Brian de Haaff
@bdehaaff.bsky.social
Seeks wilderness and business adventure. Co-founder and CEO of Aha! (www.aha.io). Proud husband and father. Grad of UC Berkeley and Northwestern. Author of best-seller Lovability and the Startup Adventure newsletter.
We just launched Aha! Builder — it fundamentally changes what product managers can do. We are looking for serious product builders to join the early access program. Details here: https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
Introducing Aha! Builder — the Fastest Way To Create Trusted Business Applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic planning and AI execution. Request early access.
www.aha.io
January 22, 2026 at 6:30 PM
We just launched Aha! Builder — it fundamentally changes what product managers can do. We are looking for serious product builders to join the early access program. Details here: https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
We just launched Aha! Builder. Every organization needs internal tools that never make the roadmap. Now, product managers can build them. https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
Introducing Aha! Builder — the Fastest Way To Create Trusted Business Applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic planning and AI execution. Request early access.
www.aha.io
January 22, 2026 at 7:55 AM
We just launched Aha! Builder. Every organization needs internal tools that never make the roadmap. Now, product managers can build them. https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
PMs are gaining the ability to build far more directly than before. The constraint is no longer technical.
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The New Era of PM Coding Is Not About Vibes
Vibe coding is building by intuition and iteration. PM coding combines disciplined product fundamentals with AI execution. Here is what that means for product teams.
www.aha.io
January 20, 2026 at 8:45 PM
PMs are gaining the ability to build far more directly than before. The constraint is no longer technical.
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
Good to be active again.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
January 13, 2026 at 7:01 PM
Good to be active again.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
Figured launching a new product was a good reason to post. We just introduced Aha! Discovery to help product teams centralize customer research and connect insights to the roadmap. If you are doing discovery work, I would love to hear how you approach it. www.aha.io/blog/introdu...
Introducing Aha! Discovery — the New Way To Manage Customer Interviews
Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap.
www.aha.io
March 27, 2025 at 11:47 PM
Figured launching a new product was a good reason to post. We just introduced Aha! Discovery to help product teams centralize customer research and connect insights to the roadmap. If you are doing discovery work, I would love to hear how you approach it. www.aha.io/blog/introdu...
Much of the future can be predicted if you deeply observe the present. But not enough for our fate to be determined.
January 16, 2025 at 8:31 PM
Much of the future can be predicted if you deeply observe the present. But not enough for our fate to be determined.