlefield will tell yo...
ccgrouppr.com
June 25, 2025 at 11:34 AM
PR is fast-paced. So how do you keep up?
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.
#ADHD #Neurodiversity #PRLife #WorkTips
vRAN and Open RAN are reshaping how mobile networks are built, operated and evolved.
Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them.
#vRAN #OpenRAN #5G #Telecoms
Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them.
#vRAN #OpenRAN #5G #Telecoms
Tech me out: vRAN and Open RAN - CCGroup
The Radio Access Network (RAN) has existed in some form for over 40 years, but it has evolv...
ccgrouppr.com
June 13, 2025 at 8:44 AM
Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
Reports of PR’s death have been greatly exaggerated. - CCGroup
Before embarking on this post, dear reader, you should know that I am not a ‘PR person’ in any conventional sense of th...
ccgrouppr.com
May 27, 2025 at 8:17 AM
Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction.
#DDoS #Cybersecurity #CloudSecurity
#DDoS #Cybersecurity #CloudSecurity
Why DDoS attacks aren’t just noise anymore - and what enterprises need from cloud-based defence - CCGroup
If cybersecurity threats were a type of weather, a Distributed Denial of Service (DDoS) attack would be a thunderstorm: dis...
ccgrouppr.com
May 23, 2025 at 7:42 AM
If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction.
#DDoS #Cybersecurity #CloudSecurity
#DDoS #Cybersecurity #CloudSecurity
Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI.
Holly Ingram explores where the hype ends and the true potential begins in her latest blog.
#AI #AgenticAI #GenAI #EmergingTech
Holly Ingram explores where the hype ends and the true potential begins in her latest blog.
#AI #AgenticAI #GenAI #EmergingTech
Agentic AI - hype or the real next wave of AI? - CCGroup
Is the hype around Agentic AI unfounded? Or is it signalling the next wave of artificial in...
ccgrouppr.com
May 20, 2025 at 10:57 AM
Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI.
Holly Ingram explores where the hype ends and the true potential begins in her latest blog.
#AI #AgenticAI #GenAI #EmergingTech
Holly Ingram explores where the hype ends and the true potential begins in her latest blog.
#AI #AgenticAI #GenAI #EmergingTech
In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers.
Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
The ADHD Leader with Paul Nolan
Diversity and Inclusion in the PR Industry.
In this episode, PR agency leader Paul Nolan describes his ADHD diagnosis at the age of 42 - along with his whole family - and how that gave him insight in...
iono.fm
May 14, 2025 at 9:42 AM
In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers.
Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense.
This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
ADHD in the fast lane: navigating mental health in PR agencies - CCGroup
This week is Mental Health Awareness Week in the UK. I have reflected on the pressure and stress that comes with PR agency ...
ccgrouppr.com
May 13, 2025 at 11:28 AM
PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense.
This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them.
💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
Q&A with Dan Raywood, Senior Editor at SC Magazine - CCGroup
Hi Dan, thank you so much for participating in our cybersecurity Q&A series. I would love to start by asking you: ...
ccgrouppr.com
May 8, 2025 at 1:22 PM
Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them.
💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
Not all surprises are good surprises.
Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs.
What could #Meta have done differently?
Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs.
What could #Meta have done differently?
#ai #whatsapp #meta | CCGroup, a Hoffman Agency
Not all surprises are good surprises.
Meta’s rollout of its AI chatbot on WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietl...
www.linkedin.com
May 7, 2025 at 1:05 PM
Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins:
Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended
Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended
April 30, 2025 at 2:24 PM
Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins:
Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended
Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended
Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate.
#5G #DigitalTransformation #AI #IoT #EdgeComputing
#5G #DigitalTransformation #AI #IoT #EdgeComputing
The enterprise 5G opportunity - CCGroup
Enterprise 5G isn’t just about upgrade network connectivity—it’s a gateway to digital transformation. Because without...
ccgrouppr.com
April 30, 2025 at 9:03 AM
Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate.
#5G #DigitalTransformation #AI #IoT #EdgeComputing
#5G #DigitalTransformation #AI #IoT #EdgeComputing
One highly commended. One winner. One proud team.
Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
April 24, 2025 at 2:22 PM
One highly commended. One winner. One proud team.
Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
From connected traffic control to remote healthcare, smart cities are transforming the way we live, work and move. And at the core of this evolution is one powerful enabler: 5G. ccgrouppr.com/blog/bridgin...
#5G #SmartCities #Connectivity #Sustainability #IoT
#5G #SmartCities #Connectivity #Sustainability #IoT
Bridging the gap: how 5G will revolutionise smart cities - CCGroup
The future of urban living is being redefined by the proliferation of smart cities. At the ...
ccgrouppr.com
April 14, 2025 at 12:06 PM
From connected traffic control to remote healthcare, smart cities are transforming the way we live, work and move. And at the core of this evolution is one powerful enabler: 5G. ccgrouppr.com/blog/bridgin...
#5G #SmartCities #Connectivity #Sustainability #IoT
#5G #SmartCities #Connectivity #Sustainability #IoT
In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers.
prmoment.bsky.social
prmoment.bsky.social
The Truth: How the 2022-2024 technology recession impacted the B2B tech PR market
Podcast Episode · PRmoment Podcast · 04/04/2025 · 40m
podcasts.apple.com
April 7, 2025 at 10:28 AM
In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers.
prmoment.bsky.social
prmoment.bsky.social
From making greener choices to funding sustainable projects and cutting global emissions, climate fintech is empowering individuals, companies and institutions to take meaningful climate action.
ccgrouppr.com/blog/tech-me...
#ClimateFintech #SustainableFinance #GreenTech #ESG
ccgrouppr.com/blog/tech-me...
#ClimateFintech #SustainableFinance #GreenTech #ESG
Tech Me Out: Climate Fintech - CCGroup
In the race against climate change, the financial sector has a powerful role to play. The intersection of climate action an...
ccgrouppr.com
April 3, 2025 at 1:18 PM
From making greener choices to funding sustainable projects and cutting global emissions, climate fintech is empowering individuals, companies and institutions to take meaningful climate action.
ccgrouppr.com/blog/tech-me...
#ClimateFintech #SustainableFinance #GreenTech #ESG
ccgrouppr.com/blog/tech-me...
#ClimateFintech #SustainableFinance #GreenTech #ESG
We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards!
🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb
🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb
April 2, 2025 at 8:48 AM
We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards!
🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb
🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb
Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...
March 26, 2025 at 3:58 PM
Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...
How did CCGroup become part of The Hoffman Agency? Co-MD UK, Richard Fogg, shares the full story behind our biggest move yet 👇
CCGroup x The Hoffman Agency - CCGroup
Here’s a sentence I didn’t think I’d be writing for a good few years: We are *hugely* excited to announce that, as of...
ccgrouppr.com
March 26, 2025 at 2:54 PM
How did CCGroup become part of The Hoffman Agency? Co-MD UK, Richard Fogg, shares the full story behind our biggest move yet 👇