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bluestripegroup.bsky.social
Bluestripe Group
@bluestripegroup.bsky.social
Strategic communications agency for the media, advertising and tech industries.

https://linktr.ee/bluestripe.group
Data is what gives stories the edge.

In our latest blog, Associate Director Jennie Sheldon explains how research and data give brands the credibility to cut through, turning numbers into stories that spark conversation and build authority.

www.bluestripe.co.uk/behind-the-s...
Turning Data into Headlines: How Research Gives PR its Edge — Bluestripe Group
Journalists love data. Faced with hundreds of pitches each day - of which only a few ever make it into print - a story needs something extra to stand out. One of the best ways to give it that edge is ...
www.bluestripe.co.uk
August 28, 2025 at 1:28 PM
Getting great media coverage in one market and want to take this success global?

Our latest blog post by Associate Director - Head of Tech Practice Zoe, explains that when planning your global PR strategy, it's best to consider localisation and regionalisation.

www.bluestripe.co.uk/behind-the-s...
Why Global Media Coverage Matters — Bluestripe Group
Whether your business is completely new to doing public relations or it’s been getting coverage in just its core market, there can be a lot to consider when deciding to expand into other territories.&...
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August 21, 2025 at 11:15 AM
It's time to learn more about Nell Martin, another of our PR Senior Account Managers here at Bluestripe!

She talks about everything from shaping client strategies and mentoring junior colleagues to experimenting with the latest media and tech trends.

www.bluestripe.co.uk/behind-the-s...
Meet the Team - Nell Martin — Bluestripe Group
Next up in our Meet the Team series is Nell, the office organiser with a pencil case ready to solve any problem.
www.bluestripe.co.uk
August 15, 2025 at 11:05 AM
📞 “I had a great conversation with a PR the other day. A conversation. On a phone.”

Not a Zoom. Not an email. A real, human chat, and it reminded Justin Pearse exactly what we’re in danger of losing.

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PR People Pick Up That Phone! — Bluestripe Group
There was a time, not so long ago, when the phone never stopped ringing with PRs keen to tell their clients’ stories. And yes, of course, that was sometime difficult to manage. But you always took the...
www.bluestripe.co.uk
August 7, 2025 at 1:31 PM
Next up in our Meet the Team series on the Bluestripe blog is Nkechi Agu, one of our PR Senior Account Managers, who is well-known in the office for her creativity and love of karaoke 🎤

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Meet the Team - Nkechi Agu — Bluestripe Group
Next up in our series spotlighting the brilliant team behind the scenes is Nkechi, whose creativity and drive help bring our clients’ stories to life.
www.bluestripe.co.uk
August 1, 2025 at 10:55 AM
Are events still worth it? We think so, but only if you pick the right ones 🎤

In our experience, nothing beats the power of showing up in person, as Becca Carles argues on the blog this week.

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Are Events Still Worth It?  — Bluestripe Group
If you look at the 2025 calendar, there’s something to attend almost every week. In fact, if there’s only one or two in that timeframe, you’d see that as slow.
www.bluestripe.co.uk
July 24, 2025 at 1:28 PM
✨ Still buzzing from MAD//Fest 2025? We sure are!

From bold brand activations to inspiring talks (and quite a few spontaneous courtyard catch-ups), we’ve rounded up our highlights and hot takes in our latest blog post.
MAD//Fest 2025 - Our Takeaways — Bluestripe Group
MAD//Fest 2025 was a whirlwind of creativity, innovation, and connection, and our team was right in the thick of it. We’ve rounded up some of our favourite moments, key takeaways, and honest reactions...
www.bluestripe.co.uk
July 10, 2025 at 9:33 AM
In NDA Editor Michael Feeley's new blog post, he's looking at the most daunting prospect for many - writing content.

Before putting pen to paper (or fingers to keyboard), there are three key questions every brand should ask:
👥 Audience
🎯 Relevance
🚀 Outcome

www.bluestripe.co.uk/behind-the-s...
5 questions for branded opinion and thought-leadership pieces — Bluestripe Group
The technique I’m about to share with you allows non-writers to create compelling thought-leadership articles simply by answering 5 questions. This time, your answers will provide you with the content...
www.bluestripe.co.uk
July 3, 2025 at 10:46 AM
Was Cannes 2025 the Festival of Accountability?

Detailing his first time on the Croisette in our latest blog post, Joe Campbell found that while AI dominated the discourse, it was refreshingly framed through the lens of value, control, and trust.

www.bluestripe.co.uk/behind-the-s...
Cannes 2025 - Festival of Accountability? — Bluestripe Group
Last week I attended the Cannes Lions Festival. As it was my first time on the Croisette in person, it’s difficult to benchmark against previous years (though it was a scorcher), let alone distill its...
www.bluestripe.co.uk
June 26, 2025 at 1:41 PM
AE Fatima discusses why it’s important to cultivate strong, genuine relationships with journalists at every level. The focus is on building trust, fostering collaboration, and showcasing exciting storytelling 📝

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The Importance of Building Relations with Journalists — Bluestripe Group
Building relationships with all journalists matters. Not just the editors, but the staff writers, junior reporters, freelancers and new starters who are shaping tomorrow’s newsrooms.
www.bluestripe.co.uk
June 19, 2025 at 2:11 PM
SXSW has officially made it to London – and what a debut!

Andy Oakes and Rebecca Carles were on the ground and loved the:
✨ A fresh, diverse audience
🎤 A rich mix of voices and topics
🌍 A slower, more immersive vibe than the usual trade shows

www.bluestripe.co.uk/behind-the-s...
SXSW London - A New Era — Bluestripe Group
South by Southwest has officially made it across the Atlantic. The iconic US festival brought a blend of tech, music, film, and culture over to London last week, holding sessions, performances and pop...
www.bluestripe.co.uk
June 13, 2025 at 10:30 AM
Cannes is almost upon us, so it's time to get prepared.

Having gone for the first time last year, SAM Nell Martin shares her top tips for first-timers with just over a week to go🌴

www.bluestripe.co.uk/behind-the-s...
How to prepare for your first Cannes Lions — Bluestripe Group
Last year, I had the chance to attend Cannes Lions for the first time, and it was a truly unforgettable and extremely tiring week. This year, I’ll be watching it all unfold from afar, but it’s made me...
www.bluestripe.co.uk
June 5, 2025 at 4:13 PM
In PR, the answer isn’t one or the other - it’s both says AE Paige!

Striking the right balance between quality and quantity means digging deeper with meaningful metrics, blending data with insight, and going beyond surface-level wins.

www.bluestripe.co.uk/behind-the-s...
The balance between quality and quantity in PR — Bluestripe Group
“Quality over quantity” is an overused but factual phrase, right? This easily relates to metrics in public relations. By that I mean that a lot of statistical information is beneficial, but it needs t...
www.bluestripe.co.uk
May 29, 2025 at 1:25 PM
In our new Meet the Team series, we’re shining a spotlight on the talented minds behind the scenes at Bluestripe 🌟

First up: Lucy Figiel, one of our brilliant Associate Directors 🦓 Find out why she wants to have Justin Pearse's job for the day👇

www.bluestripe.co.uk/behind-the-s...
Meet the Team - Lucy Figiel — Bluestripe Group
At Bluestripe, our strength lies in the people behind the work. In this series, we’re spotlighting the team members who help our clients’ stories make headlines. First up, before she heads off on mat...
www.bluestripe.co.uk
May 22, 2025 at 2:23 PM
Co-founders Lydia Oakes and Andy Oakes recently headed over to Miami for this year's POSSIBLE and what an event it was!

Lydia has shared her thoughts on the week and why POSSIBLE has become a must-attend event for anyone in the adtech and media landscape.

www.bluestripe.co.uk/behind-the-s...
POSSIBLE 2025 was an absolute blast — Bluestripe Group
This was my third POSSIBLE and the vibrancy, innovation on show and the countless networking opportunities left me feeling energised and with a load of follow-up emails to write! As ever I’m grateful ...
www.bluestripe.co.uk
May 21, 2025 at 8:12 AM
The Bluestripe PR team headed over to Adwanted’s Future of Brands and Future of Audio and Entertainment last week!

From exciting meetings on the ground to learning about everything from retail media to video podcasts, it was another standout event🎤

www.bluestripe.co.uk/behind-the-s...
The Future of Brands and The Future of Audio and Entertainment - our reactions — Bluestripe Group
The PR team took a trip over to the Adwanted Future of Brands and Future of Audio and Entertainment last week. This is what we thought…
www.bluestripe.co.uk
May 8, 2025 at 2:11 PM
Speaking on stage for the first time can feel scary, but the results are always brilliant 🎤

Justin Pearse discusses the need to promote authentic voices and invest in people to develop their speaking skills 💡

www.bluestripe.co.uk/behind-the-s...
Why it’s time to get your staff on stage — Bluestripe Group
I don’t care if you’re an agency, adtech company, publisher or brand. It’s incumbent upon you to do all you can to encourage your staff to get on the nearest industry stage and start talking.
www.bluestripe.co.uk
May 1, 2025 at 9:05 AM
People often question where thought leaders get their ideas from, and the answer is not as complex as you may think 💡

This week on the blog, Michael Feeley discusses the approaches that senior business executives have at their disposal when seeking inspiration.

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How to become a Thought Leader: getting started — Bluestripe Group
If you are a senior business executive, there are a number of good reasons why you should be developing thought leadership or ‘opinion’ pieces of your own. 
www.bluestripe.co.uk
April 25, 2025 at 2:41 PM
In B2B PR, creativity isn’t about gimmicks, it’s about bold but also well-researched ideas.

In our latest blog post, PR SAM Joe reflects on the Three Cs behind pitches that will actually move the needle.

🎯 Context, 🛠️ Customisation, 🔍 Clarity

www.bluestripe.co.uk/behind-the-s...
The Three Cs of B2B Creativity - Context, Customisation, Clarity — Bluestripe Group
Last year, I attended a PR workshop where one of the guest panellists was a journalist for a national title. She was walking through some of the more ‘creative’ pitches that filled her inbox, includin...
www.bluestripe.co.uk
April 17, 2025 at 10:48 AM
Team Bluestripe 🦓 headed down to Advertising Week Europe last week, and what a time we had!

On the blog this week, the team have compiled some of the top moments and key takeaways from one of the standout events of the year 🎤

www.bluestripe.co.uk/behind-the-s...
Advertising Week Europe - Our Takeaways — Bluestripe Group
Last week, the Bluestripe team took a trip to Advertising Week Europe, which was better than ever this year! We all attended a number of sessions across the week, and here are the key takeaways:
www.bluestripe.co.uk
April 10, 2025 at 2:33 PM
⚡ Is B2B PR the Formula One of communications? ⚡

After a weekend watching the Chinese Grand Prix (thanks to a new obsession with Drive to Survive), Associate Director Lucy couldn’t help but notice the similarities between F1 and B2B PR.

www.bluestripe.co.uk/behind-the-s...
Why B2B PR is Like Formula One Racing — Bluestripe Group
I recently spent the weekend watching the Chinese Grand Prix - something I’ve become slightly obsessed with thanks to Drive to Survive - and it got me thinking: F1 isn’t worlds apart from B2B PR. Ye...
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April 3, 2025 at 2:16 PM
Choosing the right PR agency can make or break your brand. Don't waste budget on the wrong fit!

Lydia Oakes has explored the key factors to consider, from defining your goals to measuring success.

www.bluestripe.co.uk/behind-the-s...
How to Pick the Right PR Agency for Your Business — Bluestripe Group
Choosing a PR agency is one of the most important decisions a business can make when it comes to shaping its brand, building reputation and driving meaningful awareness. As someone who has worked in B...
www.bluestripe.co.uk
March 31, 2025 at 8:28 AM
In the fast-paced world of B2B PR, staying ahead of trends and managing communication strategies is challenging. On the blog this week, Sarah Shaw, Associate Director, Head of Media Practice, examines the need to balance automation with creativity and integrity.

www.bluestripe.co.uk/behind-the-s...
AI in B2B PR: How Technology is Shaping the Future of PR — Bluestripe Group
In the fast-paced world of B2B PR, staying ahead of trends and efficiently managing communication strategies has always been a challenge. But with the rise of artificial intelligence (AI), we now have...
www.bluestripe.co.uk
March 21, 2025 at 10:19 AM
💜 Last week, Partnerships Executive, Layla Wood, attended her first IWD Lunch with Bluestripe. In our latest blog edition, she shares her perspective as an industry newcomer, the words that resonated with her, and why hope is a key driver in accelerating action.

www.bluestripe.co.uk/behind-the-s...
A Seat at the Table: My First IWD Lunch with Bluestripe — Bluestripe Group
Bluestripe held its annual Digital Women IWD Lunch last Thursday, the first IWD Lunch that I’ve attended since joining five months ago. In fact, not only am I new to Bluestripe, but I’m actually a new...
www.bluestripe.co.uk
March 13, 2025 at 2:09 PM
We’ve been busy attending events throughout the last few weeks! @andyoakes.bsky.social, CEO and co-founder of Bluestripe Group, looks back on a successful couple of days in Manchester at MAD//UpNorth last week.

www.bluestripe.co.uk/behind-the-s...
The Zebras Head North — Bluestripe Group
Last week saw a team from Bluestripe head north for MAD//UpNorth, the latest version of the trade show that has been running for the last four years in London. Bluestripe has been PR partner for the e...
www.bluestripe.co.uk
March 7, 2025 at 10:22 AM