BIll Scully
@billscully.bsky.social
Digital Marketing and International Search Engine Strategist at Digital Marketing Fuel, LLC, co-founder of Internal Web Mastery, and Co-Host of the International Web Effectiveness Podcast.
Pinned
BIll Scully
@billscully.bsky.social
· Jul 14
Multilingual vs. Multiregional – Which Strategy Is Right for Your Website?
Learn the key differences between multilingual and multiregional websites—and how to choose the best SEO strategy for your global audience.
internationalwebmastery.com
What if it’s not your content or SEO - but your structure - that’s killing your global growth?
internationalwebmastery.com/blog/multili...
internationalwebmastery.com/blog/multili...
It's rare for my mind to start racing while talking SEO, but Adam Gent of Indexing Insights blew my mind during this Podcast!
- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps
You need to listen to him. 👇 👇
- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps
You need to listen to him. 👇 👇
Google Indexing with Adam Gent
Spotify video
open.spotify.com
November 21, 2025 at 12:01 PM
It's rare for my mind to start racing while talking SEO, but Adam Gent of Indexing Insights blew my mind during this Podcast!
- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps
You need to listen to him. 👇 👇
- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps
You need to listen to him. 👇 👇
Pro Tip: There are lots of fantastic public GPTs in ChatGPT with no instructions, so your result probably sucks. Start with "How do I use this GPT to achieve the best output?"
August 15, 2025 at 2:38 PM
Pro Tip: There are lots of fantastic public GPTs in ChatGPT with no instructions, so your result probably sucks. Start with "How do I use this GPT to achieve the best output?"
What if it’s not your content or SEO - but your structure - that’s killing your global growth?
internationalwebmastery.com/blog/multili...
internationalwebmastery.com/blog/multili...
Multilingual vs. Multiregional – Which Strategy Is Right for Your Website?
Learn the key differences between multilingual and multiregional websites—and how to choose the best SEO strategy for your global audience.
internationalwebmastery.com
July 14, 2025 at 12:17 PM
What if it’s not your content or SEO - but your structure - that’s killing your global growth?
internationalwebmastery.com/blog/multili...
internationalwebmastery.com/blog/multili...
Reposted by BIll Scully
I made a full-time content team with n8n
Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet
No editors, VAs or stress
If you want the exact AI workflow:
Like + RT + Comment “n8n” and I’ll DM it to you
Must be following
#buildinpublic
Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet
No editors, VAs or stress
If you want the exact AI workflow:
Like + RT + Comment “n8n” and I’ll DM it to you
Must be following
#buildinpublic
June 11, 2025 at 3:03 AM
I made a full-time content team with n8n
Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet
No editors, VAs or stress
If you want the exact AI workflow:
Like + RT + Comment “n8n” and I’ll DM it to you
Must be following
#buildinpublic
Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet
No editors, VAs or stress
If you want the exact AI workflow:
Like + RT + Comment “n8n” and I’ll DM it to you
Must be following
#buildinpublic
Finally finished Severance. Get show, but not a fan of the ending. Stuck on what will happen in the morning.
May 25, 2025 at 11:47 AM
Finally finished Severance. Get show, but not a fan of the ending. Stuck on what will happen in the morning.
@dannysullivan.bsky.social I get that brand is important but even full bottles at can be read without glasses 99% of the time.
May 25, 2025 at 11:44 AM
@dannysullivan.bsky.social I get that brand is important but even full bottles at can be read without glasses 99% of the time.
New Pod.
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...
Geolocation Signals & SEO - International Web Effectiveness Podcast - Ep. 33
Why search engines misinterpret geolocation signals—Bill Hunt & Bill Scully explain how to fix poor geo-targeting and boost global SEO.
internationalwebmastery.com
May 25, 2025 at 11:41 AM
New Pod.
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...
AI is confidently wrong — and that’s a problem for your business.
When generative AI “hallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.
We break it down in this episode of the International Web Effectiveness Podcast. 👇👇👇👇👇
When generative AI “hallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.
We break it down in this episode of the International Web Effectiveness Podcast. 👇👇👇👇👇
April 15, 2025 at 2:25 PM
AI is confidently wrong — and that’s a problem for your business.
When generative AI “hallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.
We break it down in this episode of the International Web Effectiveness Podcast. 👇👇👇👇👇
When generative AI “hallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.
We break it down in this episode of the International Web Effectiveness Podcast. 👇👇👇👇👇
Another cool new tool from Glen Allsopp @viperchill.bsky.social and Detailed.com that allows you to see pages on Wikipedia for your topic and the traffic they are capturing. detailed.com/wiki/
#SEO
#SEO
Keyword Research with Wikipedia (Free Tool) - Detailed.com
We’re a small bootstrapped team, trying to help anyone grow their search traffic. You may know us as the creators of the Detailed SEO Extension. Social sharing is much appreciated (and always noticed)...
detailed.com
April 1, 2025 at 4:20 PM
Another cool new tool from Glen Allsopp @viperchill.bsky.social and Detailed.com that allows you to see pages on Wikipedia for your topic and the traffic they are capturing. detailed.com/wiki/
#SEO
#SEO
Most companies don’t own their answers. Google does.
If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.
Watch or Listen how we unpack why owning answers is the new competitive advantage.
internationalwebmastery.com/internationa...
If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.
Watch or Listen how we unpack why owning answers is the new competitive advantage.
internationalwebmastery.com/internationa...
Implementing an Answers Program - International Web Effectiveness Podcast - Ep. 29
Discover why an Answers Program is key for AI, users & business success. Learn strategies & insights in Episode 29!
internationalwebmastery.com
March 27, 2025 at 5:40 PM
Most companies don’t own their answers. Google does.
If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.
Watch or Listen how we unpack why owning answers is the new competitive advantage.
internationalwebmastery.com/internationa...
If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.
Watch or Listen how we unpack why owning answers is the new competitive advantage.
internationalwebmastery.com/internationa...
What happens when SEO isn’t just a channel but a core part of your marketing framework?
We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.
Don’t just drive traffic. Drive qualified action.
Links 👇👇
We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.
Don’t just drive traffic. Drive qualified action.
Links 👇👇
SEO & Marketing Integration - International Web Effectiveness Podcast - EP. 27
Bill Scully & Bill Hunt explore how blending SEO with marketing boosts conversions & web performance. Listen to EP. 27 now!
internationalwebmastery.com
March 21, 2025 at 3:17 PM
What happens when SEO isn’t just a channel but a core part of your marketing framework?
We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.
Don’t just drive traffic. Drive qualified action.
Links 👇👇
We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.
Don’t just drive traffic. Drive qualified action.
Links 👇👇
This is so cool! Free freshness distance calculator. In 2 seconds it creates a table of the top 20 ranking pages with date updated by @whitespark.bsky.social. I learned about it via @seonotebook.bsky.social
freshnessdistancecalculator.com
freshnessdistancecalculator.com
Whitespark Freshness Distance Calculator
This free tool tells you how often to update your content to rank for your keyword
freshnessdistancecalculator.com
March 18, 2025 at 9:37 PM
This is so cool! Free freshness distance calculator. In 2 seconds it creates a table of the top 20 ranking pages with date updated by @whitespark.bsky.social. I learned about it via @seonotebook.bsky.social
freshnessdistancecalculator.com
freshnessdistancecalculator.com
Here’s the truth: Most companies do SEO backward.
They optimize for traffic, not business impact.
Learn how to align SEO and marketing to drive business outcomes.
International Web Effectiveness Podcast Episode 27 lins below
They optimize for traffic, not business impact.
Learn how to align SEO and marketing to drive business outcomes.
International Web Effectiveness Podcast Episode 27 lins below
Episode 27: Integrating SEO & Marketing for Higher Conversion Rates
Podcast Episode · International Web Effectiveness Podcast · 03/12/2025 · 36m
podcasts.apple.com
March 14, 2025 at 6:53 PM
Here’s the truth: Most companies do SEO backward.
They optimize for traffic, not business impact.
Learn how to align SEO and marketing to drive business outcomes.
International Web Effectiveness Podcast Episode 27 lins below
They optimize for traffic, not business impact.
Learn how to align SEO and marketing to drive business outcomes.
International Web Effectiveness Podcast Episode 27 lins below
Looking for data to make your AIO case? This is a well-done report.
TLDR: Exclusion from AIOs harms web traffic, inclusion benefits them, and AIOs significantly effects clicks.
Companies that only focus on rankings will suffer.
engineering.terakeet.com/posts/aio-re...
TLDR: Exclusion from AIOs harms web traffic, inclusion benefits them, and AIOs significantly effects clicks.
Companies that only focus on rankings will suffer.
engineering.terakeet.com/posts/aio-re...
Exploring the Impact of AIOs on Web Traffic
Measuring the impact of AI Overviews on web traffic using Causal Inference.
engineering.terakeet.com
March 7, 2025 at 2:47 PM
Looking for data to make your AIO case? This is a well-done report.
TLDR: Exclusion from AIOs harms web traffic, inclusion benefits them, and AIOs significantly effects clicks.
Companies that only focus on rankings will suffer.
engineering.terakeet.com/posts/aio-re...
TLDR: Exclusion from AIOs harms web traffic, inclusion benefits them, and AIOs significantly effects clicks.
Companies that only focus on rankings will suffer.
engineering.terakeet.com/posts/aio-re...
A well-structured Web Center of Excellence streamlines workflows, reduces redundancies, and ensures brand consistency across all platforms. Learn the key steps to build one: internationalwebmastery.com/blog/steps-t...
Steps To Develop A Web Center Of Excellence - International Web Mastery
It's easy to underestimate the value a difficulty of implementing a Web Center of Excellence (CoE). As someone who has both participated in and facilitated
internationalwebmastery.com
March 2, 2025 at 2:35 PM
A well-structured Web Center of Excellence streamlines workflows, reduces redundancies, and ensures brand consistency across all platforms. Learn the key steps to build one: internationalwebmastery.com/blog/steps-t...
I've crafted an extensive guide on the use of hreflang x-default that took over a month to perfect, complete with more than a dozen examples. If you're not confident about x-default, this one's for you. Click to learn more: internationalwebmastery.com/blog/masteri... #SEOStrategies
Mastering HREFLang x-default - International Web Mastery
The HREFLang x-default attribute is the secret to improving a non-targeted regional visitor experience on international websites. Learn all about it.
internationalwebmastery.com
February 20, 2025 at 2:07 AM
I've crafted an extensive guide on the use of hreflang x-default that took over a month to perfect, complete with more than a dozen examples. If you're not confident about x-default, this one's for you. Click to learn more: internationalwebmastery.com/blog/masteri... #SEOStrategies
It was good while it lasted...
Beginning in the next month, when your audience interacts with your Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
Beginning in the next month, when your audience interacts with your Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
February 13, 2025 at 5:47 PM
It was good while it lasted...
Beginning in the next month, when your audience interacts with your Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
Beginning in the next month, when your audience interacts with your Bitly links or QR Codes, they may see a preview page prior to being directed to the destination URL. The page includes information about the link destination and may include advertising.
A Web CoE can centralize your approach, align teams, and enhance efficiency, resulting in governance, best practice sharing, and expert leadership to ensure international web efficiency. Discover the key steps to building one: internationalwebmastery.com/blog/steps-t...
Steps To Develop A Web Center Of Excellence - International Web Mastery
It's easy to underestimate the value a difficulty of implementing a Web Center of Excellence (CoE). As someone who has both participated in and facilitated
internationalwebmastery.com
February 13, 2025 at 4:23 PM
A Web CoE can centralize your approach, align teams, and enhance efficiency, resulting in governance, best practice sharing, and expert leadership to ensure international web efficiency. Discover the key steps to building one: internationalwebmastery.com/blog/steps-t...
What a great idea to promote giving reviews.!
Walgreens prints and frames a Google AI Overview for customer service :) www.seroundtable.com/photos/walgr... via @menachemani.bsky.social
February 10, 2025 at 12:12 PM
What a great idea to promote giving reviews.!
If you could ask your digital team just 1 question, what would it be?
Heres a start: What’s the biggest digital barrier to revenue growth right now?
Below, we break down more must-ask questions to help CEOs steer digital strategy without getting lost in the weeds.
What’s question would you ask?
Heres a start: What’s the biggest digital barrier to revenue growth right now?
Below, we break down more must-ask questions to help CEOs steer digital strategy without getting lost in the weeds.
What’s question would you ask?
February 10, 2025 at 12:10 PM
If you could ask your digital team just 1 question, what would it be?
Heres a start: What’s the biggest digital barrier to revenue growth right now?
Below, we break down more must-ask questions to help CEOs steer digital strategy without getting lost in the weeds.
What’s question would you ask?
Heres a start: What’s the biggest digital barrier to revenue growth right now?
Below, we break down more must-ask questions to help CEOs steer digital strategy without getting lost in the weeds.
What’s question would you ask?
Congrats Eagles, well played!
February 10, 2025 at 3:36 AM
Congrats Eagles, well played!
Ever wondered if you’re asking your digital team the right questions? Bill Hunt and I brainstorm and share experiences with the essential inquiries CEOs should make to enhance web performance and revenue. Links below
Apple: podcasts.apple.com/us/podcast/e...
#WebEffectiveness #DigitalStrategy
Apple: podcasts.apple.com/us/podcast/e...
#WebEffectiveness #DigitalStrategy
Episode 23: What CEOs Should be Asking their Digital Teams - International Web Mastery
In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt explore the essential questions CEOs should be asking their digital
internationalwebmastery.com
February 8, 2025 at 1:10 PM
Ever wondered if you’re asking your digital team the right questions? Bill Hunt and I brainstorm and share experiences with the essential inquiries CEOs should make to enhance web performance and revenue. Links below
Apple: podcasts.apple.com/us/podcast/e...
#WebEffectiveness #DigitalStrategy
Apple: podcasts.apple.com/us/podcast/e...
#WebEffectiveness #DigitalStrategy
Curious about how the right questions can transform your online effectiveness? In our latest episode Bill Hunt and I reveal what CEOs need to ask their digital teams to boost web performance and profits. Listen in:
Spotify: open.spotify.com/episode/17OC...
Apple: podcasts.apple.com/us/podcast/e...
Spotify: open.spotify.com/episode/17OC...
Apple: podcasts.apple.com/us/podcast/e...
Episode 23: What CEOs Should be Asking their Digital Teams
YouTube video by International Web Mastery
youtu.be
February 6, 2025 at 11:48 AM
Curious about how the right questions can transform your online effectiveness? In our latest episode Bill Hunt and I reveal what CEOs need to ask their digital teams to boost web performance and profits. Listen in:
Spotify: open.spotify.com/episode/17OC...
Apple: podcasts.apple.com/us/podcast/e...
Spotify: open.spotify.com/episode/17OC...
Apple: podcasts.apple.com/us/podcast/e...
Google’s blocking all the scraper tools. Here’s my visual ping report tonight.
January 18, 2025 at 3:11 AM
Google’s blocking all the scraper tools. Here’s my visual ping report tonight.