Big Games Machine
@biggamesmachine.bsky.social
We stand for Games Marketing. Made better.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
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The way people get information about the B2B games industry has changed. Don’t get left behind.
As traditional news sites become less common, specialised newsletters and detailed reports are stepping in.
Here’s the top games industry newsletters and reports to subscribe to in 2026: bit.ly/43R0gbO
As traditional news sites become less common, specialised newsletters and detailed reports are stepping in.
Here’s the top games industry newsletters and reports to subscribe to in 2026: bit.ly/43R0gbO
February 5, 2026 at 10:45 AM
The way people get information about the B2B games industry has changed. Don’t get left behind.
As traditional news sites become less common, specialised newsletters and detailed reports are stepping in.
Here’s the top games industry newsletters and reports to subscribe to in 2026: bit.ly/43R0gbO
As traditional news sites become less common, specialised newsletters and detailed reports are stepping in.
Here’s the top games industry newsletters and reports to subscribe to in 2026: bit.ly/43R0gbO
Tamagotchi meets horror? Sign us up.
@obleakgames.bsky.social's In Full Bloom demo gives players a first taste of the Mouth’s relentless appetite ahead of the game’s Q3 2026 launch.
Learn more with this marvellous bit of coverage we nabbed in @rockpapershotgun.bsky.social: bit.ly/4thu5gn
@obleakgames.bsky.social's In Full Bloom demo gives players a first taste of the Mouth’s relentless appetite ahead of the game’s Q3 2026 launch.
Learn more with this marvellous bit of coverage we nabbed in @rockpapershotgun.bsky.social: bit.ly/4thu5gn
February 4, 2026 at 1:12 PM
Tamagotchi meets horror? Sign us up.
@obleakgames.bsky.social's In Full Bloom demo gives players a first taste of the Mouth’s relentless appetite ahead of the game’s Q3 2026 launch.
Learn more with this marvellous bit of coverage we nabbed in @rockpapershotgun.bsky.social: bit.ly/4thu5gn
@obleakgames.bsky.social's In Full Bloom demo gives players a first taste of the Mouth’s relentless appetite ahead of the game’s Q3 2026 launch.
Learn more with this marvellous bit of coverage we nabbed in @rockpapershotgun.bsky.social: bit.ly/4thu5gn
Picture this: you’ve got three weeks to travel anywhere in the world. Where are you heading?
For Megan, the answer was Brazil and Argentina. And thankfully, she didn’t have to imagine it...
For Megan, the answer was Brazil and Argentina. And thankfully, she didn’t have to imagine it...
February 2, 2026 at 2:57 PM
Picture this: you’ve got three weeks to travel anywhere in the world. Where are you heading?
For Megan, the answer was Brazil and Argentina. And thankfully, she didn’t have to imagine it...
For Megan, the answer was Brazil and Argentina. And thankfully, she didn’t have to imagine it...
If you’re anything like us, you’ve lapped up the latest Animal Crossing: New Horizons update 🏨
As is customary, we’ve been dissecting it in our banter chat. The biggest topic of conversation? Hotel rooms. And the return of Resetti, of course.
As is customary, we’ve been dissecting it in our banter chat. The biggest topic of conversation? Hotel rooms. And the return of Resetti, of course.
January 29, 2026 at 5:26 PM
If you’re anything like us, you’ve lapped up the latest Animal Crossing: New Horizons update 🏨
As is customary, we’ve been dissecting it in our banter chat. The biggest topic of conversation? Hotel rooms. And the return of Resetti, of course.
As is customary, we’ve been dissecting it in our banter chat. The biggest topic of conversation? Hotel rooms. And the return of Resetti, of course.
What’s causing a spike in female players in India and MENA 3?
Trick question. If you didn’t know the answer, then we just weeded you out as someone who hasn’t watched the latest episode of The Weekly Download.
To avoid such embarrassment moving forward, watch last week’s instalment: bit.ly/4k3EBUd
Trick question. If you didn’t know the answer, then we just weeded you out as someone who hasn’t watched the latest episode of The Weekly Download.
To avoid such embarrassment moving forward, watch last week’s instalment: bit.ly/4k3EBUd
January 28, 2026 at 1:07 PM
What’s causing a spike in female players in India and MENA 3?
Trick question. If you didn’t know the answer, then we just weeded you out as someone who hasn’t watched the latest episode of The Weekly Download.
To avoid such embarrassment moving forward, watch last week’s instalment: bit.ly/4k3EBUd
Trick question. If you didn’t know the answer, then we just weeded you out as someone who hasn’t watched the latest episode of The Weekly Download.
To avoid such embarrassment moving forward, watch last week’s instalment: bit.ly/4k3EBUd
Yodo1’s new licensing intelligence platform just earned a nod from @gamesbeat.bsky.social 👀
IPVerse analyses data from 20,000 brands, 15,000 live games, and real-time fan buzz to eliminate high-stakes guesswork in global game licensing.
Read the coverage we secured: bit.ly/4a3Qu8b
IPVerse analyses data from 20,000 brands, 15,000 live games, and real-time fan buzz to eliminate high-stakes guesswork in global game licensing.
Read the coverage we secured: bit.ly/4a3Qu8b
January 27, 2026 at 3:24 PM
Yodo1’s new licensing intelligence platform just earned a nod from @gamesbeat.bsky.social 👀
IPVerse analyses data from 20,000 brands, 15,000 live games, and real-time fan buzz to eliminate high-stakes guesswork in global game licensing.
Read the coverage we secured: bit.ly/4a3Qu8b
IPVerse analyses data from 20,000 brands, 15,000 live games, and real-time fan buzz to eliminate high-stakes guesswork in global game licensing.
Read the coverage we secured: bit.ly/4a3Qu8b
We talk about The Weekly Download a lot. But don’t worry, we haven’t abandoned The Daily Download.
If you want even more bang for your buck, sign up for our daily newsletter that helps you become a games industry genius in mere minutes.
It’s free, so the ROI is pretty good: bit.ly/big-games-ma...
If you want even more bang for your buck, sign up for our daily newsletter that helps you become a games industry genius in mere minutes.
It’s free, so the ROI is pretty good: bit.ly/big-games-ma...
January 26, 2026 at 3:52 PM
We talk about The Weekly Download a lot. But don’t worry, we haven’t abandoned The Daily Download.
If you want even more bang for your buck, sign up for our daily newsletter that helps you become a games industry genius in mere minutes.
It’s free, so the ROI is pretty good: bit.ly/big-games-ma...
If you want even more bang for your buck, sign up for our daily newsletter that helps you become a games industry genius in mere minutes.
It’s free, so the ROI is pretty good: bit.ly/big-games-ma...
Buckle in, readers. This week’s newsletter is a biggie.
This week, Ubisoft stayed in the headlines thanks to a slew of project cancellations and a lawsuit filed by ex-Assassin’s Creed boss Marc-Alexis Côté.
Read The Weekly Download for more on Ubisoft, Valve, and Netflix Games: bit.ly/4jZCCAn
This week, Ubisoft stayed in the headlines thanks to a slew of project cancellations and a lawsuit filed by ex-Assassin’s Creed boss Marc-Alexis Côté.
Read The Weekly Download for more on Ubisoft, Valve, and Netflix Games: bit.ly/4jZCCAn
January 23, 2026 at 12:42 PM
Buckle in, readers. This week’s newsletter is a biggie.
This week, Ubisoft stayed in the headlines thanks to a slew of project cancellations and a lawsuit filed by ex-Assassin’s Creed boss Marc-Alexis Côté.
Read The Weekly Download for more on Ubisoft, Valve, and Netflix Games: bit.ly/4jZCCAn
This week, Ubisoft stayed in the headlines thanks to a slew of project cancellations and a lawsuit filed by ex-Assassin’s Creed boss Marc-Alexis Côté.
Read The Weekly Download for more on Ubisoft, Valve, and Netflix Games: bit.ly/4jZCCAn
Defy fate and roll the dice with Baronyx Games' dark fantasy dungeon crawler, The Fortress⚔️
A gothic realm of procedural peril and high-stakes dice-based combat awaits. Ascend the tower on Steam from 23 January.
Looking for a review? Check out this one we secured in Try Hard Guides: bit.ly/49MrVwi
A gothic realm of procedural peril and high-stakes dice-based combat awaits. Ascend the tower on Steam from 23 January.
Looking for a review? Check out this one we secured in Try Hard Guides: bit.ly/49MrVwi
January 22, 2026 at 11:48 AM
Defy fate and roll the dice with Baronyx Games' dark fantasy dungeon crawler, The Fortress⚔️
A gothic realm of procedural peril and high-stakes dice-based combat awaits. Ascend the tower on Steam from 23 January.
Looking for a review? Check out this one we secured in Try Hard Guides: bit.ly/49MrVwi
A gothic realm of procedural peril and high-stakes dice-based combat awaits. Ascend the tower on Steam from 23 January.
Looking for a review? Check out this one we secured in Try Hard Guides: bit.ly/49MrVwi
Alex is back judging The Very Big Indie Pitch today ⚾
If you’re at @pocketgamercom.bsky.social Connects London, be sure to pop by and see what the best and brightest indie developers have to offer the world of PC and console.
More deets available here: www.bigindiepitch.com/event/the-ve...
If you’re at @pocketgamercom.bsky.social Connects London, be sure to pop by and see what the best and brightest indie developers have to offer the world of PC and console.
More deets available here: www.bigindiepitch.com/event/the-ve...
January 20, 2026 at 11:37 AM
Alex is back judging The Very Big Indie Pitch today ⚾
If you’re at @pocketgamercom.bsky.social Connects London, be sure to pop by and see what the best and brightest indie developers have to offer the world of PC and console.
More deets available here: www.bigindiepitch.com/event/the-ve...
If you’re at @pocketgamercom.bsky.social Connects London, be sure to pop by and see what the best and brightest indie developers have to offer the world of PC and console.
More deets available here: www.bigindiepitch.com/event/the-ve...
Switch players, assemble!
Nintendo Switch 2025 Year in Review is now live, and our team has been busy comparing their playtime. Here’s a handful of our results for you to dissect and judge, as per Wrapped tradition.
What does your Nintendo Switch Wrapped look like? Share below 👇
Nintendo Switch 2025 Year in Review is now live, and our team has been busy comparing their playtime. Here’s a handful of our results for you to dissect and judge, as per Wrapped tradition.
What does your Nintendo Switch Wrapped look like? Share below 👇
January 15, 2026 at 2:57 PM
Switch players, assemble!
Nintendo Switch 2025 Year in Review is now live, and our team has been busy comparing their playtime. Here’s a handful of our results for you to dissect and judge, as per Wrapped tradition.
What does your Nintendo Switch Wrapped look like? Share below 👇
Nintendo Switch 2025 Year in Review is now live, and our team has been busy comparing their playtime. Here’s a handful of our results for you to dissect and judge, as per Wrapped tradition.
What does your Nintendo Switch Wrapped look like? Share below 👇
Salut from BGM’s biggest skivers 🇫🇷
Yesterday, James and John decided to sack off work and go on a jolly to Paris instead. The cheek of it!
maybe that’s not entirely true. They most definitely went to Paris, but it was for a new business meeting, not a Ferris Bueller style day off.
Yesterday, James and John decided to sack off work and go on a jolly to Paris instead. The cheek of it!
maybe that’s not entirely true. They most definitely went to Paris, but it was for a new business meeting, not a Ferris Bueller style day off.
January 14, 2026 at 11:53 AM
Salut from BGM’s biggest skivers 🇫🇷
Yesterday, James and John decided to sack off work and go on a jolly to Paris instead. The cheek of it!
maybe that’s not entirely true. They most definitely went to Paris, but it was for a new business meeting, not a Ferris Bueller style day off.
Yesterday, James and John decided to sack off work and go on a jolly to Paris instead. The cheek of it!
maybe that’s not entirely true. They most definitely went to Paris, but it was for a new business meeting, not a Ferris Bueller style day off.
Has The Traitors got you feeling like you could solve a mystery? If so, our client has just the title you're looking for.
Put on your thinking cap for Clue: Murder by Death, a classic whodunnit with a narrative twist.
Investigate Cocodrolo Games new title: store.steampowered.com/app/2608420/...
Put on your thinking cap for Clue: Murder by Death, a classic whodunnit with a narrative twist.
Investigate Cocodrolo Games new title: store.steampowered.com/app/2608420/...
January 13, 2026 at 2:53 PM
Has The Traitors got you feeling like you could solve a mystery? If so, our client has just the title you're looking for.
Put on your thinking cap for Clue: Murder by Death, a classic whodunnit with a narrative twist.
Investigate Cocodrolo Games new title: store.steampowered.com/app/2608420/...
Put on your thinking cap for Clue: Murder by Death, a classic whodunnit with a narrative twist.
Investigate Cocodrolo Games new title: store.steampowered.com/app/2608420/...
Hypocrites? Us? Never.
Following the launch of LEGO’s new SMART Play System, Alex and Tom discussed how LEGO is most definitely just for children. Yup. No AFOLs here.
Interested in global games industry news? Join our team every Friday for a new episode of The Weekly Download: bit.ly/3Lv3Phm
Following the launch of LEGO’s new SMART Play System, Alex and Tom discussed how LEGO is most definitely just for children. Yup. No AFOLs here.
Interested in global games industry news? Join our team every Friday for a new episode of The Weekly Download: bit.ly/3Lv3Phm
January 12, 2026 at 12:55 PM
Hypocrites? Us? Never.
Following the launch of LEGO’s new SMART Play System, Alex and Tom discussed how LEGO is most definitely just for children. Yup. No AFOLs here.
Interested in global games industry news? Join our team every Friday for a new episode of The Weekly Download: bit.ly/3Lv3Phm
Following the launch of LEGO’s new SMART Play System, Alex and Tom discussed how LEGO is most definitely just for children. Yup. No AFOLs here.
Interested in global games industry news? Join our team every Friday for a new episode of The Weekly Download: bit.ly/3Lv3Phm
Fancy a natter at Pocket Gamer Connects London?
James, John, and Alex will be attending there on January 19 & 20.
If you’re heading to the big smoke, let’s skip the small talk and schedule a proper meeting instead.
Head on over to @meettomatch.bsky.social to make it official: bit.ly/3Nakpnh
James, John, and Alex will be attending there on January 19 & 20.
If you’re heading to the big smoke, let’s skip the small talk and schedule a proper meeting instead.
Head on over to @meettomatch.bsky.social to make it official: bit.ly/3Nakpnh
January 7, 2026 at 11:28 AM
Fancy a natter at Pocket Gamer Connects London?
James, John, and Alex will be attending there on January 19 & 20.
If you’re heading to the big smoke, let’s skip the small talk and schedule a proper meeting instead.
Head on over to @meettomatch.bsky.social to make it official: bit.ly/3Nakpnh
James, John, and Alex will be attending there on January 19 & 20.
If you’re heading to the big smoke, let’s skip the small talk and schedule a proper meeting instead.
Head on over to @meettomatch.bsky.social to make it official: bit.ly/3Nakpnh
Yesterday, we kicked off the new year with an in-person strategy session.
Our team met to discuss plans for 2026, throw ideas around, and catch up after the Christmas break.
Safe to say we’re now feeling ready for the year ahead. Are you? Get in touch to see how we can help: bit.ly/big-games-ma...
Our team met to discuss plans for 2026, throw ideas around, and catch up after the Christmas break.
Safe to say we’re now feeling ready for the year ahead. Are you? Get in touch to see how we can help: bit.ly/big-games-ma...
January 6, 2026 at 11:29 AM
Yesterday, we kicked off the new year with an in-person strategy session.
Our team met to discuss plans for 2026, throw ideas around, and catch up after the Christmas break.
Safe to say we’re now feeling ready for the year ahead. Are you? Get in touch to see how we can help: bit.ly/big-games-ma...
Our team met to discuss plans for 2026, throw ideas around, and catch up after the Christmas break.
Safe to say we’re now feeling ready for the year ahead. Are you? Get in touch to see how we can help: bit.ly/big-games-ma...
Ready to level up your knowledge of the video game industry in 2026?
The Weekly Download is the definitive weekly podcast on the video games industry, brought to you by Big Games Machine.
If it's shaping the future of gaming, you'll find the lowdown here: bit.ly/3MYoKd3
The Weekly Download is the definitive weekly podcast on the video games industry, brought to you by Big Games Machine.
If it's shaping the future of gaming, you'll find the lowdown here: bit.ly/3MYoKd3
January 5, 2026 at 11:48 AM
Ready to level up your knowledge of the video game industry in 2026?
The Weekly Download is the definitive weekly podcast on the video games industry, brought to you by Big Games Machine.
If it's shaping the future of gaming, you'll find the lowdown here: bit.ly/3MYoKd3
The Weekly Download is the definitive weekly podcast on the video games industry, brought to you by Big Games Machine.
If it's shaping the future of gaming, you'll find the lowdown here: bit.ly/3MYoKd3
Right, time to get back in the saddle.
Our team is ready to hit the ground running after the holidays.
If you're in the market for top-notch games PR and marketing, look no further. You've found Big Games Machine.
Start the year strong. Get in touch: bit.ly/big-games-ma...
Our team is ready to hit the ground running after the holidays.
If you're in the market for top-notch games PR and marketing, look no further. You've found Big Games Machine.
Start the year strong. Get in touch: bit.ly/big-games-ma...
January 2, 2026 at 11:48 AM
Right, time to get back in the saddle.
Our team is ready to hit the ground running after the holidays.
If you're in the market for top-notch games PR and marketing, look no further. You've found Big Games Machine.
Start the year strong. Get in touch: bit.ly/big-games-ma...
Our team is ready to hit the ground running after the holidays.
If you're in the market for top-notch games PR and marketing, look no further. You've found Big Games Machine.
Start the year strong. Get in touch: bit.ly/big-games-ma...
In case Twixmas has caused you to lose all concept of time, it’s only a matter of hours before 2026 🎆
Thank you to all our clients and games industry chums for their support throughout 2025. We think you’re all rather brilliant.
See you next year.
Thank you to all our clients and games industry chums for their support throughout 2025. We think you’re all rather brilliant.
See you next year.
December 31, 2025 at 11:48 AM
In case Twixmas has caused you to lose all concept of time, it’s only a matter of hours before 2026 🎆
Thank you to all our clients and games industry chums for their support throughout 2025. We think you’re all rather brilliant.
See you next year.
Thank you to all our clients and games industry chums for their support throughout 2025. We think you’re all rather brilliant.
See you next year.
Looking for your games industry fix over the Christmas break?
Satisfy your curiosity with our report, Gamers and Geek Culture: What Gamers Spend On and Why 🕹️
Go on, indulge your nerdy side 👉 bit.ly/48J7KAt
Satisfy your curiosity with our report, Gamers and Geek Culture: What Gamers Spend On and Why 🕹️
Go on, indulge your nerdy side 👉 bit.ly/48J7KAt
December 29, 2025 at 11:48 AM
Looking for your games industry fix over the Christmas break?
Satisfy your curiosity with our report, Gamers and Geek Culture: What Gamers Spend On and Why 🕹️
Go on, indulge your nerdy side 👉 bit.ly/48J7KAt
Satisfy your curiosity with our report, Gamers and Geek Culture: What Gamers Spend On and Why 🕹️
Go on, indulge your nerdy side 👉 bit.ly/48J7KAt
That’s it, we’re off! We’re officially signing off for Christmas 🎄
We’ll be back on 2 January. If you want to drop us a line over the festive period, feel free to get in touch: bit.ly/big-games-ma...
We’ll be back on 2 January. If you want to drop us a line over the festive period, feel free to get in touch: bit.ly/big-games-ma...
December 24, 2025 at 11:48 AM
That’s it, we’re off! We’re officially signing off for Christmas 🎄
We’ll be back on 2 January. If you want to drop us a line over the festive period, feel free to get in touch: bit.ly/big-games-ma...
We’ll be back on 2 January. If you want to drop us a line over the festive period, feel free to get in touch: bit.ly/big-games-ma...
Who’s up for a Where’s Wally-esque challenge?
Give your brain a reset by finding our hidden video game characters in this pic from our Christmas do.
Found them all? Congratulations, you have successfully procrastinated! Now, get back to work, ya filthy animals.
Give your brain a reset by finding our hidden video game characters in this pic from our Christmas do.
Found them all? Congratulations, you have successfully procrastinated! Now, get back to work, ya filthy animals.
December 18, 2025 at 11:17 AM
Who’s up for a Where’s Wally-esque challenge?
Give your brain a reset by finding our hidden video game characters in this pic from our Christmas do.
Found them all? Congratulations, you have successfully procrastinated! Now, get back to work, ya filthy animals.
Give your brain a reset by finding our hidden video game characters in this pic from our Christmas do.
Found them all? Congratulations, you have successfully procrastinated! Now, get back to work, ya filthy animals.
This year, we’ve been to more events than you can shake a stick at.
GDC? Been there, done that. Nordic Game? Completed it. China Joy? You bet.
Whether you joined us for PAC-MAN at Develop:Brighton or soaked up the sun with us at Madeira Games Summit, cheers for chatting with us.
GDC? Been there, done that. Nordic Game? Completed it. China Joy? You bet.
Whether you joined us for PAC-MAN at Develop:Brighton or soaked up the sun with us at Madeira Games Summit, cheers for chatting with us.
December 17, 2025 at 11:52 AM
This year, we’ve been to more events than you can shake a stick at.
GDC? Been there, done that. Nordic Game? Completed it. China Joy? You bet.
Whether you joined us for PAC-MAN at Develop:Brighton or soaked up the sun with us at Madeira Games Summit, cheers for chatting with us.
GDC? Been there, done that. Nordic Game? Completed it. China Joy? You bet.
Whether you joined us for PAC-MAN at Develop:Brighton or soaked up the sun with us at Madeira Games Summit, cheers for chatting with us.
The theme of our Christmas bash was very much eat, drink and be merry.
The team tucked into a festive feast before making a serious dent in some cocktails. Secret Santa also showed up, delivering a sack of thoughtful gifts. No sign of Krampus, phew.
From our lot to yours, Merry Christmas!
The team tucked into a festive feast before making a serious dent in some cocktails. Secret Santa also showed up, delivering a sack of thoughtful gifts. No sign of Krampus, phew.
From our lot to yours, Merry Christmas!
December 15, 2025 at 2:33 PM
The theme of our Christmas bash was very much eat, drink and be merry.
The team tucked into a festive feast before making a serious dent in some cocktails. Secret Santa also showed up, delivering a sack of thoughtful gifts. No sign of Krampus, phew.
From our lot to yours, Merry Christmas!
The team tucked into a festive feast before making a serious dent in some cocktails. Secret Santa also showed up, delivering a sack of thoughtful gifts. No sign of Krampus, phew.
From our lot to yours, Merry Christmas!
Our Chinese website is now live 🇨🇳
Our new site serves as a central hub for all current and prospective Chinese clients, showcasing our services, case studies, team info, and more.
Welcome 👉 bit.ly/4pzs7VM
Our new site serves as a central hub for all current and prospective Chinese clients, showcasing our services, case studies, team info, and more.
Welcome 👉 bit.ly/4pzs7VM
December 11, 2025 at 9:50 AM
Our Chinese website is now live 🇨🇳
Our new site serves as a central hub for all current and prospective Chinese clients, showcasing our services, case studies, team info, and more.
Welcome 👉 bit.ly/4pzs7VM
Our new site serves as a central hub for all current and prospective Chinese clients, showcasing our services, case studies, team info, and more.
Welcome 👉 bit.ly/4pzs7VM