Big Games Machine
@biggamesmachine.bsky.social
We stand for Games Marketing. Made better.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
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Hello Fovotec, goodbye wonky ultrawide gaming 👀
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
November 13, 2025 at 11:48 AM
Hello Fovotec, goodbye wonky ultrawide gaming 👀
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Cheers to @PCGamer.com for the top-notch write-up on our client’s Dynamic Projection Technology.
Go on, read the coverage we secured: bit.ly/4nKN3YI
Our Head of Consumer, Alex, is checking out To The Moon Expo today 🚀*
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
November 12, 2025 at 12:41 PM
Our Head of Consumer, Alex, is checking out To The Moon Expo today 🚀*
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
Be sure to say hello to him if you see him about. He’s awfully good company, and especially tall, so hard to miss.
*Yes, we used a rocket emoji. But please, don’t think badly of us, this post was NOT written by AI 😅
If you’re launching a PC game, then one metric is likely top of mind: Wishlists.
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
November 11, 2025 at 11:48 AM
If you’re launching a PC game, then one metric is likely top of mind: Wishlists.
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
They show player interest, signal potential sales, and help predict launch success. Our free guide digs into public Wishlist data and our own PC game launch experience.
Plan your launch with confidence: bit.ly/46o3ODy
Looking to invite press to your event? We can help with that.
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
November 10, 2025 at 11:48 AM
Looking to invite press to your event? We can help with that.
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
Our team organised a cracking trip to the Madeira Games Summit for Knowledge: The Videogame Industry Newsletter.
While there, Patrick Garratt put together a marvellous piece on our client, eGames Lab.
Give it a read: bit.ly/3WM31qz
To attract the attention of gamers, you need to consider broader geek culture.
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
November 6, 2025 at 11:48 AM
To attract the attention of gamers, you need to consider broader geek culture.
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
After all, many of the same IPs and brands exist in games as well as in other formats.
Discover more insights by reading Gamers and Geek Culture: What Gamers Spend on and Why: bit.ly/48J7KAt
It was a bold move to mix NASCAR drivers and content creators for the launch of iRacing's game. But did the risk pay off?
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
November 5, 2025 at 9:01 AM
It was a bold move to mix NASCAR drivers and content creators for the launch of iRacing's game. But did the risk pay off?
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
Join games industry veterans Jack and Tom as they use their expertise to speedrun you through the last 7 days in gaming.
Watch The Weekly Download 👉 bit.ly/4qIzcEV
If the downpour of typical British weather is making you glum, you may want to avert your eyes.
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
November 4, 2025 at 2:17 PM
If the downpour of typical British weather is making you glum, you may want to avert your eyes.
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
Our Co-founder and Director, John, is soaking up the sun at Madeira Games Summit, hosted by our client eGames Lab🏝️
Find out about the event that’s championing Portugal’s games industry: bit.ly/43eChCN
We took our geek survey to the masses at @mcmcomiccon.bsky.social 🦸
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
October 29, 2025 at 11:38 AM
We took our geek survey to the masses at @mcmcomiccon.bsky.social 🦸
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
Our research found that 33% of gamers are comic fans, so it seemed like an obvious spot. Plus, who can resist a day of gaming, anime and pop culture?
Download Gamers and Geek Culture: What Gamers Spend On and Why: bit.ly/48J7KAt
If you’re a fan of @MyPerfectConsole.bsky.social then no doubt you’ve ruminated over the 5 titles you’d pick if @SimonParkin.bsky.social invited you on the show.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
October 28, 2025 at 11:48 AM
If you’re a fan of @MyPerfectConsole.bsky.social then no doubt you’ve ruminated over the 5 titles you’d pick if @SimonParkin.bsky.social invited you on the show.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
As we’ve been working on the socials for MPC, our own perfect consoles have become a frequent topic of conversation within the company.
We’ve always known there's a deep connection between gaming and geek culture, but now we have proof.
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
October 23, 2025 at 1:01 PM
We’ve always known there's a deep connection between gaming and geek culture, but now we have proof.
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
Gamers and Geek Culture: What Gamers Spend On and Why is our new survey exploring the spending habits and passions of 1,000 US gamers.
Happy reading, fellow geeks: bit.ly/48J7KAt
We worked with the team behind Escape From Duckov to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis 🥤
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
October 20, 2025 at 3:12 PM
We worked with the team behind Escape From Duckov to put some fizz into the announcement of their soda-inspired shooter, Soda Crisis 🥤
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
Our team secured 87 pieces of media coverage for BiliBili, but how exactly did we do it?
Find out with our case study: bit.ly/47bBBix
We think we’re a little bit special. Why? We hear you ask.
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
October 15, 2025 at 1:06 PM
We think we’re a little bit special. Why? We hear you ask.
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Simply put, we do more than the average games marketing agency when it comes to who we work with because we work on B2B campaigns as much as we do consumer ones.
Discover who we are and what we stand for: bit.ly/3Q2zKo8
Ready to level up your knowledge of the global video games industry?
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
October 14, 2025 at 11:09 AM
Ready to level up your knowledge of the global video games industry?
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
Welcome to The Weekly Download, the definitive weekly podcast on the video games industry, brought to you by industry veterans Jack and Tom.
Watch episode one: bit.ly/477Z0BF
A cosmic horror experience set within an abandoned amusement park? It’s official, spooky season is here 👻
Emotionless: The Last Ticket launched yesterday, and it’s already being compared to Bloodborne and Silent Hill.
Want proof? Check out the coverage we secured in Gaming Bible: bit.ly/4hl5WjD
Emotionless: The Last Ticket launched yesterday, and it’s already being compared to Bloodborne and Silent Hill.
Want proof? Check out the coverage we secured in Gaming Bible: bit.ly/4hl5WjD
Bloodborne Meets Silent Hill in New Horror You Can Try Free Now
Bloodborne and Silent Hill combine in this Steam game
bit.ly
October 8, 2025 at 2:37 PM
A cosmic horror experience set within an abandoned amusement park? It’s official, spooky season is here 👻
Emotionless: The Last Ticket launched yesterday, and it’s already being compared to Bloodborne and Silent Hill.
Want proof? Check out the coverage we secured in Gaming Bible: bit.ly/4hl5WjD
Emotionless: The Last Ticket launched yesterday, and it’s already being compared to Bloodborne and Silent Hill.
Want proof? Check out the coverage we secured in Gaming Bible: bit.ly/4hl5WjD
When you scroll through the Steam storefront looking for a new game, what’s the first thing your eyes gravitate towards?
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
October 7, 2025 at 9:37 AM
When you scroll through the Steam storefront looking for a new game, what’s the first thing your eyes gravitate towards?
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Most likely, game user reviews.
Find out how you can use them as your secret marketing weapon: bit.ly/48eyKrp
Break out the welcome wagon, our new hires have landed 👏
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
September 29, 2025 at 3:40 PM
Break out the welcome wagon, our new hires have landed 👏
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
Say hello to Yasmin and Osa, the newest members of our well-oiled Big Games Machine.
Fancy working with us? Get in touch for the best games PR and marketing in the biz: bit.ly/big-games-ma...
Eight pages in EDGE Magazine. Coverage in IGN Entertainment, PC Gamer, etc. Speaking slots at Develop:Brighton and Nordic Game.
When Havok wanted to showcase its ongoing role at the heart of game development, our team made sure the message landed.
Find out more with our case study: bit.ly/42bJaEq
When Havok wanted to showcase its ongoing role at the heart of game development, our team made sure the message landed.
Find out more with our case study: bit.ly/42bJaEq
September 24, 2025 at 12:29 PM
Eight pages in EDGE Magazine. Coverage in IGN Entertainment, PC Gamer, etc. Speaking slots at Develop:Brighton and Nordic Game.
When Havok wanted to showcase its ongoing role at the heart of game development, our team made sure the message landed.
Find out more with our case study: bit.ly/42bJaEq
When Havok wanted to showcase its ongoing role at the heart of game development, our team made sure the message landed.
Find out more with our case study: bit.ly/42bJaEq
Eager to share your games industry insights? We know a thing or two about landing interviews.
Here’s one we recently secured for GameRefinery’s Chief Game Analyst, Teemu Palomäki, in Knowledge: The Video Game Industry Newsletter.
Go on, have a read: bit.ly/4nJzxoJ
Here’s one we recently secured for GameRefinery’s Chief Game Analyst, Teemu Palomäki, in Knowledge: The Video Game Industry Newsletter.
Go on, have a read: bit.ly/4nJzxoJ
September 22, 2025 at 8:26 AM
Eager to share your games industry insights? We know a thing or two about landing interviews.
Here’s one we recently secured for GameRefinery’s Chief Game Analyst, Teemu Palomäki, in Knowledge: The Video Game Industry Newsletter.
Go on, have a read: bit.ly/4nJzxoJ
Here’s one we recently secured for GameRefinery’s Chief Game Analyst, Teemu Palomäki, in Knowledge: The Video Game Industry Newsletter.
Go on, have a read: bit.ly/4nJzxoJ
We’ve levelled up! The Daily Download newsletter has a new look and format to bring you the best insights into the global video games industry.
If you’re not already subscribed, now’s the time: bit.ly/big-games-ma...
If you’re not already subscribed, now’s the time: bit.ly/big-games-ma...
September 17, 2025 at 9:19 AM
We’ve levelled up! The Daily Download newsletter has a new look and format to bring you the best insights into the global video games industry.
If you’re not already subscribed, now’s the time: bit.ly/big-games-ma...
If you’re not already subscribed, now’s the time: bit.ly/big-games-ma...
Some take their teams for fancy meals, others go for happy hour, but us? We game.
In fact, we do all three! We enjoyed our September social at Sandbox VR, where we took on the Squid Game virtual experience.
If you want to work with a team that loves games, get in touch: bit.ly/big-games-ma...
In fact, we do all three! We enjoyed our September social at Sandbox VR, where we took on the Squid Game virtual experience.
If you want to work with a team that loves games, get in touch: bit.ly/big-games-ma...
September 16, 2025 at 11:28 AM
Some take their teams for fancy meals, others go for happy hour, but us? We game.
In fact, we do all three! We enjoyed our September social at Sandbox VR, where we took on the Squid Game virtual experience.
If you want to work with a team that loves games, get in touch: bit.ly/big-games-ma...
In fact, we do all three! We enjoyed our September social at Sandbox VR, where we took on the Squid Game virtual experience.
If you want to work with a team that loves games, get in touch: bit.ly/big-games-ma...
Our LinkedIn page has over 2,000 followers🏆
A big thank you to our followers for your support. Each follow, reaction, repost, and comment helps us immeasurably, and means we can continue to supply you with bucket loads of games industry goodness.
Feel free to follow us over there: bit.ly/3JYKwvV
A big thank you to our followers for your support. Each follow, reaction, repost, and comment helps us immeasurably, and means we can continue to supply you with bucket loads of games industry goodness.
Feel free to follow us over there: bit.ly/3JYKwvV
September 11, 2025 at 1:19 PM
Our LinkedIn page has over 2,000 followers🏆
A big thank you to our followers for your support. Each follow, reaction, repost, and comment helps us immeasurably, and means we can continue to supply you with bucket loads of games industry goodness.
Feel free to follow us over there: bit.ly/3JYKwvV
A big thank you to our followers for your support. Each follow, reaction, repost, and comment helps us immeasurably, and means we can continue to supply you with bucket loads of games industry goodness.
Feel free to follow us over there: bit.ly/3JYKwvV
If you’re launching a game on PC, then you’re likely interested in one key metric: Wishlists.
Our short guide, helps you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
Enjoy: bit.ly/46o3ODy
Our short guide, helps you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
Enjoy: bit.ly/46o3ODy
September 8, 2025 at 10:48 AM
If you’re launching a game on PC, then you’re likely interested in one key metric: Wishlists.
Our short guide, helps you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
Enjoy: bit.ly/46o3ODy
Our short guide, helps you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
Enjoy: bit.ly/46o3ODy
We helped Hero Games announce its global launch plans for Duet Night Abyss 🌏
Over 5 million players have pre-registered for the fast-paced action-RPG, which wowed audiences at #gamescom. Find out why with the coverage we landed in Game Rant: bit.ly/4g6cMbL
Over 5 million players have pre-registered for the fast-paced action-RPG, which wowed audiences at #gamescom. Find out why with the coverage we landed in Game Rant: bit.ly/4g6cMbL
September 3, 2025 at 1:58 PM
We helped Hero Games announce its global launch plans for Duet Night Abyss 🌏
Over 5 million players have pre-registered for the fast-paced action-RPG, which wowed audiences at #gamescom. Find out why with the coverage we landed in Game Rant: bit.ly/4g6cMbL
Over 5 million players have pre-registered for the fast-paced action-RPG, which wowed audiences at #gamescom. Find out why with the coverage we landed in Game Rant: bit.ly/4g6cMbL
The votes are in. The winner of The 123 Stars Jury Choice recognition is… As Long As You’re Here 👏
Alex thoroughly enjoyed being a part of the Jury, but now it’s up to you.
Crown the Brightest Star from a shortlist of titles selected by the Jury🌟
Voting is open until September 7: bit.ly/4neeiex
Alex thoroughly enjoyed being a part of the Jury, but now it’s up to you.
Crown the Brightest Star from a shortlist of titles selected by the Jury🌟
Voting is open until September 7: bit.ly/4neeiex
September 1, 2025 at 5:01 PM
The votes are in. The winner of The 123 Stars Jury Choice recognition is… As Long As You’re Here 👏
Alex thoroughly enjoyed being a part of the Jury, but now it’s up to you.
Crown the Brightest Star from a shortlist of titles selected by the Jury🌟
Voting is open until September 7: bit.ly/4neeiex
Alex thoroughly enjoyed being a part of the Jury, but now it’s up to you.
Crown the Brightest Star from a shortlist of titles selected by the Jury🌟
Voting is open until September 7: bit.ly/4neeiex
We’re a Finalist for Best PR/Marketing Team Of The Year at the 2025 @gamingonphone.bsky.social Awards 🏆
What a treat! But you know what would be even more delightful? Winning.
If we've worked together over the years, feel free to vote for us!
Cast your vote by 21 September: bit.ly/4mFWwku
What a treat! But you know what would be even more delightful? Winning.
If we've worked together over the years, feel free to vote for us!
Cast your vote by 21 September: bit.ly/4mFWwku
August 28, 2025 at 12:23 PM
We’re a Finalist for Best PR/Marketing Team Of The Year at the 2025 @gamingonphone.bsky.social Awards 🏆
What a treat! But you know what would be even more delightful? Winning.
If we've worked together over the years, feel free to vote for us!
Cast your vote by 21 September: bit.ly/4mFWwku
What a treat! But you know what would be even more delightful? Winning.
If we've worked together over the years, feel free to vote for us!
Cast your vote by 21 September: bit.ly/4mFWwku