Moving from Go-To-Market to Go-To-Mission

Stop Hiring SDRs. Architect for Signal.

15+ years GTM leadership. Google, Fudo Security, SurveyMonkey. I build AI-powered revenue systems that find leads, score signals, and close while I sleep.

By Leon Basin | Revenue Architect | Director of GTM Systems "Revenue is not arithmetic. It is architecture.""Hiring is not intuition. It is signal processing." For 15 years, I treated job interviews like theater. I memorized lines (STAR method), rehearsed my blocking (posture, eye contact), and hoped the audience (Hiring Managers) would applaud. It worked, mostly. But it was inefficient.

You don't need a $50k/year tech stack to build serious revenue intelligence. This guide shows you how to assemble a complete GTM system using n8n, free enrichment APIs, local LLMs, and Python. Total cost: $0. Total capability: enterprise-grade.

Revenue growth relies on architecture over mere activity metrics, emphasizing the importance of signal fidelity, rapid iteration, and maintaining competitive differentiation.

Labyrinth of the Mind is an interactive text adventure that uses classic literature quotes to guide players through self-discovery. Navigate symbolic rooms, make meaningful choices, and collect thr…

Labyrinth of the Mind is an interactive text adventure that uses classic literature quotes to guide players through self-discovery. Navigate symbolic rooms, make meaningful choices, and collect three keys - Shadow, Light, and Truth to complete the journey within.

Labyrinth of the Mind is an interactive text adventure that uses classic literature quotes to guide players through self-discovery. Navigate symbolic rooms, make meaningful choices, and collect thr…

Labyrinth of the Mind is an interactive text adventure that uses classic literature quotes to guide players through self-discovery. Navigate symbolic rooms, make meaningful choices, and collect three keys; Shadow, Light, and Truthwhile reflecting on your inner journey through timeless wisdom.

This paper introduces a framework shifting from volume-based Go-To-Market (GTM) execution to signal-based revenue architecture, developed by Leon Basin after 15 years in business. As traditional GT…

This paper introduces a framework shifting from volume-based Go-To-Market (GTM) execution to signal-based revenue architecture, developed by Leon Basin after 15 years in business. As traditional GTM methods became ineffective, Basin created BASIN::NEXUS, an open-source Revenue Operations OS focusing on signal clarity and system efficiency. The methodology emphasizes transparent, decision-grade outputs to enhance revenue processes. The findings highlight the necessity of a new mindset in GTM leadership, prioritizing systems thinking over mere execution speed.

I killed the Friday Status Update. Standard CRMs are data warehouses, not decision engines. Here is the local-first ‘Signal Brief’ architecture I built to replace dashboards with artifa…

I killed the Friday Status Update. Standard CRMs are data warehouses, not decision engines. Here is the local-first 'Signal Brief' architecture I built to replace dashboards with artifacts. #GTM #RevenueArchitecture

The market has developed an immune response to brute force. In 2025, I built an internal OS (Basin::Nexus) to prove that revenue is not math; it is the echo of grace. 19,451 hits and one Global CMO…

I stopped waiting for the perfect role. I built the OS to find it.

In “Silicon Valley Gothic: Origin Myth,” a man named Sam infiltrates a decommissioned server farm to find silence. There, he engages with a terminal that inexplicably activates, explori…

In “Silicon Valley Gothic: Origin Myth,” a man named Sam infiltrates a decommissioned server farm to find silence. There, he engages with a terminal that inexplicably activates, explori…