Branwell
@branwell.bsky.social
Associate Director at www.propellergroup.com, former journalist, buys too many records
Walmart sparks up www.wsj.com/business/ret...
Exclusive | Walmart Is Exploring Bringing Ads to Sparky, Its New AI Shopping Agent
The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.
www.wsj.com
November 26, 2025 at 12:06 PM
Walmart sparks up www.wsj.com/business/ret...
It’s mega … www.campaignlive.co.uk/article/eu-c...
EU clears Omnicom-IPG $26bn mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
www.campaignlive.co.uk
November 24, 2025 at 11:57 AM
It’s mega … www.campaignlive.co.uk/article/eu-c...
Case of but Friday I’m not in love qz.com/black-friday...
Black Friday isn't the holiday shopping event it once was
The day that used to define the start of the holiday shopping season has become less relevant as consumer habits have shifted
qz.com
November 20, 2025 at 11:48 AM
Case of but Friday I’m not in love qz.com/black-friday...
Don’t follow leaders watch the parking meters. www.bbc.co.uk/news/article...
Don't blindly trust what AI tells you, Google boss tells BBC
Sundar Pichai candidly acknowledged concerns about inaccurate answers generated by Google's models.
www.bbc.co.uk
November 18, 2025 at 11:52 AM
Don’t follow leaders watch the parking meters. www.bbc.co.uk/news/article...
Wet Leg at Royal Albert Hall - fierce!
November 13, 2025 at 11:11 PM
Wet Leg at Royal Albert Hall - fierce!
Good luck in not paying through the nose for AI Agent developers adland digiday.com/marketing/ai...
AI agent developers have become adland’s in-demand role
Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.
digiday.com
November 12, 2025 at 12:28 PM
Good luck in not paying through the nose for AI Agent developers adland digiday.com/marketing/ai...
Vodka and loaded revolver time (not literally, obvs) news.sky.com/story/tim-da...
Tim Davie resigns as BBC's director-general - with CEO of BBC News also stepping down
Tim Davie has resigned as the BBC's director-general.
news.sky.com
November 9, 2025 at 6:32 PM
Vodka and loaded revolver time (not literally, obvs) news.sky.com/story/tim-da...
Didn’t expect wake up to this news, imagine the regulatory challenges might not be that severe given current landscape www.bbc.co.uk/news/article...
ITV in talks to sell television business to Sky
The talks focus on ITV's Media and Entertainment division, which include its TV channels as well as its streaming service, ITV X.
www.bbc.co.uk
November 7, 2025 at 8:41 AM
Didn’t expect wake up to this news, imagine the regulatory challenges might not be that severe given current landscape www.bbc.co.uk/news/article...
Data and insights coming think and fast at @adwanteduk.bsky.social The Future of Media event - Alex Brownsell from Warc unpacks shifts in media spend into digital vs stasis in consumer media behaviours. Theory is that SME spending has come into the world of measurable media.
November 4, 2025 at 10:19 AM
Data and insights coming think and fast at @adwanteduk.bsky.social The Future of Media event - Alex Brownsell from Warc unpacks shifts in media spend into digital vs stasis in consumer media behaviours. Theory is that SME spending has come into the world of measurable media.
Latest @adassociation.bsky.social Warc ad expenditure stats - relatively reassuring - UK ad market forecast to grow 7.3% in Q.4 YoY uk.themedialeader.com/search-and-o...
Search and online display formats now account for four-fifths of UK adspend
The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year's "Golden Quarter" is expected to grow 7.3% to £12bn.
uk.themedialeader.com
October 30, 2025 at 11:26 AM
Latest @adassociation.bsky.social Warc ad expenditure stats - relatively reassuring - UK ad market forecast to grow 7.3% in Q.4 YoY uk.themedialeader.com/search-and-o...
Brand moving at the speed of culture - a jewel of an opportunity www.theguardian.com/world/2025/o...
‘Quiet as a whisper’: German firm launches ad campaign after lift used in Louvre heist
After watching the news about the Paris robbery, managers at Böcker decided to make the most of the publicity
www.theguardian.com
October 24, 2025 at 11:12 AM
Brand moving at the speed of culture - a jewel of an opportunity www.theguardian.com/world/2025/o...
Latest quarterly IPA Bellwether report on marketer ad spend and confidence - main media budgets flat but the surprise for me is sales promotions spend down first time in two years uk.themedialeader.com/media-spend-...
Media spend in 'dour holding pattern' as total marketing budgets rise
The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.
uk.themedialeader.com
October 16, 2025 at 8:03 AM
Latest quarterly IPA Bellwether report on marketer ad spend and confidence - main media budgets flat but the surprise for me is sales promotions spend down first time in two years uk.themedialeader.com/media-spend-...
Ecommerce game changer? adage.com/technology/a...
Walmart partners with OpenAI to offer shopping on ChatGPT
Walmart is teaming up with OpenAI to enable shoppers to browse and purchase its products on ChatGPT.
adage.com
October 15, 2025 at 3:06 PM
Ecommerce game changer? adage.com/technology/a...
Settling for a morning of enlightenment @iabuk.bsky.social
October 14, 2025 at 8:12 AM
Settling for a morning of enlightenment @iabuk.bsky.social
Perplexity backing off from advertiser experiments for now www.mediapost.com/publications...
Perplexity Stops Accepting New Advertisers
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be part of its AI browser, Comet - at least for now, according to multiple reports.
www.mediapost.com
October 13, 2025 at 12:18 PM
Perplexity backing off from advertiser experiments for now www.mediapost.com/publications...
Sunday evening listening for the 80s indie kids - picked up in local Oxfam
October 12, 2025 at 6:09 PM
Sunday evening listening for the 80s indie kids - picked up in local Oxfam
End of an era etc etc www.bbc.co.uk/news/article...
MTV to axe its music TV channels in the UK
The broadcaster will stop showing music videos in December, but its main channel will remain on air.
www.bbc.co.uk
October 10, 2025 at 1:15 PM
End of an era etc etc www.bbc.co.uk/news/article...
Shame for the agency - the whole Cracker Barrel saga shows people can be very passionate about logos, especially ones with a long lineage. ‘Update’ at your peril www.wsj.com/business/hos...
Cracker Barrel Drops Firm Behind Ill-Fated Logo Change
The chain had hired marketing firm Prophet to refresh its image and restaurants as part of a plan to update its brand.
www.wsj.com
October 3, 2025 at 10:27 AM
Shame for the agency - the whole Cracker Barrel saga shows people can be very passionate about logos, especially ones with a long lineage. ‘Update’ at your peril www.wsj.com/business/hos...
Simply the best …
September 30, 2025 at 4:07 PM
Simply the best …
Changes at the top at Spotify - a founder who knows when they can let go of the ‘figurehead’ role www.bbc.co.uk/news/article...
Spotify founder Daniel Ek to step down as chief executive - BBC News
The billionaire will remain involved in the company as executive chairman.
www.bbc.co.uk
September 30, 2025 at 3:10 PM
Changes at the top at Spotify - a founder who knows when they can let go of the ‘figurehead’ role www.bbc.co.uk/news/article...
To be met with a shrug or possibly with some interest from users? Meta wins revenues either way uk.themedialeader.com/meta-launche...
Meta launches subscription option to allow UK users to avoid ads
The "no ads option" will cost £2.99 per month on the web or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more, and organic sponsored content will be unaffected.
uk.themedialeader.com
September 26, 2025 at 11:39 AM
To be met with a shrug or possibly with some interest from users? Meta wins revenues either way uk.themedialeader.com/meta-launche...
Great panel on rewiring the CMO (though they’re not androids - yet) at EE/TFM show - Richard Robinson, Sophia Angelina ex Jack Daniel’s @Zoe Clapp ex YouTube, @Pete Markey @cruk-mi.bsky.social and Ash Tailor ex Legoland talked resilience, staying curious and treating customers as a fandom.
September 24, 2025 at 1:20 PM
Great panel on rewiring the CMO (though they’re not androids - yet) at EE/TFM show - Richard Robinson, Sophia Angelina ex Jack Daniel’s @Zoe Clapp ex YouTube, @Pete Markey @cruk-mi.bsky.social and Ash Tailor ex Legoland talked resilience, staying curious and treating customers as a fandom.
Reposted by Branwell
Fascinating study - the gap between consumers preferred channels for watching ads and marketers. Very little crossover … adage.com/media/aa-kan...
Marketers and consumers don’t prefer the same ad platforms—what it means for ad buyers
Marketers and consumers prefer seeing ads on different platforms, according to a new Kantar report.
adage.com
September 23, 2025 at 8:50 AM
Fascinating study - the gap between consumers preferred channels for watching ads and marketers. Very little crossover … adage.com/media/aa-kan...
Good dive into the challenges for publishers from AI search - fast shifting terrain www.campaignlive.co.uk/article/the-...
‘The weather is changing’: How much should publishers fret about Google AI Overviews?
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
www.campaignlive.co.uk
September 22, 2025 at 3:48 PM
Good dive into the challenges for publishers from AI search - fast shifting terrain www.campaignlive.co.uk/article/the-...