abcnews.go.com/Politics/pro...
abcnews.go.com/Politics/pro...
(9) Turn every election for someone into a referendum on some issue and emphasize that issue in every discussion. Affordability, starvation, freedom, whatever worries people. A candidate is a symbol of that issue.
(9) Turn every election for someone into a referendum on some issue and emphasize that issue in every discussion. Affordability, starvation, freedom, whatever worries people. A candidate is a symbol of that issue.
(8) When you move toward their position to compromise, it shows others that their position has value, yours has less than you’ve been claiming, and you didn’t really believe in your view originally. What is the compromise with bigotry?
(8) When you move toward their position to compromise, it shows others that their position has value, yours has less than you’ve been claiming, and you didn’t really believe in your view originally. What is the compromise with bigotry?
(7) Never, ever, repeat the language of the other side even to debunk it. Ex: Conversion therapy is not "therapy" - it's the attempted brainwashing of LGBTQ people
(7) Never, ever, repeat the language of the other side even to debunk it. Ex: Conversion therapy is not "therapy" - it's the attempted brainwashing of LGBTQ people
(6) Don't be cowed by the other side objecting to what you say or how you say it-when they respond & complain,you've won the framing.Remember how well "Hate is not a family value" worked until liberals quit using it cause it offended others?
(6) Don't be cowed by the other side objecting to what you say or how you say it-when they respond & complain,you've won the framing.Remember how well "Hate is not a family value" worked until liberals quit using it cause it offended others?
(5) Don't rush ahead of time to tell the press (and thus your opposition) what you are or are not going to do so that your opposition knows how to prepare to respond. The best thing to repeat is "Everything moral and legal is on the table."
(5) Don't rush ahead of time to tell the press (and thus your opposition) what you are or are not going to do so that your opposition knows how to prepare to respond. The best thing to repeat is "Everything moral and legal is on the table."
(4) You don't have to answer every question or explain yourself. Tell reporters what you want them to say to the public and don't expect them to be fair. They'll slant it so the other side sounds viable.
(4) You don't have to answer every question or explain yourself. Tell reporters what you want them to say to the public and don't expect them to be fair. They'll slant it so the other side sounds viable.
(3) Repeat your stance usually in the same language over and over and over again. No long. detailed, justifying or further explanations needed.
(3) Repeat your stance usually in the same language over and over and over again. No long. detailed, justifying or further explanations needed.
(2) Don't wait for the public to understand something or be affected by something even if it works against the public's interest as if they will then get your point - you frame how they should respond immediately.
(2) Don't wait for the public to understand something or be affected by something even if it works against the public's interest as if they will then get your point - you frame how they should respond immediately.
1) Symbols are more effective than facts - See George Lakoff or talk to any religious studies professor
1) Symbols are more effective than facts - See George Lakoff or talk to any religious studies professor
From #MSignorile
From #MSignorile