Carter Lusher
carterlusher.bsky.social
Carter Lusher
@carterlusher.bsky.social
Founder Lusher Advisory, analyst relations pro & former Gartner Research Fellow. Observer of IT industry, IT disruption & innovation. Portland, OR
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Hello IT industry analysts & AR pros!

Here are 2 lists to get started. Follow me & I will follow back then add you to the appropriate list. More lists are coming.

Analyst Relations: The Analyst Whisperers
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IT Industry Analysts
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#ARchat
🚨Analyst News Roundup – 3rd Quarter 2025 🚨

Thursday, Nov 20, 2025
55 minutes | 8:30 am PST | 4:30 pm GMT | 10:00 pm IST

Join me for a fast-paced, insight-packed live webinar that breaks down the latest news from the IT industry analyst ecosystem.

Register & more info bit.ly/3Q25_Analyst...
October 24, 2025 at 12:42 PM
Reposted by Carter Lusher
The other day, a wicked smart AR pro asked me a question that stopped me mid-conversation.

"Is Gartner going to get into the journalism business?" 🤔

Hmm… sounds provocative, but it’s not far-fetched.

Link to the Lusher Advisory research note in comments

#ARchat #AnalystRelations
October 7, 2025 at 8:21 PM
🚀 Same-Day Analyst RFI Turnaround?

Not hype — real, working AI.

Big thanks to the Databricks team for joining me live to showcase ARIA (Analyst Relations Intelligent Assistant).

Highlights:
✅ Demo that wowed
✅ Hard-hitting questions
✅ Transcript

lusheradvisory.substack.com/p/databricks...
October 1, 2025 at 2:24 PM
Tick, tick, tick... still time to register for Tuesday's webinar:

Databricks delivers same-day analyst RFI turnaround – powered by AI

🔗 Registration link in comments

📅 Thursday, Sept 30, 9 am PDT
September 29, 2025 at 5:22 PM
Reposted by Carter Lusher
What does it take to get into the Gartner Magic Quadrant?

The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at…
What does it take to get into the Gartner Magic Quadrant?
The Gartner Magic Quadrant is the global stage for technology vendors. For start-ups and scale-ups, it’s more than just an analyst report. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. Those signals open doors in procurement processes and can spark partnerships in markets that don't yet know you. It’s a passport to credibility in foreign markets, a proof point that buyers, partners and investors all recognise.
www.starsight.biz
September 25, 2025 at 9:17 AM
Watch what they do, not what they say:

"...we’re 3 to 6 months from...AI writing 90 percent of the code. And then in 12 months, we may be in world where AI is writing essentially all of the code,” Anthropic CEO 3/2025

Today-Anthropic will 3x international workforce, expand applied AI team 5x

🤔
September 26, 2025 at 4:02 PM
🚨 Exciting news: I’ll be speaking at AR Engage Live 2025 in San Francisco this November!

My breakout session: “Sneak Peek: How Analyst Firms Are Really Using AI” will go beyond the hype to share never-before-published findings from my ongoing research.

Link to learn more & register in comment 👇
September 23, 2025 at 8:15 PM
Plot twist: The analyst who analyzes analysts is being analyzed by an analyst!

Wednesday, Sept 24 · 9 am PDT / 5 pm BST / 9:30 pm IST

Mark your calendar and bring your questions… and snarky remarks

No registration – just jump in live. See comment for link

@shashib.bsky.social
September 22, 2025 at 6:37 PM
1) Juli Ballesteros, Director AR, BeyondTrust
2) Marc Duke, AR Consultant, Marc Duke Consulting
3) Rebecca Morris, Sr. Director Analyst & Influencer Relations, Coupa
4) Avi Orenstein, Director AR, GitLab
5) Delia Vulpe, MBA, Analyst Relationship Manager, SBS

Details in comments
September 19, 2025 at 5:10 PM
Reposted by Carter Lusher
IIAR> London Cafe, 25th September

Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
IIAR> London Cafe, 25th September
Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
analystrelations.org
September 15, 2025 at 3:43 PM
🚨Advisory Analysts Are Not Consultants: The Subscription Model Explained

Don't fall into trap of conflating IT analysts (eg Forrester) have same business model as elite consultancies (eg McKinsey).

Marginal cost of supporting an additional client is close to zero

Zero, yes, zero

Link in comment
September 13, 2025 at 1:15 PM
🚨 Futurum Group launched its new Signal deliverable with bold claims of “disrupting a $90B industry.”

But does it really change the analyst game – or is it hype dressed up as disruption?

Read "Futurum Signal Beyond the Hype" Lusher Advisory: AR Intelligence on the launch.

Link in comment
September 11, 2025 at 7:27 PM
What do AR pros really think about firms outside the Big 3?

We’ve heard mixed views on QKS Group: credible analysts, a “research mill,” or something in between. That makes QKS the perfect case study to kick off this series on analyst perceptions.

Survey link in comment

#ARchat #AnalystRelations
September 7, 2025 at 3:45 PM
See how Databricks delivers same-day analyst RFI turnaround – powered by AI

How? Databricks' AR Intelligent Assistant (ARIA) handles 90% of RFI drudgery, freeing AR teams for strategic 10% that shapes market positioning.

Free webinar - 9/30/25 - Link in comment

#ARchat #AnalystRelations #AIforAR
September 6, 2025 at 8:37 PM
Follow 5 Friday – Here are five wicked smart AR pros to follow

This week’s theme “nominated by Crystal ‘The AR Whisperer’ Golightly”

1) Sarah Flury
2) Jerrold Freeman
3) Hillary Perkins Marks
4) Christy S.
5) Katie Tomlinson

Link in comment for LinkedIn post for details, join the chat
September 5, 2025 at 12:47 PM
See how #Databricks delivers same-day analyst RFI turnaround – powered by AI

Lusher Advisory webinar hosted by Carter Lusher w/ Databricks Sonya Vargas for demo, discussion, Q&A of ARIA (Analyst Relations Intelligent Assistant).

9/30/25 - 9 am PDT. Details See comment.

#ARchat #AnalystRelations
September 4, 2025 at 10:06 PM
Forrester’s 2Q 2025 Earnings – Influence Erosion Continues
“Influence Metrics” Down For 11th Consecutive Quarter

Forrester’s 2Q25 earnings delivered more worrying signals for Analyst Relations leaders and technology vendor executives tracking the firm’s relevance in enterprise buying decisions.
August 4, 2025 at 4:31 PM
🚨 Join me on the Lusher Advisory webinar: “Analyst News Roundup – Earnings Season Edition“ to find out.

What do you think? Bring your thoughts and join in the conversation.

🗓 Thursday, August 7 | 🕗 8 am PDT | 5 pm CEST | 8:30 pm IST| ⏱60 minutes

🔗 Registration link in comments

#AnalystRelations
August 3, 2025 at 4:36 PM
🚨 Contract Jujutsu: AR’s Underutilized Weapon in Negotiations

Analyst firm pushing for quick & very early renewal with extended lock-in? Smart AR pros don’t rush to sign—they negotiate with leverage.

New - Lusher Advisory: The AR Playbook - Contracts & Procurement # 1

#ARchat #AnalystRelations
June 17, 2025 at 4:36 PM
Reposted by Carter Lusher
Looking for a podcast focused on Analyst Relations?

Look no further - #ARchat has you covered.

In this episode we talk about the wider trends in AR with leading market tracker @carterlusher.bsky.social

youtu.be/gbQLVOtFX7c?...
EP4 Cater Lusher
YouTube video by AR Chat
youtu.be
April 15, 2025 at 2:16 PM
🔍The Hidden Value of Analyst Research

📅 Join us LIVE this Friday, March 21, at 7:00 AM PDT.

🔗 Learn more & register now: lnkd.in/g88J3u65

Because this event is live, your questions, comments, and observations will shape the discussion. Let’s make this a lively and interactive chat! 🔥
March 20, 2025 at 6:00 PM
🚨 Forrester Research’s 3rd largest investor slashes holding by nearly 50%

Forrester’s investor downsizing is a data point not to be ignored

⚠️ AR Pros: What’s Your Next Move?

#ARchat #AnalystRelations

lusheradvisory.substack.com/p/blackrocks...
March 9, 2025 at 3:08 PM
Reposted by Carter Lusher
It’s official!! The 2025 SuperNova Awards application is open! Submit your top case studies TODAY. Are you an early adopter implementing emerging technology to transform your business? Then submit your nomination here:
2025 Supernova Awards: Nominate
The Constellation SuperNova Awards celebrate the organizations, teams and leaders who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations. …
buff.ly
March 9, 2025 at 6:03 AM
🚨 Forrester Research's 4Q 2024 Earnings – Is This AR's Strategic Inflection Point?

💡Eight consecutive quarters of influence metrics erosion demands AR’s engagement reassessment.

Dig Deeper... lusheradvisory.substack.com/p/forresters...

#ARchat #AnalystRelations #Forrester #Gartner
March 6, 2025 at 2:29 PM