Book Publicity School
@bookprschool.bsky.social
Leah Paulos sat down with Becky Robinson to share what she’s learned from 20+ years in book publicity—including how to find your audience, when to start promoting, and why PR can help your career beyond just book sales.
Listen here: podcasts.apple.com/us/podcast/n...
#BookMarketing #BookPromotion
Listen here: podcasts.apple.com/us/podcast/n...
#BookMarketing #BookPromotion
Navigating Book Publicity
Podcast Episode · The Book Marketing Action Podcast · 06/06/2024 · 37m
podcasts.apple.com
January 13, 2026 at 9:28 PM
Leah Paulos sat down with Becky Robinson to share what she’s learned from 20+ years in book publicity—including how to find your audience, when to start promoting, and why PR can help your career beyond just book sales.
Listen here: podcasts.apple.com/us/podcast/n...
#BookMarketing #BookPromotion
Listen here: podcasts.apple.com/us/podcast/n...
#BookMarketing #BookPromotion
We are OVER THE MOON to announce our new partnership with the @whitingfoundation.bsky.social —and to celebrate the 10 incredible writers chosen to receive the 2025 Whiting Nonfiction Grant for Works-in-Progress!
Read more about the winners and our publicity support here: lithub.com/here-are-the...
Read more about the winners and our publicity support here: lithub.com/here-are-the...
December 11, 2025 at 5:20 PM
We are OVER THE MOON to announce our new partnership with the @whitingfoundation.bsky.social —and to celebrate the 10 incredible writers chosen to receive the 2025 Whiting Nonfiction Grant for Works-in-Progress!
Read more about the winners and our publicity support here: lithub.com/here-are-the...
Read more about the winners and our publicity support here: lithub.com/here-are-the...
As we move towards the first Book Publicity Intensive of 2026 (!!), here’s a spotlight on another three of our amazing Fall 2025 authors and their work!
#BookSky #BookPublicity #BookMarketing #BookPromotion
#BookSky #BookPublicity #BookMarketing #BookPromotion
December 9, 2025 at 7:26 PM
As we move towards the first Book Publicity Intensive of 2026 (!!), here’s a spotlight on another three of our amazing Fall 2025 authors and their work!
#BookSky #BookPublicity #BookMarketing #BookPromotion
#BookSky #BookPublicity #BookMarketing #BookPromotion
Join Book Publicity School founder @leahpaulos.bsky.social for a FREE 1-hour workshop on Monday, December 8th, where she'll share strategies for getting media coverage and reaching readers—plus answer all your book publicity questions.
Register here: www.bookpublicityschool.com/101
#BookPublicity
Register here: www.bookpublicityschool.com/101
#BookPublicity
December 4, 2025 at 6:28 PM
Join Book Publicity School founder @leahpaulos.bsky.social for a FREE 1-hour workshop on Monday, December 8th, where she'll share strategies for getting media coverage and reaching readers—plus answer all your book publicity questions.
Register here: www.bookpublicityschool.com/101
#BookPublicity
Register here: www.bookpublicityschool.com/101
#BookPublicity
@leahpaulos.bsky.social spoke about all things book promotion with @wbernhardtwriter.bsky.social on the latest episode of the WriterCon podcast!
Listen here: www.iheart.com/podcast/966-...
#LeahPaulos #WilliamBernhardt #Podcast #BookPromotion #AuthorsofBlueSky #BookSky
Listen here: www.iheart.com/podcast/966-...
#LeahPaulos #WilliamBernhardt #Podcast #BookPromotion #AuthorsofBlueSky #BookSky
Capturing Media Attention for Your Book with Leah Paulos - WriterCon | iHeart
Bestselling authors William Bernhardt (<a href='https://www.amazon.com/dp/B0FLKBB8JC?psc=1&smid=ATVPDKIKX0DER&ref_=chk_typ_imgToDp' target='_blank' rel='noreferrer noopener'><i>The Superman Wa...
www.iheart.com
November 25, 2025 at 8:44 PM
@leahpaulos.bsky.social spoke about all things book promotion with @wbernhardtwriter.bsky.social on the latest episode of the WriterCon podcast!
Listen here: www.iheart.com/podcast/966-...
#LeahPaulos #WilliamBernhardt #Podcast #BookPromotion #AuthorsofBlueSky #BookSky
Listen here: www.iheart.com/podcast/966-...
#LeahPaulos #WilliamBernhardt #Podcast #BookPromotion #AuthorsofBlueSky #BookSky
We just wrapped up the Fall session of our 6-Week Book Publicity Intensive — what a fantastic group!
Here is a spotlight on three of the authors and their work!
You can learn more about them here: www.bookpublicityschool.com/blog/fall202...
#BookSky #BookPublicity #BookPromotion #BookMarketing
Here is a spotlight on three of the authors and their work!
You can learn more about them here: www.bookpublicityschool.com/blog/fall202...
#BookSky #BookPublicity #BookPromotion #BookMarketing
November 18, 2025 at 8:33 PM
We just wrapped up the Fall session of our 6-Week Book Publicity Intensive — what a fantastic group!
Here is a spotlight on three of the authors and their work!
You can learn more about them here: www.bookpublicityschool.com/blog/fall202...
#BookSky #BookPublicity #BookPromotion #BookMarketing
Here is a spotlight on three of the authors and their work!
You can learn more about them here: www.bookpublicityschool.com/blog/fall202...
#BookSky #BookPublicity #BookPromotion #BookMarketing
Excited to announce that @leahpaulos.bsky.social will be joining the incredible @janefriedman.com for the upcoming workshop, "Book Publicity in a Fractured Media Landscape" on TODAY at 12pm ET!
Sign up here: us02web.zoom.us/webinar/regi...
Sign up here: us02web.zoom.us/webinar/regi...
Welcome! You are invited to join a webinar: Research and Rolodex Crash Course with Leah Paulos. After registering, you will receive a confirmation email about joining the webinar.
Today’s media landscape is fractured and fast changing. While this presents many new challenges to authors promoting their books, it also offers many new opportunities. In this session, Leah Paulos, ...
us02web.zoom.us
November 11, 2025 at 5:01 PM
Excited to announce that @leahpaulos.bsky.social will be joining the incredible @janefriedman.com for the upcoming workshop, "Book Publicity in a Fractured Media Landscape" on TODAY at 12pm ET!
Sign up here: us02web.zoom.us/webinar/regi...
Sign up here: us02web.zoom.us/webinar/regi...
ICYMI: This episode of the Write Publish Market podcast features @leahpaulos.bsky.social talking about how authors can cut through the noise, promote their books effectively, and stay adaptable in today’s totally nutty media landscape.
Listen here: podcasts.apple.com/us/podcast/e...
#BookPublicity
Listen here: podcasts.apple.com/us/podcast/e...
#BookPublicity
Episode 159: Navigating Book Publicity in 2024
Podcast Episode · Write Publish Market · 06/04/2024 · 27m
podcasts.apple.com
November 4, 2025 at 6:40 PM
ICYMI: This episode of the Write Publish Market podcast features @leahpaulos.bsky.social talking about how authors can cut through the noise, promote their books effectively, and stay adaptable in today’s totally nutty media landscape.
Listen here: podcasts.apple.com/us/podcast/e...
#BookPublicity
Listen here: podcasts.apple.com/us/podcast/e...
#BookPublicity
@elizabee.bsky.social’s book is well-researched, eye-opening, and inspiring; plus, Elizabeth herself was an absolute joy to work alongside!
Visit www.BookPublicitySchool.com for more information and PR tips!
#BookSky #BookPublicity #BookPromotion #BookMarketing
Visit www.BookPublicitySchool.com for more information and PR tips!
#BookSky #BookPublicity #BookPromotion #BookMarketing
October 31, 2025 at 6:36 PM
@elizabee.bsky.social’s book is well-researched, eye-opening, and inspiring; plus, Elizabeth herself was an absolute joy to work alongside!
Visit www.BookPublicitySchool.com for more information and PR tips!
#BookSky #BookPublicity #BookPromotion #BookMarketing
Visit www.BookPublicitySchool.com for more information and PR tips!
#BookSky #BookPublicity #BookPromotion #BookMarketing
We’re so excited to announce that @leahpaulos.bsky.social will be joining Hannah Howard and Kelsey Shipman for a special one-hour Q&A on how to get your book the attention it deserves.
Find out more at Write Up: write-up.circle.so/c/upcoming-e...
#BookSky #BookPublicity #BookPromotion #WriteUp
Find out more at Write Up: write-up.circle.so/c/upcoming-e...
#BookSky #BookPublicity #BookPromotion #WriteUp
October 21, 2025 at 5:56 PM
We’re so excited to announce that @leahpaulos.bsky.social will be joining Hannah Howard and Kelsey Shipman for a special one-hour Q&A on how to get your book the attention it deserves.
Find out more at Write Up: write-up.circle.so/c/upcoming-e...
#BookSky #BookPublicity #BookPromotion #WriteUp
Find out more at Write Up: write-up.circle.so/c/upcoming-e...
#BookSky #BookPublicity #BookPromotion #WriteUp
ICYMI: In this episode of The Writer Files, @leahpaulos.bsky.social sits down with @keltonreid.bsky.social for a wide-ranging discussion on all things writing, publishing, and creativity.
You can listen here: podcasts.apple.com/us/podcast/b...
#BookSky #BookPublicity #BookPromotion #Podcast
You can listen here: podcasts.apple.com/us/podcast/b...
#BookSky #BookPublicity #BookPromotion #Podcast
Book Publicity Crash Course with Dir. of PR & Founder Leah Paulos
Podcast Episode · The Writer Files: Writing, Productivity, Creativity, and Neuroscience · 03/08/2024 · 45m
podcasts.apple.com
October 17, 2025 at 2:58 PM
ICYMI: In this episode of The Writer Files, @leahpaulos.bsky.social sits down with @keltonreid.bsky.social for a wide-ranging discussion on all things writing, publishing, and creativity.
You can listen here: podcasts.apple.com/us/podcast/b...
#BookSky #BookPublicity #BookPromotion #Podcast
You can listen here: podcasts.apple.com/us/podcast/b...
#BookSky #BookPublicity #BookPromotion #Podcast
Excited to announce that @leahpaulos.bsky.social will be joining the incredible @janefriedman.com for the upcoming workshop, "Book Publicity in a Fractured Media Landscape" on November 11th at 12pm ET!
Sign up here: us02web.zoom.us/webinar/regi...
Sign up here: us02web.zoom.us/webinar/regi...
October 14, 2025 at 3:54 PM
Excited to announce that @leahpaulos.bsky.social will be joining the incredible @janefriedman.com for the upcoming workshop, "Book Publicity in a Fractured Media Landscape" on November 11th at 12pm ET!
Sign up here: us02web.zoom.us/webinar/regi...
Sign up here: us02web.zoom.us/webinar/regi...
Holy genius award!! @ievajusionyte.bsky.social, author of EXIT WOUNDS: How America’s Guns Fuel Violence Across the Border (@ucpress.bsky.social; 2024) was named a MacArthur Fellow!
Congratulations to Ieva and to the wonderful team at University of California Press — so well deserved!
Congratulations to Ieva and to the wonderful team at University of California Press — so well deserved!
October 13, 2025 at 4:57 PM
Holy genius award!! @ievajusionyte.bsky.social, author of EXIT WOUNDS: How America’s Guns Fuel Violence Across the Border (@ucpress.bsky.social; 2024) was named a MacArthur Fellow!
Congratulations to Ieva and to the wonderful team at University of California Press — so well deserved!
Congratulations to Ieva and to the wonderful team at University of California Press — so well deserved!
@csciacchitano.bsky.social’s debut graphic novel is a powerful, intimate look at the deeply personal costs of war, and we were honored to collaborate with him in our 6-Week Book Publicity Intensive to share this unforgettable story with the world.
October 9, 2025 at 5:48 PM
@csciacchitano.bsky.social’s debut graphic novel is a powerful, intimate look at the deeply personal costs of war, and we were honored to collaborate with him in our 6-Week Book Publicity Intensive to share this unforgettable story with the world.
Working with @elizabee.bsky.social in our 6-Week Book Publicity Intensive was an absolute pleasure. Her book RESTORING EDEN is a beautiful piece of nature writing that reveals the ecological harms of agribusiness. (Sort of like an environmental murder mystery!)
#BookSky #BookPublicity
#BookSky #BookPublicity
October 7, 2025 at 2:42 PM
Working with @elizabee.bsky.social in our 6-Week Book Publicity Intensive was an absolute pleasure. Her book RESTORING EDEN is a beautiful piece of nature writing that reveals the ecological harms of agribusiness. (Sort of like an environmental murder mystery!)
#BookSky #BookPublicity
#BookSky #BookPublicity
Book Publicity School's Fall semester of our popular 6-Week Book Publicity Intensive starts next Wednesday, and we are so excited to get started!
Book Publicity School only runs the Intensive 4 times a year, so don’t miss your chance to join this amazing group: www.bookpublicityschool.com/intensive
Book Publicity School only runs the Intensive 4 times a year, so don’t miss your chance to join this amazing group: www.bookpublicityschool.com/intensive
October 3, 2025 at 6:38 PM
Book Publicity School's Fall semester of our popular 6-Week Book Publicity Intensive starts next Wednesday, and we are so excited to get started!
Book Publicity School only runs the Intensive 4 times a year, so don’t miss your chance to join this amazing group: www.bookpublicityschool.com/intensive
Book Publicity School only runs the Intensive 4 times a year, so don’t miss your chance to join this amazing group: www.bookpublicityschool.com/intensive
@leahpaulos.bsky.social, founder of Book Publicity School, had an awesome chat with Susan Friedmann on Book Marketing Mentors!
They talked about why proactive publicity matters, free & low-cost promo tactics, and the power of targeting niche media.
Listen here: avivapubs.com/effective-pu...
They talked about why proactive publicity matters, free & low-cost promo tactics, and the power of targeting niche media.
Listen here: avivapubs.com/effective-pu...
Go from Overlooked to In-Demand with Publicity Strategies - BM493
Book Marketing Mentors Podcast with Susan Friedmann features experts who share proven techniques to add power and zest to supercharge your book and author marketing plans.
avivapubs.com
September 24, 2025 at 4:56 PM
@leahpaulos.bsky.social, founder of Book Publicity School, had an awesome chat with Susan Friedmann on Book Marketing Mentors!
They talked about why proactive publicity matters, free & low-cost promo tactics, and the power of targeting niche media.
Listen here: avivapubs.com/effective-pu...
They talked about why proactive publicity matters, free & low-cost promo tactics, and the power of targeting niche media.
Listen here: avivapubs.com/effective-pu...
@leahpaulos.bsky.social, Book Publicity School founder, attended the @aalitagents.bsky.social @peopleofpublishing.bsky.social
conference this week—and has three important takeaways for authors to share.
conference this week—and has three important takeaways for authors to share.
September 19, 2025 at 8:40 PM
@leahpaulos.bsky.social, Book Publicity School founder, attended the @aalitagents.bsky.social @peopleofpublishing.bsky.social
conference this week—and has three important takeaways for authors to share.
conference this week—and has three important takeaways for authors to share.
We all need this book now more than ever! It was wonderful working with author Julio Gambuto in our 6-Week Intensive — as always, we talked about how authors can navigate today’s totally crazy media environment to make sure their book doesn’t get lost in the mix!
September 18, 2025 at 5:02 PM
We all need this book now more than ever! It was wonderful working with author Julio Gambuto in our 6-Week Intensive — as always, we talked about how authors can navigate today’s totally crazy media environment to make sure their book doesn’t get lost in the mix!
@leahpaulos.bsky.social, founder of Book Publicity School, talks with @bullmurph.bsky.social, host of @somethingswsean.bsky.social, about what writers can do to promote their books in this crazy information environment.
Listen to it here: podcasts.apple.com/us/podcast/s...
Listen to it here: podcasts.apple.com/us/podcast/s...
September 9, 2025 at 4:40 PM
@leahpaulos.bsky.social, founder of Book Publicity School, talks with @bullmurph.bsky.social, host of @somethingswsean.bsky.social, about what writers can do to promote their books in this crazy information environment.
Listen to it here: podcasts.apple.com/us/podcast/s...
Listen to it here: podcasts.apple.com/us/podcast/s...
What can authors do to navigate today’s media landscape? Listen in to the fantastic conversation Leah had with Sean (@bullmurph.bsky.social) from Some Things Considered (@somethingswsean.bsky.social).
You can listen to the full episode here: podcasts.apple.com/us/podcast/s...
You can listen to the full episode here: podcasts.apple.com/us/podcast/s...
September 2, 2025 at 6:46 PM
What can authors do to navigate today’s media landscape? Listen in to the fantastic conversation Leah had with Sean (@bullmurph.bsky.social) from Some Things Considered (@somethingswsean.bsky.social).
You can listen to the full episode here: podcasts.apple.com/us/podcast/s...
You can listen to the full episode here: podcasts.apple.com/us/podcast/s...
Towards the end of August, pitches for book promotion tend to net a lot of “out of office” messages. Folks are traveling, visiting family, and generally trying to avoid over-checking their inbox.
So how can an author make use of this slower time? Here are a few of our suggestions!
So how can an author make use of this slower time? Here are a few of our suggestions!
August 26, 2025 at 5:51 PM
Towards the end of August, pitches for book promotion tend to net a lot of “out of office” messages. Folks are traveling, visiting family, and generally trying to avoid over-checking their inbox.
So how can an author make use of this slower time? Here are a few of our suggestions!
So how can an author make use of this slower time? Here are a few of our suggestions!
In today’s Book Publicity School AMA with founder Leah Paulos, she suggests ways to create a successful book event and provides cautionary advice to make sure you don’t end up with empty seats.
August 22, 2025 at 12:23 PM
In today’s Book Publicity School AMA with founder Leah Paulos, she suggests ways to create a successful book event and provides cautionary advice to make sure you don’t end up with empty seats.
Leah had a great conversation with Sean Murphy (@bullmurph.bsky.social) on @somethingswsean.bsky.social about what it really takes to get your book noticed in today’s crowded media landscape.
Listen to the episode here: podcasts.apple.com/us/podcast/s...
Listen to the episode here: podcasts.apple.com/us/podcast/s...
Season 4 Ep 5 | Leah Paulos | Finding Your Book PR Superpower
Podcast Episode · Some Things Considered with Sean Murphy · 08/19/2025 · 1h 1m
podcasts.apple.com
August 19, 2025 at 7:32 PM
Leah had a great conversation with Sean Murphy (@bullmurph.bsky.social) on @somethingswsean.bsky.social about what it really takes to get your book noticed in today’s crowded media landscape.
Listen to the episode here: podcasts.apple.com/us/podcast/s...
Listen to the episode here: podcasts.apple.com/us/podcast/s...
Tune in to this episode of the Let’s Talk Memoir podcast with @ronitplank.bsky.social for some valuable book publicity tips from our founder, Leah Paulos.
Listen here: podcasts.apple.com/us/podcast/1...
Listen here: podcasts.apple.com/us/podcast/1...
175. Book Promotion 101 Bonus Episode: A Conversation with Leah Paulos of Press Shop PR
Podcast Episode · Let’s Talk Memoir · 06/05/2025 · 44m
podcasts.apple.com
August 14, 2025 at 6:26 PM
Tune in to this episode of the Let’s Talk Memoir podcast with @ronitplank.bsky.social for some valuable book publicity tips from our founder, Leah Paulos.
Listen here: podcasts.apple.com/us/podcast/1...
Listen here: podcasts.apple.com/us/podcast/1...