Brandon Marcello
@brandonmarcello.com
National college football reporter for CBS Sports | Seeking friends for mid-life crisis
Signal: https://signal.me/#eu/_4_lbjh8AXOx5vQGkXIeNTw7pgFzA-Qjwr1UyKMPPTAwpURPq9RMO6m6Mxyf-MXV
My work: https://linktr.ee/brandonmarcello
Signal: https://signal.me/#eu/_4_lbjh8AXOx5vQGkXIeNTw7pgFzA-Qjwr1UyKMPPTAwpURPq9RMO6m6Mxyf-MXV
My work: https://linktr.ee/brandonmarcello
The College Football Playoff will remain at 12 teams for at least one more season, sources tell CBS Sports. The Big Ten and SEC couldn’t agree on a format before today’s deadline.
If execs want to expand for the 2027-28 season, a decision must be made by Dec. 1, 2026.
If execs want to expand for the 2027-28 season, a decision must be made by Dec. 1, 2026.
January 23, 2026 at 3:17 PM
The College Football Playoff will remain at 12 teams for at least one more season, sources tell CBS Sports. The Big Ten and SEC couldn’t agree on a format before today’s deadline.
If execs want to expand for the 2027-28 season, a decision must be made by Dec. 1, 2026.
If execs want to expand for the 2027-28 season, a decision must be made by Dec. 1, 2026.
Did some data scraping on #CFB TV ratings. I managed to track down data from 344 games from the 2025-26 season.
Five teams drew at least 100 million combined viewers.
Some findings, including the most-watched teams and conferences in America: www.threads.com/@brandonmarc...
Five teams drew at least 100 million combined viewers.
Some findings, including the most-watched teams and conferences in America: www.threads.com/@brandonmarc...
Brandon Marcello | College Football Reporter (@brandonmarcello) on Threads
I did some data scraping (and some manual work) to track down TV viewership numbers for the 2025-26 college football season. I managed to find 344 games through Nielsen and various data sources.
A th...
www.threads.com
January 22, 2026 at 11:33 PM
Did some data scraping on #CFB TV ratings. I managed to track down data from 344 games from the 2025-26 season.
Five teams drew at least 100 million combined viewers.
Some findings, including the most-watched teams and conferences in America: www.threads.com/@brandonmarc...
Five teams drew at least 100 million combined viewers.
Some findings, including the most-watched teams and conferences in America: www.threads.com/@brandonmarc...
Indiana's national championship isn't a fairy tale. It's a warning for college football's old order.
As Curt Cignetti put it the day after the #Hoosiers won the national title: "I think that's called a paradigm shift."
Column: www.cbssports.com/college-foot...
As Curt Cignetti put it the day after the #Hoosiers won the national title: "I think that's called a paradigm shift."
Column: www.cbssports.com/college-foot...
a black and white image of a logo for nwo
ALT: a black and white image of a logo for nwo
media.tenor.com
January 20, 2026 at 9:18 PM
Indiana's national championship isn't a fairy tale. It's a warning for college football's old order.
As Curt Cignetti put it the day after the #Hoosiers won the national title: "I think that's called a paradigm shift."
Column: www.cbssports.com/college-foot...
As Curt Cignetti put it the day after the #Hoosiers won the national title: "I think that's called a paradigm shift."
Column: www.cbssports.com/college-foot...
Miami lived on borrowed time, surviving a path no team was supposed to survive ... and then the Hurricanes fell short.
Getting back to the championship game will be hard, but now they know it can be done.
Column: www.cbssports.com/college-foot...
Getting back to the championship game will be hard, but now they know it can be done.
Column: www.cbssports.com/college-foot...
Miami came up short, but 'Canes belonged on college football's biggest stage
There's still work to be done, but 2025 offered proof of concept for Mario Cristobal's vision for the Miami program
www.cbssports.com
January 20, 2026 at 4:02 PM
Miami lived on borrowed time, surviving a path no team was supposed to survive ... and then the Hurricanes fell short.
Getting back to the championship game will be hard, but now they know it can be done.
Column: www.cbssports.com/college-foot...
Getting back to the championship game will be hard, but now they know it can be done.
Column: www.cbssports.com/college-foot...
“You want to see that person who nobody believes in win. That’s what makes our country so great. They embody what our country is all about.” — Mike Eruzione, Miracle on Ice 🇺🇸
Why America's sports legends believe #Hoosiers is one of the best sports stories ever ➡️ www.cbssports.com/college-foot...
Why America's sports legends believe #Hoosiers is one of the best sports stories ever ➡️ www.cbssports.com/college-foot...
Indiana football is one win from joining the greatest sports stories ever
Indiana football is one win from joining America's greatest sports stories, with legends from Miracle on Ice to Hoosiers watching history unfold.
www.cbssports.com
January 19, 2026 at 3:29 PM
“You want to see that person who nobody believes in win. That’s what makes our country so great. They embody what our country is all about.” — Mike Eruzione, Miracle on Ice 🇺🇸
Why America's sports legends believe #Hoosiers is one of the best sports stories ever ➡️ www.cbssports.com/college-foot...
Why America's sports legends believe #Hoosiers is one of the best sports stories ever ➡️ www.cbssports.com/college-foot...
If you’re curious, the largest comeback in Alabama history is 21 points.
Indiana leads the Tide 24-0 late in the third quarter.
Indiana leads the Tide 24-0 late in the third quarter.
January 1, 2026 at 11:23 PM
If you’re curious, the largest comeback in Alabama history is 21 points.
Indiana leads the Tide 24-0 late in the third quarter.
Indiana leads the Tide 24-0 late in the third quarter.
“Texas Tech kinda kicked the f----ing door in this year.”
Red Raiders spent a lot of money to build a playoff team, but there’s more to it than that.
“You know, our analytics folks think we're going to be better next year than we are this year.”
Story: www.cbssports.com/college-foot...
Red Raiders spent a lot of money to build a playoff team, but there’s more to it than that.
“You know, our analytics folks think we're going to be better next year than we are this year.”
Story: www.cbssports.com/college-foot...
How Texas Tech kicked in the CFP door, and why Red Raiders could be built to last
Texas Tech invested hundreds of millions into its football program, including $7 million on a defensive line, but now that NIL regulations have tightened, can the Red Raiders continue to build upon th...
www.cbssports.com
December 31, 2025 at 5:04 PM
“Texas Tech kinda kicked the f----ing door in this year.”
Red Raiders spent a lot of money to build a playoff team, but there’s more to it than that.
“You know, our analytics folks think we're going to be better next year than we are this year.”
Story: www.cbssports.com/college-foot...
Red Raiders spent a lot of money to build a playoff team, but there’s more to it than that.
“You know, our analytics folks think we're going to be better next year than we are this year.”
Story: www.cbssports.com/college-foot...
The College Football Insiders is BACK today LIVE at 1 p.m. ET on CBS Sports Network.
A lot of intel to share today.
A lot of intel to share today.
December 29, 2025 at 5:43 PM
The College Football Insiders is BACK today LIVE at 1 p.m. ET on CBS Sports Network.
A lot of intel to share today.
A lot of intel to share today.
Two jobs, two phones, one goal: Inside Jon Sumrall's unusual College Football Playoff balancing act
Story: www.cbssports.com/college-foot...
Story: www.cbssports.com/college-foot...
Two jobs, two phones, one goal: Inside Jon Sumrall's unusual CFP balancing act
Coach Jon Sumrall shares with CBS Sports how he's leading two programs and helping structure staffs at both schools as he prepares Tulane for Ole Miss in the College Football Playoff.
www.cbssports.com
December 17, 2025 at 4:23 PM
Two jobs, two phones, one goal: Inside Jon Sumrall's unusual College Football Playoff balancing act
Story: www.cbssports.com/college-foot...
Story: www.cbssports.com/college-foot...
Thanks for joining me on CBS Sports HQ for Championship Weekend.
More than 100K of you tuned into our LIVE CFP Reaction Show. Here's the replay: www.youtube.com/watch?v=998V...
More than 100K of you tuned into our LIVE CFP Reaction Show. Here's the replay: www.youtube.com/watch?v=998V...
December 8, 2025 at 5:32 AM
Thanks for joining me on CBS Sports HQ for Championship Weekend.
More than 100K of you tuned into our LIVE CFP Reaction Show. Here's the replay: www.youtube.com/watch?v=998V...
More than 100K of you tuned into our LIVE CFP Reaction Show. Here's the replay: www.youtube.com/watch?v=998V...
College Football Power Rankings: Oklahoma claws back into top 10 as defenses continue to carry CFP contenders www.cbssports.com/college-foot...
College Football Power Rankings: Oklahoma back into top 10 behind stingy defense
The Sooners' defense rose to the occasion again on Saturday in a pivotal road win over Alabama
www.cbssports.com
November 17, 2025 at 7:22 PM
College Football Power Rankings: Oklahoma claws back into top 10 as defenses continue to carry CFP contenders www.cbssports.com/college-foot...
Texas A&M spent years collapsing in November. On Saturday, A&M snapped a 5-year SEC road losing streak in November.
"Is this our weekly 'last year' question?" Mike Elko deadpanned.
Those days are over. These Aggies are heading to the CFP.
Column: www.cbssports.com/college-foot...
"Is this our weekly 'last year' question?" Mike Elko deadpanned.
Those days are over. These Aggies are heading to the CFP.
Column: www.cbssports.com/college-foot...
Texas A&M 9-0 start signals end of late collapses, College Football Playoff bid?
Undefeated Texas A&M snapped a seven-game SEC road losing streak in November. With only one road game remaining, is the SEC title in the Aggies' sights?
www.cbssports.com
November 9, 2025 at 4:32 PM
Texas A&M spent years collapsing in November. On Saturday, A&M snapped a 5-year SEC road losing streak in November.
"Is this our weekly 'last year' question?" Mike Elko deadpanned.
Those days are over. These Aggies are heading to the CFP.
Column: www.cbssports.com/college-foot...
"Is this our weekly 'last year' question?" Mike Elko deadpanned.
Those days are over. These Aggies are heading to the CFP.
Column: www.cbssports.com/college-foot...
The Auburn coaching search should be simple: Follow your own creed
My column on why the Tigers lost their way and haven’t recovered — and who they should target as the next coach: www.cbssports.com/college-foot...
My column on why the Tigers lost their way and haven’t recovered — and who they should target as the next coach: www.cbssports.com/college-foot...
The Auburn coaching search should be simple: Follow your own creed
When Auburn was looking for answers, it betrayed its core values. It led to a disastrous five years that included Hugh Freeze's firing. In a cynical world, it's time for the Tigers to return to some o...
www.cbssports.com
November 6, 2025 at 3:38 PM
The Auburn coaching search should be simple: Follow your own creed
My column on why the Tigers lost their way and haven’t recovered — and who they should target as the next coach: www.cbssports.com/college-foot...
My column on why the Tigers lost their way and haven’t recovered — and who they should target as the next coach: www.cbssports.com/college-foot...
Auburn AD John Cohen on search for new coach: “I am the committee. Even though I will listen and I will do as good of a job as I possibly can of taking in information, I will be the committee.”
November 3, 2025 at 10:39 PM
Auburn AD John Cohen on search for new coach: “I am the committee. Even though I will listen and I will do as good of a job as I possibly can of taking in information, I will be the committee.”
We're going LIVE on the College Football Insiders to discuss Brian Kelly's firing at LSU and potential candidates: www.youtube.com/live/2iTCoI8...
Emergency Pod: Brian Kelly FIRED At LSU | CFB Insiders
YouTube video by CBS Sports College Football
www.youtube.com
October 27, 2025 at 12:49 AM
We're going LIVE on the College Football Insiders to discuss Brian Kelly's firing at LSU and potential candidates: www.youtube.com/live/2iTCoI8...
I caught up with Auburn athletics director John Cohen after the Tigers' first SEC win Saturday.
My #CFB column on Hugh Freeze, a hot seat and the noise that continues to roll on the Plains, even after a much-needed win: www.cbssports.com/college-foot...
My #CFB column on Hugh Freeze, a hot seat and the noise that continues to roll on the Plains, even after a much-needed win: www.cbssports.com/college-foot...
Hugh Freeze turns down hot seat noise -- for now -- as Auburn topples Arkansas
Freeze bought himself some time with the Tigers' win over Arkansas, but there's still a long road ahead
www.cbssports.com
October 26, 2025 at 7:45 PM
I caught up with Auburn athletics director John Cohen after the Tigers' first SEC win Saturday.
My #CFB column on Hugh Freeze, a hot seat and the noise that continues to roll on the Plains, even after a much-needed win: www.cbssports.com/college-foot...
My #CFB column on Hugh Freeze, a hot seat and the noise that continues to roll on the Plains, even after a much-needed win: www.cbssports.com/college-foot...
NEW College Football Insiders
The Lane Kiffin Obsession
Retread Coaches
Coaching Carousel Chatter
Week 9 Predictions
Watch: youtube.com/watch?si=OnusyC6xy0lLq_JO&v=bOjpvPBisAQ&feature=youtu.be
The Lane Kiffin Obsession
Retread Coaches
Coaching Carousel Chatter
Week 9 Predictions
Watch: youtube.com/watch?si=OnusyC6xy0lLq_JO&v=bOjpvPBisAQ&feature=youtu.be
Week 9 College Football Pressure Index & Predictions | CFB Insiders
YouTube video by CBS Sports College Football
youtube.com
October 24, 2025 at 6:48 PM
NEW College Football Insiders
The Lane Kiffin Obsession
Retread Coaches
Coaching Carousel Chatter
Week 9 Predictions
Watch: youtube.com/watch?si=OnusyC6xy0lLq_JO&v=bOjpvPBisAQ&feature=youtu.be
The Lane Kiffin Obsession
Retread Coaches
Coaching Carousel Chatter
Week 9 Predictions
Watch: youtube.com/watch?si=OnusyC6xy0lLq_JO&v=bOjpvPBisAQ&feature=youtu.be
Upon further review: A coffee-fueled weekend inside the ACC's Game Day Operations Center
“Pulling back the curtain on officiating is always a good thing.”
Story: www.cbssports.com/college-foot...
“Pulling back the curtain on officiating is always a good thing.”
Story: www.cbssports.com/college-foot...
Upon further review: A weekend inside the ACC's new Game Day Operations Center
CBS Sports was provided 25-plus hours of behind-the-scenes access at the ACC's Game Day Operations Center during Week 8 of the college football season
www.cbssports.com
October 22, 2025 at 2:49 PM
Upon further review: A coffee-fueled weekend inside the ACC's Game Day Operations Center
“Pulling back the curtain on officiating is always a good thing.”
Story: www.cbssports.com/college-foot...
“Pulling back the curtain on officiating is always a good thing.”
Story: www.cbssports.com/college-foot...
Bowl Season executive Nick Carparelli tells me the proposal to move The Holiday Bowl to Saudi Arabia didn't get any traction.
The Holiday Bowl proposed moving to Saudi Arabia, according to an agenda for an ACC ADs call this summer.
October 17, 2025 at 11:19 PM
Bowl Season executive Nick Carparelli tells me the proposal to move The Holiday Bowl to Saudi Arabia didn't get any traction.
SO MUCH INTEL on the College Football Insiders
- Why #CFB will spend more 💵 than ever on buyouts
- Farewell, Napier?
- Venables’ bumpy road
- LSU set for a run?
- Kiffin Kringe
- Picks for every BIG game
Video: youtu.be/-7QXlG7VnVE?...
Audio: podcasts.apple.com/us/podcast/c...
- Why #CFB will spend more 💵 than ever on buyouts
- Farewell, Napier?
- Venables’ bumpy road
- LSU set for a run?
- Kiffin Kringe
- Picks for every BIG game
Video: youtu.be/-7QXlG7VnVE?...
Audio: podcasts.apple.com/us/podcast/c...
College Football Week 8: 5 Coaches & Programs Facing the MOST PRESSURE | CFB Insiders
YouTube video by CBS Sports College Football
youtu.be
October 17, 2025 at 3:15 PM
SO MUCH INTEL on the College Football Insiders
- Why #CFB will spend more 💵 than ever on buyouts
- Farewell, Napier?
- Venables’ bumpy road
- LSU set for a run?
- Kiffin Kringe
- Picks for every BIG game
Video: youtu.be/-7QXlG7VnVE?...
Audio: podcasts.apple.com/us/podcast/c...
- Why #CFB will spend more 💵 than ever on buyouts
- Farewell, Napier?
- Venables’ bumpy road
- LSU set for a run?
- Kiffin Kringe
- Picks for every BIG game
Video: youtu.be/-7QXlG7VnVE?...
Audio: podcasts.apple.com/us/podcast/c...
The Big Ten’s presidents say in a statement they will continue discussing a capital investment proposal reported to be worth $2 billion. Michigan and USC’s boards have been pushing against it.
October 16, 2025 at 11:14 PM
The Big Ten’s presidents say in a statement they will continue discussing a capital investment proposal reported to be worth $2 billion. Michigan and USC’s boards have been pushing against it.
The Buyout Bubble: Why college football keeps paying millions to make coaches disappear
www.cbssports.com/college-foot...
www.cbssports.com/college-foot...
College football's coaching buyout bubble: How it got so bad
Bloated contracts, massive buyouts and fully guaranteed deals have turned college football into a game where losing can be the biggest payday. Does a new era threaten to change that?
www.cbssports.com
October 15, 2025 at 6:23 PM
The Buyout Bubble: Why college football keeps paying millions to make coaches disappear
www.cbssports.com/college-foot...
www.cbssports.com/college-foot...