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beerpuffery.bsky.social
Historic Beer Ads
@beerpuffery.bsky.social
880 followers 380 following 590 posts
In case you travel back in time and need to pick a beer.
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beerpuffery.bsky.social
Historic Beer Ads @beerpuffery.bsky.social · Aug 23
Meme photo of a man tending a farm field in the foreground, while massive plumes of smoke are rising on the horizon. The smoke is labeled "the world right now" while a caption below the man reads "me still doing my silly little beer ads to stay sane"
beerpuffery.bsky.social
1977: Schlitz paid James Coburn to crash an Oktoberfest event, order a Schlitz Light (...?), and turn it into a spaghetti western for some reason.

www.youtube.com/watch?v=z67j...
Schlitz Light 'Oktoberfest' Commercial (James Coburn, 1977)
YouTube video by Bionic Disco
www.youtube.com
November 15, 2025 at 7:36 PM
Reposted by Historic Beer Ads
boakandbailey.bsky.social
Relatable.
September 24, 2025 at 5:08 PM
beerpuffery.bsky.social
Better Know a Beer Cap #73: Warsteiner Oktoberfest

So far as I know, none of Munich's big six Oktoberfest brewers use a dedicated cap for (at least in the export market), so here's one that I'm sure *only* uses their Oktoberfest cap in the export market, since they'd probably be sued in Germany.
Crown cap against a white background. Top of the cap is gold, with "Warsteiner" in black block-type font. Beneath that is a blue and white checked pattern (following the Bavarian flag), and "Oktoberfest" written in a more modern font.
September 20, 2025 at 3:03 PM
beerpuffery.bsky.social
O zapft is! Oktoberfest begins today in Munich!

It's okay, I'm not there either.

(Löwenbräu, 1934)
1934 drawn poster for Löwenbräu's Oktoberfestzelt (beer tent). Shows the tent with a rounded facade, in brown and green, with the image of a matronly woman carrying six foaming beer steins. At the bottom reads "Auf zum Löwenbräu"
September 20, 2025 at 2:54 PM
Reposted by Historic Beer Ads
40yearsago.bsky.social
[July 12th, 1980] Budweiser advertisement from Billboard Magazine
September 18, 2025 at 11:01 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
I can see that! If only it had stopped there though...

Here's 1997.
1997 official Oktoberfest poster. Shows a king whose head is a mug of beer (the foam filling in for the crown). But it is all very crudely drawn and in bold solid colors, as though created in a rush in MS Paint.
September 14, 2025 at 4:32 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
1995 is cursed.
Munich's 1995 Oktoberfest poster. The image is a very roughly drawn (or digitally edited) image of a woman in a dirndl rushing from right to left with two enormous beer glasses in her hands. Her dirndl skirt is rounded and puffed out as though by several petticoats. The simplicity (some might call it crudeness) of the drawing style can't be overstated. It's a step above stick figures, IMO.
September 13, 2025 at 8:44 PM
beerpuffery.bsky.social
1995 is cursed.
Munich's 1995 Oktoberfest poster. The image is a very roughly drawn (or digitally edited) image of a woman in a dirndl rushing from right to left with two enormous beer glasses in her hands. Her dirndl skirt is rounded and puffed out as though by several petticoats. The simplicity (some might call it crudeness) of the drawing style can't be overstated. It's a step above stick figures, IMO.
September 13, 2025 at 8:44 PM
beerpuffery.bsky.social
Better Know a Beer Cap #72: Samuel Adams Hopscape, a short-lived hoppy wheat seasonal from circa 2016-2017.

I suspect I was the only person in the country who actually enjoyed this beer. IIRC it flopped spectacularly and I'm not sure it ever seasonaled again.
Crown cap against a white background. The cap is a bright lime, almost neon green with a striped rim (dark blue outside with thin white and red stripes). In the center is Sam Adams' shield logo design and "Hopscape" written underneath it.
September 13, 2025 at 3:30 PM
beerpuffery.bsky.social
Rolling Rock sign along the highway in Gary, Indiana, 1969. I could have zoomed in, but the background context here really adds something.

Via University of Illinois-Chicago.
Outdoors photo of a billboard along a highway, possibly I-90 or I-94, in Gary, Indiana, 1969. The billboard is for Rolling Rock Beer, depicting a snowy mountain stream with the tagline "brewed from mountain spring water." Along the horizon is an array of smokestacks, industrial buildings, and haze to match.
September 13, 2025 at 3:15 PM
beerpuffery.bsky.social
Biere Phenix forcing that perspective.

Via Musée Européen de la Bière.
Drawn poster ad. White background, showing a male waiter dressed in a tuxedo and white apron, running toward the viewer holding a glass of beer on a platter. He's thrusting the platter/beer into the foreground, making it look very enlarged compared to his body. Beneath him is printed "la biere Phenix"
September 13, 2025 at 3:03 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Seeing lots of posts featuring Munich's big six Oktoberfest biers for this year (which are great!), but just a reminder that there used to be more variety in what was served on the Wiesn, and who served it.
1904 postcard showing Hackerbräu's (now part of Hacker Pschorr) Oktoberfest tents/gardens. Shows two small (by modern standards) Festzelts decked in blue and white Bavarian colors, with lots of outdoor seating. One is serving Pilsener, the other Märzen. 1897 Oktoberfest postcard featuring the Dreher brewery from Vienna. Shows a smaller but elegant Festzelt on the Wiesn for their brewery, accompanied by extensive outdoor seating, with a ceremonial horse-drawn beer wagon out front. Shows Dreher's brewery serving both Märzenbier and "Kaiserbock" 1930 poster for Wagnerbräu's Oktoberfestzelt, which depicts the zelt and a horse-drawn beer wagon (with figures dressed as the Munchnerkindl atop the horses) in an almost art-deco style. Advertises both Oktoberfest Märzen and "Auer-Kirta-Bier" (a kind of dark lager).
September 12, 2025 at 5:01 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Better Know a Beer Cap #71: Hacker-Pschorr...Oktoberfest edition?

Seeking help on this one! This comes from HP's Oktoberfest brand (or rather, the Märzen-y export version they brew for the U.S. market netherworld).

It's not their usual cap, but is it an explicit Oktoberfest cap???
September 12, 2025 at 5:11 PM
Reposted by Historic Beer Ads
akrennmair.bsky.social
Also this article about an 1843 map with all the stands at Oktoberfest: dafteejit.com/2024/09/whic...
Which Breweries' Beers Were Served At Oktoberfest in 1843? - Daft Eejit Brewing
I took a map of Oktoberfest 1843 to determine which breweries' beers were served at the Oktoberfest that year.
dafteejit.com
September 12, 2025 at 5:18 PM
beerpuffery.bsky.social
Better Know a Beer Cap #71: Hacker-Pschorr...Oktoberfest edition?

Seeking help on this one! This comes from HP's Oktoberfest brand (or rather, the Märzen-y export version they brew for the U.S. market netherworld).

It's not their usual cap, but is it an explicit Oktoberfest cap???
September 12, 2025 at 5:11 PM
beerpuffery.bsky.social
Seeing lots of posts featuring Munich's big six Oktoberfest biers for this year (which are great!), but just a reminder that there used to be more variety in what was served on the Wiesn, and who served it.
1904 postcard showing Hackerbräu's (now part of Hacker Pschorr) Oktoberfest tents/gardens. Shows two small (by modern standards) Festzelts decked in blue and white Bavarian colors, with lots of outdoor seating. One is serving Pilsener, the other Märzen. 1897 Oktoberfest postcard featuring the Dreher brewery from Vienna. Shows a smaller but elegant Festzelt on the Wiesn for their brewery, accompanied by extensive outdoor seating, with a ceremonial horse-drawn beer wagon out front. Shows Dreher's brewery serving both Märzenbier and "Kaiserbock" 1930 poster for Wagnerbräu's Oktoberfestzelt, which depicts the zelt and a horse-drawn beer wagon (with figures dressed as the Munchnerkindl atop the horses) in an almost art-deco style. Advertises both Oktoberfest Märzen and "Auer-Kirta-Bier" (a kind of dark lager).
September 12, 2025 at 5:01 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
It's September. No one can say it's too early now.

Munich has commissioned one of these posters every year since 1952. I got 'em all.

Give me a year and I'll share the poster.
beerpuffery.bsky.social Historic Beer Ads @beerpuffery.bsky.social · Aug 22
With less than a month before Oktoberfest begins in Munich, here's the official fest poster for this year.

IMO it's a definite step up from last year, which was a definite step up from 2023, which was a gigantic step down from 2022.

(I look at these a lot)
Official Oktoberfest poster for 2025, as selected by the city of Munich in an annual competition. Image is a simple animation style with a white field, sky blue square with a border pattern resembling a postage stamp, showing a woman in a dirndl holding up a large tray with a pretzel, baritone horn, and Maß glass of beer. Also on the tray are the towers of Munich's Frauenkirche, demonstrating the immense, Disney-like strength of this particular woman.
September 2, 2025 at 2:07 PM
Reposted by Historic Beer Ads
local12.bsky.social
This touching Budweiser 9/11 tribute only aired once: https://bit.ly/3I80Ny4

Budweiser says that it had to get approval from Congress to film the ad.

#NeverForget #WeRemember911
September 11, 2025 at 9:45 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Better Know a Beer Cap #70: Samuel Adams Octoberfest's most recent (and last?) design.

Part of Sam Adams' late-2010s move toward shield designs on their caps, which I didn't care for.

But it didn't last, Sam Adams has since switched to a universal cap design, which I'll post another time.
Crown cap against a white background. Cap is bright orange with a nazy blue outer rim and matching shield emblem in the center. "Samuel Adams" is printed inside the shield, while "Octoberfest" is printed underneath in blocky, uninteresting font.
September 7, 2025 at 3:53 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Schlitz Malt Liquor ad from 1978.

Three hundred quatloos to the first Star Trek fan to spot the familiar face. #startrek
September 7, 2025 at 3:21 PM
beerpuffery.bsky.social
Better Know a Beer Cap #70: Samuel Adams Octoberfest's most recent (and last?) design.

Part of Sam Adams' late-2010s move toward shield designs on their caps, which I didn't care for.

But it didn't last, Sam Adams has since switched to a universal cap design, which I'll post another time.
Crown cap against a white background. Cap is bright orange with a nazy blue outer rim and matching shield emblem in the center. "Samuel Adams" is printed inside the shield, while "Octoberfest" is printed underneath in blocky, uninteresting font.
September 7, 2025 at 3:53 PM
beerpuffery.bsky.social
Schlitz Malt Liquor ad from 1978.

Three hundred quatloos to the first Star Trek fan to spot the familiar face. #startrek
September 7, 2025 at 3:21 PM
beerpuffery.bsky.social
What do you think they used for the fake/stunt/prop beer foam in this ad?

Marshmallow fluff? Shaving cream? Asbestos?

Schwechater ad, 1974 (via Wien Bibliothek)
Beer ad with red background. Shows close-up shot of a plastic crate of beer. Normally these hold glass bottles, but here they're holding full half-liter glasses of golden beer. Each one has a very large, thick amount of foam. A hand has lifted one of the glasses out of the crate and is presenting it to the viewer. Tagline says "Schwechater, goldrichtig gelagert" (meaning Schwechater...stored correctly)
September 7, 2025 at 3:02 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Better Know a Beer Cap #69: Sam Adams O-c-toberfest, circa 2010s design.

fifth-element-zorg-my-favorite.gif
Crown cap against white background. Cap is orange with navy blue outer rim and banner across the lower center. "Samuel Adams" is written across the center with branded font, and "Octoberfest" is inside the banner.
September 4, 2025 at 5:49 PM
beerpuffery.bsky.social
Better Know a Beer Cap #69: Sam Adams O-c-toberfest, circa 2010s design.

fifth-element-zorg-my-favorite.gif
Crown cap against white background. Cap is orange with navy blue outer rim and banner across the lower center. "Samuel Adams" is written across the center with branded font, and "Octoberfest" is inside the banner.
September 4, 2025 at 5:49 PM